Laser TV Market – Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Type (Projector TV, Regular TV), By Size (40 Inch and Below, 40-100 Inch, 100 Inch and Above), By End Use (Residential, Commercial), By Region & Competition, 2019-2029F

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Report Description

Report Description

Forecast Period

2025-2029

Market Size (2023)

USD 3.53 Billion

Market Size (2029)

USD 33.24 Billion

CAGR (2024-2029)

45.38%

Fastest Growing Segment

Residential

Largest Market

North America

Market Overview

The Global Laser TV Market was valued at USD 3.53 billion in 2023 and is to grow USD 33.24 billion by 2029 with a CAGR of 45.38% during the forecast period. The significant growth in the market due to various factors such as the increasing demand for high-quality display technology and the move towards energy-efficient, eco-friendly products. This market is distinguished by Laser TV technology which boasts superior picture quality with vivid colors, excellent contrast ratios, and larger screen sizes at competitive prices as compared to traditional TVs. Consumers are increasingly seeking enhanced viewing experiences, particularly during global events like the FIFA World Cup and the Olympics. For instance, the 2018 FIFA World Cup in Russia alone attracted a viewership of 3.572 billion, more than half the global population, illustrating the enormous potential for Laser TV market growth.

Further catalyzing this market is the growth of the consumer electronics industry. Take for example the India Appliances and Consumer Electronics market, which was valued at USD 10.93 billion in 2019. Additionally, there has been a surge in video gaming participation, with approximately 2.6 billion gamers around the world as reported by UN Environment. Org in August 2020, intensifying the demand for Laser TVs. This rise in electronics and gaming culture highlights the critical role Laser TVs play in satisfying the entertainment demands of contemporary consumers.

Another significant driver is the environmentally-friendly and energy-efficient nature of Laser TVs, which aligns well with the increasing consumer awareness regarding sustainability. However, strong competition from existing substitutes like LED, LCD, and OLED TVs presents a challenge to the market. Nevertheless, the large consumer base and versatile applications of Laser TVs, from residential to commercial settings, underscore a promising market outlook.

Key Market Drivers

High-Quality Display and Growing Viewership of Global Events

The global laser TV market is significantly influenced by the high-quality display technology offered by Laser TVs. These TVs provide unparalleled color accuracy, superior contrast ratios, and sharp imagery, thereby enriching viewers' experience. This technological superiority becomes particularly appealing during major worldwide events like the FIFA World Cup, Miss World, and the Olympics. For instance, the 2018 FIFA World Cup in Russia drew an enormous audience of 3.572 billion people. The exceptional display quality of Laser TVs enhances the viewing experience, making them a preferred choice for home entertainment during these events.

Expansion of Consumer Electronics Industry and Video Gaming Culture

An additional major factor driving the Global Laser TV Market is the rapid expansion of the consumer electronics sector alongside the booming video gaming culture. According to the Indian Brand Equity Foundation, the India Appliances and Consumer Electronics market reached a value of USD 10.93 billion in 2019, highlighting the substantial demand for electronic appliances, including Laser TVs. Moreover, the rise in the number of global gamers around 2.6 billion as reported by UN Environment. Org in August 2020 has fueled the demand for high-quality display technology. Laser TVs offer an immersive experience ideal for both movie watching and video gaming.


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Key Market Challenges

Strong Market Presence of Substitute Products

The Global Laser TV Market faces significant challenges from established alternatives such as LED, LCD, and OLED TVs, which already enjoy strong market presence. These alternative products have developed extensive consumer bases due to their wide availability, varied pricing strategies, and satisfactory performance levels. The continuous technological advancements and innovations in LED and OLED TV sectors further attract consumers, posing stiff competition to Laser TVs.

Price Sensitivity and Cost Concerns

Additionally, the Global Laser TV Market must contend with price sensitivity and cost-related concerns. While Laser TVs offer superior display quality and energy efficiency, the initial investment can be relatively high compared to other types of televisions. This cost factor can be a major deterrent for price-sensitive buyers who might opt for more budget-friendly options like LED or LCD TVs. The higher costs associated with Laser TVs could restrict their adoption among certain consumer segments, thereby impacting market growth.

Key Market Trends

Increasing Adoption of Laser TVs in Households

There's a growing trend of adopting Laser TVs in domestic settings. Families are showing a marked preference for larger screen sizes that provide a cinema-like viewing experience at home. With sizes exceeding 40 inches available at competitive prices, Laser TVs are becoming increasingly attractive for households prioritizing immersive entertainment. Furthermore, Laser TVs are known for their long lifespan and minimal maintenance compared to traditional TVs, enhancing their appeal for home use.

