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Report Description

Report Description

The global liquid make-up market is driven by changing consumer patterns towards beauty and wellness products. The market expansion for the product is due to rising participation of women in the workforce and the rising physical appearance sensitivity among millennials, worldwide. Due to the influence of social media and the growing selfie trend, particularly among young people, consumer interest in face cosmetic products has surged. The market's expansion has also been assisted by manufacturers' ongoing product advancements and active marketing.

Compared to a powder formulation, using a liquid foundation gives the user complete coverage. A water and silicone mixture are used in the base of liquid foundations, allowing users to apply the product evenly. Due to its advantages and simplicity of integration with serums and toners, the foundation enjoys significant customer popularity. As a result, the foundation has a larger market share than other liquid cosmetic products.

Additionally, celebrities launching their make-up line is also helping the market to expand. For instance, in 2020, Selena Gomez, an American singer and actress, launched her first make-up line, "Rare Beauty." The make-up line consists of liquid foundation, concealer, Liquid face make-up such as liquid blush, and liquid eye products like liquid eye shadow, mascara, etc. 

During the anticipated period, the market for liquid make-up is predicted to expand due to the rising popularity of make-up among male consumers. For instance, Fenty Beauty has launched a new range of foundations where they have expanded the colour palette.

South Korea is the largest market for men who use make-up, followed by the United States. Although only 25 million males are in the country, they use more than USD1 billion of cosmetics annually. Companies are engaging in initiatives to enhance inclusivity for this demographic while recognizing this trend. For example, Perfect Diary, a well-known C-beauty (China beauty) brand, introduced its first line of men's beauty goods in July 2020 after announcing a partnership with the National Gymnastics Team. As part of expansion, the company introduced their products in China, South Korea, and the UK.

The luxury cosmetic market is also one of the reasons why the liquid make-up market is expanding. And the Middle Eastern nations are seeing the fastest growth in the market for halal cosmetics. The makers of luxury cosmetics may see this as a chance for the market to flourish and expand further.

​The rising level of consumer disposable income is driving the demand for liquid cosmetic products. Particularly among the young, a group that is acutely aware of social concerns, the foundation category dominates the liquid cosmetics industry. Young population uses more make-up than any other age group because of the increase trend of making reels on Instagram or making tiktoks. For instance, the UN estimates that 1.2 billion young people, or 16% of the world's population, are between the ages of 15 and 24. Due to this, the market for liquid make-up is anticipated to grow at a much faster rate during the forecast period.

​Expat.com published some expenditure statistics that include vanity items like fancy handbags, pricey vehicles, beauty treatments, and beauty products. They discovered that Western Europe ranked first in terms of annual spending on cosmetics at USD748 billion. With USD663 billion, the United States came in second, and China came in third with USD661 billion.
 

Introduction of Innovative Product is Fueling the Market Growth

Many large corporations are developing unique, new items to stand out in the market. For instance, Dior's Airflash Foundation sprays a thin mist of coverage into the skin with an aerosol to consistently produce a soft-focus effect. This innovative product also reduces the amount of time needed to get ready. After being misted onto the face, the foundation hardly needs to be blended. Because of the coverage's durability, customers purchase more of the product.

Increasing Consumer Preference Towards Vegan Products is Fueling the Market Growth

Additionally, as interest in vegan cosmetics grows, the market for helpful, environmentally friendly products is growing. Consumer expectations have significantly changed as a result of consumers making judgments about their purchases based on sustainability and embracing products with ingredients from organic sources. For instance, makeup options are available from The Lip Bar. Every single one of their products, including their moisturizer, concealer, cheek, and eye palettes, is 100 percent vegan and has never been tested on animals.

Growing Consumer Concerns of Using Chemicals Hindering the Market Growth

Prolonged contact with the chemicals used in the product, such as the preservatives and pigments, might harm the skin. This could lead to allergic reactions that result in exhilaration, redness, and other undesirable outcomes. Such dangerous compounds can build up over time and result in cancer and dermatitis, which can be fatal if not treated right. It is therefore projected that the product's detrimental effects on skin care will limit the market growth. 


