Online Laundry Services Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Services Type (Laundry Care, Dry Cleaning, Duvet Cleaning, Steam/Electric Pressing, Others (Shoes Cleaning, Accessories Cleaning, Bags Cleaning, Etc.)), By End User (Residential, Hospitality, Healthcare, Institutional, Others (Industrial, Etc.)), By Payment (Mobile Wallet, Card Payment, Cash on Delivery & Net Banking), By Region, Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 52.49 Billion
CAGR (2026-2031)	30.01%
Fastest Growing Segment	Laundry Care
Largest Market	North America
Market Size (2031)	USD 253.48 Billion

Market Overview

The Global Online Laundry Services Market will grow from USD 52.49 Billion in 2025 to USD 253.48 Billion by 2031 at a 30.01% CAGR. The Global Online Laundry Services Market comprises digital platforms and applications that allow consumers and businesses to schedule garment cleaning, pickup, and delivery services remotely. The primary drivers fueling this sector's expansion include the increasing scarcity of time for dual-income households, the widespread penetration of internet-enabled smartphones, and a heightened awareness of hygiene standards. These fundamental structural factors are distinct from passing trends and provide a robust foundation for the sustained adoption of on-demand laundry solutions across urban centers.

According to the Drycleaning & Laundry Institute, in 2025, approximately 30% of traditional drycleaning businesses had ceased operations since the onset of the pandemic, a significant industry consolidation that has created a vacuum for digital aggregators to fill. However, despite this opportunity for increased market share, the expansion of online services is frequently impeded by the complex logistics of last-mile delivery, which imposes high operational costs and challenges the profitability of scaling service coverage.

Key Market Drivers

Rapid Urbanization and Shift Toward Fast-Paced Lifestyles is a primary force propelling the Global Online Laundry Services Market. As city populations densify and dual-income households become the norm, the time available for domestic chores has diminished significantly. This time scarcity creates a structural demand for outsourcing garment care, compelling consumers to seek professional solutions that maintain household standards without personal time investment. According to the American Cleaning Institute, April 2025, in the '2025 Spring Cleaning Survey', 47% of consumers prioritized doing laundry to maintain health, a preference that increasingly converts to paid service demand in time-poor urban centers. Consequently, providers that offer speed and convenience are seeing substantial growth; for instance, according to Laundryheap, November 2025, the company reached £27 million in annual revenue, a milestone attributed largely to the high demand for its 24-hour express turnaround service in major metropolitan markets.

The Rising Adoption of Smartphones and Internet-Based Applications acts as the critical technological enabler for this sector. Mobile platforms have removed the friction associated with traditional dry cleaning by allowing users to schedule pickups, track orders, and process payments instantly from their devices. This digital accessibility transforms laundry from a manual errand into a seamless on-demand service, significantly expanding the addressable market. Recognizing the necessity of robust digital infrastructure, industry leaders are aggressively capitalizing on this trend to enhance service reliability. According to Rinse, February 2025, in a press release regarding its Series D financing, the company secured $23 million specifically to invest in its technology and operations, underscoring the pivotal role of app-based logistics in scaling service coverage and improving the user experience.

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Key Market Challenges

The logistical complexity and associated expense of last-mile delivery constitute a formidable barrier to the scalable growth of the Global Online Laundry Services Market. While digital applications successfully aggregate consumer demand, the physical execution of collecting and returning garments necessitates a two-way transportation model that is significantly more resource-intensive than standard one-way e-commerce logistics. Service providers are forced to maintain or lease fleets that must navigate unpredictable urban traffic patterns, resulting in low route density and high fuel consumption per order. These factors create a disconnect between the low cost of processing laundry and the high cost of transporting it, effectively eroding the profit margins necessary for geographic expansion.

This structural inefficiency is reflected in the sector's rising operational baselines. According to the Textile Services Association, in 2025, the industry reported a laundry cost index annual increase of 4.79%, reflecting the acute financial strain placed on operators by rising logistical and energy expenses. Such escalating costs make it difficult for platforms to offer competitive pricing without operating at a loss, thereby compelling many businesses to restrict their service zones rather than pursuing the broader market penetration required for substantial industry growth.

Key Market Trends

Adoption of Eco-Friendly and Waterless Washing Technologies is reshaping the industry as operators face intensifying regulatory pressure and consumer demand for sustainable practices. Service providers are increasingly replacing solvent-based dry cleaning with wet cleaning methods and closed-loop water filtration systems to minimize environmental impact and operational resource consumption. This structural shift toward sustainability is quantified by significant industry-wide efficiency gains; according to the Textile Services Association, April 2025, in the 'Textile Services Sustainability Report 2025', the sector achieved a documented energy reduction of over 34% between 2012 and 2024. Such advancements not only ensure compliance with stringent wastewater regulations but also serve as a critical competitive differentiator for brands targeting the growing segment of eco-conscious clients.

