Report Description

Forecast Period

2024-2028

Market Size (2022)

USD 9.01 Billion

CAGR (2023-2028)

5.99%

Fastest Growing Segment

Bias

Largest Market

Turkey

Market Overview

The tire market in the Middle East represents a diverse and rapidly evolving landscape shaped by economic, climatic, and infrastructural factors. Spanning across countries with varying levels of development and cultural nuances, the region's tire industry is influenced by a combination of unique challenges and promising opportunities. The Middle East is characterized by extreme climatic conditions, ranging from scorching desert heat to coastal humidity. As a result, the demand for specialized tires designed to withstand these challenging environments is substantial. Off-road and all-terrain tires are particularly sought after, catering to the region's preference for SUVs, 4x4 vehicles, and luxury cars.

Moreover, high temperatures can accelerate tire wear, emphasizing the need for durable and heat-resistant tire options. Economic factors play a significant role in shaping the Middle East tire market. Some countries, notably those with oil-based economies, exhibit robust consumer spending power and a penchant for luxury vehicles. This translates to a growing demand for premium and high-performance tires that align with consumers' preferences for luxury vehicles. In contrast, other countries in the region may face economic challenges that lead consumers to prioritize affordability, potentially driving demand for budget-oriented tire options. The Middle East's rapidly expanding urban centers and infrastructure projects contribute to the growth of the commercial vehicle segment. Construction, logistics, and transportation industries drive the demand for heavy-duty and commercial tires. Furthermore, the region's status as a major business hub and tourist destination fuels the need for reliable and safe tires, reflecting consumers' preferences for quality and comfort.

Key Market Drivers

Extreme Climatic Conditions

The Middle East experiences a wide range of climatic conditions, including scorching desert heat and coastal humidity. These extreme conditions accelerate tire wear and degradation. As a result, consumers seek specialized tires that can withstand the challenges posed by the region's environment. All-terrain and off-road tires are particularly popular, as they offer durability, heat resistance, and performance on various terrains.

Luxury Vehicle Ownership

Many countries in the Middle East have high levels of disposable income, leading to a preference for luxury and high-performance vehicles. These vehicles require premium and high-quality tires that align with their performance capabilities. The demand for luxury vehicles consequently drives the demand for specialized and high-end tires, creating a market for premium and performance tire segments.

Commercial and Infrastructure Growth

The Middle East's rapid urbanization and infrastructure development contribute to the growth of the commercial vehicle segment. Construction, logistics, and transportation industries require heavy-duty and commercial tires that can withstand the demands of these sectors. Additionally, the region's role as a business hub and tourist destination boosts the need for reliable and safe tires that ensure passenger and cargo safety.

Climatic Adaptation

Middle Eastern consumers prioritize tires that are well-suited to the region's diverse climate and road conditions. With the prevalence of luxury cars, SUVs, and off-road vehicles, the demand for all-terrain and desert-specific tires is strong. These tires offer enhanced traction and durability in challenging terrains, ensuring a safe and comfortable driving experience.

Road Safety and Awareness

Increasing awareness of road safety and the importance of using high-quality tires is driving consumer preferences towards trusted and reputable tire brands. As road safety campaigns gain momentum, consumers are becoming more conscious of the role that tires play in vehicle stability, braking, and overall safety. This trend encourages the adoption of high-quality and reliable tire options.

Counterfeit Tire Concerns

The Middle East has witnessed the circulation of counterfeit and substandard tires, posing safety risks to consumers. As consumer awareness grows, the demand for legitimate and trusted tire brands rises. Consumers are willing to invest in genuine products that ensure safety and performance, leading to increased demand for reputable manufacturers and suppliers.

Government Regulations

Government regulations and standards vary across the Middle East region, impacting the tire market. Some countries enforce stringent regulations concerning tire safety and quality, ensuring that only approved and safe tires are sold. However, variations in enforcement and standards across different countries can lead to disparities in the market landscape.


Download Free Sample Report

Key Market Challenges

Extreme Climatic Conditions

The Middle East's harsh climate, characterized by scorching desert heat and coastal humidity, accelerates tire wear and degradation. High temperatures can lead to tire rubber becoming brittle and prone to cracking, reducing tire lifespan. Moreover, sand, dust, and gravel prevalent in desert environments can contribute to abrasion and punctures, leading to premature tire damage.

Counterfeit and Substandard Tires

The circulation of counterfeit and substandard tires is a significant concern in the Middle East. These tires mimic reputable brands' appearances but lack the safety features and durability of genuine products. Counterfeit tires pose serious safety risks, as their subpar construction and material quality can result in blowouts, reduced traction, and compromised road handling.

Economic Disparities

The Middle East region comprises countries with varying levels of economic development. While some countries have high disposable incomes and a preference for luxury vehicles, others face economic challenges that influence consumer spending habits. This economic disparity can lead to a market divide, with segments prioritizing affordability over safety and quality.

Regulatory Inconsistencies

Regulatory standards and enforcement vary across the Middle East region. This inconsistency can lead to disparities in consumer protection and product quality. Lack of standardized regulations can create challenges for manufacturers, as they need to navigate different requirements and compliance measures when distributing tires across multiple countries.

Road Infrastructure Variability

The quality of road infrastructure varies across the Middle East. While some countries have well-maintained roads, others experience rough road conditions that contribute to uneven tire wear, punctures, and damage. Inadequate road infrastructure can lead to more frequent tire replacements and increased costs for consumers.

Cultural Preferences

Cultural factors influence consumer preferences in the Middle East tire market. The preference for luxury vehicles, SUVs, and off-road vehicles drives demand for specialized tires suitable for these vehicle types. Additionally, cultural preferences for larger vehicles contribute to the demand for larger-sized tires, which can lead to availability challenges in some segments.

Availability of Authentic Products

Ensuring the availability of authentic and reputable tire brands can be challenging, particularly in markets where counterfeit products are prevalent. Consumers may face difficulties in distinguishing between genuine and counterfeit tires, impacting their confidence in purchasing quality products.

Environmental Concerns

The Middle East's focus on environmental sustainability presents a challenge for the tire market. Consumers are becoming more conscious of the environmental impact of tire disposal and manufacturing processes. Addressing these concerns requires manufacturers to invest in eco-friendly tire technologies and tire disposal solutions.

Key Market Trends

SUV and Off-Road Tire Demand

The trend towards owning SUVs, 4x4 vehicles, and off-road vehicles is driving the demand for specialized tires that can handle challenging terrains. Consumers in the Middle East value vehicles with all-terrain capabilities, leading to a growing demand for tires designed to provide traction, durability, and performance on diverse surfaces, from sandy deserts to rocky landscapes.

Luxury Vehicle Market Growth

The luxury vehicle market is expanding across the Middle East, driven by rising disposable incomes and a penchant for premium automobiles. This trend leads to an increased demand for high-performance and premium tires that complement the performance capabilities of luxury vehicles. These tires are designed to offer enhanced grip, handling, and ride comfort.

E-Commerce and Online Retail

The rise of e-commerce is transforming the way consumers purchase tires in the Middle East. Online retail platforms provide convenience, accessibility, and the ability to compare prices and features. Consumers can browse through a wide range of tire options, read reviews, and make informed choices from the comfort of their homes, reshaping the distribution and purchasing channels.

Focus on Road Safety and Tire Quality

Increasing awareness of road safety is prompting consumers in the Middle East to prioritize tire quality and safety features. As road safety campaigns gain momentum, consumers are becoming more conscious of the importance of using high-quality and properly maintained tires for safe driving. This trend leads to a preference for reputable tire brands that offer proven safety and performance.

Climate-Adaptive Tire Solutions

The extreme climatic conditions in the Middle East drive the demand for tires that can adapt to the region's diverse weather patterns. Consumers seek tires that perform well in both scorching heat and wet conditions. All-season tires and desert-specific tires that offer optimal performance in various weather scenarios are gaining popularity, catering to the region's unique climatic challenges.

Technological Advancements

Technological innovations are shaping the tire market in the Middle East. The integration of smart tire technology, including sensors that monitor tire pressure, temperature, and tread wear in real-time, enhances safety and convenience for drivers. These technologies provide warnings for potential tire issues and contribute to overall vehicle performance.