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Market Segmentation

The global liquid make-up market is segmented on type, distribution channel, end-user region, and competitional landscape. Based on type, the market is further fragmented into type (foundation, eye products, concealer, lip products, other (setting spray, face serum, etc.)) Based on distribution channel, the market is segmented into specialty stores, exclusive stores, online, hypermarket & supermarket, others (pharmacies, direct sales, etc.). In terms of end-user, the market is divided into individual, fashion & entertainment industry, salons & parlors. The market analysis also studies the regional segmentation divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Company Profiles

Shiseido Co., Ltd., FENTY BEAUTY, Benefit Cosmetics LLC, Estée Lauder Inc., Dior, L’Oreal Paris, The Avon Company, KIKO USA, Inc. (KIKO MILANO), HUDA BEAUTY. e.l.f. Beauty, Inc. are among the major market players in the global liquid make-up market.

Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Billion and CAGR for 2018-2022 and 2023E-2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

           Type

           Distribution Channel

           End User

           Region

Regional Scope

North America, Europe, Asia-Pacific, Middle East & Africa and South America

Country Scope

United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, Netherland, Switzerland, China, India, Japan, South Korea, Australia, New Zealand, Thailand, Saudi Arabia, UAE, South Africa, Qatar, Kuwait, Brazil, Argentina, Colombia

Key Companies Profiled

Shiseido Co., Ltd., FENTY BEAUTY, Benefit Cosmetics LLC, Estée Lauder Inc., Dior, L’Oreal Paris, The Avon Company, KIKO USA, Inc. (KIKO MILANO), HUDA BEAUTY. e.l.f. Beauty, Inc, etc

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail of customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, the global liquid make-up market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Liquid Make-Up Market, By Type:
    • Foundation
    • Eye Products
    • Concealer
    • Lip Products
    • Others
  • Liquid Make-Up Market, By Distribution Channel:
    • Specialty Stores
    • Exclusive Stores
    • Online
    • Hypermarkets & Supermarkets
    • Others
  • Liquid Make-Up Market, By End User:
    • Individual
    • Fashion & Entertainment Industry
    • Salons & Parlor
  • Liquid Make-Up Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • France
      • Germany
      • United Kingdom
      • Italy
      • Spain
      • Netherlands
      • Switzerland
    • Asia-Pacific
      • China
      • India
      • Japan
      • South Korea
      • Australia
      • New Zealand
      • Thailand
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • UAE
      • Qatar
      • Kuwait
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global liquid make-up market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information:

  • Detailed analysis and profiling of additional market players (up to five).

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.     By Gender

4.2.2.     By Age

4.2.3.     By Occupation

4.3.  Brand Awareness

4.4.  Frequency of Purchase

4.5.  Factors Influencing Purchase Decision

4.6.  Brand Satisfaction

4.7.  Customer Satisfaction

4.8.  Challenges Faced Post Purchase

5.    Global Liquid Make-Up Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value          

5.2.  Market Share & Forecast

5.2.1.     By Type Market Share Analysis (Foundation, Eye Products, Concealer, Lip Products, Others (Setting Spray, Face Serums, etc.))

5.2.2.     By Distribution Channel Share Analysis (Specialty Stores, Exclusive Stores, Online, Hypermarkets & Supermarkets, Others (Pharmacies, Direct Sales, etc.))

