Press Release

Saudi Arabia Poultry Market to Grow at CAGR of 6.15% through 2029

Shift Toward Processed and Convenient Foods is expected to drive the Saudi Arabia Poultry Market growth in the forecast period, 2025-2029.


According to TechSci Research report, “Saudi Arabia Poultry Market – By Region, Competition, Forecast & Opportunities, 2019-2029F”, the Saudi Arabia Poultry Market stood at USD 42.32 Million in 2023 and is anticipated to project steady growth in the forecast period with a CAGR of 6.15% through 2029. The growing demand for processed and convenient foods is significantly driving the expansion of the poultry market in Saudi Arabia. Several factors contribute to this trend, including evolving consumer habits, urbanization, and developments in retail and foodservice sectors. As urbanization increases in Saudi Arabia, a large portion of the population now leads fast-paced lifestyles, especially within dual-income households. This shift has made traditional meal preparation more challenging, leading to a preference for processed poultry products like frozen chicken, ready-to-cook cuts, and pre-marinated options, which save time and require minimal preparation. These convenient products cater to consumers looking for quick, nutritious meals that fit into their busy schedules.

The demand for ready-to-cook and ready-to-eat poultry products has surged as they eliminate the need for preparation, chopping, marinating, or long cooking times. This is especially appealing to busy professionals, parents, and students who seek easy meal solutions without sacrificing taste or nutrition. Additionally, Saudi consumers are increasingly focused on health-conscious diets, and poultry, as a lean protein, is becoming a popular alternative to red meat. Products like pre-marinated or seasoned chicken meet the demand for healthier, low-fat, high-protein meals that are easy to prepare.

The growth of retail outlets such as supermarkets, hypermarkets, and online grocery stores has made processed poultry products more accessible. The rise of e-commerce further supports this demand by offering convenience through home delivery. Food manufacturers in Saudi Arabia are responding with innovative new processed poultry products that cater to a range of tastes and dietary preferences, such as low-fat, gluten-free, and high-protein options. These innovations ensure that processed poultry products remain appealing to a diverse consumer base.

Moreover, as Saudi Arabia becomes more connected to global markets, there is an increasing interest in international cuisines, contributing to the rising popularity of convenient poultry products like frozen chicken breasts and breaded chicken fillets. As consumer demand for convenience, taste, and nutrition continues to grow, the market for processed poultry in Saudi Arabia is expected to expand in the coming years.


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The Saudi Arabia Poultry Market is segmented into type, product type, nature, distribution channel, regional distribution, and company.

Based on Nature, Organic emerged as the fastest growing segment in the Saudi Arabia Poultry Market during the forecast period. In the realm of poultry production, Saudi Arabia is currently undergoing a gradual and significant shift from conventional methodologies towards organic farming. This transformative trend is being propelled by an increasing consumer awareness regarding the numerous health benefits and positive environmental impact associated with organic poultry. As people become more conscious of the quality and origins of their food, there is a heightened demand for high-quality, sustainably produced organic poultry in the Saudi Arabian market. This surge in demand has not only given rise to a thriving organic sector but has also paved the way for a more sustainable and environmentally friendly approach to poultry farming. The once overshadowed organic farming methods have now taken center stage, highlighting a major transformation in the poultry industry within Saudi Arabia. With the evolving consumer preferences and market dynamics, the poultry industry in Saudi Arabia is witnessing a remarkable transition towards organic farming practices. This shift not only ensures the production of healthier and more natural poultry but also contributes to the preservation of the environment through reduced chemical usage and improved animal welfare standards. As Saudi Arabia continues to embrace organic poultry, the industry's future looks promising, as it aligns with global sustainability goals and meets the growing demand for organic and ethically produced food. This transition not only benefits the health-conscious consumers but also supports the overall well-being of the environment and the poultry farming community.

Based on Region, the Western region is expected to be fastest growing region during the forecast period. The Western Region, which includes cities such as Jeddah and Mecca, is one of the most densely populated areas in Saudi Arabia. This region serves as a key center for both local consumers and international visitors, particularly with the annual influx of pilgrims traveling to Mecca and Medina, resulting in increased demand for poultry products. The region is economically dynamic, with considerable investments in food processing and retail sectors, including modern supermarkets and hypermarkets that enhance the availability of poultry products. Furthermore, its advanced logistics infrastructure supports efficient distribution. A large and diverse consumer base in the Western Region drives demand for various poultry products, including fresh, frozen, processed, and ready-to-cook options. The growing preference for convenience foods further boosts the demand for processed poultry. These factors contribute to the Western Region's position as the fastest-growing area in Saudi Arabia's poultry market.

 

Major companies operating in the Saudi Arabia Poultry Market are:

  • Almarai Saudi Arabia
  • Al-Watania Poultry Company
  • Fakieh Poultry Farms Company
  • Al-Berri United Food Co. Ltd.
  • Alwadi Farms Poultry Company
  • Arabian Agricultural Services Company
  • Arabian Farms Dev.Co.Ltd.
  • Dijla Poultry Company
  • Balady Poultry Trading Co.
  • Arabian Agricultural Services Company

 

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“The future of the Saudi Arabia poultry market appears promising, driven by the government's Vision 2030 program which aims to reduce the dependency on oil and diversify the economy. This ambitious initiative includes strategic plans to enhance food security and promote sustainable agriculture practices. With an increasing population and changing dietary habits, there is a growing demand for protein-rich diets, making poultry a key component. Technological advancements in poultry farming and processing, such as automation and precision farming techniques, are expected to improve productivity and efficiency. Government initiatives to boost local production, such as providing subsidies and incentives to farmers, will further catalyze the expansion of the market. With these factors combined, the Saudi Arabia poultry market is poised for significant growth and a prosperous future.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

Saudi Arabia Poultry Market By Type (Broiler, Eggs, Others), By Product Type (Raw, Chilled, Frozen), By Nature (Organic, Conventional), By Distribution Channel (Supermarkets/Hypermarkets, Traditional Stores, Specialized Stores, Online, and Others), By Region, Competition, Forecast and Opportunities, 2019-2029F”, has evaluated the future growth potential of Saudi Arabia Poultry Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Saudi Arabia Poultry Market.

 

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