Development of Hyper-Local On-Demand Delivery Ecosystems is accelerating as platforms seek to optimize unit economics and capture higher-value consumer segments through enhanced convenience. To offset the inherent logistical expenses of last-mile execution, companies are focusing on increasing basket sizes and leveraging premium pricing models that incentivize bundled service requests. This strategic pivot is proving financially robust for operators; according to Cents, May 2025, in the 'Into the Fold 2025' industry report, pickup and delivery orders averaged $79.81, a figure 80% higher than standard drop-off transactions. By prioritizing these high-margin service channels, operators can effectively absorb transportation costs while delivering the seamless experience that modern urban households demand.

Segmental Insights

Recent market analysis identifies Laundry Care as the fastest-growing segment within the Global Online Laundry Services Market. This robust expansion is primarily driven by the increasing propensity of urban households to outsource routine chores, necessitated by demanding professional schedules and the rise of dual-income families. Unlike dry cleaning, which serves occasional needs for delicate fabrics, Laundry Care addresses the recurring requirement for washing and folding daily apparel, resulting in high-frequency service engagement. Furthermore, heightened awareness regarding hygiene standards has amplified the consumer preference for professional cleaning over traditional home washing methods.

Regional Insights

North America maintains a dominant position in the global online laundry services market, driven by the widespread adoption of smart devices and high internet penetration rates. The region experiences strong demand from dual-income households and working professionals prioritizing convenience and time management. Additionally, the established presence of major industry players facilitates service accessibility and market expansion. An increasing consumer preference for eco-friendly cleaning practices and professional hygiene standards further solidifies the reliance on digital laundry solutions across the United States and Canada.

Recent Developments

• In September 2025, Poplin, a nationwide personal laundry service, entered into a strategic partnership with Novant Health to provide laundry support benefits to frontline healthcare workers. Through this collaboration, the healthcare organization's employees received exclusive access to discounted laundry services, including complimentary pickup and delivery options. The initiative was launched to help reduce employee burnout by alleviating the burden of time-consuming household chores for busy medical staff. The company's CEO emphasized that this partnership reflected a commitment to supporting the essential workforce, allowing them to dedicate more time and energy to patient care and personal well-being.
• In February 2025, Rinse, a prominent technology-enabled laundry delivery service, secured $23 million in a Series D funding round led by LG Electronics. This substantial investment was designated to accelerate the company’s expansion into new and existing metropolitan markets and to bolster its growing business-to-business service division. The CEO described the partnership with a major appliance manufacturer as a validation of their vision to modernize textile care through seamless, tech-driven solutions. The funds were also allocated to enhance the platform's logistical infrastructure, strengthening its position as a leader in the laundry services sector.
• In August 2024, Laundryheap, a London-based on-demand laundry platform, acquired the Peruvian startup GetLavado to facilitate its strategic expansion into Latin America. This transaction represented the company's fifth acquisition within two years and immediately established its operational footprint in Lima, with further plans to extend services to Colombia and Mexico. The CEO of Laundryheap noted that integrating the local startup's team and established customer base would ensure high-quality service continuity across the region. This move highlighted the company's ongoing strategy to grow its global presence by consolidating regional competitors in key international markets.
• In January 2024, Hampr, a peer-to-peer on-demand laundry marketplace, announced the launch of a new commercial vertical designed to provide businesses with flexible outsourced laundry options. This service model allowed commercial clients to access scalable laundry solutions without being locked into rigid, long-term contracts, thereby adapting to fluctuating operational needs. The company's CEO stated that the initiative aimed to liberate business owners from inflexible agreements while simultaneously providing a steady revenue stream for the platform's network of laundry providers. This strategic development significantly expanded the company's service capabilities beyond its traditional residential customer base.

Key Market Players

• Laundryheap Limited
• Washmen Laundry LLC
• Rinse, Inc.
• Zipjet GmbH
• Mulberrys Garment Care, Inc.
• FlyCleaners, Inc.
• Cleanly, Inc.
• Laundrapp Limited
• Press Cleaners, LLC
• Helpling GmbH

By Services Type	By End User	By Payment	By Region
Laundry Care Dry Cleaning Duvet Cleaning Steam/Electric Pressing Others (Shoes Cleaning, Accessories Cleaning, Bags Cleaning, Etc.)	Residential Hospitality Healthcare Institutional Others (Industrial, Etc.)	Mobile Wallet Card Payment Cash on Delivery & Net Banking	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Online Laundry Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Online Laundry Services Market, By Services Type:

• Laundry Care
• Dry Cleaning
• Duvet Cleaning
• Steam/Electric Pressing
• Others (Shoes Cleaning, Accessories Cleaning, Bags Cleaning, Etc.)

• Online Laundry Services Market, By End User:

• Residential
• Hospitality
• Healthcare
• Institutional
• Others (Industrial, Etc.)

• Online Laundry Services Market, By Payment:

• Mobile Wallet
• Card Payment
• Cash on Delivery & Net Banking

• Online Laundry Services Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE