Africa Two-Wheeler Tire Market By Vehicle Type (Motorcycle, Moped, Scooter), By Sales Channel (OEM, Replacement), By Tire Construction Type (Radial, Bias), By Propulsion Type (ICE, Electric, Others), By Country, Competition, Forecast & Opportunities, 2019-2029F

Market Overview

Africa Two-Wheeler Tire Market was valued at USD 3.79 Billion in 2023 and is expected to reach USD 5.63 Billion by 2029 with a CAGR of 6.89% during the forecast period. The Africa Two-Wheeler Tire Market is growing steadily due to increased motorcycle and scooter adoption, urbanization, and a demand for affordable transportation. As Africa's population grows, especially in urban areas, two-wheelers are becoming an attractive option for personal and commercial use, particularly in countries like Nigeria, South Africa, and Kenya. Motorcycles offer a cost-effective and fuel-efficient transportation solution, making them popular for both daily commuting and delivery services.

Key drivers of market growth include the affordability and accessibility of two-wheelers, with motorcycles providing an economical alternative to cars. The rise of motorcycle-based delivery services, fueled by e-commerce growth, is another significant factor boosting tire demand. Improving road infrastructure in many African countries has expanded the market by enabling longer-distance travel and better connectivity between urban and rural areas.

The market is segmented by tire construction types, sales and propulsion type. Bias tires dominate the market due to their lower cost and widespread use in entry-level motorcycles, while radial tires are gaining popularity among premium motorcycles for their enhanced performance. In terms of use, personal transportation remains a major segment, but the demand for tires in the commercial sector, particularly for logistics and delivery motorcycles, is also on the rise. Manufacturers are responding by focusing on producing versatile tires that cater to both personal and commercial needs, further driving market growth.

Market Drivers

Increasing Adoption of Two-Wheelers for Personal Mobility

The rapid adoption of motorcycles and scooters across Africa is one of the most significant drivers of the two-wheeler tire market. With urban populations growing steadily, two-wheelers are becoming an essential mode of transportation due to their affordability, fuel efficiency, and ability to navigate traffic congestion. Motorcycles and scooters are widely used for daily commuting, business, and logistics services, providing a cost-effective alternative to cars, particularly in densely populated urban areas. This trend is especially noticeable in countries like Nigeria, Kenya, and South Africa, where motorcycles play a vital role in urban transportation. As the population continues to grow, the demand for affordable and reliable two-wheelers, along with the tires that support them, is expected to rise steadily.

Rising Disposable Incomes and Economic Growth

With improving economic conditions across various African countries, there has been a rise in disposable incomes, leading to greater consumer spending power. This is driving the demand for motorcycles and scooters, especially in middle-class households, where two-wheelers are seen as an affordable means of transportation. As disposable incomes continue to grow, consumers are also increasingly willing to invest in higher-quality tires for better performance, safety, and durability. Motorcycles are often used for income-generating activities like deliveries, passenger services, and goods transportation, creating further demand for durable tires. This trend is helping drive the market for both budget-friendly and premium two-wheeler tires.

Expanding Motorcycle and Scooter Markets in Urban Areas

Urbanization is another key driver of the two-wheeler tire market in Africa. As cities expand, traffic congestion becomes more prevalent, creating a need for efficient, fast, and cost-effective means of transportation. Motorcycles and scooters are ideal for navigating crowded streets and are often the preferred choice for urban dwellers. Rising traffic congestion in major African cities makes two-wheelers increasingly attractive due to their ability to circumvent traffic and reduce travel time. This urban mobility trend is particularly significant in countries with rapidly growing urban populations, such as Nigeria, Egypt, and Kenya. The growing urban middle class, coupled with the need for efficient transportation, has led to a sustained rise in demand for two-wheelers and subsequently, the tires required for these vehicles.

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Key Market Challenges

Fluctuating Raw Material Prices

One of the major challenges faced by the African two-wheeler tire market is the volatility in the prices of raw materials, particularly rubber. The price of rubber is influenced by global supply and demand factors, weather conditions, and geopolitical issues, which can lead to significant price fluctuations. Since rubber is a key component in tire manufacturing, these price fluctuations can adversely impact the cost structure for manufacturers, affecting the overall price of tires. This challenge is compounded by the fact that many African countries are reliant on imports for tire production materials. The cost uncertainty makes it difficult for manufacturers to maintain consistent pricing and quality, affecting both the affordability and accessibility of tires for consumers.