Segmental Insights

Vehicle Type Insights

Among the vehicle types, it is the passenger car segment that significantly contributes to the tire market in the Middle East. This can be attributed to the region's thriving population with an affluent lifestyle and high purchasing power, leading to a high concentration of passenger vehicles. Moreover, the well-developed roads and highways in the region further promote the ownership of private passenger cars, fuelling the demand for tires. Additionally, the harsh desert conditions prevalent in many parts of the Middle East pose challenges to tire durability, resulting in frequent replacements. Hence, the combination of these factors underscores the crucial role of the passenger car segment in driving the tire market's growth in the Middle East.

Tire Type Insights

The Middle East tire market presents a unique landscape, shaped by factors such as the region's climatic conditions, road infrastructure, and the lifestyle of the inhabitants. The market is characterized by high demand for durable, heat-resistant tires capable of withstanding the region's harsh desert conditions. Consequently, tire manufacturers operating in this market focus on innovations designed to enhance tire longevity and performance under extreme conditions. Notably, the region's well-developed road and highway network stimulates tire usage and, by extension, its replacement rate. The luxury vehicle market, a notable segment due to the region's affluent population, also adds a dimension of high-quality and high-performance tires. Additionally, the influx of tourists and business travellers, who rely heavily on passenger vehicle transportation, further propels the tire market. Therefore, understanding these intricate dynamics is key to navigating the Middle East tire market successfully.


Download Free Sample Report

Regional Insights

Saudi Arabia holds the largest market share in the tire industry across the Middle East region. This dominant position can be attributed to various factors. Firstly, Saudi Arabia boasts a significant vehicle population, which has created a robust demand for tires. Moreover, the country's thriving transportation and logistics sector, fueled by rapid urbanization and industrial growth, has further bolstered the need for reliable and efficient tires. In addition to this, the booming construction industry in Saudi Arabia has played a crucial role in driving the tire market. The construction of infrastructure projects, including roads, highways, and buildings, necessitates the use of high-quality and durable tires. This has contributed to the increasing demand for such tires in the country. Furthermore, the rising income levels of consumers in Saudi Arabia, coupled with evolving lifestyle preferences, have also contributed to the growth of the tire market. As people's purchasing power increases, there is a greater inclination towards premium and long-lasting tires that offer superior performance and safety.

Recent Developments

  • In 2023, Black Arrow in collaboration with Blatco is establishing its tire plant located at Yanbu. The plant is designed to produce 15 million passenger car, trucks and buses tires a year.
  • In 2022, Al Masaood TBA has launched a leading Thai tire brand in UAE named “Trazano”.

Key Market Players

  • Michelin AIM FZE
  • Goodyear Middle East FZE
  • Bridgestone Middle East & Africa FZE
  • Continental AG
  • Pirelli & C.S.p.A
  • Kumho Tire Middle East Inc.
  • Yokohama Rubber Co. Ltd.
  • Toyo Tire Middle East Corp.
  • Hankook Tire Middle East & Africa FZE

Report Scope:

In this report, the Middle East Tire Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Middle East Tire Market, By Vehicle Type:

o   Passenger Car

o   Light Commercial Vehicle

o   Medium & Heavy Commercial Vehicle

o   Two Wheelers

o   Three Wheelers

o   OTR

  • Middle East Tire Market, By Tire Construction Type:

o   Radial

o   Bias

  • Middle East Tire Market, By Demand Category:

o   OEM

o   Replacement

  • Middle East Tire Market, By Region:

o   Turkey

o   Iran

o   Saudi Arabia

o   Algeria

o   Israel

o   UAE

o   Kuwait

o   Qatar

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Middle East Tire Market.

Available Customizations:

Middle East Tire market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Middle East Tire Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Impact of COVID-19 on Middle East Tire Market

5.    Voice of Customer Analysis

5.1.  Factors Influencing Purchase Decision

5.2.  Brand Awareness

5.3.  Challenges & Unmet Needs

6.    Middle East Tire Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.1.2.     By Volume

6.2.  Market Share & Forecast

6.2.1.     By Vehicle Type Market Share Analysis (Passenger Cars, Light Commercial Vehicles, Medium & Heavy Commercial Vehicles, Two-Wheelers, Off Road Vehicles (OTR))

