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Forecast Period
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2026-2030
|
|
Market Size (2024)
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USD 217.1 Million
|
|
CAGR (2025-2030)
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12.92%
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Fastest Growing Segment
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Helmets
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Largest Market
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North
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Market Size (2030)
|
USD 449.9 Million
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Market
Overview
The India Ride Gear market was
valued at USD 217.1 Million in 2024 and is expected to reach USD 449.9 Million
by 2030 with a CAGR of 12.92% during the forecast period. The India Ride Gear Market
is experiencing robust growth fueled by evolving consumer preferences and
increased emphasis on safety. The rising popularity of two-wheelers,
particularly among younger demographics, is a key driver, with consumers
prioritizing protective gear like helmets, gloves, and jackets. Growing
disposable incomes and the adoption of motorcycles for both commuting and
leisure are further accelerating demand. Regulatory measures, such as the
enforcement of helmet laws and standards for riding gear, are fostering
widespread adoption and creating opportunities for manufacturers to cater to
this expanding market.
Emerging trends in the sector include
advancements in product technology and design. Modern riding gear incorporates
features like Bluetooth-enabled helmets, lightweight materials, and enhanced
protective armor, addressing both safety and comfort. The surge in adventure
biking and long-distance touring has driven demand for specialized equipment,
including abrasion-resistant jackets and waterproof saddlebags. Online retail
platforms are transforming purchasing behaviors, providing consumers with a
convenient channel to access a diverse range of products and fostering
increased market penetration.
Challenges persist, such as consumer
price sensitivity and the prevalence of counterfeit products that compromise
safety and brand trust. Despite these hurdles, the market is positioned for
sustained growth due to increasing awareness about road safety and evolving
rider preferences. Innovations in materials and smart gear technology, along
with strategic collaborations between brands and retailers, are expected to
unlock new opportunities, ensuring the market's resilience and adaptability in
the coming years.
Market Drivers
Rising Awareness about Safety
The growth of India's ride gear market
is driven by increasing awareness among riders regarding road safety. Over the
past decade, Indian riders have shifted their preferences towards protective
gear like helmets, gloves, jackets, and other gear due to rising concerns about
road safety and high accident rates. For instance, as reported by MoRTH, in
2022, there were 32,930 recorded accidents, with two-wheelers contributing 42%
to the total in India. These accidents resulted in 7,376 fatalities and 35,709
injuries. The government and NGOs actively promote road safety, emphasizing
helmet use. Social media has also played a role, with riders sharing safety
tips and experiences. Manufacturers and retailers invest in awareness campaigns
highlighting gear benefits like impact resistance and comfort. These efforts
have led to a shift towards safer riding practices. As riders recognize the
risks of riding without proper gear and see the effectiveness of quality
equipment in preventing injuries, the demand for ride gear continues to rise
steadily.
Regulatory
Influence
Regulations
and rules in India play a critical role as drivers of the ride gear market by
influencing the adoption of protective gear among motorcyclists. Mandates such
as the compulsory wearing of helmets, enforced under the Motor Vehicles Act,
are pivotal in promoting road safety. These regulations also specify standards
for helmets, necessitating certification by recognized bodies like the Bureau
of Indian Standards (BIS). Furthermore, the Central Motor Vehicles Rules (CMVR)
lay out detailed requirements for the manufacturing, sale, and distribution of
riding gear. These stringent regulations foster and encourage widespread
adoption of protective equipment among motorcyclists in India. Adherence to
these rules not only enhances road safety but also drives market growth by
reinforcing the importance of reliable and certified ride gear in preventing
injuries and ensuring rider safety.
Technological Advancements
Technological advancements are integral
to driving growth and innovation in the India ride gear market. Ensuring rider
comfort is a top priority, leading Indian brands to focus on enhancing
ventilation and breathability in their products. Through collaborations and
innovative features such as combining Denims with Kevlar and integrating mesh
ventilation, which aim to optimize airflow while maintaining essential
protection levels. Indian brands are committed to continuously developing and
refining their protective technologies, including advanced armor systems and
energy-absorbing materials. Helmets now come equipped with integrated Bluetooth
communication systems, enabling riders to stay connected, access navigation
tools, make hands-free calls, and experience a heightened level of riding
sophistication.
