Saudi Arabia Automotive Smart Display Market, By Vehicle Type (Two-Wheeler, Passenger Car, LCV, M&HCV, OTR), By Display Technology (LCD, TFT-LCD, OLED), By Demand Category (OEM, Aftermarket), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Saudi Arabia Automotive Smart Display market was valued at USD 419.12 million in 2024 and is anticipated to grow USD 620.21 million by 2030 with a CAGR of 6.80% during the forecast period. The automotive smart display market in Saudi Arabia is witnessing significant growth, fueled by increasing consumer demand for advanced in-vehicle technologies and connected car features. Smart displays are becoming integral to modern vehicles, offering enhanced infotainment, navigation, driver assistance, and safety functionalities. The rising adoption of electric and autonomous vehicles, along with government initiatives supporting smart mobility and digital transformation, is further accelerating market expansion. Automakers are increasingly integrating larger, multifunctional displays to improve the driving experience and differentiate their offerings. As technology continues to evolve, the market is poised for sustained innovation and adoption across various vehicle segments.

Key Market Drivers

Rising Demand for Connected and Infotainment Systems

One of the primary drivers of the automotive smart display market in Saudi Arabia is the increasing demand for connected vehicles equipped with sophisticated infotainment systems. According to the Communications, Space & Technology Commission (CST), Saudi Arabia had over 99% smartphone penetration in 2023, reflecting a tech-savvy population that increasingly prioritizes digital experiences in their vehicles including real-time navigation, seamless smartphone integration, music and video streaming, voice assistance, and touch-based controls. As vehicles transform into digital hubs, smart displays serve as a crucial interface, providing an engaging, safe, and user-friendly experience. The trend is especially prominent among younger populations in urban centers like Riyadh, Jeddah, and Dammam, who expect similar levels of connectivity in their cars as in personal devices. Automakers are responding by integrating larger, high-resolution, and multifunctional displays into dashboards, center consoles, and rear-seat units to meet evolving consumer expectations and stay competitive.

Government Initiatives Supporting Smart Mobility and Digital Transformation

Saudi Arabia’s Vision 2030 initiative is a major enabler of technological advancement across multiple sectors, including automotive. As part of its national strategy, the government is promoting the adoption of smart mobility solutions, electric vehicles, and digitally integrated transport systems. These efforts are aimed at reducing the country's carbon footprint, improving urban infrastructure, and diversifying the economy away from oil dependence. In this context, smart vehicle technologies — including smart displays — play a pivotal role in facilitating features such as real-time traffic updates, vehicle-to-everything (V2X) communication, and advanced driver-assistance systems (ADAS). The government’s investments in 5G infrastructure, AI integration, and IoT are also laying a strong foundation for connected automotive technologies to thrive. As a result, automakers and Tier 1 suppliers are finding fertile ground to introduce and expand their smart display offerings in the Kingdom.

Increasing Adoption of Electric and Autonomous Vehicles

Saudi Arabia is witnessing growing interest in electric and autonomous vehicles, driven by national sustainability goals and infrastructure development. The Public Investment Fund (PIF) has invested heavily in EV startups, including a USD1 billion stake in Lucid Motors, which is also building its first overseas EV manufacturing plant in King Abdullah Economic City. Furthermore, the Saudi government aims for 30% of vehicles in Riyadh to be electric by 2030, according to the Royal Commission for Riyadh City. These developments are fueling demand for smart displays, which are critical to EV user interfaces showcasing battery health, charging status, and autonomous driving feedback. As the shift toward EVs and autonomy gains momentum, the need for advanced, integrated, and user-friendly smart display systems is expected to rise substantially.

Similarly, in the realm of autonomous driving, smart displays serve as vital communication interfaces between the vehicle and its occupants. These displays offer real-time data visualizations, sensor feedback, route decisions, and environment mapping to ensure driver trust and safety. Even as full autonomy remains a long-term goal, the adoption of Level 2 and Level 3 autonomous features is steadily rising, which in turn requires more advanced, responsive, and immersive display systems inside vehicles.

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Key Market Challenges

High Cost of Advanced Display Technologies

One of the most prominent challenges hindering the widespread adoption of automotive smart displays in Saudi Arabia is the high cost associated with these technologies. Advanced display systems especially those featuring OLED panels, curved designs, haptic feedback, and high-definition touch interfaces significantly increase the overall manufacturing cost of vehicles. These displays require robust software integration, specialized hardware, and high-performance processors to deliver smooth and responsive user experiences. As a result, smart display features are often limited to premium or luxury vehicle segments, making them less accessible to price-sensitive consumers in the mid-range and entry-level categories.

