Paper Card Gift Market to Grow with a CAGR of 15.8% through 2029

The global paper card gift market is driven by increasing personalization trends, growing demand for eco-friendly products, gifting culture, and advancements in design technology and customization.

According to TechSci Research report, “Paper Card Gift Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029F”, the global paper card gift market was valued at USD 18.33 Billion in 2023 and is expected to reach USD 44.19 Billion by 2029 with a CAGR of 15.8% during the forecast period.  The paper card gift market is experiencing robust growth, fueled by several key drivers. One of the primary factors is the increasing demand for personalized gifts. Consumers are seeking more thoughtful and customized gifting solutions, with paper cards offering an ideal medium for expressing personal messages, making them a popular choice for birthdays, holidays, and special occasions. The growing emphasis on sustainability has further bolstered the appeal of paper cards. As consumers become more eco-conscious, paper cards are preferred over plastic or synthetic alternatives due to their biodegradable nature, aligning with environmentally friendly values.

Another important driver is the rise of the gifting culture, particularly in corporate settings, where businesses use paper gift cards as incentives or rewards for employees and clients. Retailers also contribute to this growth by offering paper gift cards as part of loyalty programs or seasonal promotions. The development of innovative designs and customization options has helped attract a wider range of consumers, from high-end to budget-friendly options, catering to diverse preferences. However, the market also faces several challenges. One major concern is the competition from digital or e-gift cards, which offer more convenience and flexibility, especially in the age of online shopping. While paper cards provide a tangible and personal touch, they lack the instant delivery and versatility of digital alternatives. Fluctuations in the cost of raw materials, such as paper, may affect the price of paper gift cards, potentially impacting profitability for manufacturers. Moreover, while sustainability is a key driver, ensuring that the production process of paper cards is truly eco-friendly can be a complex challenge for businesses aiming to meet consumer expectations.

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The Paper Card Gift Market is segmented into card type, end user and region.

The paper card gift market is segmented based on end user into retail establishment, corporate institutions, others. Corporate institutions are the fastest growing segment in the paper card gift market. This growth is driven by an increasing shift towards employee recognition programs, corporate gifting, and customer loyalty initiatives. Companies are increasingly turning to paper gift cards as an efficient and cost-effective way to reward employees, incentivize customers, and strengthen relationships with clients. In employee reward programs, paper gift cards are used to acknowledge achievements, milestones, and performance. They offer a flexible reward system, allowing employees to choose their own gifts or experiences. With many organizations prioritizing employee well-being, offering gift cards has become an integral part of creating a positive work culture, motivating staff, and improving productivity. Paper gift cards are often seen as a personalized way to recognize employee efforts, enhancing employee engagement. Corporate institutions use paper gift cards in customer loyalty programs. By offering customers paper gift cards as rewards for continued patronage or as incentives for making purchases, businesses can drive repeat sales and foster customer loyalty. This trend has become particularly popular in industries like retail, hospitality, and e-commerce, where businesses rely on recurring customers to drive revenue. Corporate institutions are also increasingly using paper gift cards for special client relationships. Instead of sending traditional gifts, companies are opting for gift cards, as they provide the recipient with more flexibility and personalization. Paper cards are also easier to distribute, whether physically or digitally, making them a convenient and efficient option for businesses with a broad range of clients. The rise in corporate gifting, employee incentives, and customer loyalty programs is fueling the growth of this segment. As more companies recognize the benefits of using paper gift cards as part of their engagement strategies, the corporate institutions segment is expanding rapidly and is expected to continue this growth trajectory in the coming years.

Major companies operating in the global Paper Card Gift market are:

• Hallmark Cards Inc.
• American Greetings Corporation
• Card Factory plc
• Moonpig Group plc 
• Blackhawk Network Holdings, Inc.
• GiftCards com LLC
• NGC US LLC
• InComm Payments
• Blackhawk Network Holdings Inc.
• The Kroger Co.

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“A key trend in the paper card gift market is the increased demand for corporate gifting. Businesses are increasingly using paper gift cards as part of employee recognition programs, client appreciation efforts, or as incentives for meeting performance goals. The flexibility and cost-effectiveness of paper gift cards make them an attractive option for organizations looking to reward their staff or foster positive business relationships with clients. In addition to traditional corporate gifting, paper gift cards are increasingly used in customer loyalty programs. Retailers and service providers use these cards as part of their marketing strategy to encourage repeat purchases, attract new customers, and build brand loyalty. The ease with which paper gift cards can be distributed, either physically or digitally, makes them ideal for businesses aiming to engage with customers in a personalized and meaningful way“, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Paper Card Gift Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Card Type (Closed-loop Card, Open-loop Card), By End User (Retail Establishment, Corporate Institutions, Others), By Region & Competition, 2019-2029F”, has evaluated the future growth potential of global Paper Card Gift Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global paper card gift market.

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