|
Forecast Period
|
2024-2028
|
|
Market Size (2022)
|
USD 15.4 million
|
|
CAGR (2023-2028)
|
7.2%
|
|
Fastest Growing Segment
|
Full Face
|
|
Largest Market
|
United States
|
Market Overview
North America Motorcycle Connected Helmet Market
has valued at USD 15.4 million in 2022 and is anticipated to project robust
growth in the forecast period with a CAGR of 7.2% through 2028. The North
America motorcycle connected helmet market is witnessing a rapid expansion due
to the growing demand for more sophisticated connected helmets with additional
features in the region. Generally, motorcyclists wear helmets to protect their
head in the event of an accident, and further connected helmets are the
component of protective gear that wirelessly link rider-to-rider or rider-to-mobile
device. In addition, while connected, riders are automatically alerted to
incoming calls or receive navigational instructions. Also, introduction of
electrical motorcycles in the region is expected to further increase the demand
for connected helmet market. Overall, Manufacturers are rapidly improving
technologically features to expand their market reach, which is expected to
further boost the demand for motorcycle connected helmets in the North America
region.
The North American motorcycle helmet market is
projected to expand at a rapid rate over the forecast period. The increasing
need for rider safety, as well as improved communication between riders and
their vehicles, has led to a surge in demand for connected helmets in the
region. Connected helmets come with two connectivity options such Bluetooth and
Wi-Fi. Bluetooth-equipped helmets are essential for motorcycle safety
technology, providing drivers with the ability to stay in contact with their
team or receive turn by turn directions from their paired phone.
Furthermore, connected helmets come with a range of
features, including Bluetooth connectivity and GPS, as well as built-in
communication devices, which provide advantages to drivers while riding their
motorcycles. Furthermore, the motorcycle helmet market is segmented majorly
into personal use and commercial use based on application. Moreover, the
Motorcycle Connected Helmet market in the region is expected to witness
substantial growth in the coming years.
Key Market Drivers
Rising Motorcycle Sales and Rider Safety
The North American motorcycle market is
experiencing a steady increase in demand, which is indicative of a higher
demand for helmets. The Insurance Institute for Highway safety (IIHS) in the
United States has reported that the number of registered on-road motorcycles in
the United States has been steadily increasing over the past few years,
reaching a total of 8.6 million last year. In addition, California and Florida
are the two states with the highest number of registered motorcycles by a wide
margin compared to other states.
Additionally, Bureau of Transportation Statistic
(BTS) data indicates a nearly 9% increase in the total number of motorcycle
crashes in 2021 compared to 2020, and a total of 5,932 fatalities involved in
motorcycle crashes in 2021, an increase of more than 7%. This increases the
surge in awareness of the importance of rider safety measures, which can be
improved with connected helmets which integrate communication and direction to
rider, thus enhancing the overall rider safety and experience. With these
factors mentioned above, the North America motorcycle Connected Helmet Market
is expected to expand at a faster rate in the coming years.
Safety Enhancement
Motorcycle connected helmets prioritize rider
safety by integrating features like heads-up displays (HUDs) that provide
real-time information without diverting the rider's attention from the road.
These helmets also enable communication with other riders, enhancing group
riding coordination and awareness. Safety remains a paramount concern for
motorcyclists. Connected helmets address these concerns by incorporating
features such as built-in crash detection systems and emergency communication
capabilities. These helmets can automatically send alerts to emergency services
and designated contacts in the event of an accident, reducing response times
and potentially saving lives. This emphasis on safety has resonated with riders
and has contributed to the growing demand for connected helmets.
Convenience and Connectivity: In an increasingly connected world, consumers have
come to expect seamless connectivity in all aspects of their lives. Connected
helmets enable riders to access navigation, music, and phone calls through
voice commands, reducing the need for manual interactions. This level of
convenience appeals to riders who want to stay connected while on the road,
without compromising their safety.
Rising Adoption of Electric Motorcycles:
The adoption of electric motorcycles is on the rise
in North America due to their environmental benefits and lower operating costs.
This shift has led to a changing demographic of riders, with a growing number
of tech-savvy and environmentally conscious individuals entering the motorcycle
community. Connected helmets align with this demographic's preferences for
integrating technology into their riding experience.
Technological Advancement and Features
Augmented reality displays, integrated cameras, and
sensors offer features such as blind-spot detection, rearview displays, and
collision alerts, enhancing situational awareness and minimizing potential
hazards. Connected helmets, equipped with features such as Bluetooth
connectivity, GPS navigation, integrated cameras, and heads-up displays, offer
riders a seamless integration of information and entertainment during their
rides. These technological enhancements not only enhance the riding experience
but also promote safety by providing real-time information without distracting
the rider from the road.
Key Market Challenges
High Cost and lack of awareness among customers
One of the biggest challenges in the motorcycle
connected market is awareness and manufacturing cost. Due to the low market
penetration of connected helmets, many motorcycle riders are unaware of the
advantages and features of connected helmets, which hampers the growth of the
market. Another major challenge in the North America market for motorcycle
connected helmets is the relatively high price of these helmets. Due to the
integration of advanced technologies in motorcycle connected helmets, they
often come with a high cost and premium product, which limits their
affordability and the market penetration, resulting in slower sales in the
North America region. In conclusion, lack of awareness, and the high price of
connected helmets can become barriers for budget conscious consumers.
Battery Life
The technology-packed helmets rely on batteries to
power communication systems, displays, and other features. Balancing extended
battery life with helmet weight and comfort remains a challenge.
Key Market Trends
Integration of Augmented Reality (AR)
One of the prominent trends in the connected
motorcycle helmet market in North America could be the increasing integration
of augmented reality (AR) technology. AR could revolutionize the way
motorcyclists interact with their environment, providing real-time information
without diverting their attention from the road. AR-enabled helmets could
overlay navigation directions, hazard warnings, and even weather updates onto
the rider's field of view. This technology could enhance situational awareness,
enabling riders to make safer decisions while on the road. Motorcycle connected helmets are evolving to
incorporate AR displays that overlay critical information onto the rider's
field of view, enhancing navigation and providing essential data without
requiring the rider to look away from the road.
Electrification and Connectivity Convergence
Electric motorcycles are
gaining traction due to their environmental benefits and efficient power
delivery. As these vehicles become more prevalent, manufacturers are
integrating connectivity features into electric motorcycles, such as smartphone
apps for monitoring battery levels, range estimation, and charging station
locations. This trend reflects the growing demand for comprehensive user
experiences that merge sustainability and connectivity.
Smart Navigation and Ride
Planning
Connected motorcycles are
equipped with advanced navigation systems that offer real-time traffic updates,
route optimization, and points of interest along the way. Riders can plan
rides, set waypoints, and receive turn-by-turn directions through integrated
dashboards or smartphone apps. This trend not only enhances convenience but
also promotes safer riding by minimizing distractions through voice-guided
navigation.
Vehicle-to-Everything (V2X)
Communication
V2X communication is a
transformative trend in the connected motorcycle market. This technology
enables motorcycles to communicate with other vehicles, infrastructure,
pedestrians, and even traffic management systems. V2X can help prevent
collisions, optimize traffic flow, and provide early warnings about road
conditions. This trend has the potential to significantly enhance overall road
safety and reduce accidents involving motorcycles.
Development Of Advanced Technologies and Safety
Features
Motorcycles are one of the most widely used
two-wheelers due to the increasing middle-class and youth population. Many
motorcycle riders consider motorcycle helmets to be one of the most important
pieces of safety gear. Moreover, many motorcycle helmet manufacturers have been
offering high-end features in their helmets to entice consumers to wear them.
The growing interest in technologically advanced products has prompted many
startups to enter the motorcycle connected helmet domain with innovative
products. All in all, the above mentioned trends and developments suggest that
the growth of the North America motorcycle Connected Helmet Market is expected
to be at a higher pace in the coming years.