This price disparity creates a digital divide in the market, where only a fraction of consumers benefit from cutting-edge in-vehicle technologies. For automakers aiming to expand smart display adoption across broader demographics, cost optimization remains a key concern. While economies of scale and advancements in display manufacturing may eventually reduce costs, the current pricing remains a barrier to mass-market penetration. Additionally, import tariffs, fluctuating exchange rates, and supply chain disruptions can further elevate costs, especially since Saudi Arabia heavily relies on imported automotive components and technologies.

Limited Local Manufacturing and Technological Infrastructure

Saudi Arabia's automotive sector is still in the early stages of developing a robust domestic supply chain, particularly for high-tech components like smart displays. Most of the automotive display systems used in vehicles sold in the Kingdom are imported from established manufacturing hubs such as China, South Korea, Japan, and Germany. The lack of local production capabilities results in longer lead times, higher procurement costs, and vulnerability to global supply chain disruptions.

Moreover, the country’s limited technical expertise and R&D facilities in automotive electronics present additional constraints. While government initiatives under Vision 2030 aim to diversify the economy and promote industrial growth, building an ecosystem capable of supporting advanced automotive technologies will take time. Establishing partnerships between international technology providers and local manufacturers is essential, but such collaborations require strategic alignment, regulatory support, and workforce upskilling. Without a strong local base for innovation and production, the growth of the automotive smart display market could remain dependent on external supply chains and global market dynamics.

Key Market Trends

Growing Integration of Augmented Reality (AR) and Head-Up Displays (HUDs)

One of the most transformative trends in Saudi Arabia’s automotive smart display market is the increasing adoption of augmented reality (AR) and head-up displays (HUDs). As automakers strive to enhance driver awareness and safety, HUDs are emerging as essential components, projecting critical driving information such as speed, navigation, and hazard alerts directly onto the windshield or a dedicated screen within the driver’s line of sight. The addition of AR further enriches this experience by overlaying real-time data on the actual driving environment, such as turn-by-turn directions, pedestrian alerts, or adaptive cruise control visuals.

This trend is gaining traction in Saudi Arabia due to rising consumer demand for high-tech, luxury, and safety-enhancing features. According to the International Trade Administration (ITA), Saudi Arabia’s luxury vehicle sales increased by over 35% between 2020 and 2023, indicating a strong appetite for premium technologies like AR-HUDs. Given the long highway travel routes particularly between major cities like Riyadh and Dammam AR HUDs help reduce driver distraction by minimizing the need to glance at traditional screens. Premium automakers are already incorporating AR displays in newer models, and as costs decline, wider adoption across mid-range vehicles is expected. This innovation aligns with Saudi Arabia’s Vision 2030 focus on promoting smart mobility and advanced automotive technologies.

Shift Toward Larger, Multi-Functional, and Curved Displays

The evolution of in-car displays from small, standalone infotainment units to large, integrated, and curved smart displays is a prominent trend reshaping vehicle interiors. Consumers in Saudi Arabia are increasingly expecting seamless, high-definition touchscreens that span across dashboards or are embedded into digital cockpits. These displays often serve multiple purposes ranging from navigation and entertainment to climate control, vehicle diagnostics, and voice assistant integration.

Luxury and electric vehicle manufacturers are leading the way by offering ultra-wide or dual-screen configurations, sometimes even extending displays to passenger-side dashboards. This shift is driven by the growing demand for visually appealing, user-centric interfaces that enhance the driving and passenger experience. In the Saudi market, where high-end vehicles enjoy strong demand, especially among affluent consumers, multi-functional smart displays offer a powerful tool for brand differentiation and customer engagement. As this trend progresses, we can expect to see innovations like foldable, 3D, and bezel-less displays becoming more mainstream.

Increased Demand for Rear-Seat Entertainment Displays

Another emerging trend in the Saudi automotive smart display market is the rising popularity of rear-seat entertainment systems, particularly in SUVs and luxury vehicles. Given the family-oriented culture in Saudi Arabia and the frequent use of large vehicles for long-distance travel, rear-seat screens offer an added layer of convenience and entertainment for passengers—especially children.

These displays are no longer limited to DVD players; they now offer internet connectivity, streaming capabilities, gaming, wireless device pairing, and integration with front cabin systems. According to the General Authority for Statistics, SUVs accounted for over 43% of new passenger vehicle sales in Saudi Arabia in 2023, underscoring the segment’s popularity among families and high-income buyers. High-net-worth individuals and VIP transport services are increasingly opting for vehicles with advanced rear-seat configurations, including touchscreens with adjustable angles, Bluetooth headsets, and personalized content options. This trend is particularly strong in premium vehicle segments, with automakers focusing on enhancing the overall in-cabin experience for all occupants.