Lack of Advanced Manufacturing Infrastructure

While the demand for two-wheeler tires is growing, many African countries lack the infrastructure and technological advancements required for the large-scale production of high-quality tires. This results in a heavy reliance on imports, primarily from Asian markets, which can be expensive due to import duties, shipping costs, and currency fluctuations. The lack of local manufacturing facilities also limits the ability to customize tire offerings to suit the specific road conditions in African countries. For example, tires that perform well in the wet or rough terrains commonly found in African countries might not be widely available. This reliance on imported tires makes the market vulnerable to external economic factors and restricts growth opportunities for local manufacturers.

Competition from Low-Cost Imports

Competition from low-cost imported tires, particularly from countries like China, is a significant challenge for the African two-wheeler tire market. These imported tires, which are often priced lower than locally manufactured options, put pressure on local producers, especially those who offer mid-range and premium products. The affordability of these imports can make it difficult for local manufacturers to compete, as consumers, particularly in price-sensitive markets, are often drawn to cheaper alternatives. These low-cost tires may not offer the same quality and durability as higher-end products, which can impact overall customer satisfaction and market dynamics. The presence of counterfeit products and substandard tires also poses a threat to both the safety of consumers and the reputation of legitimate tire manufacturers.

Key Market Trends

Shift Toward Premium Tires

One of the key trends in the African two-wheeler tire market is the growing demand for premium tires that offer better performance, durability, and safety features. With the increasing awareness of the importance of tire quality, consumers are shifting towards products that provide improved handling, grip, and fuel efficiency. This trend is particularly evident in urban areas where consumers are more likely to invest in high-quality tires for improved comfort and safety. Premium tires are also being designed to handle specific road conditions, such as wet or rough terrains, which are common in many African countries. As disposable incomes rise, there is an increasing preference for premium tire brands that offer value for money and enhanced performance.

Growth of Electric Two-Wheelers and Specialized Tires

The rise of electric motorcycles and scooters in Africa is creating new opportunities for tire manufacturers. Electric two-wheelers are becoming increasingly popular due to their environmental benefits and lower operating costs. As the market for electric vehicles expands, the demand for specialized tires designed for electric two-wheelers is also increasing. These tires typically feature low rolling resistance to maximize battery life and efficiency. Manufacturers are focusing on developing tires that cater specifically to the unique demands of electric motorcycles, including better performance, durability, and compatibility with battery-powered vehicles. This trend is expected to continue as more consumers adopt electric two-wheelers in Africa’s growing urban centers. For instance, In November 2024, PURE EV partnered with UAE-based Arva Electric to supply electric motorcycles in the Middle East and Africa. The deal included 50,000 units initially, with plans to increase production to 60,000 annually. This collaboration aimed to expand electric mobility in the country.

Focus on Sustainability and Eco-Friendly Tires

Sustainability is becoming a significant trend in the African two-wheeler tire market, driven by the global emphasis on environmental responsibility. Manufacturers are increasingly focusing on producing eco-friendly tires, such as those made from sustainable materials like bio-based rubbers, and those that are designed for recyclability. There is growing interest in tire repair and retreading services, which extend the lifespan of tires and reduce waste. In Africa, where resource constraints and waste management issues are prominent, the move toward more sustainable tire solutions is gaining momentum. This trend is not only driven by environmental concerns but also by the desire to reduce overall tire costs through more durable and long-lasting products.

Segmental Insights

Sales Channel Insights

The replacement segment dominated in the Africa Two-Wheeler Tire Market due to several key factors. The high cost of new two-wheelers in many African countries often leads consumers to prioritize the replacement of tires over purchasing new vehicles. This trend is driven by the widespread use of motorcycles for transportation in urban and rural areas, where affordability and vehicle maintenance are critical considerations.

The growing number of motorcycles and scooters across the continent, driven by their role in personal transport, delivery services, and commercial activities, contributes to an increasing demand for replacement tires. As motorcycles age, tire wear becomes inevitable, leading to the need for regular replacements.

