Press Release

Saudi Arabia Automotive Smart Display Market to Grow with a CAGR of 6.61% in Saudi Arabia through to 2028

The technological advancements in display technology, with OLED and TFT-LCD leading the way are the factors driving market in the forecast period 2024-2028


According to TechSci Research report, “Saudi Arabia Automotive Smart Display Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Saudi Arabia Automotive Smart Display Market stood at USD 394.81 Million in 2022 and is anticipated to grow with a CAGR of 6.61% in the forecast period, 2024-2028, The Saudi Arabia Automotive Smart Display Market is experiencing substantial growth and innovation. Smart displays, which incorporate advanced technologies such as OLED and TFT-LCD screens, are becoming integral components of modern vehicles. These displays offer various features, including digital instrument clusters, infotainment systems, and heads-up displays (HUDs), contributing to an enhanced driving experience.

One of the key drivers of this market is the rapid technological advancement in display technology. OLED and TFT-LCD displays provide high-quality visuals and allow for customization, making them appealing to both automakers and consumers. As automakers seek to differentiate their vehicles in a competitive market, smart displays have become a crucial selling point. These displays are used for various purposes, from navigation and entertainment to vehicle diagnostics and safety features.

Connectivity and infotainment also play a significant role in driving the adoption of smart displays. Consumers are increasingly demanding in-car systems that offer seamless connectivity to their smartphones, providing access to music, navigation, and real-time data. Automakers are responding to this demand by integrating advanced infotainment systems with smart displays.

Moreover, safety regulations and the need to reduce distracted driving are fuelling the market's growth. Heads-up displays (HUDs) and digital instrument clusters have gained prominence as they provide essential information to drivers without requiring them to take their eyes off the road. Saudi Arabia's commitment to improving road safety further supports the adoption of these advanced display technologies.

In conclusion, the Saudi Arabia Automotive Smart Display Market is on an upward trajectory, with technology, connectivity, and safety considerations driving its expansion. The integration of smart displays is transforming the in-car experience, making vehicles more attractive to consumers and aligning with global trends in automotive innovation.

The Saudi Arabia Automotive Smart Display Market is evolving rapidly with the adoption of advanced technologies. A prominent trend is the rise of OLED displays, which offer high-quality visuals, vibrant colors, and a slim design. These displays are being integrated into vehicles, providing drivers with visually appealing and high-resolution smart displays.

Heads-up Displays (HUDs) are gaining traction in the market as they offer drivers essential information without distracting them from the road. HUDs project information onto the windshield, including navigation directions, speed, and safety alerts, enhancing driving safety. The concept of digital cockpits is becoming more prevalent, with traditional instrument clusters being replaced by digital displays. These digital instrument clusters are highly customizable, allowing drivers to personalize the information they see, from navigation data to entertainment options. The integration of artificial intelligence (AI) and voice control systems is on the rise. Smart displays can respond to voice commands, making it more convenient for drivers to access features and stay connected while driving safely.

Augmented Reality (AR) displays are gaining attention, enhancing navigation by overlaying information onto the driver's real-world view through the windshield. This technology provides turn-by-turn directions and highlights points of interest on the road. Sustainability is a growing concern, and automakers are incorporating eco-friendly materials and energy-efficient display technologies. This aligns with global efforts to reduce the environmental impact of vehicles and contributes to a more sustainable automotive industry.

Consumers are increasingly seeking customizable smart displays, desiring the ability to personalize the information and apps on their screens, creating a tailored and interactive driving experience. Collaboration and partnerships between automotive manufacturers and technology companies are driving the development of more advanced and interconnected display solutions. These alliances are shaping the future of smart displays in vehicles, offering enhanced features and capabilities.

These trends collectively signify a dynamic and innovative landscape in the Saudi Arabia Automotive Smart Display Market, characterized by advanced technology adoption, customization, safety features, and a strong emphasis on sustainability.


Browse over 26 market data Figures spread through 91 Pages and an in-depth TOC on "Saudi Arabia Automotive Smart Display Market.” 


The Saudi Arabia Automotive Smart Display Market reveal distinct trends and dynamics across the country. The Eastern Region, which encompasses major cities like Riyadh and Dammam, stands out as the dominant hub for automotive innovation. It hosts the headquarters and operations of various automakers, fostering an environment of technological advancements and R&D activities. As a result, the Eastern Region exhibits higher adoption of smart displays, especially in luxury and high-end vehicles. The Central Region, including Riyadh, remains a key market for automotive sales and consumer demand. Here, smart displays are increasingly sought after, primarily in passenger cars, where navigation, entertainment, and connectivity features are crucial. As the country's capital, Riyadh sets the pace for the adoption of advanced automotive technologies.

The Western Region, comprising cities like Jeddah, focuses on luxury and high-performance vehicle sales. Smart displays are integral to the in-car experience, providing high-resolution visuals, infotainment, and customization options. Additionally, the Western Region's tourism industry drives the demand for advanced navigation and entertainment systems. The Southern Region, including cities like Abha, exhibits growth potential with an emerging market for smart displays, particularly in light commercial vehicles. Local businesses and logistics companies are increasingly integrating these displays to enhance efficiency and safety during transportation.

In summary, while the Eastern Region leads in automotive innovation and technology, the Central Region acts as a prominent market for passenger cars. The Western Region emphasizes luxury and high-performance vehicles, and the Southern Region shows potential for growth, especially in light commercial vehicles. These regional dynamics collectively contribute to the evolving landscape of the Saudi Arabia Automotive Smart Display Market.


Major companies operating in Saudi Arabia Automotive Smart Display Market are:

  • DENSO CORPORATION.
  • Magna International Inc.
  • Continental AG
  • LG Display Co., Ltd.
  • YAZAKI Corporation
  • Valeo SA
  • Robert Bosch GmbH
  • Nippon Seiki Co. Ltd.
  • Kyocera Display Corporation
  • Borg Warner Inc.


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“The Saudi Arabia Automotive Smart Display Market for its rapid adoption of advanced display technologies, particularly OLED and TFT-LCD screens, enhancing the overall driving experience. They emphasize the crucial role of smart displays in ensuring road safety, with Heads-up Displays (HUDs) and digital instrument clusters reducing distractions for drivers. The integration of AI and voice control systems is also lauded for its contribution to a more intuitive and safer driving experience, reflecting the market's commitment to technological advancement and user convenience” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Saudi Arabia Automotive Smart Display Market By Vehicle Type (Two-Wheeler, Passenger Car, LCV, M&HCV, OTR), By Display Technology (LCD, TFT-LCD, OLED), By Demand Category (OEM, Aftermarket), Regional, Competition, Forecast & Opportunities, 2018-2028”, has evaluated the future growth potential of Saudi Arabia Automotive Smart Display Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Saudi Arabia Automotive Smart Display Market.


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Saudi Arabia Automotive Smart Display Market By Vehicle Type (Two-Wheeler, Passenger Car, LCV, M&HCV, OTR), By Display Technology (LCD, TFT-LCD, OLED), By Demand Category (OEM, Aftermarket), Regional, Competition, Forecast & Opportunities, 2018-2028

Automotive | Dec, 2023

The technological advancements in display technology, with OLED and TFT-LCD leading the way are the factors driving market in the forecast period 2024-2028

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