Saudi Arabia Poultry Market By Type (Broiler, Eggs, Others), By Product Type (Raw, Chilled, Frozen), By Nature (Organic, Conventional), By Distribution Channel (Supermarkets/Hypermarkets, Traditional Stores, Specialized Stores, Online, and Others), By Region, Competition, Forecast and Opportunities, 2019-2029F

Market Overview

Saudi Arabia Poultry Market was valued at USD 42.32 Million in 2023 and is expected to reach USD 60.28 Million by 2029 with a CAGR of 6.15% during the forecast period. Poultry refers to domesticated birds reared by humans for their eggs, meat, or feathers. These birds primarily include chickens, ducks, geese, turkeys, and pigeons. Known for their quick reproduction and growth rates, poultry animals play a crucial role in the global food supply, contributing significantly to dietary protein, essential vitamins, and minerals.

The poultry market in Saudi Arabia is substantial, continually expanding to meet the dietary protein needs of its growing population. Saudi Arabia is one of the largest consumers of poultry in the Middle East, with chicken being the most consumed meat. The country is striving to achieve self-sufficiency in poultry production, with significant investments in local poultry farms and infrastructure. Despite these efforts, a sizable portion of the poultry demand is still met through imports, indicating the potential for growth in this sector.

Key Market Drivers

Growing Population & Rising Demand for Protein

A key factor driving the growth of the Saudi Arabia Poultry Market is the country's expanding population and the rising demand for protein-rich food. Saudi Arabia's population has been steadily increasing, and along with rising incomes and urbanization, there is a growing preference for protein sources like poultry meat. Poultry, particularly chicken, is a popular and affordable protein choice for consumers, driving the demand for poultry products in the country.

As the global population continues to expand at a rapid pace, the poultry market is poised to experience sustained growth in the coming years. This growth is driven by the increasing demand for poultry products, which has been particularly prominent in Saudi Arabia. Poultry products have become a staple in the diets of consumers in the region, due to their affordability, versatility, and nutritional value.

The rise in popularity of poultry can be attributed to changing dietary preferences, as people are becoming more health-conscious and opting for leaner sources of protein. Poultry, with its low-fat content and high protein content, perfectly fits this requirement. There has been an overall increase in per capita protein consumption globally, and poultry has emerged as a preferred choice for many. Looking ahead, the future of the poultry market looks promising. As the demand for poultry products continues to rise, there will be ample opportunities for those in the industry to capitalize on this growing trend. From poultry farmers to processors and retailers, the entire value chain stands to benefit from the sustained growth in the market. By leveraging advancements in technology, ensuring quality control, and adapting to changing consumer preferences, stakeholders in the poultry industry can position themselves for success in the years to come.

Economic Diversification & Food Security Initiatives

Saudi Arabia is actively pursuing economic diversification, and the agriculture sector, including poultry production, is a key focus area. The country has implemented various initiatives to enhance food security and reduce its dependency on food imports. In line with this, there has been increased investment in domestic poultry production to meet the growing demand for poultry products and achieve self-sufficiency in the sector.

Government-led programs and investments play a crucial role in fostering the growth of the Saudi Arabia Poultry Market. Through subsidies, infrastructure development, and technological advancements, these initiatives provide the necessary support and resources to propel the industry forward. By focusing on enhancing production efficiency, implementing sustainable practices, and promoting research and development, the government ensures the resilience and long-term sustainability of the poultry sector. These efforts not only contribute to the stability and security of the poultry market but also guarantee a steady and reliable supply of high-quality poultry products to meet the growing demands of the population.

Technological Advancements in Poultry Farming

Technological advancements in poultry farming practices play a pivotal role in driving the Saudi Arabia Poultry Market. Modern poultry farms are adopting advanced technologies for breeding, feeding, disease management, and overall farm management. Automated systems, precision farming techniques, and data-driven decision-making contribute to improved efficiency, higher production yields, and better overall poultry farm management.

These remarkable technological advancements not only significantly enhance productivity and efficiency, but they also play a pivotal role in addressing critical challenges related to biosecurity, environmental sustainability, and optimal resource utilization. By embracing and adopting these advanced technologies, the poultry industry becomes increasingly resilient and remarkably capable of meeting the ever-growing demands of the thriving Saudi market, ensuring a sustainable and prosperous future for all stakeholders involved.

Rise in Export Opportunities & International Trade

Saudi Arabia's poultry industry benefits from export opportunities and international trade. The country has become a major player in the global poultry market, both as an exporter and importer of poultry products. The ability to participate in international trade provides Saudi poultry producers with opportunities for growth, diversification, and exposure to global best practices.

The Saudi Arabian government actively supports the poultry industry in exploring and expanding export markets. This driver is significant for the economic sustainability of the poultry sector, as it opens avenues for revenue generation and contributes to the overall competitiveness of Saudi poultry products in the international market. The Saudi Arabia Poultry Market is driven by factors such as the growing population and demand for protein, economic diversification and food security initiatives, health and nutritional awareness, technological advancements in poultry farming, and export opportunities through international trade. These drivers collectively contribute to the robust and dynamic nature of the poultry industry in Saudi Arabia.

