Organic Tea Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027, Segmented By Source (Black, Green, White, Oolong, Others), By Form (Dried Leaf, Powder, Liquid), By Packaging (Cartons, Teabags, Cans, Others (Sachets, etc.), By Distribution Channel (Departmental Stores, Supermarkets/Hypermarkets, Online, Others), By Region, By Competition

The global organic tea market is anticipated to grow at an impressive CAGR during the forecast period. Organic tea farming is based on ecological cycles, biodiversity, and processes adapted to local conditions, maintaining fertile soil and fostering plant diversity. As of 2022, around 3.7 billion cups of tea are consumed daily. One of the key factors fueling market expansion is the growing consumer preference for safe, chemical-free, and healthy consumables. Additionally, the market is booming as a result of initiatives being taken by governments in nations to promote the use of sustainable agricultural practices through various incentives and subsidies.

Organic tea is widely used as a nutritious food, and it is especially effective for those who suffering from obesity, heart disease, and high cholesterol. The increased customer desire for healthy food and beverage items is one of the primary elements driving the expansion of organic teas. Organic tea is well-known for reducing excess body fat and increasing metabolism without causing any negative side effects. Because of its organic production, the tea preserves its distinct qualities and medicinally vital components. In comparison to other teas, this makes it a healthier option. Therefore, the increasing popularity of organic tea as a nutritious food also drives the global organic tea market growth during the forecast period. 

In developing countries, the consumption of organic tea is rising due to the increase in the prevalence of illnesses linked to a sedentary lifestyle rises. Due to increased health awareness and the need for body detoxification, consumers are now concerned about the effects of the food and beverages, that they consume. Consumers prefer organic tea to meet the requirements. The demand for organic tea has been influenced by the rich flavor of organic tea as well as its medicinal properties. As a result, premiumization is becoming more common, which has increased product sales.

The global organic tea market is highly fragmented, with a large number of small and large producers. Some of the key players in the market include such as Unilever Plc, The Hain Celestial Group, Organic India, Stash Tea Company, and Keurig Green Mountain, Inc., etc. These companies are focusing on product innovation, expanding their distribution networks, and strengthening their brand positioning to gain a competitive edge in the market.

An increasing working population, rising demand for ready-to-use products, and expanding retail marketplaces are some of the factors expected to drive worldwide market growth over the forecast period. The growing usage of tea as a natural ingredient in the personal care industry is likely to drive growth in the global tea capsule market. Rising food and beverage expenditure and expanding consumer awareness of healthy lifestyles are also likely to fuel organic tea market growth.

The rise in tea bag sales is due to an increase in the global acceptance of portable and foods and beverages. Tea bags have a significant market share due to their simple processing technique. The rising popularity of ready-to-drink beverages and proper hydration has aided the expansion of the tea bag industry. Tea bags are available in a variety of flavors, allowing users to carry a variety of teas with them and consume them on the go. Nowadays, consumers are looking for diverse flavors in a selection of organic teas. Organic tea producers have benefited from the current trend of secure packaging by using more food-grade tea bags, a creative packaging design that ensures the security of stored food.

Several manufacturers are producing tea bags with compostable and biodegradable outer packaging to reduce their carbon footprint. In order to widen its product variety and increase sales revenue, they are also offering ready-to-drink variations. The manufacturers are also investing in innovative marketing methods and celebrity endorsements, which are projected to drive market growth over the coming years.

The major restraints in this market are a rise in coffee consumption and fluctuating raw material prices induced by uncertainty in weather conditions. The market, on the other hand, is expected to grow due to rising demand for herbal tea and the introduction of new organic tea flavors and varieties. Furthermore, the industry's major competitors have implemented a marginal pricing strategy, which is projected to hinder the overall market growth. A lack of knowledge about organic teas is also predicted to impede the global organic tea market growth during the forecast period.

Increasing Popularity of Organic Tea Fuels Market Growth

The adoption of these products among health-conscious consumers is anticipated to rise shortly due to the health above benefits. There has been an increase in demand for goods with low caffeine content. The trend has significantly impacted the growth of the market. Organic tea that has been decaffeinated has become very popular. These products have a caffeine content of less than 2.5%, which is advantageous for those who experience sleep disturbances and deprivation. According to the industry, the number of producers selling decaffeinated organic tea has increased over the last few years. For instance, the decaffeinated green tea bags that are sold by Twining and Company Limited, a tea company with headquarters in the United Kingdom, offer a smooth and well-balanced taste and flavor.

Ease of Accessibility Propels Market Growth

Organic tea is anticipated to hold a sizable portion of the organic tea market due to its accessibility, leading to greater product penetration globally. To meet consumers' diverse tastes and health needs, market participants have also increased their investments in developing distinctive products in the black, white, green, and oolong tea categories. For instance, organic green tea is advantageous when consumed and used topically as lotions, body washes, and face masks. As a result, urban professionals, the elderly, and elite athletes are expected to have a sharp increase in demand for proper organic tea.

Popularity of Turmeric Tea Fuels Market Growth

Turmeric tea is becoming incredibly popular with consumers. It has risen to the top of the list of popular herbal teas over the past five years, along with hibiscus, peppermint, chamomile, and ginger varieties. Because these products enhance both the physical and mental stress response, functional teas have been consumed at a different level that is more in line with contemporary lifestyles. As a result, consumption of organic tea among urban professionals, people in their later years, and athletes is predicted to increase thereby fueling the organic tea market, significantly.

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Market Segmentation

The global organic tea market is segmented based on source, form, packaging, distribution channel, region, and competitional landscape. Based on the source, the market is segmented into black, green, white, oolong, and others. Based on the form, the market is segmented into dried leaf, powder, and liquid. Based on packaging, the market is segmented into cartons, teabags, cans, and others (Sachets, etc.). Based on distribution channels, the market is segmented into departmental stores, supermarkets/hypermarkets, online, and others. The market analysis also studies regional segmentation to devise regional market segmentation.

Company Profile

Tata Consumer Products Limited, Unilever Plc, The Hain Celestial Group, Inc., SHANGRI-LA TEA COMPANY INC., Organic India, Associated British Foods plc, Stash Tea Company, Keurig Green Mountain, Inc., Bigelow Tea, and SUNTORY BEVERAGE & FOOD LIMITED are the major market players operating in the global organic tea market.

Report Scope:

In this report, the global organic tea market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Organic Tea Market, By Source:

• Black
• Green
• White
• Oolong
•  Others

•   Organic Tea Market, By Form:

• Dried Leaf
• Powder
• Liquid  

•   Organic Tea Market, By Packaging:

• Cartons
• Teabags
• Cans
• Others

•   Organic Tea Market, By Distribution Channel:

• Departmental Stores
• Supermarkets/Hypermarkets
• Online
• Others

·           Organic Tea Market, By Region:

• North America
• The United States
• Canada
• Mexico
• Europe
• France
• Germany
• The United Kingdom
• Italy
• Spain
• Asia-Pacific
• China
• India
• Japan
• South Korea
• Australia
• Middle East & Africa
• Saudi Africa
• South Arabia
• UAE
• Turkey
• South America
• Brazil
• Argentina
• Colombia 

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global organic tea market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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