Paper Card Gift Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Card Type (Closed-loop Card, Open-loop Card), By End User (Retail Establishment, Corporate Institutions, Others), By Region & Competition, 2019-2029F

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Summary

Report Description

Forecast Period

2025-2029

Market Size (2023)

USD 18.33 Million

CAGR (2024-2029)

15.8%

Fastest Growing Segment

Corporate Institutions

Largest Market

North America

Market Size (2029)

USD 44.19 Million

Market Overview

The global paper card gift market was valued at USD 18.33 Billion in 2023 and is expected to reach USD 44.19 Billion by 2029 with a CAGR of 15.8% during the forecast period. The paper card gift market is experiencing significant growth driven by key factors such as the rising demand for personalized gifts, the increasing popularity of eco-friendly products, and a growing gifting culture across various demographics. Consumers are increasingly seeking unique and thoughtful ways to express emotions, making personalized paper gift cards more popular. Additionally, as sustainability becomes a priority, eco-conscious buyers are turning to paper gift cards, which offer a greener alternative to plastic-based options. The versatility of paper cards in celebrations, holidays, and special events also contributes to their rising demand.

The market is categorized into key segments, with two main card types: closed-loop and open-loop cards. Closed-loop cards are typically issued by specific retailers or brands and can only be redeemed at those locations, making them a popular choice for retail establishments. On the other hand, open-loop cards are not restricted to specific stores, offering a broader range of options for the recipient. The flexibility of open-loop cards is particularly appealing to corporate institutions looking to give employees or clients a more versatile gifting option.

In terms of end-users, the retail establishment segment is a significant contributor, as retailers leverage paper gift cards as part of loyalty programs or as seasonal promotions. Corporate institutions are also adopting paper gift cards for employee rewards, incentive programs, and client appreciation. Other end users, such as e-commerce platforms and independent vendors, further diversify the market by offering unique designs and customization options. Overall, the paper card gift market continues to expand, driven by trends in personalization, sustainability, and the diverse preferences of consumers, making it a key sector within the broader gifting and retail industry.

Market Drivers

Increasing Demand for Personalized Gifts

Personalization has become a central trend in consumer preferences, and this is significantly influencing the paper card gift market. As consumers seek to make their gifts more meaningful, personalized paper gift cards have gained popularity. These cards provide an easy and affordable way to add a personal touch to any gift, whether it’s through custom messages, unique designs, or tailored themes for specific occasions like birthdays, anniversaries, or holidays. With advancements in digital printing technologies, manufacturers of paper gift cards are able to offer consumers a wide variety of design and customization options. Retailers and corporate institutions are also capitalizing on this demand, offering personalized paper gift cards as part of promotional campaigns or employee incentive programs. Personalization allows businesses to strengthen customer loyalty by providing a unique experience that resonates with the recipient, enhancing the emotional value of the gift. This growing trend towards tailored gifting has made paper gift cards a popular choice among both individual consumers and businesses.

Sustainability and Eco-Conscious Consumerism

Sustainability has emerged as a critical factor driving the paper card gift market. As concerns about plastic waste and environmental degradation continue to rise, more consumers are seeking eco-friendly alternatives to traditional gifts. Paper gift cards offer a sustainable option as they are biodegradable and can be recycled, unlike plastic gift cards that contribute to environmental pollution. This appeal to environmentally conscious consumers is especially evident in the growing popularity of paper cards over plastic in various retail and corporate sectors. In response to this, many companies are adopting green practices, using recycled paper or sourcing paper from sustainable forests. Additionally, the production of paper gift cards typically has a lower carbon footprint than plastic gift cards, further enhancing their appeal among consumers who are focused on reducing their environmental impact. The combination of sustainability, eco-friendly practices, and consumer awareness has led to a rise in demand for paper gift cards, especially in markets where environmental concerns are a top priority.