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Key
Market Challenges
Price Sensitivity and Consumer
Perception
In the India ride gear market, a
significant challenge is consumer price sensitivity towards safety gear like
helmets, jackets, and gloves. Many buyers prioritize affordability over
quality, potentially compromising on protection. This sensitivity is influenced
by India's diverse socio-economic landscape, where ride gear is sometimes
viewed as optional rather than essential safety equipment. Manufacturers and
retailers must balance affordability with maintaining quality and safety
standards to cater to different consumer segments. Strategies such as offering
a range of products at various price points and implementing effective
marketing campaigns emphasizing the importance of reliable gear can address
this challenge.
Counterfeit & Non-Certified
Products
Counterfeit & Non-Certified Products
present a significant challenge in the India ride gear market. Cheap imitation
ride gear, such as helmets, jackets, and gloves, poses serious safety risks due
to lower quality and inadequate protection in accidents. These products are
often sold by roadside vendors at lower prices. Consumers, driven by price
sensitivity, may unknowingly purchase counterfeit items, compromising rider
safety and undermining the credibility of authentic manufacturers and
retailers. Addressing this challenge requires stricter enforcement of
intellectual property rights and regulations to combat counterfeit production
and sales. Consumer education and awareness campaigns are essential to help
riders identify genuine products and prioritize safety when selecting ride
gear. Proactive measures are needed to protect consumers and uphold industry
standards against counterfeit threats.
Limited Awareness of Non-Helmet
Gear
While helmet adoption
has increased, awareness about other essential riding gear such as gloves,
jackets, and knee guards remains low. Many riders perceive these items as
non-essential, limiting market penetration. To overcome this, manufacturers and
safety organizations must invest in campaigns to highlight the importance of
comprehensive protective gear.
Key
Market Trends
Increase in Motorcycle Ownership
The growth of India's ride gear market
is driven by several key factors shaping the motorcycle ownership landscape in
the country. India is experiencing a notable increase in motorcycle ownership
due to rising disposable incomes, enhanced road infrastructure, and a growing
young population. The expanding middle class is increasingly choosing
motorcycles for daily commuting and recreational purposes, resulting in a surge
in demand for riding gear. For instance, in 2022, two-wheelers sales in India
reached 89,84,186, indicating a substantial market size for ride gear. Also,
there is a parallel increase in awareness about safety and the necessity of
protective gear. This trend highlights how the evolving dynamics of the
motorcycle market are a crucial catalyst for the expansion of the ride gear
industry, illustrating changing consumer preferences and an increasing emphasis
on safety and protective measures while riding.
Rising Popularity of Adventure Riding
As adventure biking and touring gain
traction in India, there's a notable surge in demand for specialized riding
gear suited for off-road and long-distance ventures. This entails an increased
interest in adventure helmets, jackets equipped with protective armor, and
waterproof riding apparel. Manufacturers and aftermarket brands are
strategically diversifying their product offerings to cater to this burgeoning
market segment. By focusing on innovation and quality, these entities aim to
capitalize on the growing enthusiasm among Indian riders for adventurous
exploration on two wheels. The rise of adventure riding also highlights the
importance of durable and reliable gear designed specifically for challenging
terrains and extended journeys. This trend reflects a need for companies to
focus on the evolving preferences of motorcycle enthusiasts in the country.
Online Retail
The exponential expansion of e-commerce
has brought about a revolution in the ride gear market in India, fundamentally
altering the methods of purchasing and selling gear. The convenience and
accessibility provided by online shopping platforms have led to a growing trend
of consumers turning to the internet for their riding gear needs. A
considerable surge in online sales of riding gear has been observed in recent
years, with a significant proportion of riders favoring the ease of shopping
from their own homes. This shift towards e-commerce has prompted manufacturers
and retailers to make substantial investments in robust online platforms and
direct-to-consumer channels. Through the utilization of these digital channels,
companies can broaden their reach to a wider audience and provide tailored
shopping experiences that cater to the preferences of individual customers.
Segmental
Insights
Type Insights
The India Ride Gear market is diverse,
offering a range of products designed to cater to the safety and convenience of
riders. Jackets are a vital component of this market, providing both protection
and comfort. These jackets are designed with materials such as leather, mesh,
and textiles, which enhance abrasion resistance and ensure breathability. They
often feature CE-certified armor, reflective strips for visibility, and
removable liners for adaptability across seasons. Riders use jackets not just
for safety but also as a style statement, making them a blend of functionality
and fashion.
Helmets are integral to rider safety,
offering protection against head injuries. They come in various types,
including full-face, modular, off-road, and open-face, to suit different riding
needs. Modern helmets integrate advanced technologies like Bluetooth
connectivity, anti-fog visors, and lightweight yet sturdy materials such as
polycarbonate and carbon fiber. With stringent safety regulations in place,
helmets often adhere to certifications that ensure high standards of impact
resistance and durability.
Gloves form another essential segment,
providing riders with grip, comfort, and protection. They are made from
materials like leather, synthetic fabrics, and reinforced padding to safeguard
hands against abrasions and shocks. Gloves often feature weather-specific
designs, such as waterproof membranes or perforations for ventilation, catering
to diverse riding conditions. Some gloves also incorporate touchscreen
compatibility, allowing riders to use devices without removing their gear.
Knee guards are critical for riders
looking for enhanced protection during their journeys. These guards are
designed with materials like high-impact plastics, foam padding, and ergonomic
straps to provide comfort and secure fitting. They protect the knees from
injuries during accidents and offer support for long rides, making them an
important accessory for both casual and professional riders. Innovations in
this segment focus on lightweight designs and enhanced durability to ensure
ease of use without compromising safety.
Saddle bags are practical accessories
that cater to storage needs, especially for riders on long trips. They are
constructed using materials like water-resistant nylon and reinforced polyester
to endure harsh weather conditions. These bags are designed with multiple
compartments, adjustable straps, and quick-release mechanisms, ensuring ease of
access and secure attachment to motorcycles. Saddle bags are available in
various sizes and styles, catering to touring enthusiasts and daily commuters
alike, combining utility with durability. Each segment of the market
contributes to the comprehensive safety and comfort of Indian riders.
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Region
Insights
In 2024, the North region maintained its
dominance in the India Ride Gear market, driven by high two-wheeler adoption
and a well-established motorcycling culture. Urbanization and rising disposable
incomes in cities within this region significantly contributed to the demand
for premium and technologically advanced riding gear. The region's strong focus
on road safety, backed by stricter enforcement of helmet regulations and
traffic laws, encouraged a substantial rise in the adoption of helmets,
jackets, gloves, and other protective gear. Increasing consumer awareness of
the importance of safety while riding played a key role in this market growth.
Adventure and leisure riding gained
momentum in the North region, with riders investing in specialized gear for
long-distance journeys and off-road biking. Jackets equipped with armor for
enhanced safety, waterproof saddle bags for utility, and gloves offering
weather-specific functionality witnessed growing demand. This trend was fueled
by the scenic routes and adventurous terrains in the region, making it a
hotspot for biking enthusiasts. Localized climatic conditions, such as extreme
winters and monsoons, influenced the development and adoption of
climate-specific riding gear, including thermal liners and water-resistant
products.
The expanding e-commerce network and
availability of retail outlets provided consumers with access to a broad range
of riding gear. Online platforms, offering detailed product comparisons and
home delivery services, appealed to tech-savvy riders seeking convenience.
Retail stores in urban centers catered to customers who preferred physical
trials before purchase, providing access to both mid-range and premium gear.
The seamless integration of these channels ensured that a diverse consumer base
could find gear suited to their requirements and preferences.