6.2.2.     By Demand Category Market Share Analysis (OEM, Aftermarket)

6.2.3.     By Tire Construction Type Market Share Analysis (Radial, Bias)

6.2.4.     By Country Market Share Analysis

6.2.4.1.         Turkey Market Share Analysis

6.2.4.2.         Iran Market Share Analysis

6.2.4.3.         Saudi Arabia Market Share Analysis

6.2.4.4.         Algeria Market Share Analysis

6.2.4.5.         Israel Market Share Analysis

6.2.4.6.         UAE Market Share Analysis

6.2.4.7.         Kuwait Market Share Analysis

6.2.4.8.         Qatar Market Share Analysis

6.2.5.     By Company Market Share Analysis (Top 5 Companies, Others - By Value, 2022)

6.3.  Middle East Tire Market Mapping & Opportunity Assessment

6.3.1.     By Vehicle Type Market Mapping & Opportunity Assessment

6.3.2.     By Demand Category Market Mapping & Opportunity Assessment

6.3.3.     By Tire Construction Type Market Mapping & Opportunity Assessment

6.3.4.     By Country Market Mapping & Opportunity Assessment

7.    Turkey Tire Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.1.2.     By Volume

7.2.  Market Share & Forecast

7.2.1.     By Vehicle Type Market Share Analysis

7.2.2.     By Demand Category Market Share Analysis

7.2.3.     By Tire Construction Type Market Share Analysis

7.3.  Pricing Analysis

8.    Saudi Arabia Tire Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.1.2.     By Volume

8.2.  Market Share & Forecast

8.2.1.     By Vehicle Type Market Share Analysis

8.2.2.     By Demand Category Market Share Analysis

8.2.3.     By Tire Construction Type Market Share Analysis

8.3.  Pricing Analysis

9.    Algeria Tire Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.1.2.     By Volume

9.2.  Market Share & Forecast

9.2.1.     By Vehicle Type Market Share Analysis

9.2.2.     By Demand Category Market Share Analysis

9.2.3.     By Tire Construction Type Market Share Analysis

9.3.  Pricing Analysis

10.  Israel Tire Market Outlook

10.1.             Market Size & Forecast

10.1.1.  By Value

10.1.2.  By Volume

10.2.             Market Share & Forecast

10.2.1.  By Vehicle Type Market Share Analysis

10.2.2.  By Demand Category Market Share Analysis

10.2.3.  By Tire Construction Type Market Share Analysis

10.3.             Pricing Analysis

11.  UAE Tire Market Outlook

11.1.             Market Size & Forecast

11.1.1.  By Value

11.1.2.  By Volume

11.2.             Market Share & Forecast

11.2.1.  By Vehicle Type Market Share Analysis

11.2.2.  By Demand Category Market Share Analysis

11.2.3.  By Tire Construction Type Market Share Analysis

11.3.             Pricing Analysis

12.  Kuwait Tire Market Outlook

12.1.             Market Size & Forecast

12.1.1.  By Value

12.1.2.  By Volume

12.2.             Market Share & Forecast

12.2.1.  By Vehicle Type Market Share Analysis

12.2.2.  By Demand Category Market Share Analysis

12.2.3.  By Tire Construction Type Market Share Analysis

12.3.             Pricing Analysis

13.  Qatar Tire Market Outlook

13.1.             Market Size & Forecast

13.1.1.  By Value

13.1.2.  By Volume

13.2.             Market Share & Forecast

13.2.1.  By Vehicle Type Market Share Analysis

13.2.2.  By Demand Category Market Share Analysis

13.2.3.  By Tire Construction Type Market Share Analysis

13.3.             Pricing Analysis

14.  Iran Tire Market Outlook

14.1.             Market Size & Forecast

14.1.1.  By Value

14.1.2.  By Volume

14.2.             Market Share & Forecast

14.2.1.  By Vehicle Type Market Share Analysis

14.2.2.  By Demand Category Market Share Analysis

14.2.3.  By Tire Construction Type Market Share Analysis

14.3.             Pricing Analysis

15.  Market Dynamics

15.1.             Market Drivers

15.2.             Market Challenges

16.  Market Trends and Developments

17.  SWOT Analysis

17.1.             Strength

17.2.             Weakness

17.3.             Opportunities

17.4.             Threats

18.  Porter’s Five Forces Model

18.1.             Competitive Rivalry

18.2.             Bargaining Power of Buyers

18.3.             Bargaining Power of Suppliers

18.4.             Threat of New Entrants

18.5.             Threat of Substitutes

19.  Competitive Landscape