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Key Market Challenges

Disease Outbreaks & Biosecurity Concerns

Disease outbreaks pose a significant challenge to the Saudi Arabia Poultry Market. Avian influenza and other poultry diseases can have severe economic consequences, leading to culling of birds, trade restrictions, and loss of consumer confidence. Maintaining robust biosecurity measures is crucial to prevent and control the spread of diseases within poultry farms.

In light of the constant threat posed by disease outbreaks, it is crucial to make continuous investments in robust biosecurity infrastructure, comprehensive surveillance systems, and extensive education programs for poultry farmers. By fostering collaboration between the government and the poultry industry, we can ensure the implementation of highly effective measures for disease prevention, early detection, and efficient control. These proactive efforts will not only safeguard the health and well-being of poultry populations but also protect global food security and mitigate potential economic losses in the agricultural sector.

Climate & Water Scarcity

Climate change and water scarcity present significant challenges for the Saudi Arabia poultry market. Saudi Arabia experiences extremely high temperatures, especially during the summer months, which can pose challenges for poultry farming. Maintaining optimal environmental conditions within poultry houses becomes challenging, impacting the health and productivity of the birds.

Water scarcity is a pressing concern in Saudi Arabia, where the availability of freshwater resources is limited. Given that poultry farming demands significant quantities of water for various purposes such as drinking, cleaning, and cooling, the scarcity of water resources poses challenges. This can result in higher production costs and necessitate the implementation of water-saving technologies and efficient water management practices. By adopting these measures, the poultry industry can ensure its long-term sustainability and mitigate the impact of water scarcity on its operations.

Key Market Trends

Growing Technological Integration in Poultry Farming

A notable trend in the Saudi Arabia Poultry Market is the increasing integration of advanced technologies into poultry farming practices. This includes the adoption of precision farming techniques, automated monitoring systems, and data analytics to optimize various aspects of poultry production. Technological advancements help farmers enhance efficiency, improve disease management, and monitor the well-being of poultry flocks in real-time. Precision farming, also known as precision agriculture, is a modern approach that utilizes a combination of sensors, Internet of Things (IoT) devices, and data analytics to monitor and optimize various parameters on farms. These parameters include temperature, humidity, feed consumption, and many others. By leveraging automated systems for feeding and environmental control, precision farming maximizes resource efficiency and enhances overall farm management.

This emerging trend in agriculture aligns with the broader global movement towards smart agriculture, which aims to leverage technology and innovation to address the challenges faced by the industry. In the context of Saudi poultry farming, precision farming provides farmers with powerful tools to improve productivity and sustainability. By harnessing data-driven insights and implementing advanced technologies, Saudi poultry farmers can make informed decisions, streamline operations, and achieve higher yields while minimizing environmental impact. With precision farming, Saudi poultry farmers can optimize the use of resources, minimize waste, and ensure the well-being of their livestock. By adopting this approach, they can not only increase their profitability but also contribute to the sustainable development of the agricultural sector.

E-commerce & Digital Marketing Strategies

The Saudi Arabia Poultry Market is experiencing a trend towards increased e-commerce and digital marketing strategies. Poultry producers and retailers are leveraging online platforms to reach consumers directly, facilitate convenient purchasing, and communicate product information. This trend is particularly relevant in the context of changing consumer behaviors, where online shopping and digital engagement have become integral parts of the purchasing process.

Digital marketing strategies, including social media campaigns and e-commerce platforms, allow poultry producers to engage with consumers, build brand awareness, and provide information about their products. This trend reflects the broader digital transformation in the retail sector and contributes to a more dynamic and accessible market for poultry products in Saudi Arabia. The Saudi Arabia Poultry Market is characterized by trends such as technological integration in poultry farming, the growth of organic and specialty poultry products, a focus on sustainable farming practices, vertical integration and value chain control, and the increasing use of e-commerce and digital marketing strategies. These trends collectively shape the evolving landscape of the poultry industry in Saudi Arabia, responding to consumer preferences, technological advancements, and global sustainability goals.

Segmental Insights

Type Insights

Based on Type, the Broiler emerged as the fastest growing segment in the Saudi Arabia Poultry Market during the forecast period.The growing demand for affordable, high-protein meat among Saudi Arabia's expanding population is driving the growth of the broiler segment. These chickens, raised specifically for meat production, play a vital role in meeting the country's poultry needs, which are further amplified by the annual influx of pilgrims. Broilers are particularly favored for their versatility, cost-efficiency, and quick production cycle, making them ideal for both local consumers and the expanding food service sector. Increasing awareness of protein-rich diets and a shift toward more economical meat options continue to fuel demand. As a result, the broiler segment remains a key growth driver in Saudi Arabia's poultry market, reflecting the sector's resilience and ongoing efforts to meet evolving consumer needs.