The limited availability of new vehicles, particularly in low-income regions, boosts the demand for replacement tires as people hold on to older motorcycles for longer periods. This is especially true in countries with limited infrastructure and financial resources, where replacing tires is a more affordable solution than purchasing new motorcycles. The expanding aftermarket for two-wheeler tires in Africa is driven by improved distribution networks and access to a variety of tire brands and types. Increased awareness of the importance of tire maintenance and safety also drives tire replacement, as consumers prioritize better quality and durable tires for enhanced performance and safety on challenging roads. Together, these factors make the replacement segment the dominant region in the Africa Two-Wheeler Tire Market.

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Country Insights

South Africa dominated country in the Africa two-wheeler tire market due to its well-established automotive industry, economic status, and the increasing demand for motorcycles and scooters. As the continent's most industrialized nation, South Africa has a strong manufacturing base that includes a significant presence of tire production facilities, both local and international. The country's advanced infrastructure, coupled with its relatively developed retail and distribution networks, makes it a key hub for two-wheeler tire production and sales in Africa.

Motorcycles and scooters in South Africa serve as essential transportation for many, especially in urban areas where traffic congestion and high fuel costs make two-wheelers an attractive option. Motorcycles are heavily used for delivery services, which are expanding as e-commerce grows in the country. This widespread use drives continuous demand for replacement tires, contributing to the prominence of South Africa in the market. South Africa's economic stability, along with its significant role as a trade hub for other African countries, also boosts its position in the two-wheeler tire market. The country has access to regional markets, facilitating the export of locally produced tires to neighboring countries in Southern Africa and beyond. South Africa's government and industry initiatives to promote sustainable transportation and reduce carbon emissions have led to increased adoption of electric two-wheelers, further expanding the market for tires.

With a combination of strong demand for motorcycles, a robust tire manufacturing and distribution network, and country trade advantages, South Africa remains a dominant player in the Africa two-wheeler tire market, positioning itself as a key supplier for the broader African continent.

Recent Developments

• In April 2024, Egyptian Prime Minister Mostafa Madbouly visited the "Pyramids" tire factory in Port Said's industrial zone, emphasizing government support for local production and job creation. The factory, spanning 75,000 square meters, produces motorcycle and three-wheeler tires, with 70% local material use and 25% of output exported. Its expansion aims to reduce imports and boost exports.
• In July 2024, Spiro Electric Motorbikes launched in Uganda, offering bikes with tubeless tires, an 80 km battery range, and charging stations across Kampala. Priced at USD 1,000, they were 30% cheaper than traditional diesel-powered bodas. Malango highlighted their affordability and convenience.
• In April 2024, Vipal and NAS Tyre celebrated 15 years of partnership in Tanzania. NAS Tyre Services, with plants in Dar Es Salaam and Arusha, led the tire retreading market. Their collaboration highlighted industry excellence.

Key Market Players

• MICHELIN TYRE COMPANY SOUTH AFRICA (PTY) LTD.
• Sumitomo Rubber South Africa (Pty) Ltd (SRSA)
• CST International (Maxxis)
• TiAuto Investments (Pty) Ltd
• MRF LIMITED
• Apollo Tyres Ltd
• Kenda Rubber Industrial Company, LTD. 
• YOKOHAMA TWS
• SHANDONG WANDA BOTO TYRE CO., LTD
• Shinko Tyres South Africa

Report Scope:

In this report, the Africa Two-Wheeler Tire Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         Africa Two-Wheeler Tire Market, By Vehicle Type:

• Motorcycle
• Moped
• Scooter

·         Africa Two-Wheeler Tire Market, By Sales Channel:

• OEM
• Replacement

·         Africa Two-Wheeler Tire Market, By Tire Construction Type:

• Radial
• Bias

·         Africa Two-Wheeler Tire Market, By Propulsion Type:

• ICE
• Electric
• Others

·         Africa Two-Wheeler Tire Market, By Country:

• South Africa
• Nigeria
• Egypt
• Uganda
• Algeria
• Kenya
• Ethiopia
• Angola
• Tanzania
• Rest of Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Africa Two-Wheeler Tire Market.

Available Customizations:

Africa Two-Wheeler Tire Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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