5.2.3.     By End User Market Share Analysis (Individual, Fashion & Entertainment Industry, Salons & Parlor)

5.2.4.     By Regional Market Share Analysis

5.2.4.1.         North America Market Share Analysis

5.2.4.2.         South America Market Share Analysis

5.2.4.3.         Middle East & Africa Market Share Analysis

5.2.4.4.         Europe Market Share Analysis

5.2.4.5.         Asia -Pacific Market Share Analysis

5.2.5.     By Company Market Share Analysis

5.3.  Global Liquid Make-up Market Mapping & Opportunity Assessment

5.3.1.     By Type Market Mapping & Opportunity Assessment

5.3.2.     By Distribution Channel Market Mapping & Opportunity Assessment

5.3.3.     By End User Market Mapping & Opportunity Assessment

5.3.4.     By Regional Market Mapping & Opportunity Assessment

6.    Asia-Pacific Liquid Make-Up Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Type Market Share Analysis

6.2.2.     By Distribution Channel Market Share Analysis

6.2.3.     By End User Market Share Analysis

6.2.4.     By Country

6.2.4.1.         China Liquid Make-Up Market Outlook

6.2.4.1.1.             Market Size & Forecast

6.2.4.1.1.1. By Value

6.2.4.1.2.             Market Share & Forecast

6.2.4.1.2.1. By Type Market Share Analysis

6.2.4.1.2.2. By Distribution Channel Market Share Analysis

6.2.4.1.2.3. By End User Market Share Analysis

6.2.4.2.         Japan Liquid Make-Up Market Outlook

6.2.4.2.1.             Market Size & Forecast

6.2.4.2.1.1. By Value

6.2.4.2.2.             Market Share & Forecast

6.2.4.2.2.1. By Type Market Share Analysis

6.2.4.2.2.2. By Distribution Channel Market Share Analysis

6.2.4.2.2.3. By End User Market Share Analysis

6.2.4.3.         India Liquid Make-Up Market Outlook

6.2.4.3.1.             Market Size & Forecast

6.2.4.3.1.1. By Value

6.2.4.3.2.             Market Share & Forecast

6.2.4.3.2.1. By Type Market Share Analysis

6.2.4.3.2.2. By Distribution Channel Market Share Analysis

6.2.4.3.2.3. By End User Market Share Analysis

6.2.4.4.         Australia Liquid Make-Up Market Outlook

6.2.4.4.1.             Market Size & Forecast

6.2.4.4.1.1. By Value

6.2.4.4.2.             Market Share & Forecast

6.2.4.4.2.1. By Type Market Share Analysis

6.2.4.4.2.2. By Distribution Channel Market Share Analysis

6.2.4.4.2.3. By End User Market Share Analysis

6.2.4.5.         New Zealand Liquid Make-Up Market Outlook

6.2.4.5.1.             Market Size & Forecast

6.2.4.5.1.1. By Value

6.2.4.5.2.             Market Share & Forecast

6.2.4.5.2.1. By Type Market Share Analysis

6.2.4.5.2.2. By Distribution Channel Market Share Analysis

6.2.4.5.2.3. By End User Market Share Analysis

6.2.4.6.         South Korea Liquid Make-Up Market Outlook

6.2.4.6.1.             Market Size & Forecast

6.2.4.6.1.1. By Value

6.2.4.6.2.             Market Share & Forecast

6.2.4.6.2.1. By Type Market Share Analysis

6.2.4.6.2.2. By Distribution Channel Market Share Analysis

6.2.4.6.2.3. By End User Market Share Analysis

6.2.4.7.         Thailand Liquid Make-Up Market Outlook

6.2.4.7.1.             Market Size & Forecast

6.2.4.7.1.1. By Value

6.2.4.7.2.             Market Share & Forecast

6.2.4.7.2.1. By Type Market Share Analysis

6.2.4.7.2.2. By Distribution Channel Market Share Analysis

6.2.4.7.2.3. By End User Market Share Analysis

7.    North America Liquid Make-Up Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Type Market Share Analysis

7.2.2.     By Distribution Channel Market Share Analysis

7.2.3.     By End User Market Share Analysis

7.2.4.     By Country

7.2.4.1.         United States Liquid Make-Up Market Outlook

7.2.4.1.1.             Market Size & Forecast

7.2.4.1.1.1. By Value

7.2.4.1.2.             Market Share & Forecast

7.2.4.1.2.1. By Type Market Share Analysis