Growing Gifting Culture Across Demographics

The rise in gifting culture, both in personal and corporate contexts, is another major driver of growth in the paper card gift market. Gift cards, in general, have become a preferred choice as they offer convenience and flexibility, allowing the recipient to choose what they want. Paper gift cards, specifically, continue to thrive due to their tangible and personal nature, offering something more meaningful than digital gift cards. In personal gifting, the increasing popularity of celebrations such as birthdays, holidays, and special events has led to a surge in demand for gift cards. Paper gift cards are often seen as thoughtful presents that allow recipients to enjoy a wide range of products or services. Retail establishments also use paper gift cards as part of their marketing strategies, offering them during seasonal sales or as a form of customer loyalty reward. In the corporate sector, paper gift cards are frequently used for employee recognition programs, performance bonuses, and client appreciation. They provide businesses with a versatile and low-cost way to reward staff and foster positive relationships with clients. As corporate gifting becomes more common across various industries, the demand for paper gift cards continues to rise, contributing to market growth.


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Key Market Challenges

Competition from Digital and E-Gift Cards

One of the most significant challenges facing the paper card gift market is the growing popularity of digital and e-gift cards. In an increasingly digital world, consumers are opting for the convenience and flexibility offered by electronic gift cards. These cards are easily purchased, stored on smartphones, and redeemed online or in-store, which makes them highly appealing, particularly for consumers who seek instant gratification or those who prefer to shop online. Unlike paper gift cards, digital cards offer immediate delivery, which is especially important in time-sensitive gifting situations, such as last-minute presents or corporate incentives. Furthermore, digital gift cards can often be personalized through customizable designs or messages, like paper cards, but with the added advantage of immediate use. With the rise of e-commerce and mobile shopping, digital gift cards are becoming an increasingly dominant force in the gift card market. As a result, paper gift cards may face a decline in demand, particularly as younger, tech-savvy consumers gravitate toward the speed, ease, and versatility of digital alternatives.

Rising Production and Material Costs

Another key challenge in the paper card gift market is the rising cost of raw materials and production. Paper, being a natural product, is subject to fluctuations in price due to various factors such as supply chain disruptions, environmental regulations, and demand for sustainable resources. Increased production costs can directly impact the price of paper gift cards, potentially making them less affordable for both consumers and businesses. Manufacturers may face difficulties in maintaining profitability while keeping prices competitive, particularly in the face of growing cost pressures from raw materials like paper, ink, and other packaging elements. Paper cards often involve higher processing and printing costs compared to digital cards, which are primarily an electronic product with minimal production expenses. Companies in the paper card gift market must also invest in sustainable paper sourcing and eco-friendly production techniques to meet the growing consumer demand for environmentally responsible products. These efforts, while beneficial from a sustainability standpoint, can increase the overall cost of production. As a result, businesses may need to strike a delicate balance between pricing their paper cards competitively and ensuring that they can maintain margins in a cost-sensitive market.

Key Market Trends

Rising Demand for Personalization

Personalization is one of the most significant trends in the paper card gift market. Consumers increasingly seek products that reflect their individual style, preferences, and emotions, and paper gift cards provide an ideal way to convey these personal touches. Customization can range from adding unique messages, personal photos, and names to choosing specific designs and themes that cater to the recipient’s tastes. Personalized paper cards allow consumers to create more meaningful and memorable gift experiences. For businesses, offering personalized paper gift cards as part of promotional campaigns, loyalty programs, or employee recognition efforts adds an emotional layer to the transaction, enhancing customer satisfaction and brand loyalty. Retailers and online platforms that provide easy-to-use tools for designing and personalizing paper cards are attracting a growing base of customers who want to make their gifts stand out.

 

This trend is supported by advancements in digital printing technologies, which enable high-quality, low-cost customization. Personalized paper cards are now accessible to a broader range of consumers, whether they are purchasing single cards for special occasions or bulk cards for businesses. As the desire for unique, tailored gifting experiences continues to rise, personalization will remain a dominant force driving growth in the paper card gift market.

Growing Preference for Eco-Friendly Products

Sustainability continues to be a driving force in consumer decision-making. With increasing awareness of environmental issues, consumers are gravitating toward more sustainable products, including paper gift cards. Paper is seen as a more environmentally friendly alternative to plastic gift cards, as it is biodegradable and can be recycled. Moreover, paper gift cards can be made from recycled materials, adding an extra layer of eco-conscious appeal. Many manufacturers are responding to this trend by adopting sustainable production practices, such as using FSC-certified paper, reducing waste, and minimizing energy consumption during manufacturing. Some companies also focus on creating paper gift cards that can be easily recycled or upcycled, further reducing their environmental impact. Consumers are also increasingly conscious of the carbon footprint of the products they purchase, including the environmental footprint of paper production. To address these concerns, brands are transparent about their sourcing and production methods, providing assurances that their products meet sustainability standards. As eco-consciousness becomes more ingrained in consumer values, the demand for sustainable and responsibly produced paper gift cards will continue to grow.