Biking communities and events in the
North region actively promoted the use of quality riding gear, encouraging
riders to prioritize safety without compromising style. The cultural
significance of two-wheelers, both for commuting and recreational purposes,
continued to drive demand for helmets, gloves, knee guards, and other essential
gear. This consumer behavior was further influenced by ongoing technological
advancements in materials and design, such as lightweight helmets with improved
ventilation and abrasion-resistant jackets offering enhanced comfort.
The rising penetration of electric
two-wheelers introduced a new demographic of riders seeking eco-friendly
solutions paired with safety and utility. This shift added a layer of
diversification to the market, fostering innovation and opening opportunities
for manufacturers to meet evolving consumer demands. These factors collectively
reinforced the North region's dominance in the ride gear market in 2024.
Recent
Developments
- In 2024, Reise Moto revealed its
entry into the protective riding gear market with the launch of its own
collection of jackets and pants. The company has collaborated with the
Italian manufacturer Spidi to create a selection of riding gear for its
offerings. Reise emphasizes that their gear is tailored to meet the
demands of India's typically hot and humid riding environment. The initial
release includes Reise jackets, which are equipped with large mesh panels
for enhanced airflow, constructed from Cordura or Tough Guard polyester
for superior abrasion resistance, and feature CE Level 2 armor by Safe
Tech.
- In 2024, Royal Enfield is not only
aggressively expanding its motorcycle lineup but is also swiftly
introducing new riding gear. Following the recent debut of the
Crossroaders riding jacket, the company has now unveiled the Royal Enfield
X Revit all-weather riding gear. This collection will feature jackets,
trousers, and gloves designed for both men and women. The gear is equipped
with advanced armor, detachable liners, and adjustable features to ensure
a comfortable fit, making it suitable for various weather conditions and
terrains.
- In 2023, Steelbird, renowned as the
world’s leading helmet brand, has introduced a new collection of winter
riding jackets, broadening its range of riding gear. This move aims to
provide a comprehensive selection of protective equipment for riders,
going beyond helmets to meet all their seasonal needs. Designed for
maximum warmth and protection, these jackets ensure comfort and style
during winter rides. Featuring practical details like user-friendly
zippers, full-length sleeves for complete coverage, and adjustable elastic
hems and drawcord bottoms, they offer both functionality and a modern
aesthetic for riders navigating the colder months.
Key
Market Players
- Studds
Accessories Ltd.
- Vega Auto Accessories Pvt. Ltd.
- Steelbird Hi-Tech India Ltd.
- Aerostar Helmets Pvt. Ltd.
- Eicher Motors Limited (Royal Enfield)
- Rynox Gear India Pvt. Ltd.
- Aaron Helmets Pvt. Ltd.
- ERGO Auto Ltd.
- Gliders Helmet (T. P. Industries)
- Solace Motorcycle Clothing Co.
|
By Type
|
By Distribution
Channel
|
By Region
|
- Jackets
- Helmets
- Gloves
- Knee Guards
- Saddle Bags
|
|
|
Report
Scope:
In this report,
the India Ride Gear Market has been segmented into the following categories, in
addition to the industry trends which have also been detailed below:
·
India
Ride Gear Market, By Type:
o
Jackets
o
Helmets
o
Gloves
o
Knee
Guards
o
Saddle
Bags
·
India
Ride Gear Market, By Distribution Channel:
o
Online
o
Offline
·
India
Ride Gear Market, By Region:
o
North
o
South
o
East
o
West
Competitive
Landscape
Company Profiles: Detailed
analysis of the major companies present in the India Ride Gear Market.
Available
Customizations:
The India Ride
Gear Market report with the given market data, TechSci Research offers
customizations according to a company's specific needs. The following
customization options are available for the report:
Company
Information
- Detailed
analysis and profiling of additional market players (up to five).
The India Ride Gear Market is an upcoming report to be released soon. If
you wish an early delivery of this report or want to confirm the date of
release, please contact us at [email protected]