Another potential trend in the connected motorcycle
helmet market could be the incorporation of advanced biometric monitoring and
safety features. Helmets equipped with biometric sensors could continuously
assess the rider's physiological state, including heart rate, body temperature,
and even fatigue levels. This data could be analyzed in real-time to detect any
anomalies that might indicate the rider's health is compromised. In such cases,
the helmet could alert emergency services or designated contacts, potentially
saving lives in the event of a medical emergency.
Noise Cancellation
Noise-canceling technology filters out wind and
engine noise, providing a quieter and more comfortable riding experience,
particularly during long rides.
Gesture and Voice Control
Gesture and voice control features allow riders to
interact with their helmets and connected devices without taking their hands
off the handlebars or their eyes off the road.
Motorcycle helmets were being integrated with
various communication technologies, including Bluetooth connectivity, built-in
speakers, and microphones. This allowed riders to make hands-free phone calls,
receive turn-by-turn navigation instructions, and even communicate with fellow
riders in a group using intercom systems. This trend was aimed at enhancing
rider safety and convenience by minimizing distractions and allowing riders to
stay connected while on the road.
Some helmet manufacturers were working on
integrating heads-up displays directly into helmets. These displays would
project information onto the helmet's visor, allowing riders to access
important information such as speed, navigation directions, and other relevant
data without having to take their eyes off the road. This augmented reality
feature aimed to provide riders with essential information in a non-intrusive
manner.
Segmental Insights
Helmet Type Insights
The North America Motorcycle Connected Helmet
Market, segmented by helmet type, underscores the customization and diversity
of options available to riders seeking connectivity and safety enhancements. In
the full-face helmet segment, advanced communication systems, augmented reality
displays, and noise cancellation features are seamlessly integrated into the
helmet's comprehensive coverage, offering riders a complete blend of safety,
comfort, and connectivity. Full-face connected helmets provide enhanced situational
awareness, navigation assistance, and communication capabilities without
compromising on protection.
The
half-face helmet category balances protection and visibility, catering to
riders who prefer an open feel while benefiting from features like integrated communication systems
and noise reduction technology. These helmets are especially popular among
urban riders and those seeking a balance between technology and ventilation.
Open face
connected helmets, often favored for their versatility and ease of use, cater
to riders who prioritize visibility, accessibility, and style. These helmets integrate augmented reality displays
and communication capabilities to ensure convenience and safety without full-face
coverage. Each helmet type addresses distinct rider preferences and needs,
showcasing the market's commitment to accommodating a wide spectrum of
motorcycling styles. As the technology continues to evolve and riders
increasingly recognize the benefits of connected helmets, the North America
Motorcycle Connected Helmet Market is poised to revolutionize rider experiences
across all helmet types, enhancing both safety and enjoyment on the road.
Demand Category Insights
The North America Motorcycle Connected Helmet Market,
segmented by connectivity type, reflects the diverse technological preferences
of riders seeking seamless communication and enhanced safety on the road. In
the Bluetooth-connected helmet segment, riders benefit from wireless
communication capabilities that enable hands-free calls, music control, and
navigation assistance through smartphone integration. These helmets foster
rider-to-rider communication and group coordination, enhancing safety during
group rides and fostering a sense of camaraderie.
Bluetooth-connected helmets also facilitate voice
commands for navigation and call management, ensuring minimal distractions
while riding. On the other hand, in the Wi-Fi-connected helmet category, riders
experience the next level of connectivity with internet-enabled features, such
as real-time traffic updates, weather forecasts, and social media integration.
Wi-Fi-connected helmets provide access to a broader range of information and
services without relying solely on the rider's smartphone. These helmets also
support augmented reality displays and advanced safety features, enhancing
situational awareness and elevating the riding experience.
Each connectivity type offers unique advantages,
catering to the preferences of riders seeking either seamless smartphone
integration or a more comprehensive digital experience. As technology continues
to evolve and connectivity options expand, the North America Motorcycle
Connected Helmet Market is poised to empower riders with personalized choices,
revolutionizing communication, safety, and convenience for motorcyclists across
both Bluetooth and Wi-Fi-connected helmets.