Technological Integration and Innovation

While paper gift cards are traditionally seen as a simple, tangible product, technological advancements are beginning to play a larger role in the market. One of the most notable technological trends is the integration of QR codes and NFC (Near Field Communication) chips into paper gift cards. These technologies allow paper cards to bridge the gap between physical and digital experiences, enabling consumers to redeem their gift cards online or in-store with ease. For instance, QR codes on paper gift cards can be scanned by smartphones to direct recipients to personalized websites or digital gift catalogs, offering a more interactive and engaging experience. NFC-enabled paper cards can store digital information, which can be used for loyalty points or customized offers, giving recipients a more seamless and integrated gift experience. Digital design platforms and mobile apps now make it easier for consumers to design and order custom paper gift cards directly from their smartphones, enhancing convenience. This integration of technology with traditional paper gift cards not only modernizes the product but also attracts tech-savvy consumers who want a hybrid experience that blends the best of both worlds.

Segmental Insights

End User Insights

The retail establishment segment is the largest and most established segment in the paper card gift market. This is largely due to the widespread use of paper gift cards as a common retail offering for customers, especially during peak gifting seasons like holidays, birthdays, and special events. Retailers ranging from supermarkets, department stores, specialty stores, and e-commerce platforms utilize paper gift cards to drive sales, increase customer loyalty, and attract new buyers. Retail establishments commonly offer paper gift cards as part of their marketing strategies. They are often bundled with promotional campaigns, loyalty programs, or seasonal offers, making them highly accessible and popular. For instance, retail chains like Amazon, Walmart, and Target offer paper gift cards, allowing consumers to easily purchase them as gifts or use them for future purchases. The tactile nature of paper gift cards, along with customizable designs and themes, appeals to a broad range of customers. Furthermore, the ease of distribution in physical stores and the ability to use them online enhances their popularity. The consistency of demand in this segment, particularly around holidays and special events, ensures that retail establishments remain the leading driver of the paper card gift market. Despite growing competition from digital gift cards, retail establishments continue to dominate this segment due to their long-standing relationship with physical paper cards, which provide a tangible, personal element to gifting. 


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Regional Insights

North America, particularly the United States, has long been the dominant region in the paper card gift market. North America has a well-established retail infrastructure, where paper gift cards are a staple product in both physical stores and online platforms. Retailers across various sectors, from large department stores to boutique shops, consistently offer paper gift cards as part of their seasonal promotions, customer loyalty programs, and gifting strategies. The corporate culture in North America heavily relies on gifting as part of employee recognition and client engagement programs. Businesses regularly distribute paper gift cards as rewards for achievements, performance bonuses, and loyalty incentives. This has made the corporate sector a significant contributor to the overall market size in the region.

North American consumers have a strong gifting culture, with paper gift cards being a popular choice for holidays, birthdays, and other special occasions. The convenience, tangibility, and personal touch offered by paper gift cards make them a preferred option among consumers. North American companies have been quick to adopt new technologies, such as integrating QR codes, NFC chips, and digital personalization platforms into their paper gift cards. This trend enhances the user experience, making paper cards more versatile and appealing to a tech-savvy market. Due to these factors, North America remains the largest and leading market for paper gift cards, both in terms of sales volume and overall market share.