7.2.4.1.2.2. By Distribution Channel Market Share Analysis

7.2.4.1.2.3. By End User Market Share Analysis

7.2.4.2.         Canada Liquid Make-Up Market Outlook

7.2.4.2.1.             Market Size & Forecast

7.2.4.2.1.1. By Value

7.2.4.2.2.             Market Share & Forecast

7.2.4.2.2.1. By Type Market Share Analysis

7.2.4.2.2.2. By Distribution Channel Market Share Analysis

7.2.4.2.2.3. By End User Market Share Analysis

7.2.4.3.         Mexico Liquid Make-Up Market Outlook

7.2.4.3.1.             Market Size & Forecast

7.2.4.3.1.1. By Value

7.2.4.3.2.             Market Share & Forecast

7.2.4.3.2.1. By Type Market Share Analysis

7.2.4.3.2.2. By Distribution Channel Market Share Analysis

7.2.4.3.2.3. By End User Market Share Analysis

8.    Europe Liquid Make-Up Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Type Market Share Analysis

8.2.2.     By Distribution Channel Market Share Analysis

8.2.3.     By End User Market Share Analysis

8.2.4.     By Country

8.2.4.1.         United Kingdom Liquid Make-Up Market Outlook

8.2.4.1.1.             Market Size & Forecast

8.2.4.1.1.1. By Value

8.2.4.1.2.             Market Share & Forecast

8.2.4.1.2.1. By Type Market Share Analysis

8.2.4.1.2.2. By Distribution Channel Market Share Analysis

8.2.4.1.2.3. By End User Market Share Analysis

8.2.4.2.         Germany Liquid Make-Up Market Outlook

8.2.4.2.1.             Market Size & Forecast

8.2.4.2.1.1. By Value

8.2.4.2.2.             Market Share & Forecast

8.2.4.2.2.1. By Type Market Share Analysis

8.2.4.2.2.2. By Distribution Channel Market Share Analysis

8.2.4.2.2.3. By End User Market Share Analysis

8.2.4.3.         France Liquid Make-Up Market Outlook

8.2.4.3.1.             Market Size & Forecast

8.2.4.3.1.1. By Value

8.2.4.3.2.             Market Share & Forecast

8.2.4.3.2.1. By Type Market Share Analysis

8.2.4.3.2.2. By Distribution Channel Market Share Analysis

8.2.4.3.2.3. By End User Market Share Analysis

8.2.4.4.         Spain Liquid Make-Up Market Outlook

8.2.4.4.1.             Market Size & Forecast

8.2.4.4.1.1. By Value

8.2.4.4.2.             Market Share & Forecast

8.2.4.4.2.1. By Type Market Share Analysis

8.2.4.4.2.2. By Distribution Channel Market Share Analysis

8.2.4.4.2.3. By End User Market Share Analysis

8.2.4.5.         Italy Liquid Make-Up Market Outlook

8.2.4.5.1.             Market Size & Forecast

8.2.4.5.1.1. By Value

8.2.4.5.2.             Market Share & Forecast

8.2.4.5.2.1. By Type Market Share Analysis

8.2.4.5.2.2. By Distribution Channel Market Share Analysis

8.2.4.5.2.3. By End User Market Share Analysis

8.2.4.6.         Netherland Liquid Make-Up Market Outlook

8.2.4.6.1.             Market Size & Forecast

8.2.4.6.1.1. By Value

8.2.4.6.2.             Market Share & Forecast

8.2.4.6.2.1. By Type Market Share Analysis

8.2.4.6.2.2. By Distribution Channel Market Share Analysis

8.2.4.6.2.3. By End User Market Share Analysis

8.2.4.7.         Switzerland Liquid Make-Up Market Outlook

8.2.4.7.1.             Market Size & Forecast

8.2.4.7.1.1. By Value

8.2.4.7.2.             Market Share & Forecast

8.2.4.7.2.1. By Type Market Share Analysis

8.2.4.7.2.2. By Distribution Channel Market Share Analysis

8.2.4.7.2.3. By End User Market Share Analysis

9.    Middle East & Africa Liquid Make-Up Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Type Market Share Analysis

9.2.2.     By Distribution Channel Market Share Analysis

9.2.3.     By End User Market Share Analysis

9.2.4.     By Country

9.2.4.1.         Saudi Arabia Liquid Make-Up Market Outlook

9.2.4.1.1.             Market Size & Forecast

9.2.4.1.1.1. By Value

9.2.4.1.2.             Market Share & Forecast

9.2.4.1.2.1. By Type Market Share Analysis

9.2.4.1.2.2. By Distribution Channel Market Share Analysis