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Country Insights
The North America Motorcycle Connected Helmet
Market is segmented into United States, Cananda and Mexico, based on country
segmentation. Among which, the United States is a major market for motorcycle
connected helmets due to its large motorcycle riding community and its embrace
of technology. The U.S. has a rich motorcycle culture with a large and diverse
community of riders. This culture fosters an environment where motorcyclists
are open to embracing new technologies that enhance their riding experiences
and safety. The existing enthusiasm for motorcycles combined with the allure of
connectivity creates a receptive market for connected motorcycle solutions.
The United States has long been a hub for
technological innovation and development. With Silicon Valley and other tech
hubs driving advancements in connectivity, sensors, and software, the country
has the resources and expertise needed to pioneer cutting-edge technologies in
the connected motorcycle space. Riders in the United States value safety
innovations and are early adopters of new riding technologies.
The United States often
embraces technological innovation through flexible regulations that encourage
experimentation and deployment of new technologies. Regulatory agencies are
open to working with manufacturers to establish standards that ensure safety
while allowing the integration of innovative features. This regulatory
flexibility fosters an environment conducive to the growth of connected
motorcycle technologies.
Also, Americans often exhibit an early adopter
mindset when it comes to technology. This willingness to embrace new
innovations is reflected in the motorcycle market as well, with riders keen on
exploring the latest advancements that enhance their riding experiences. The United
States has a robust and well-established telecommunications infrastructure,
including widespread cellular coverage and the necessary network support for
connected vehicles. This existing connectivity infrastructure provides a strong
foundation for the implementation of connected motorcycle technologies.
Furthermore, In Canada, the market for motorcycle
connected helmets is also growing, driven by a combination of technological curiosity
and a commitment to road safety.
Recent Developments
- CARDO SYSTEMS, one of the major wireless
communication system providers, unveiled a new voice recording feature in July
2023 for PACKTALK Edge, neo, and custom riders, allowing them to record and
store intercom audio with ease.
- Further in July 2023, the CARDO SYSTEMS also
released a software update for its cross-sector Bluetooth connectivity, making
it as easy and effortless to connect with non-CARDO Bluetooth units as simple
as other Cardo communicators.
- The CARDO SYSTEMS software was also chosen by KTM
in June 2023 to facilitate communication on their launch of the new KTM 800
SMT.
Key Market Players
- Sena
Technologies Inc.
- Cardo
System Inc.
- Schuberth
Helmet GmbH
- Intelligent
Cranium Helmets LLC
- SHOEI Co.
Ltd.
- HJC
Helmets
- Nolan
Helmets SpA
- O'Neal
USA
- AGV
Helmets
- Bell
Helmets
|
By Helmet
Type
|
By
Connectivity
|
By Application
|
By Country
|
- Full Face
- Half Face
- Open Face
|
|
- Personal Use
- Commercial
Use
|
- United
States
- Canada
- Mexico
|
Report Scope:
In this report, North America Motorcycle Connected
Helmet Market has been segmented into following categories, in addition to the
industry trends which have also been detailed below:
- North America Motorcycle Connected Helmet Market, By Helmet Type:
o Full Face
o Half Face
o Open Face
- North America Motorcycle Connected Helmet Market, By Connectivity:
o Bluetooth
o Wi-Fi
- North America Motorcycle Connected Helmet Market, By Application:
o Personal Use
o Commercial Use
- North America Motorcycle Connected Helmet Market, By Country:
o United States
o Canada
o Mexico
Competitive Landscape
Company Profiles: Detailed analysis of the major companies
present in the North America Motorcycle Connected Helmet Market.
Available Customizations:
North America Motorcycle Connected Helmet Market
report with the given market data, TechSci Research offers customizations
according to a company's specific needs. The following customization options
are available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
North America Motorcycle Connected Helmet Market is
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report or want to confirm the date of release, please contact us at [email protected]