Recent Developments

  • In 2024, TreviPay has launched a partnership with Harbor Freight Tools to implement a commercial account program that includes a credit card designed for business-to-business transactions. The program aims to enhance customer loyalty and improve payment processing by offering features such as detailed invoicing and purchase order payments. Furthermore, the partnership addresses the competitive landscape of B2B retail, emphasizing the importance of tailored payment solutions to foster customer relationships.
  • In 2024, Metrolinx has introduced virtual closed-loop Presto cards for use in Apple Wallet, following the earlier integration with Google Wallet. This advancement allows customers to load their Presto cards onto their iPhones and Apple Watches, offering greater convenience for transit users. This initiative, which has already seen significant engagement with digital Presto in Google Wallet, reflects a growing trend towards mobile payment systems in public transportation.
  • In 2024, Tata Neu has launched a new "Gift Card Store" in India, offering a diverse selection of over 100 brands across more than 15 categories, catering to various gifting needs for the festive season. Customers can earn NeuCoins through their purchases, with additional incentives for Tata Neu HDFC Bank Credit Card users, allowing for rewards to be redeemed throughout the Tata Neu ecosystem. The store also introduces exclusive Taj Experience Dining Vouchers, enhancing the gifting experience.
  • In 2024, LazyPay, a credit service by PayU, has launched a new Gift Cards platform that offers vouchers from over 150 popular brands across various categories including shopping, travel, and food. Users can select gift card values and make purchases using multiple payment options like UPI and credit/debit cards. The platform promises discounts on select brands and exclusive cashback offers during the launch period. This initiative aims to provide convenience for customers by consolidating gift card purchases into one secure platform.

Key Market Players

  • Hallmark Cards Inc.
  • American Greetings Corporation
  • Card Factory plc
  • Moonpig Group plc 
  • Blackhawk Network Holdings, Inc.
  • GiftCards com LLC.
  • NGC US LLC
  • InComm Payments
  • Blackhawk Network Holdings Inc.
  • The Kroger Co.

By Card Type

By End User

By Region
  • Closed-loop Card
  • Open-loop Card
  • Retail Establishment
  • Corporate Institutions
  • Others
  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East & Africa

Report Scope:

In this report, the global paper card gift market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·          Paper Card Gift Market, By Card Type:

o   Closed-loop Card

o   Open-loop Card

·         Paper Card Gift Market, By End User:

o   Retail Establishment

o   Corporate Institutions

o   Others  

·         Paper Card Gift Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  Germany

§  Spain

§  Italy

§  United Kingdom

o   Asia-Pacific

§  China

§  Japan

§  India

§  Vietnam

§  South Korea

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

§  Kuwait

§  Egypt

o   South America

§  Brazil

§  Argentina

§  Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global paper card gift market.

Available Customizations:

Global Paper Card Gift market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

·         Detailed analysis and profiling of additional market players (up to five).

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Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer

4.1.  Factors Influencing Purchase Decision

4.2.  Sources of Information

5.    Global Paper Card Gift Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Card Type Market Share Analysis (Closed-loop Card, Open-loop Card)

5.2.2.    By End User Market Share Analysis (Retail Establishment, Corporate Institutions, Others)

5.2.3.    By Regional Market Share Analysis

5.2.3.1.        North America Market Share Analysis

5.2.3.2.        Europe Market Share Analysis

5.2.3.3.        Asia-Pacific Market Share Analysis

5.2.3.4.        Middle East & Africa Market Share Analysis

5.2.3.5.        South America Market Share Analysis

5.2.4.    By Top 5 Companies Market Share Analysis, Others (2023)

5.3.  Global Paper Card Gift Market Mapping & Opportunity Assessment

5.3.1.    By Card Type Market Mapping & Opportunity Assessment

5.3.2.    By End User Market Mapping & Opportunity Assessment

5.3.3.    By Regional Market Mapping & Opportunity Assessment

6.    North America Paper Card Gift Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Card Type Market Share Analysis

6.2.2.    By End User Market Share Analysis

6.2.3.    By Country Market Share Analysis

6.2.3.1.        United States Paper Card Gift Market Outlook

6.2.3.1.1.           Market Size & Forecast

6.2.3.1.1.1.               By Value

6.2.3.1.2.           Market Share & Forecast

6.2.3.1.2.1.               By Card Type Market Share Analysis

6.2.3.1.2.2.               By End User Market Share Analysis

6.2.3.2.        Canada Paper Card Gift Market Outlook

6.2.3.2.1.           Market Size & Forecast

6.2.3.2.1.1.               By Value

6.2.3.2.2.           Market Share & Forecast

6.2.3.2.2.1.               By Card Type Market Share Analysis

6.2.3.2.2.2.               By End User Market Share Analysis

6.2.3.3.        Mexico Paper Card Gift Market Outlook

6.2.3.3.1.           Market Size & Forecast

6.2.3.3.1.1.               By Value

6.2.3.3.2.           Market Share & Forecast

6.2.3.3.2.1.               By Card Type Market Share Analysis

6.2.3.3.2.2.               By End User Market Share Analysis

7.    Europe Paper Card Gift Market Outlook

7.1.  Market Size & Forecast       

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Card Type Market Share Analysis

7.2.2.    By End User Market Share Analysis

7.2.3.    By Country Market Share Analysis

7.2.3.1.        France Paper Card Gift Market Outlook

7.2.3.1.1.           Market Size & Forecast

7.2.3.1.1.1.               By Value

7.2.3.1.2.           Market Share & Forecast

7.2.3.1.2.1.               By Card Type Market Share Analysis

7.2.3.1.2.2.               By End User Market Share Analysis

7.2.3.2.        Germany Paper Card Gift Market Outlook

7.2.3.2.1.           Market Size & Forecast

7.2.3.2.1.1.               By Value

7.2.3.2.2.           Market Share & Forecast

7.2.3.2.2.1.               By Card Type Market Share Analysis

7.2.3.2.2.2.               By End User Market Share Analysis

7.2.3.3.        Spain Paper Card Gift Market Outlook

7.2.3.3.1.           Market Size & Forecast

7.2.3.3.1.1.               By Value

7.2.3.3.2.           Market Share & Forecast

7.2.3.3.2.1.               By Card Type Market Share Analysis

7.2.3.3.2.2.               By End User Market Share Analysis

7.2.3.4.        Italy Paper Card Gift Market Outlook

7.2.3.4.1.           Market Size & Forecast

7.2.3.4.1.1.               By Value

7.2.3.4.2.           Market Share & Forecast

7.2.3.4.2.1.               By Card Type Market Share Analysis

7.2.3.4.2.2.               By End User Market Share Analysis

7.2.3.5.        United Kingdom Paper Card Gift Market Outlook

7.2.3.5.1.           Market Size & Forecast

7.2.3.5.1.1.               By Value

7.2.3.5.2.           Market Share & Forecast

7.2.3.5.2.1.               By Card Type Market Share Analysis

7.2.3.5.2.2.               By End User Market Share Analysis

8.    Asia-Pacific Paper Card Gift Market Outlook

8.1.  Market Size & Forecast       

8.1.1.    By Value

8.2.  Market Share & Forecast

8.2.1.    By Card Type Market Share Analysis

8.2.2.    By End User Market Share Analysis

8.2.3.    By Country Market Share Analysis

8.2.3.1.        China Paper Card Gift Market Outlook

8.2.3.1.1.           Market Size & Forecast

8.2.3.1.1.1.               By Value

8.2.3.1.2.           Market Share & Forecast

8.2.3.1.2.1.               By Card Type Market Share Analysis

8.2.3.1.2.2.               By End User Market Share Analysis

8.2.3.2.        Japan Paper Card Gift Market Outlook

8.2.3.2.1.           Market Size & Forecast

8.2.3.2.1.1.               By Value

8.2.3.2.2.           Market Share & Forecast

8.2.3.2.2.1.               By Card Type Market Share Analysis

8.2.3.2.2.2.               By End User Market Share Analysis

8.2.3.3.        India Paper Card Gift Market Outlook

8.2.3.3.1.           Market Size & Forecast

8.2.3.3.1.1.               By Value

8.2.3.3.2.           Market Share & Forecast

8.2.3.3.2.1.               By Card Type Market Share Analysis

8.2.3.3.2.2.               By End User Market Share Analysis

8.2.3.4.        Vietnam Paper Card Gift Market Outlook

8.2.3.4.1.           Market Size & Forecast

8.2.3.4.1.1.               By Value

8.2.3.4.2.           Market Share & Forecast

8.2.3.4.2.1.               By Card Type Market Share Analysis

8.2.3.4.2.2.               By End User Market Share Analysis

8.2.3.5.        South Korea Paper Card Gift Market Outlook

8.2.3.5.1.           Market Size & Forecast

8.2.3.5.1.1.               By Value

8.2.3.5.2.           Market Share & Forecast

8.2.3.5.2.1.               By Card Type Market Share Analysis

8.2.3.5.2.2.               By End User Market Share Analysis

9.    Middle East & Africa Paper Card Gift Market Outlook

9.1.  Market Size & Forecast       

9.1.1.    By Value

9.2.  Market Share & Forecast

9.2.1.    By Card Type Market Share Analysis

9.2.2.    By End User Market Share Analysis

9.2.3.    By Country Market Share Analysis

9.2.3.1.        South Africa Paper Card Gift Market Outlook

9.2.3.1.1.           Market Size & Forecast

9.2.3.1.1.1.               By Value

9.2.3.1.2.           Market Share & Forecast