Emphasis on Eco-friendly and Energy-efficient Products

As awareness about sustainability and environmental preservation grows, consumers are increasingly favoring eco-friendly and energy-efficient products. Laser TVs align well with this trend, as they consume less power and do not contain harmful chemicals like mercury, common in other display technologies. The environmental advantages, coupled with lower energy bills, make Laser TVs an appealing option for eco-conscious consumers.

Segmental Insights

By Size Insights

The Laser TV Market is categorized by size into 40 inch and below, 40-100 inch, and 100 inch and above. The 40-100 inch segment is anticipated to dominate the market because of its ideal dimensions for most households. Many consumers find this size range to be perfectly suited for their living rooms and entertainment spaces, offering a balanced blend of screen area and cost. The affordability of Laser TVs within this range also bolsters their market popularity.


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Regional Insights

North America

North America is expected to continue holding a dominant position in the Global Laser TV Market. Growth in this region is driven by an uptick in luxurious home consumption, including Laser TVs. For instance, homes valued at over USD 1 million in the U.S. increased by 400,702 in 2018, according to USA Today. This region also benefits from higher minimum wages, boosting consumer spending power and facilitating growth in the Laser TV market.

Asia Pacific

The Asia Pacific region is projected to show considerable growth in the Laser TV Market due to an increase in dual-income households and a thriving hospitality industry. For instance, dual-income households in South Korea were estimated to be 5.66 million in 2019, accounting for 46 percent of all households. The rise in transaction volumes within the hospitality sector by 26.6 percent in 2018 further drives the adoption of Laser TVs in hotels and resorts, meeting the demand for high-quality display solutions.

Recent Developments

  • In 2023, Hisense has introduced two new Dolby Vision Laser TVs, available in 100-inch and 120-inch screen sizes. These models offer enhanced image quality and cinematic experiences for premium home entertainment.
  • In 2023, BenQ has launched its V5000i Series 4K RGB Laser TV projector in India. This advanced model features high color accuracy and immersive viewing experiences, catering to high-end home entertainment.
  • In 2024, Hisense has introduced a 4K TV with a unique 264Hz refresh rate and a next-gen laser TV reaching up to 150 inches, offering a more affordable option for large-screen enthusiasts.

Key Market Players

  • Xiaomi Corporation
  • Hisense International Co., Ltd. 
  • Sony Corporation
  • Appotronics Corporation Ltd.
  • VAVA
  • Toshiba Corporation
  • BenQ Corporation
  • Bomaker
  • Optoma Group Ltd
  • XGIMI Technology Co., Ltd.

By Type

 

By Size

 

By End Use

 

By Region
  • Projector TV
  • Regular TV
  • 40 Inch and Below
  • 40-100 Inch
  • 100 Inch and Above
  • Residential
  • Commercial
  • North America
  • Asia Pacific
  • Europe
  • South America
  • Middle East & Africa
  •  

Report Scope:

In this report, the Laser TV Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  •    Laser TV Market, By Type:

o   Projector TV

o   Regular TV

  •    Laser TV Market, By Size:

o   40 Inch and Below

o   40-100 Inch

o   100 Inch and Above

  • Laser TV Market, By End Use:

o   Residential

o   Commercial

  •    Laser TV Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  Japan

§  India

§  Australia

§  South Korea

§  Indonesia

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Laser TV Market.

Available Customizations:

Global Laser TV Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

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Table of content

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer

4.1.  Brand Awareness

4.2.  Brand Preference

4.3.  Factor Influencing Purchase Decision

5.    Global Laser TV Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Type Market Share Analysis (Projector TV, Regular TV)

