|
Forecast
Period
|
2024-2028
|
|
Market
Size (2022)
|
USD
10.21 Million
|
|
CAGR
(2023-2028)
|
5.15%
|
|
Fastest
Growing Segment
|
Bakery
& Snacks
|
|
Largest
Market
|
Western
Region
|
Market Overview
Saudi Arabia Wheat Protein Market has valued at USD
10.21 Million in 2022 and is anticipated to project steady growth in the
forecast period with a CAGR of 5.15% through 2028. Wheat
proteins are protein compounds derived from wheat grains. Extraction of these
proteins involves techniques such as separation of SDS-insoluble protein
fractions, gel filtration, and elimination of sodium dodecyl sulfate (SDS).
These proteins serve various functions such as film creation, foaming,
whipping, aeration, adhesion, dough conditioning, tenderizing, and structure
enhancement. Due to their high content of proline, glutamine, and amino acids,
these storage proteins are collectively referred to as prolamins. Gliadin and
glutenin, two insoluble protein families, are also present in wheat protein. Due
to their significant nutritional value, the rising health concerns among
consumers are projected to drive demand. The increased prevalence of obesity
worldwide is anticipated to contribute to this demand as these proteins are low
in calories and aid in weight loss. Moreover, the entire industry is expected
to expand as bodybuilders and athletes incorporate them to enhance muscle mass
and strength. The use of these proteins as animal feed additives is also
predicted to stimulate market growth throughout the forecast period.
Key Market Drivers
Surge In Demand for High
Protein Dietary Supplements
In
Saudi Arabia, a surge in the demand for high protein dietary supplements is
expected to multiply the demand for wheat protein. As the health and fitness
industry thrives, a significant increase in the consumption of protein-based
supplements has been observed, especially among the younger demographic. These
individuals are now more inclined towards adopting a healthy lifestyle, pushing
them to incorporate protein-rich diets into their lifestyles. Wheat protein,
being a plant-based protein, aligns seamlessly with this dietary trend,
offering an array of essential amino acids required for muscle growth and
recovery. Furthermore, with its proven health benefits, such as aiding weight
management and supporting heart health, it is an ideal choice for health-conscious
consumers. Its versatility in various culinary applications is another factor
propelling its demand in the market. Additionally, the rapid urbanization and
rise in disposable income in Saudi Arabia have resulted in a shift of consumer
preference towards high-quality, nutritional products. Hence, the surge in
demand for high protein dietary supplements is expected to significantly
bolster the wheat protein market in Saudi Arabia.
Increase In the Use of Wheat
Protein in Animal Feed
The
anticipation of an uptick in the use of wheat protein in animal feed is poised
to significantly elevate its demand in the Saudi Arabian market. This surge can
largely be attributed to the nutritional value inherent in wheat protein that
optimizes the health and growth of livestock. By leveraging wheat protein in
animal feed, farmers can enhance the quality of meat, dairy, and eggs, making
their products more appealing to consumers. This potential boost in product
quality and, consequently, consumer demand, incentivizes farmers to incorporate
more wheat protein into their animal feed, thereby fuelting its market demand.
Additionally, the Saudi Arabian government's efforts to bolster its domestic
animal husbandry industry further potentiate the rise in wheat protein demand.
These initiatives encourage farmers to adopt superior feed ingredients like
wheat protein, thereby stimulating its consumption. In conclusion, the
interplay between the nutritional benefits of wheat protein, the drive to
improve animal-based products, and governmental support is predicted to
contribute to a marked increase in the demand for wheat protein in the animal
feed sector in Saudi Arabia.
Technological Advancements in
Food Processing & Protein Extraction Methods
As
we witness rapid technological advancements in food processing and protein extraction
methods, the demand for wheat protein in Saudi Arabia is expected to surge
significantly. Enhanced food processing technologies have led to the
development of higher quality, more refined wheat protein products, capable of
meeting the diverse nutritional needs of the Saudi population. Further,
improvements in protein extraction methods have maximized yield, resulting in a
cost-effective solution for manufacturers and consumers alike. Additionally,
the growing health consciousness among Saudi citizens, coupled with the rise in
vegetarian and vegan lifestyles, is fueling the demand for plant-based proteins
like wheat protein. As a critical ingredient in a variety of food products such
as bread, noodles, and pastries, wheat protein's versatility further propels
its popularity. Moreover, the Saudi government's focus on food security and
self-sufficiency measures are likely to encourage domestic production, thereby
increasing the demand for wheat protein. Consequently, the combination of
technological advancements and evolving consumer preferences will likely drive
a substantial upswing in wheat protein demand in Saudi Arabia in the
foreseeable future.