9.2.3.1.2.1.               By Card Type Market Share Analysis

9.2.3.1.2.2.               By End User Market Share Analysis

9.2.3.2.        Saudi Arabia Paper Card Gift Market Outlook

9.2.3.2.1.           Market Size & Forecast

9.2.3.2.1.1.               By Value

9.2.3.2.2.           Market Share & Forecast

9.2.3.2.2.1.               By Card Type Market Share Analysis

9.2.3.2.2.2.               By End User Market Share Analysis

9.2.3.3.        UAE Paper Card Gift Market Outlook

9.2.3.3.1.           Market Size & Forecast

9.2.3.3.1.1.               By Value

9.2.3.3.2.           Market Share & Forecast

9.2.3.3.2.1.               By Card Type Market Share Analysis

9.2.3.3.2.2.               By End User Market Share Analysis

9.2.3.4.        Turkey Paper Card Gift Market Outlook

9.2.3.4.1.           Market Size & Forecast

9.2.3.4.1.1.               By Value

9.2.3.4.2.           Market Share & Forecast

9.2.3.4.2.1.               By Card Type Market Share Analysis

9.2.3.4.2.2.               By End User Market Share Analysis

9.2.3.5.        Kuwait Paper Card Gift Market Outlook

9.2.3.5.1.           Market Size & Forecast

9.2.3.5.1.1.               By Value

9.2.3.5.2.           Market Share & Forecast

9.2.3.5.2.1.               By Card Type Market Share Analysis

9.2.3.5.2.2.               By End User Market Share Analysis

9.2.3.6.        Egypt Paper Card Gift Market Outlook

9.2.3.6.1.           Market Size & Forecast

9.2.3.6.1.1.               By Value

9.2.3.6.2.           Market Share & Forecast

9.2.3.6.2.1.               By Card Type Market Share Analysis

9.2.3.6.2.2.               By End User Market Share Analysis

10. South America Paper Card Gift Market Outlook

10.1.             Market Size & Forecast        

10.1.1. By Value

10.2.             Market Share & Forecast

10.2.1. By Card Type Market Share Analysis

10.2.2. By End User Market Share Analysis

10.2.3. By Country Market Share Analysis

10.2.3.1.     Brazil Paper Card Gift Market Outlook

10.2.3.1.1.         Market Size & Forecast

10.2.3.1.1.1.            By Value

10.2.3.1.2.         Market Share & Forecast

10.2.3.1.2.1.            By Card Type Market Share Analysis

10.2.3.1.2.2.            By End User Market Share Analysis

10.2.3.2.     Argentina Paper Card Gift Market Outlook

10.2.3.2.1.         Market Size & Forecast

10.2.3.2.1.1.            By Value

10.2.3.2.2.         Market Share & Forecast

10.2.3.2.2.1.            By Card Type Market Share Analysis

10.2.3.2.2.2.            By End User Market Share Analysis

10.2.3.3.     Colombia Paper Card Gift Market Outlook

10.2.3.3.1.         Market Size & Forecast

10.2.3.3.1.1.            By Value

10.2.3.3.2.         Market Share & Forecast

10.2.3.3.2.1.            By Card Type Market Share Analysis

10.2.3.3.2.2.            By End User Market Share Analysis

11. Market Dynamics

11.1.             Drivers

11.2.             Challenges

12. Impact of COVID-19 on Global Paper Card Gift Market

12.1.             Impact Assessment Model   

12.1.1. Key Segments Impacted

12.1.2. Key Regions Impacted

12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

14.1.             Company Profiles

14.1.1. Hallmark Cards Inc.

14.1.1.1.     Company Details

14.1.1.2.     Products

14.1.1.3.     Financials (As Per Availability)

14.1.1.4.     Key Market Focus & Geographical Presence

14.1.1.5.     Recent Developments

14.1.1.6.     Key Management Personnel

14.1.2. American Greetings Corporation

14.1.2.1.     Company Details

14.1.2.2.     Products

14.1.2.3.     Financials (As Per Availability)

14.1.2.4.     Key Market Focus & Geographical Presence

14.1.2.5.     Recent Developments

14.1.2.6.     Key Management Personnel

14.1.3. Card Factory plc

14.1.3.1.     Company Details

14.1.3.2.     Products

14.1.3.3.     Financials (As Per Availability)

14.1.3.4.     Key Market Focus & Geographical Presence

14.1.3.5.     Recent Developments