Segmental Insights

Vehicle Type Insights

The two-wheeler segment is dominating the automotive smart display market in Saudi Arabia due to rising demand for connected and tech-enabled motorcycles and scooters, especially among urban commuters. As younger consumers seek affordable yet technologically advanced transportation options, manufacturers are increasingly integrating smart displays for navigation, Bluetooth connectivity, and real-time diagnostics. These features enhance safety, convenience, and user experience, making two-wheelers more appealing in busy cities like Riyadh and Jeddah. Moreover, the growing popularity of electric two-wheelers, supported by sustainability goals and lower ownership costs, is further driving the adoption of smart display technologies in this segment.

Display Technology Insights

LCD is the dominating display type in the Saudi Arabia automotive smart display market, primarily due to its cost-effectiveness, durability, and wide availability. It offers a reliable balance between performance and affordability, making it a preferred choice for both economy and mid-range vehicles. LCD technology supports clear visibility under varying lighting conditions, which is essential in the region’s bright, sunny climate. Automakers also favor LCDs for their compatibility with touch functionality and ease of integration into digital dashboards. As the market continues to grow, LCD displays remain the standard choice for mainstream models due to their proven performance and scalability.

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Regional Insights

The Northern and Central regions of Saudi Arabia are dominating the automotive smart display market, driven by high vehicle ownership rates, urbanization, and strong economic activity in cities like Riyadh, Buraydah, and Hail. Riyadh, being the capital and a major urban center, has a high concentration of tech-savvy consumers and early adopters of connected vehicle technologies. The presence of affluent populations, growing demand for premium vehicles, and robust infrastructure development further contribute to regional dominance. Additionally, government initiatives aligned with Vision 2030 are being actively implemented in these regions, fostering faster adoption of advanced automotive technologies, including smart display systems.

Recent Developments

• In May 2025, Al‑Futtaim BYD has introduced the all-new SEAL 7 plug‑in hybrid in Saudi Arabia, featuring a premium smart cockpit with a 15.6″ rotating infotainment display, wireless Apple CarPlay/Android Auto, and a full suite of ADAS. It offers over 800 km range, 270 hp, and strong sustainability credentials aligned with Saudi Vision 2030.

• In May 2025, Nissan Saudi Arabia unveiled all‑new Magnite compact SUV, positioning it as an affordable gateway to connected urban mobility. The model debuts a 8‑inch touchscreen with wireless Apple CarPlay/Android Auto, advanced driver‑assist suite, and a fuel‑efficient turbo engine, targeting tech‑savvy first‑time buyers in the Kingdom.

• In Jan 2024, General Motors launched OnStar Connected Services in Saudi Arabia, offering subscription-based in-vehicle connectivity, safety, and entertainment for Chevrolet, GMC, and Cadillac drivers. The service includes remote commands, diagnostics, crash response, and stolen vehicle assistance, aligning with Vision 2030’s smart mobility goals.

• In April 2025, Tesla entered Saudi Arabia, opening its first Riyadh showroom and service center, marking an expansion step. Launch showcased Model 3, Model Y, and Cybertruck, with pop‑ups planned for Jeddah and Dammam, aligning with Vision 2030’s 30 % EV goal amid concerns over heat and infrastructure.

Key Market Players

• Denso Corporation.
• Magna International Inc.
• Continental AG
• LG Display Co., Ltd.
• YAZAKI Corporation
• Valeo SA
• Robert Bosch GmbH
• Nippon Seiki Co. Ltd.
• Kyocera Display Corporation
• Borg Warner Inc.

Report Scope:

In this report, the Saudi Arabia Automotive Smart Display Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Saudi Arabia Automotive Smart Display Market, By Vehicle Type:

o   Two-Wheeler

o   Passenger Car

o   LCV

o   M&HCV

o   OTR

• Saudi Arabia Automotive Smart Display Market, By Display Technology:

o   LCD

o   TFT-LCD

o   OLED

• Saudi Arabia Automotive Smart Display Market, By Demand Category:

o   OEM

o   Aftermarket

• Saudi Arabia Automotive Smart Display Market, By Region:

o   Northern & Central

o   Western

o   Eastern

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the SAUDI ARABIA Automotive Smart Display Market.

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Saudi Arabia Automotive Smart Display Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

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