India Online Retail Market, By Product Category (Food & Beverages, Personal Care, Apparel & Footwear, Electronics & Appliances, Home & Furniture, and Others), By Region, Competition, Forecast & Opportunities 2019-2029F

Industry : Consumer Goods and Retail
Pages : NA
Published Date : NA

Customization Enquiry

Buy Now

Single User Licence

$3500

Multi-User Licence

$4500

Custom Research Licence

$7000

Summary

Request Sample

Report Description

Forecast Period	2025-2029
Market Size (2023)	USD82 Billion
CAGR (2024-2029)	13.86%
Fastest Growing Segment	Electronics & Appliances
Largest Market	North India

India Online Retail market is expected to reach over USD250 billion during the forecast period, due to the increasing usage of smart phone and convenience of purchasing daily essentials & luxury products from any location, among others. Such factors are driving market growth.

India Online Retail Market Scope

The purchasing and selling of goods & services using online channels, mostly through the internet and other media forms, is referred to as online retail market. It entails the transactional activities carried out by retailers through online shopping platforms, and marketplaces that facilitate the product exchange between businesses and consumers.

To present their product options, attract customers, and enable smooth transactions, online retailers use a variety of channels, including websites, mobile apps, and social media platforms. The market provides an extensive range of products in numerous categories, including electronics, clothing, cosmetics, household goods, groceries, and more.

India Online Retail Market Overview

The growing popularity of India online retail market is fueled by various factors including rising internet use, smartphone usage, convenience, a wide variety of products, competitive pricing, and social media influence.

Indian e-commerce industry has seen a significant growth in the past few years, which has resulted in the emergence of a huge retail segment. The development of technological advancement such as augmented reality (AR), virtual reality (VR), the Metaverse, and experiential retail, are transforming customer interactions, and has contributed significantly in the increase of the number of online retailers. Additionally, benefits of online retail, such as discount offers, easy access, range of availability of the product on a single platform, etc. are expected to boost the market growth.

The online retail industry in India is significantly influenced by the availability of a wide variety of products such as electronics, apparel, cosmetics, household goods, groceries, and other products available on e-commerce platform. The wide range of product selection meets the needs and preferences of Indian consumers. Furthermore, online retailers often collaborate with both local and international brands, giving consumers access to a wide variety of national and international products that may not be accessible in local physical stores.

Moreover, discounts, deals, and attractive pricing strategies play a substantial role in promoting the India online retail market. Discounts, flash sales, and promotional offers are constantly offered by e-commerce platforms, attracting price-conscious customers. These low rates, along with the convenience of home delivery, make online shopping attractive to many Indian consumers. Furthermore, the availability of numerous payment methods, such as cash-on-delivery digital wallets, contributes to the ease and accessibility of purchasing goods online.

India Online Retail Market Drivers

The growth of the online retail sector is expected to be supported by increasing usage of smartphones and internet penetration, along with rising internet users for making online purchases across the country. India has a population of more than 1.3 billion, and as of 2022, India has 692 million total internet active users, including 341 million from urban and 351 million from rural Indian, according to the Internet and Mobile Association of India. More and more people are able to access the internet and engage in online shopping because of the widespread availability of affordable mobile phones and data plans. For instance, according to RAI (Retailers Association of India), India’s online retail market contribution to the overall retail market in India, is estimated to be 10.7 percent by 2024, when compared to 4.7 per cent in 2019.

However, the convenience and accessibility provided by e-commerce platforms is another significant driver of the Indian online retail industry. Online retailers allow customers to browse and purchase things from the comfort of their own homes. The purchasing process has been made simpler by e-commerce platforms by providing a large selection of products, alluring discounts, and safe payment methods. For instance, in 2022, according to the Internet and Mobile Association of India (IAMAI), around 346 million Indian consumers are engaged in online transaction including digital payments, and e-commerce. Furthermore, the availability of quick service providers has assured timely delivery to some of the remote locations, allowing online retailers to expand their reach.

Additionally, the Indian government's focus on digitalization, as well as programmes like "Digital India" and “Start-up India," contributed to an encouraging environment for online retailers. Furthermore, regulatory changes and the implementation of the Goods and Services Tax (GST) have streamlined the taxation structure, making it easier for online retailers to operate across states. As a result, government initiatives and policy reforms are the significant driving factors for fostering the growth of the India online retail market.

Download Free Sample Report

India Online Retail Market Trends

Retailers are increasingly embracing omnichannel strategies, which involve the strategic integration of multiple digital platforms and physical touchpoints to provide a consistent and tailored shopping experience. Thus, this trend is having a significant impact on the market and consumer purchasing behavior. The ongoing fashion trends enable users to browse and purchase products using a variety of platforms, including websites, mobile applications, and social media, while also acknowledging the changing preferences of consumers and the demand for convenience shopping.