Product Type Insights

Based on Product Type, the Frozen emerged as the dominating segment in the Saudi Arabia Poultry Market in 2023. This dominance can be attributed to the soaring demand for frozen poultry products, driven by their extended shelf life as compared to raw and chilled alternatives. The convenience and ease of storage provided by frozen poultry have made it a highly preferred choice among consumers in Saudi Arabia, ensuring its popularity in the market. The frozen segment stands out due to its ability to retain freshness and quality, which is particularly important in a market where food safety and quality are paramount. With advanced freezing techniques and packaging innovations, frozen poultry products are able to maintain their taste, texture, and nutritional value for longer periods, offering consumers a reliable source of protein that can be conveniently stored and used as needed.

The frozen segment caters to the evolving needs and preferences of customers by offering a wide range of products, including whole frozen chickens, chicken parts, and value-added items such as breaded and marinated poultry. This variety allows consumers to choose the specific products that best suit their culinary preferences and dietary requirements. The strong presence of the frozen segment in the Saudi Arabia Poultry Market is a testament to its ability to meet the demands of consumers who prioritize convenience, quality, and variety in their poultry purchases.

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Regional Insights

Based on Region, Northern emerged as the dominant region in the Saudi Arabia Poultry Market in 2023. This dominance can be attributed to several factors. The region boasts a robust and modern infrastructure that facilitates efficient poultry farming operations. The presence of well-connected transportation networks ensures the smooth transportation of poultry products to various markets within and outside the region. Advanced farming practices implemented in the Northern Region contribute to its success. The region embraces state-of-the-art technology, such as automated feeding systems and climate-controlled environments, to optimize poultry production. Sustainable farming methods, including organic feed and waste management systems, are employed to minimize environmental impact and ensure the production of high-quality and healthy poultry products.

The Northern Region benefits from a dense population that has a high demand for poultry products. The region's proximity to urban centers and its accessibility to a large consumer base contribute to its market leadership. The Northern Region's strategic location enables timely delivery of fresh poultry products, meeting the increasing demands of consumers in Saudi Arabia. With its strong foundation, advanced farming practices, strategic location, and a growing market demand, the Northern Region continues to thrive in the Saudi Arabia Poultry Market. Its commitment to innovation, sustainability, and meeting consumer needs positions it as a key player in the industry.

Recent Development

• In November 2024, Al Watania Poultry unveiled the Middle East's largest cooling plant, with a capacity of 17,700 kW. This move highlights Al Watania’s dedication to enhancing food security and contributing to Saudi Arabia’s economic growth by utilizing advanced technology to improve facility and workforce productivity. The new plant will support various biothermal loads, including a high-capacity automated slaughterhouse that processes 36,000 birds per hour, in addition to cooling cold storage areas and three box freezers connected to the facility. GEA has been selected to oversee the procurement and construction of the plant’s systems, reinforcing Watania's commitment to creating a modern, safe, and efficient working environment.
• In July 2024, Tanmiah Food Company, a leading Saudi-made halal food brand, announced that it had achieved the prestigious AA+ BRCGS International Certification for its poultry facility. This certification highlights Tanmiah's commitment to food safety and maintaining the highest quality standards, setting it apart as a distinguished provider in the food industry. The BRCGS Global Standard for Food Safety is recognized globally as the benchmark for best practices in the food sector. Tanmiah has become the first fresh chicken producer in Saudi Arabia to earn the AA+ rating through an unannounced audit.
• In July 2024, JBS, the largest poultry producer globally, announced the plans to open a new facility in Jeddah, Saudi Arabia, to manufacture chicken nuggets. The Brazil-based company invested USD 50 million into the facility, which is expected to begin operations in November. JBS also recently opened a poultry processing plant in Dammam, with an annual production capacity of 10,000 tons of poultry meat. Additionally, the company operates eight distribution centers throughout Saudi Arabia.

Key Market Players

• Almarai Saudi Arabia
• Al-Watania Poultry Company
• Fakieh Poultry Farms Company
• Al-Berri United Food Co. Ltd.
• Alwadi Farms Poultry Company
• Arabian Agricultural Services Company
• Arabian Farms Dev.Co.Ltd.
• Dijla Poultry Company
• Balady Poultry Trading Co.
• Arabian Agricultural Services Company

Report Scope:

In this report, the Saudi Arabia Poultry Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Saudi Arabia Poultry Market, By Type:

o   Broiler

o   Eggs

o   Others

• Saudi Arabia Poultry Market, By Product Type:

o   Raw

o   Chilled

o   Frozen

• Saudi Arabia Poultry Market, By Nature:

o   Organic

o   Conventional

• Saudi Arabia Poultry Market, By Distribution Channel:

o   Supermarkets/Hypermarkets

o   Traditional Stores

o   Specialized Stores

o   Online

o   Others

• Saudi Arabia Poultry Market, By Region:

o   Western Region

o   Central Region

o   Southern Region

o   Eastern Region

o   Northern Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Saudi Arabia Poultry Market.

Available Customizations:

Saudi Arabia Poultry Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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