19.1.             Company Profiles (Up To 10 Major Companies)

19.1.1.  Michelin AIM FZE

19.1.1.1.      Company Details

19.1.1.2.      Key Product Offered

19.1.1.3.      Recent Development

19.1.1.4.      Key Management Personnel

19.1.2.  Goodyear Middle East FZE

19.1.2.1.      Company Details

19.1.2.2.      Key Product Offered

19.1.2.3.      Recent Development

19.1.2.4.      Key Management Personnel

19.1.3.  Bridgestone Middle East & Africa FZE

19.1.3.1.      Company Details

19.1.3.2.      Key Product Offered

19.1.3.3.      Recent Development

19.1.3.4.      Key Management Personnel

19.1.4.  Continental AG

19.1.4.1.      Company Details

19.1.4.2.      Key Product Offered

19.1.4.3.      Recent Development

19.1.4.4.      Key Management Personnel

19.1.5.  Pirelli & C.S.p.A

19.1.5.1.      Company Details

19.1.5.2.      Key Product Offered

19.1.5.3.      Recent Development

19.1.5.4.      Key Management Personnel

19.1.6.  Kumho Tire Middle East Inc.

19.1.6.1.      Company Details

19.1.6.2.      Key Product Offered

19.1.6.3.      Recent Development

19.1.6.4.      Key Management Personnel

19.1.7.  Yokohama Rubber Co. Ltd.

19.1.7.1.      Company Details

19.1.7.2.      Key Product Offered

19.1.7.3.      Recent Development

19.1.7.4.      Key Management Personnel

19.1.8.  Toyo Tire Middle East Corp.

19.1.8.1.      Company Details

19.1.8.2.      Key Product Offered

19.1.8.3.      Recent Development

19.1.8.4.      Key Management Personnel

19.1.9.  Hankook Tire Middle East & Africa FZE

19.1.9.1.      Company Details

19.1.9.2.      Key Product Offered

19.1.9.3.      Recent Development

19.1.9.4.      Key Management Personnel

20.  Strategic Recommendations

20.1.             Key Focus Areas

20.1.1.  Target Countries

20.1.2.  Target Tire Construction Type

20.1.3. Target Vehicle Type

21. About Us & Disclaimer

Figures and Tables

Frequently asked questions

down-arrow

The market size of the Middle East Tire Market was estimated to be around USD 9.01 Billion.

down-arrow

Among the vehicle types, it is the passenger car segment that significantly contributes to the tire market in the Middle East. This can be attributed to the region's thriving population with an affluent lifestyle and high purchasing power, leading to a high concentration of passenger vehicles. Moreover, the well-developed roads and highways in the region further promote the ownership of private passenger cars, fueling the demand for tires.

down-arrow

Turkey holds the largest market share in the tire industry across the Middle East region. This dominant position can be attributed to various factors. Firstly, Turkey boasts a significant vehicle population, which has created a robust demand for tires. Moreover, the country's thriving transportation and logistics sector, fueled by rapid urbanization and industrial growth, has further bolstered the need for reliable and efficient tires. In addition to this, the booming construction industry in Saudi Arabia has played a crucial role in driving the tire market. The construction of infrastructure projects, including roads, highways, and buildings, necessitates the use of high-quality and durable tires. This has contributed to the increasing demand for such tires in the country.

down-arrow

The Middle East tire market is driven by several key factors that influence its growth and dynamics. The dominance of SUVs and off-road vehicles due to challenging terrains and cultural preferences fuels demand for specialized tires. Rising disposable incomes contribute to a preference for premium vehicles, further increasing demand for high-performance and luxury tires. Additionally, extreme climatic conditions and the region's popularity as a tourist and business destination amplify the need for durable, climate-adaptive, and reliable tires, propelling the growth of the tire market in the Middle East.

profile

Srishti Verma

Business Consultant
Press Release

Middle East Tire Market to be Led by Bias 2028

Nov, 2023

Key drivers of the Middle East tire market include the region's affluent population and well-developed road infrastructure, leading to high vehicle ownership. The harsh desert conditions necessitate