Moreover, the rapid expansion of social media and digital marketing, has contributed to the development of the Indian online retail industry. To increase their reach and improve brand recognition, e-commerce platforms are effectively utilizing social media platforms, influencers, and specific advertisements. Social media platforms allow individuals to share their shopping experiences, post reviews, and make recommendations, all of which have an impact on other people's purchasing decisions. These elements will accelerate the growth of the India Online Retail market throughout the course of the forecast year.

India Online Retail Market Challenges

The online retail market in India faces many challenges, including inadequate infrastructure and a lack of standardized postal addresses, affecting the effectiveness of order fulfillment and customer satisfaction, as well as delivery accuracy. Additionally, logistics cost in India are high due to the lack of proper infrastructure. As a result, some online retail players, such as Flipkart and Amazon, have to build up their own logistics departments. In a similar manner, Flipkart has its own e-kart logistics company to manage their delivery process. Similarly, some other online retailers are associated with logistics companies in order to deliver customer orders. Limited airline feet size is another challenge faced by logistics companies in India, hindering the delivery of priority services, such as same day delivery, to customers.

Moreover, many Indian consumers prefer to pay by cash on delivery (COD), which presents a challenge for online retailers. Order cancellations, refunds, and frauds are all challenges associated with COD transactions. For online businesses, managing COD operations associated costs can be difficult, affecting profitability and cash flow management. Thus, all these factors can restrain the growth of the online retail market in India.

India Online Retail Market Recent Development

In 2021, the e-commerce platform “Flipkart” has unveiled an “AI-powered Flipkart camera” with augmented reality capabilities on its app, providing users with an enhanced shopping experience. This new technology allows individuals to gain an understanding of the product’s physical appearance prior to making a purchase.
In 2021, Nykaa collaborated with L’Oréal to bring advanced, AI-powered virtual try-on technology, “ModiFace”, to ensure safety and hygiene in the post pandemic. This virtual trial technology utilizes an advanced face tracker algorithm to apply virtual cosmetics, providing a realistic, real-time experience of the products.

India Online Retail Market Opportunities

With social media exposure and its rising awareness, Indian consumers are seeking access to international fashion brands. Limited reach of physical retail outlets of brands in smaller cities provides an opportunity for online retailers to cater to the rising demand for international brands among Indian consumers.

Additionally, the online presence of footwear is the highest among the lifestyle categories, due to the growing acceptance of the online platform among footwear brands, particularly sports brands. Furthermore, some sports brands have established a distinct line of products for the online platform. The online platform is also becoming increasingly popular among private labels. Exclusive partnerships with international brands by the country's well know online retailers, are resulting in the demand for footwear, supporting the expansion of India Online Retail market.

Market Segmentation

The India online retail market is segmented based on product category, region, and competitional landscape. Based on product category, the market is further fragmented into food & beverages, personal care, apparel & footwear, electronics & appliances, home & furniture, and others. Based on region, the market is divided into North, South, East, and West.

Company Profiles

Flipkart Internet Private Limited, Myntra Designs Private Ltd, Amazon Retail India Private Limited, Reliance Retail Limited, Snapdeal Private Limited, Tata UniStore Limited, Nykaa E-Retail Pvt Ltd, Brainbees Solutions Pvt Ltd (Firstcry.com), Clues Network Private Limited (ShopClues), Fashnear Technologies Private Limited (Meesho), are among the major market players in the global platform that lead the market growth of the India online retail market.

Attribute	Details
Base Year	2023
Historical Years	2019 – 2022
Estimated Year	2024
Forecast Period	2025 – 2029
Quantitative Units	Revenue in USD Million, and CAGR for 2019-2023 2024E-2029F
Report Coverage	Revenue forecast, company share, competitive l scape, growth factors, and trends
Segments Covered	Product Category Region
Regional Scope	North, South, East, West
Key Companies Profiled	Flipkart Internet Private Limited, Myntra Designs Private Ltd, Amazon Retail India Private Limited, Reliance Retail Limited, Snapdeal Private Limited, Tata UniStore Limited, Nykaa E-Retail Pvt Ltd, Brainbees Solutions Pvt Ltd (Firstcry.com), Clues Network Private Limited (ShopClues), Fashnear Technologies Private Limited (Meesho)
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing Purchase Options	Avail of customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, the India Online Retail market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Online Retail Market, By Product Category:

Food & Beverages
Personal Care
Apparel & Footwear
Electronics & Appliances
Home & Furniture
Others

India Online Retail Market, By Region:

North
South
East
West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Online Retail market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

India Online Retail Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

4.1. Preferred Time Slots

4.2. Preferred Category

4.3. Challenges Faced

5. India Online Retail Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Product Category Market Share Analysis (Food & Beverages, Personal Care, Apparel & Footwear, Electronics & Appliances, Home & Furniture, Others)