5.2.2.    By Size Market Share Analysis (40 Inch and Below, 40-100 Inch, 100 Inch and Above)

5.2.3.    By End Use Market Share Analysis (Residential, Commercial)

5.2.4.    By Regional Market Share Analysis

5.2.4.1.        North America Market Share Analysis

5.2.4.2.        Europe Market Share Analysis

5.2.4.3.        Asia Pacific Market Share Analysis

5.2.4.4.        Middle East & Africa Market Share Analysis

5.2.4.5.        South America Market Share Analysis

5.2.5.    By Top 5 Companies Market Share Analysis, Others (2023)

5.3.  Global Laser TV Market Mapping & Opportunity Assessment

5.3.1.    By Type Market Mapping & Opportunity Assessment

5.3.2.    By Size Market Mapping & Opportunity Assessment

5.3.3.    By End Use Market Mapping & Opportunity Assessment

5.3.4.    By Regional Market Mapping & Opportunity Assessment

6.    North America Laser TV Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Type Market Share Analysis

6.2.2.    By Size Market Share Analysis

6.2.3.    By End Use Market Share Analysis

6.2.4.    By Country Market Share Analysis

6.3.  North America: Country Analysis

6.3.1.    United States Laser TV Market Outlook

6.3.1.1.        Market Size & Forecast

6.3.1.1.1.           By Value

6.3.1.2.        Market Share & Forecast

6.3.1.2.1.           By Type Market Share Analysis

6.3.1.2.2.           By Size Market Share Analysis

6.3.1.2.3.           By End Use Market Share Analysis

6.3.2.    Canada Laser TV Market Outlook

6.3.2.1.        Market Size & Forecast

6.3.2.1.1.           By Value

6.3.2.2.        Market Share & Forecast

6.3.2.2.1.           By Type Market Share Analysis

6.3.2.2.2.           By Size Market Share Analysis

6.3.2.2.3.           By End Use Market Share Analysis

6.3.3.    Mexico Laser TV Market Outlook

6.3.3.1.        Market Size & Forecast

6.3.3.1.1.           By Value

6.3.3.2.        Market Share & Forecast

6.3.3.2.1.           By Type Market Share Analysis

6.3.3.2.2.           By Size Market Share Analysis

6.3.3.2.3.           By End Use Market Share Analysis

7.    Asia Pacific Laser TV Market Outlook

7.1.  Market Size & Forecast

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Type Market Share Analysis

7.2.2.    By Size Market Share Analysis

7.2.3.    By End Use Market Share Analysis

7.2.4.    By Country Market Share Analysis

7.3.  Asia Pacific: Country Analysis

7.3.1.    China Laser TV Market Outlook

7.3.1.1.        Market Size & Forecast

7.3.1.1.1.           By Value

7.3.1.2.        Market Share & Forecast

7.3.1.2.1.           By Type Market Share Analysis

7.3.1.2.2.           By Size Market Share Analysis

7.3.1.2.3.           By End Use Market Share Analysis

7.3.2.    Japan Laser TV Market Outlook

7.3.2.1.        Market Size & Forecast

7.3.2.1.1.           By Value

7.3.2.2.        Market Share & Forecast

7.3.2.2.1.           By Type Market Share Analysis

7.3.2.2.2.           By Size Market Share Analysis

7.3.2.2.3.           By End Use Market Share Analysis

7.3.3.    India Laser TV Market Outlook

7.3.3.1.        Market Size & Forecast

7.3.3.1.1.           By Value

7.3.3.2.        Market Share & Forecast

7.3.3.2.1.           By Type Market Share Analysis

7.3.3.2.2.           By Size Market Share Analysis

7.3.3.2.3.           By End Use Market Share Analysis

7.3.4.    Australia Laser TV Market Outlook

7.3.4.1.        Market Size & Forecast

7.3.4.1.1.           By Value

7.3.4.2.        Market Share & Forecast

7.3.4.2.1.           By Type Market Share Analysis

7.3.4.2.2.           By Size Market Share Analysis

7.3.4.2.3.           By End Use Market Share Analysis

7.3.5.    South Korea Laser TV Market Outlook

7.3.5.1.        Market Size & Forecast

7.3.5.1.1.           By Value

7.3.5.2.        Market Share & Forecast

7.3.5.2.1.           By Type Market Share Analysis

7.3.5.2.2.           By Size Market Share Analysis

7.3.5.2.3.           By End Use Market Share Analysis

7.3.6.    Indonesia Laser TV Market Outlook

7.3.6.1.        Market Size & Forecast

7.3.6.1.1.           By Value

7.3.6.2.        Market Share & Forecast

7.3.6.2.1.           By Type Market Share Analysis

7.3.6.2.2.           By Size Market Share Analysis

7.3.6.2.3.           By End Use Market Share Analysis

8.    Europe Laser TV Market Outlook