Rise in the Demand for
Plant-Based Protein Sources
The
rising demand for plant-based protein sources is projected to significantly
boost the demand for wheat protein in Saudi Arabia. Amid a global trend toward
healthier, more sustainable food choices, Saudi consumers are reorienting their
diets away from traditional sources of proteins such as meat, towards
plant-based alternatives. Wheat protein, being a rich source of plant-based
protein, is increasingly finding favour within health-conscious demographic
segments. The shift is partly driven by the health benefits associated with
plant-based proteins, such as lower risk of heart diseases, diabetes, and
obesity, but also by ethical and environmental concerns. Moreover, the
increasing prevalence of veganism and flexitarian diets is expected to further
propel the demand. Furthermore, the Saudi government's Vision 2030 strategy
emphasizes the importance of a healthy society, potentially encouraging the
consumption of plant-based proteins like wheat protein. Hence, with the rise in
health-conscious consumers and supportive government initiatives, the demand
for wheat protein in Saudi Arabia is set to escalate.
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Key Market Challenges
Strict Food Regulations
Strict
food regulations in Saudi Arabia are anticipated to affect the demand for wheat
protein adversely. The Saudi Food and Drug Authority (SFDA) is known for its
stringent food safety standards, ensuring that all food and food ingredients
adhere to its regulations. These regulations cover aspects such as quality,
nutritional content, labelling, and traceability. There is growing concern
about the potential health risks associated with gluten, a protein found in
wheat. This has led to an increase in demand for gluten-free products. Strict
regulations concerning the labelling and marking of gluten-free products are
likely to exacerbate this trend. Furthermore, the government's vision 2030
program emphasizes healthy lifestyles, which could also contribute to the
decreasing demand for wheat protein. Importers and producers of food products
need to comply with these regulations, which can increase costs and reduce
demand for wheat protein. Changes in consumer behavior towards healthier food
choices, influenced by these regulations, are likely to further diminish the
demand for wheat protein in Saudi Arabia.
Consumer Preference for
Gluten-Free Products
Consumer
preferences in Saudi Arabia are increasingly leaning towards gluten-free
products, a shift that is projected to significantly impact the demand for
wheat protein. The surge in health-conscious consumers, coupled with an
increase in awareness of celiac disease and wheat allergies, is driving this
preference for gluten-free alternatives. Many Saudi consumers perceive
gluten-free products as healthier and more nutritious than their traditional
counterparts. The food industry has responded to this trend by developing a
wide array of gluten-free foods, further fueling consumer demand. As a result,
the consumption of wheat protein, traditionally used as a key ingredient in
many staples, is expected to decline. Therefore, the rise in the popularity of
gluten-free diets, influenced by health and wellness trends, is expected to
suppress the wheat protein market in Saudi Arabia. This trend is set to
profoundly reshape the agricultural and the food production sector,
necessitating a reevaluation of market strategies to cater to evolving consumer
requirements.
Key Market Trends
Growing Prevalence of Gluten
Intolerance and Celiac Disease
The
increasing prevalence of gluten intolerance and Celiac disease in Saudi Arabia
is expected to play a significant role in shaping the demand for wheat protein
in the market. Wheat protein, commonly known as 'seitan', is a gluten-based
meat substitute that is high in protein and low in fat, making it an ideal
dietary supplement for those unable to consume traditional sources of protein
due to their gluten intolerance or Celiac disease. Over recent years, an
alarming rise in cases of these conditions has been observed in Saudi Arabia,
largely due to increased awareness and diagnostic capabilities. This has led to
a surge in demand for gluten-free products, including wheat protein. The shift
towards healthier eating habits, coupled with the government's efforts to
encourage domestic production of food items to reduce dependence on imports,
further amplifies this demand. Furthermore, the growing vegan and vegetarian
population is also predicted to contribute to the upsurge in the need for wheat
protein. As a result, the market for wheat protein in Saudi Arabia is poised
for substantial growth, driven by the rising prevalence of gluten intolerance
and Celiac disease.
Demand for Clean Label and
Organic Products
The
anticipated surge in demand for clean label and organic products is expected to
drive the demand for wheat protein in Saudi Arabia significantly. An increased
awareness towards health and nutrition, amplified by the global pandemic, has
led to consumers seeking transparency in food labeling. Consequently, clean
label products, pure ingredients without artificial additives, have gained
heightened popularity. Wheat protein, a plant-based protein, fits aptly into
this category, offering an array of nutritional benefits without compromising
on taste. Moreover, the growing trend towards vegetarianism and veganism in
Saudi Arabia further fuels this demand, with wheat protein serving as an
excellent alternative protein source. Organic products too have seen a surge in
demand as consumers are increasingly concerned about the environmental and
health implications of conventional farming practices. Wheat protein, when
sourced organically, aligns perfectly with these consumer demands, offering a
high-quality, sustainable and healthful ingredient for a variety of food
products. Thus, the rising trend towards clean label and organic products is
set to significantly boost the demand for wheat protein in Saudi Arabia.