9.2.4.1.2.3. By End User Market Share Analysis

9.2.4.2.         UAE Liquid Make-Up Market Outlook

9.2.4.2.1.             Market Size & Forecast

9.2.4.2.1.1. By Value

9.2.4.2.2.             Market Share & Forecast

9.2.4.2.2.1. By Type Market Share Analysis

9.2.4.2.2.2. By Distribution Channel Market Share Analysis

9.2.4.2.2.3. By End User Market Share Analysis

9.2.4.3.         Qatar Liquid Make-Up Market Outlook

9.2.4.3.1.             Market Size & Forecast

9.2.4.3.1.1. By Value

9.2.4.3.2.             Market Share & Forecast

9.2.4.3.2.1. By Type Market Share Analysis

9.2.4.3.2.2. By Distribution Channel Market Share Analysis

9.2.4.3.2.3. By End User Market Share Analysis

9.2.4.4.         Kuwait Liquid Make-Up Market Outlook

9.2.4.4.1.             Market Size & Forecast

9.2.4.4.1.1. By Value

9.2.4.4.2.             By Type Market Share Analysis

9.2.4.4.3.             By Distribution Channel Market Share Analysis

9.2.4.4.4.             By End User Market Share Analysis

9.2.4.5.         South Africa Liquid Make-Up Market Outlook

9.2.4.5.1.             Market Size & Forecast

9.2.4.5.1.1. By Value

9.2.4.5.2.             Market Share & Forecast

9.2.4.5.2.1. By Type Market Share Analysis

9.2.4.5.2.2. By Distribution Channel Market Share Analysis

9.2.4.5.2.3. By End User Market Share Analysis

10.   South America Liquid Make-Up Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Type Market Share Analysis

10.2.2.  By Distribution Channel Market Share Analysis

10.2.3.  By End User Market Share Analysis

10.2.4.  By Country

10.2.4.1.      Brazil Liquid Make-Up Market Outlook

10.2.4.1.1.           Market Size & Forecast

10.2.4.1.1.1.               By Value

10.2.4.1.2.           Market Share & Forecast

10.2.4.1.2.1.               By Type Market Share Analysis

10.2.4.1.2.2.               By Distribution Channel Market Share Analysis

10.2.4.1.2.3.               By End User Market Share Analysis

10.2.4.2.      Argentina Liquid Make-Up Market Outlook

10.2.4.2.1.           Market Size & Forecast

10.2.4.2.1.1.               By Value

10.2.4.2.2.           Market Share & Forecast

10.2.4.2.2.1.               By Type Market Share Analysis

10.2.4.2.2.2.               By Distribution Channel Market Share Analysis

10.2.4.2.2.3.               By End User Market Share Analysis

10.2.4.3.      Colombia Liquid Make-Up Market Outlook

10.2.4.3.1.           Market Size & Forecast

10.2.4.3.1.1.               By Value

10.2.4.3.2.           Market Share & Forecast

10.2.4.3.2.1.               By Type Market Share Analysis

10.2.4.3.2.2.               By Distribution Channel Market Share Analysis

10.2.4.3.2.3.               By End User Market Share Analysis

11.  Market Dynamics

11.1.              Drivers

11.1.1.  Increasing Demand for Natural Products

11.1.2.  Growing Population of men using make-up

11.1.3.  Increasing demand in Middle Eastern Countries

11.2.              Challenges

11.2.1.  Skin Issues

11.2.2.  Increased Competition

12.  Impact of COVID-19 on Global Liquid Make-Up Market

12.1.              Impact Assessment Model       

12.1.1.  Key Segments Impacted

12.1.2.  Key Regions Impacted

12.1.3.  Key Countries Impacted

12.1.4.  Key Distribution Channel Impacted

13.  Market Trends & Developments

13.1.              Innovative Technology

13.2.              Change in Consumer Behaviour

13.3.              Growing Consumption of foundation

13.4.              Increasing demand from eye products

13.5.              Growing presence of luxury brands

14.  Import & Export Analysis

14.1.              Top 5 Exporting Countries

14.1.1.  By Value

14.2.              Top 5 Importing Countries

14.2.1.  By Value

15.  Porter’s Five Forces Model

15.1.              Competitive Rivalry

15.2.              Bargaining Power of Buyers