8.1.  Market Size & Forecast

8.1.1.    By Value

8.2.  Market Share & Forecast

8.2.1.    By Type Market Share Analysis

8.2.2.    By Size Market Share Analysis

8.2.3.    By End Use Market Share Analysis

8.2.4.    By Country Market Share Analysis

8.3.  Europe: Country Analysis

8.3.1.    France Laser TV Market Outlook

8.3.1.1.        Market Size & Forecast

8.3.1.1.1.           By Value

8.3.1.2.        Market Share & Forecast

8.3.1.2.1.           By Type Market Share Analysis

8.3.1.2.2.           By Size Market Share Analysis

8.3.1.2.3.           By End Use Market Share Analysis

8.3.2.    United Kingdom Laser TV Market Outlook

8.3.2.1.        Market Size & Forecast

8.3.2.1.1.           By Value

8.3.2.2.        Market Share & Forecast

8.3.2.2.1.           By Type Market Share Analysis

8.3.2.2.2.           By Size Market Share Analysis

8.3.2.2.3.           By End Use Market Share Analysis

8.3.3.    Italy Laser TV Market Outlook

8.3.3.1.        Market Size & Forecast

8.3.3.1.1.           By Value

8.3.3.2.        Market Share & Forecast

8.3.3.2.1.           By Type Market Share Analysis

8.3.3.2.2.           By Size Market Share Analysis

8.3.3.2.3.           By End Use Market Share Analysis

8.3.4.    Germany Laser TV Market Outlook

8.3.4.1.        Market Size & Forecast

8.3.4.1.1.           By Value

8.3.4.2.        Market Share & Forecast

8.3.4.2.1.           By Type Market Share Analysis

8.3.4.2.2.           By Size Market Share Analysis

8.3.4.2.3.           By End Use Market Share Analysis

8.3.5.    Spain Laser TV Market Outlook

8.3.5.1.        Market Size & Forecast

8.3.5.1.1.           By Value

8.3.5.2.        Market Share & Forecast

8.3.5.2.1.           By Type Market Share Analysis

8.3.5.2.2.           By Size Market Share Analysis

8.3.5.2.3.           By End Use Market Share Analysis

9.    South America Laser TV Market Outlook

9.1.  Market Size & Forecast

9.1.1.    By Value

9.2.  Market Share & Forecast

9.2.1.    By Type Market Share Analysis

9.2.2.    By Size Market Share Analysis

9.2.3.    By End Use Market Share Analysis

9.2.4.    By Country Market Share Analysis

9.3.  South America: Country Analysis

9.3.1.    Argentina Laser TV Market Outlook

9.3.1.1.        Market Size & Forecast

9.3.1.1.1.           By Value

9.3.1.2.        Market Share & Forecast

9.3.1.2.1.           By Type Market Share Analysis

9.3.1.2.2.           By Size Market Share Analysis

9.3.1.2.3.           By End Use Market Share Analysis

9.3.2.    Colombia Laser TV Market Outlook

9.3.2.1.        Market Size & Forecast

9.3.2.1.1.           By Value

9.3.2.2.        Market Share & Forecast

9.3.2.2.1.           By Type Market Share Analysis

9.3.2.2.2.           By Size Market Share Analysis

9.3.2.2.3.           By End Use Market Share Analysis

9.3.3.    Brazil Laser TV Market Outlook

9.3.3.1.        Market Size & Forecast

9.3.3.1.1.           By Value

9.3.3.2.        Market Share & Forecast

9.3.3.2.1.           By Type Market Share Analysis

9.3.3.2.2.           By Size Market Share Analysis

9.3.3.2.3.           By End Use Market Share Analysis

10. Middle East & Africa Laser TV Market Outlook

10.1.            Market Size & Forecast

10.1.1. By Value

10.2.            Market Share & Forecast

10.2.1. By Type Market Share Analysis

10.2.2. By Size Market Share Analysis

10.2.3. By End Use Market Share Analysis

10.2.4. By Country Market Share Analysis

10.3.            Middle East & Africa: Country Analysis

10.3.1. South Africa Laser TV Market Outlook

10.3.1.1.     Market Size & Forecast

10.3.1.1.1.         By Value

10.3.1.2.     Market Share & Forecast

10.3.1.2.1.         By Type Market Share Analysis

10.3.1.2.2.         By Size Market Share Analysis

10.3.1.2.3.         By End Use Market Share Analysis

10.3.2. Saudi Arabia Laser TV Market Outlook

10.3.2.1.     Market Size & Forecast

10.3.2.1.1.         By Value

10.3.2.2.     Market Share & Forecast

10.3.2.2.1.         By Type Market Share Analysis

10.3.2.2.2.         By Size Market Share Analysis

10.3.2.2.3.         By End Use Market Share Analysis

10.3.3. UAE Laser TV Market Outlook

10.3.3.1.     Market Size & Forecast

10.3.3.1.1.         By Value

10.3.3.2.     Market Share & Forecast

10.3.3.2.1.         By Type Market Share Analysis