Segmental Insights
Product Insights
Based on the Product, Wheat Gluten is projected to continue its
dominance in the Saudi Arabia Wheat Protein Market. This product's popularity
stems from its exceptional versatility in a wide range of food applications,
owing to its high protein content and remarkable ability to replicate the
texture of meat in vegan and vegetarian dishes. Not only does it cater to the
increasing demand for plant-based protein sources in the region, but it also
provides an enticing alternative for those seeking meat alternatives that do
not compromise on taste and texture. Furthermore, the gluten derived from wheat
offers a variety of health benefits, including improved digestion and enhanced
gut health. With its numerous benefits and unrivaled adaptability, Wheat Gluten
is poised to maintain its stronghold in the market, meeting the evolving needs
of consumers and driving innovation in the food industry.
Application Insights
Based on the Application, the Processed Meat segment is projected
to maintain a dominant market position in the coming years. This is primarily
attributed to the rapidly increasing demand for processed meat products, driven
by a combination of evolving lifestyle patterns and a growing preference for
high protein diets among consumers. The convenience and time-saving nature of
processed meat, coupled with its nutritional benefits, have significantly
contributed to the segment's growth.
Moreover, the industry's continuous focus on innovation, in terms
of product variety and quality, is expected to further bolster the market share
of Processed Meat applications in the near future. Manufacturers are constantly
striving to meet consumer demands by introducing new and improved processed
meat options, catering to various dietary preferences and taste preferences. With
the ever-evolving market dynamics and changing consumer behavior, the Processed
Meat segment is poised for sustained growth and is likely to witness a
significant expansion in its market share.
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Regional Insights
- The Western Region is currently dominating the
Saudi Arabia Wheat Protein Market for several compelling reasons. The region boasts an exceptionally advanced
infrastructure and an extensive network of transport links, enabling the
seamless and efficient distribution of wheat protein products. This
unparalleled logistical advantage allows manufacturers and suppliers to reach a
wider consumer base and tap into new markets. The bustling urban centers are
home to a large number of health-conscious individuals who actively seek out
wheat protein products as part of their dietary preferences. This substantial
demand, driven by the growing awareness of the importance of a healthy
lifestyle, further strengthens the Western Region's position in the market.
- Additionally, the region's affluence plays a
crucial role in its market domination. Consumers with higher disposable incomes
are more inclined to invest in health-focused products like wheat protein,
recognizing the long-term benefits to their overall well-being. The Western
Region's economic prosperity, coupled with a discerning consumer base, creates
a conducive environment for the growth and success of wheat protein products.
Key Market Players
- AGRANA International
- Cargill, Saudi Arabia
- Kroner-Starke Bio
- Mgp Ingredients, Inc.
- Archer-Daniels-Midland Company
- Roquette, Saudi Arabia
- Crespel & Deiters
|
By
Product
|
By
Application
|
By
Form
|
By
Region
|
- Wheat
Gluten
- Textured
Wheat Protein
- Wheat
Protein Isolate
- Hydrolysed
Wheat Protein
|
- Bakery
& Snacks
- Pet
Food
- Processed
Meat
- Meat
Analogs
- Nutritional
Bars & Drinks
- Others
|
|
- Western
Region
- Central
Region
- Southern
Region
- Eastern
Region
- Northern
Region
|
Report Scope:
In this report, the
Saudi Arabia Wheat Protein Market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
·
Saudi Arabia Wheat Protein Market, By Product:
o Wheat Gluten
o Textured Wheat Protein
o Wheat Protein Isolate
o Hydrolysed Wheat Protein
·
Saudi Arabia Wheat Protein Market, By Application:
o Bakery & Snacks
o Pet Food
o Processed Meat
o Meat Analogs
o Nutritional Bars & Drinks
o Others
·
Saudi Arabia Wheat Protein Market, By Form:
o Dry
o Liquid
·
Saudi Arabia Wheat Protein Market, By Region:
o Western Region
o Central Region
o Southern Region
o Eastern Region
o
Northern
Region
Competitive Landscape
Company
Profiles: Detailed
analysis of the major companies present in the Saudi Arabia Wheat Protein
Market.
Available Customizations:
Saudi
Arabia Wheat Protein Market report with
the given market data, Tech Sci Research offers customizations according to a
company's specific needs. The following customization options are available for
the report:
Company Information
- Detailed analysis and profiling of
additional market players (up to five).
Saudi Arabia Wheat Protein Market is an upcoming report to be released
soon. If you wish an early delivery of this report or want to confirm the date
of release, please contact us at [email protected]