14.1.3.6.     Key Management Personnel

14.1.4. Moonpig Group plc   

14.1.4.1.     Company Details

14.1.4.2.     Products

14.1.4.3.     Financials (As Per Availability)

14.1.4.4.     Key Market Focus & Geographical Presence

14.1.4.5.     Recent Developments

14.1.4.6.     Key Management Personnel

14.1.5.  Blackhawk Network Holdings, Inc.

14.1.5.1.     Company Details

14.1.5.2.     Products

14.1.5.3.     Financials (As Per Availability)

14.1.5.4.     Key Market Focus & Geographical Presence

14.1.5.5.     Recent Developments

14.1.5.6.     Key Management Personnel

14.1.6. GiftCards com LLC

14.1.6.1.     Company Details

14.1.6.2.     Products

14.1.6.3.     Financials (As Per Availability)

14.1.6.4.     Key Market Focus & Geographical Presence

14.1.6.5.     Recent Developments

14.1.6.6.     Key Management Personnel

14.1.7. NGC US LLC

14.1.7.1.     Company Details

14.1.7.2.     Products

14.1.7.3.     Financials (As Per Availability)

14.1.7.4.     Key Market Focus & Geographical Presence

14.1.7.5.     Recent Developments

14.1.7.6.     Key Management Personnel

14.1.8. InComm Payments

14.1.8.1.     Company Details

14.1.8.2.     Products

14.1.8.3.     Financials (As Per Availability)

14.1.8.4.     Key Market Focus & Geographical Presence

14.1.8.5.     Recent Developments

14.1.8.6.     Key Management Personnel

14.1.9. Blackhawk Network Holdings Inc.

14.1.9.1.     Company Details

14.1.9.2.     Products

14.1.9.3.     Financials (As Per Availability)

14.1.9.4.     Key Market Focus & Geographical Presence

14.1.9.5.     Recent Developments

14.1.9.6.     Key Management Personnel

14.1.10. The Kroger Co.

14.1.10.1.  Company Details

14.1.10.2.  Products

14.1.10.3.  Financials (As Per Availability)

14.1.10.4.  Key Market Focus & Geographical Presence

14.1.10.5.  Recent Developments

14.1.10.6.  Key Management Personnel

15. Strategic Recommendations/Action Plan

15.1.             Key Focus Areas

15.2.             Target Card Type

15.3.             Target End User

16. About Us & Disclaimer

Figures and Tables

Frequently asked questions

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The market size of the global Paper Card Gift market was estimated to be USD 18.33 Billion in 2023.

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The major drivers for the global Paper Card Gift market include the increasing demand for personalized gifts, the rise of sustainability and eco-conscious consumerism, and the growing gifting culture across various demographics. These factors collectively contribute to the market's dynamic growth and appeal to diverse end consumers

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Major trends in the global paper card gift market includes personalization, sustainability, and technological integration. As consumers seek more customized, eco-friendly, and innovative products, paper gift cards are well-positioned to capitalize on these trends. These trends reflect evolving consumer preferences and industry responses to create distinct and appealing offerings

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Major challenges for the global Paper Card Gift market encompass competition from digital and e-gift cards, rising production and material costs, and the potential environmental concerns related to the production process. Understanding these challenges is critical for stakeholders to strategize effectively and ensure long-term growth in this competitive market.

Related Reports

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Parvati Sharma

Account Manager BD
Press Release

Paper Card Gift Market to Grow with a CAGR of 15.8% through 2029

Nov, 2024

The global paper card gift market is driven by increasing personalization trends, growing demand for eco-friendly products, gifting culture, and advancements in design technology and customization.

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