10.3.3.2.2.         By Size Market Share Analysis

10.3.3.2.3.         By End Use Market Share Analysis

10.3.4. Turkey Laser TV Market Outlook

10.3.4.1.     Market Size & Forecast

10.3.4.1.1.         By Value

10.3.4.2.     Market Share & Forecast

10.3.4.2.1.         By Type Market Share Analysis

10.3.4.2.2.         By Size Market Share Analysis

10.3.4.2.3.         By End Use Market Share Analysis

11. Market Dynamics

11.1.            Drivers

11.2.            Challenges

12. Impact of COVID-19 on Global Laser TV Market

12.1.            Impact Assessment Model   

12.1.1. Key Segments Impacted

12.1.2. Key Region Impacted

12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

14.1.            Company Profiles

14.1.1. Xiaomi Corporation

14.1.1.1.     Company Details

14.1.1.2.     Products

14.1.1.3.     Financials (As Per Availability)

14.1.1.4.     Key Market Focus & Geographical Presence

14.1.1.5.     Recent Developments

14.1.1.6.     Key Management Personnel

14.1.2. Hisense International Co., Ltd.

14.1.2.1.     Company Details

14.1.2.2.     Products

14.1.2.3.     Financials (As Per Availability)

14.1.2.4.     Key Market Focus & Geographical Presence

14.1.2.5.     Recent Developments

14.1.2.6.     Key Management Personnel

14.1.3. Sony Corporation

14.1.3.1.     Company Details

14.1.3.2.     Products

14.1.3.3.     Financials (As Per Availability)

14.1.3.4.     Key Market Focus & Geographical Presence

14.1.3.5.     Recent Developments

14.1.3.6.     Key Management Personnel

14.1.4. Appotronics Corporation Ltd.

14.1.4.1.     Company Details

14.1.4.2.     Products

14.1.4.3.     Financials (As Per Availability)

14.1.4.4.     Key Market Focus & Geographical Presence

14.1.4.5.     Recent Developments

14.1.4.6.     Key Management Personnel

14.1.5. VAVA

14.1.5.1.     Company Details

14.1.5.2.     Products

14.1.5.3.     Financials (As Per Availability)

14.1.5.4.     Key Market Focus & Geographical Presence

14.1.5.5.     Recent Developments

14.1.5.6.     Key Management Personnel

14.1.6. Toshiba Corporation

14.1.6.1.     Company Details

14.1.6.2.     Products

14.1.6.3.     Financials (As Per Availability)

14.1.6.4.     Key Market Focus & Geographical Presence

14.1.6.5.     Recent Developments

14.1.6.6.     Key Management Personnel

14.1.7. BenQ Corporation

14.1.7.1.     Company Details

14.1.7.2.     Products

14.1.7.3.     Financials (As Per Availability)

14.1.7.4.     Key Market Focus & Geographical Presence

14.1.7.5.     Recent Developments

14.1.7.6.     Key Management Personnel

14.1.8. Bomaker

14.1.8.1.     Company Details

14.1.8.2.     Products

14.1.8.3.     Financials (As Per Availability)

14.1.8.4.     Key Market Focus & Geographical Presence

14.1.8.5.     Recent Developments

14.1.8.6.     Key Management Personnel

14.1.9. Optoma Group Ltd

14.1.9.1.     Company Details

14.1.9.2.     Products

14.1.9.3.     Financials (As Per Availability)

14.1.9.4.     Key Market Focus & Geographical Presence

14.1.9.5.     Recent Developments

14.1.9.6.     Key Management Personnel

14.1.10.              XGIMI Technology Co., Ltd.

14.1.10.1.  Company Details

14.1.10.2.  Products

14.1.10.3.  Financials (As Per Availability)

14.1.10.4.  Key Market Focus & Geographical Presence

14.1.10.5.  Recent Developments

14.1.10.6.  Key Management Personnel

15. Strategic Recommendations/Action Plan

15.1.            Key Focus Areas

15.2.            Target By Size

15.3.            Target By End Use

16. About Us & Disclaimer

Figures and Tables

Frequently asked questions

Frequently asked questions

The market size of the Global Laser TV Market was USD 3.53 Billion in 2023.

Significant challenges for the Global Laser TV Market include strong competition from well-established alternative products like LED and OLED TVs and the high initial investment costs associated with Laser TVs.

North America was a leading position in the global laser TV market. This growth is primarily fueled by an increase in the demand for high-end home entertainment products, including laser TVs.

High-Quality Display and Growing Viewership of Global Events, Expansion of Consumer Electronics Industry and Video Gaming Culture are the major drivers for the Global Laser TV Market.

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