15.3.              Bargaining Power of Suppliers

15.4.              Threat of New Entrants

15.5.              Threat of Substitutes

16.  Competitive Landscape

16.1.              Competitive Outlook

16.2.              Company Profiles

16.2.1.  Shiseido Co., Ltd.

16.2.1.1.      Company Details

16.2.1.2.      Products & Services

16.2.1.3.      Financial (As Reported)

16.2.1.4.      Key Market Focus & Geographical Presence

16.2.1.5.      Recent Development

16.2.1.6.      Key Management Personnel

16.2.2.  Kendo Holdings, Inc.

16.2.2.1.      Company Details

16.2.2.2.      Products & Services

16.2.2.3.      Financial (As Reported)

16.2.2.4.      Key Market Focus & Geographical Presence

16.2.2.5.      Recent Development

16.2.2.6.      Key Management Personnel

16.2.3.  Benefit Cosmetics LLC

16.2.3.1.      Company Details

16.2.3.2.      Products & Services

16.2.3.3.      Financial (As Reported)

16.2.3.4.      Key Market Focus & Geographical Presence

16.2.3.5.      Recent Development

16.2.3.6.      Key Management Personnel

16.2.4.  Estée Lauder Inc.

16.2.4.1.      Company Details

16.2.4.2.      Products & Services

16.2.4.3.      Financial (As Reported)

16.2.4.4.      Key Market Focus & Geographical Presence

16.2.4.5.      Recent Development

16.2.4.6.      Key Management Personnel

16.2.5.  Christian Dior Couture SA

16.2.5.1.      Company Details

16.2.5.2.      Products & Services

16.2.5.3.      Financial (As Reported)

16.2.5.4.      Key Market Focus & Geographical Presence

16.2.5.5.      Recent Development

16.2.5.6.      Key Management Personnel

16.2.6.  L’Oréal SA

16.2.6.1.      Company Details

16.2.6.2.      Products & Services

16.2.6.3.      Financial (As Reported)

16.2.6.4.      Key Market Focus & Geographical Presence

16.2.6.5.      Recent Development

16.2.6.6.      Key Management Personnel

16.2.7.  Avon Products, Inc.

16.2.7.1.      Company Details

16.2.7.2.      Products & Services

16.2.7.3.      Financial (As Reported)

16.2.7.4.      Key Market Focus & Geographical Presence

16.2.7.5.      Recent Development

16.2.7.6.      Key Management Personnel

16.2.8.  KIKO USA, Inc. (KIKO MILANO)

16.2.8.1.      Company Details

16.2.8.2.      Products & Services

16.2.8.3.      Financial (As Reported)

16.2.8.4.      Key Market Focus & Geographical Presence

16.2.8.5.      Recent Development

16.2.8.6.      Key Management Personnel

16.2.9.  HB USA Holdings, Inc.

16.2.9.1.      Company Details

16.2.9.2.      Products & Services

16.2.9.3.      Financial (As Reported)

16.2.9.4.      Key Market Focus & Geographical Presence

16.2.9.5.      Recent Development

16.2.9.6.      Key Management Personnel

16.2.10.   e.l.f. Beauty, Inc

16.2.10.1.    Company Details

16.2.10.2.    Products & Services

16.2.10.3.    Financial (As Reported)

16.2.10.4.    Key Market Focus & Geographical Presence

16.2.10.5.    Recent Development

16.2.10.6.    Key Management Personnel

17.  Strategic Recommendations/Action Plan

17.1.              Key Focus Areas

17.2.              Target Regions & Countries

17.3.              Target Type

17.4.              Target End User

18.  About Us & Disclaimer

Figures and Tables

Frequently asked questions

Frequently asked questions

The liquid make-up market is segmented into the foundation, eye products, concealer, lip products, and others.

Liquid eye products consist of liquid eye shadow, mascara, eyeliner, eye serum, etc.

The market is driven by consumer trends toward health and well-being, increasing use of social media, and new product launches.

In terms of region, the APAC region is dominating the market. The desire for liquid cosmetics in the region is fuelled by simple product accessibility and affordable cost.

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