5.2.2. By Region Market Share Analysis

5.2.2.1. North India Market Share Analysis

5.2.2.2. South India Market Share Analysis

5.2.2.3. East India Market Share Analysis

5.2.2.4. West India Market Share Analysis

5.2.3. By Company Market Share Analysis

5.3. India Online Retail Market Mapping & Opportunity Assessment

5.3.1. By Product Category Market Mapping & Opportunity Assessment

5.3.2. By Regional Market Mapping & Opportunity Assessment

6. India Food & Beverages Online Retail Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type Market Share Analysis (Food, Beverage)

6.2.2. By Region Market Share Analysis

7. India Personal Care Online Retail Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type Market Share Analysis (Skin Care, Bath & Shower Products, Color Cosmetic Products, Perfumes & Deodorants, Others)

7.2.2. By Region Market Share Analysis

8. India Apparel & Footwear Online Retail Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type Market Share Analysis (Clothing, Footwear, Accessories)

8.2.2. By Region Market Share Analysis

9. India Electronics & Appliances Online Retail Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Type Market Share Analysis (Home appliances, Audio & Visual, Personal Care Appliances, Kitchen Appliances)

9.2.2. By Region Market Share Analysis

10. India Home & Furniture Online Retail Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Type Market Share Analysis (Kitchen Cookware & Serve ware, Furniture, Home Décor, Others)

10.2.2. By Region Market Share Analysis

11. Market Dynamics

11.1. Drivers

11.1.1. Increasing smartphone usage

11.1.2. Ease of availability of products

11.1.3. Availability of discounted products

11.2. Challenges

11.2.1. Lack of standardized postal addresses

11.2.2. High competition

12. Market Trends & Developments

12.1. Changing consumer buying patterns

12.2. Expanding marketing and promotional activities

12.3. Increasing government initiatives

12.4. Rising influence of social media

12.5. Increasing number of online retailers

13. SWOT Analysis

13.1. Strengths

13.2. Weaknesses

13.3. Opportunities

13.4. Threats

14. Policy & Regulatory Landscape

15. India Economic Profile

16. Competitive Landscape

16.1. Company Profiles

16.1.1. Flipkart Internet Private Limited

16.1.1.1. Company Details

16.1.1.2. Products & Services

16.1.1.3. Financial (As per availability)

16.1.1.4. Key Market Focus & Geographical Presence

16.1.1.5. Recent Development

16.1.1.6. Key Management Personnel

16.1.2. Myntra Designs Private Ltd

16.1.2.1. Company Details

16.1.2.2. Products & Services

16.1.2.3. Financial (As per availability)

16.1.2.4. Key Market Focus & Geographical Presence

16.1.2.5. Recent Development

16.1.2.6. Key Management Personnel

16.1.3. Amazon Retail India Private Limited

16.1.3.1. Company Details

16.1.3.2. Products & Services

16.1.3.3. Financial (As per availability)

16.1.3.4. Key Market Focus & Geographical Presence

16.1.3.5. Recent Development

16.1.3.6. Key Management Personnel

16.1.4. Reliance Retail Limited

16.1.4.1. Company Details

16.1.4.2. Products & Services

16.1.4.3. Financial (As per availability)

16.1.4.4. Key Market Focus & Geographical Presence

16.1.4.5. Recent Development

16.1.4.6. Key Management Personnel

16.1.5. Snapdeal Private Limited

16.1.5.1. Company Details

16.1.5.2. Financial (As per availability)

16.1.5.3. Key Market Focus & Geographical Presence

16.1.5.4. Recent Development

16.1.5.5. Key Management Personnel

16.1.6. Tata UniStore Limited

16.1.6.1. Company Details

16.1.6.2. Products & Services

16.1.6.3. Company Details

16.1.6.4. Products & Services

16.1.6.5. Financial (As per availability)

16.1.6.6. Key Market Focus & Geographical Presence

16.1.6.7. Recent Development

16.1.6.8. Key Management Personnel

16.1.7. Nykaa E-Retail Pvt Ltd

16.1.7.1. Company Details

16.1.7.2. Products & Services

16.1.7.3. Financial (As per availability)

16.1.7.4. Key Market Focus & Geographical Presence

16.1.7.5. Recent Development

16.1.7.6. Key Management Personnel

16.1.8. Brainbees Solutions Pvt Ltd (Firstcry.com)

16.1.8.1. Company Details

16.1.8.2. Products & Services

16.1.8.3. Financial (As per availability)

16.1.8.4. Key Market Focus & Geographical Presence

16.1.8.5. Recent Development

16.1.8.6. Key Management Personnel

16.1.9. Clues Network Private Limited (ShopClues)

16.1.9.1. Company Details

16.1.9.2. Products & Services

16.1.9.3. Financial (As per availability)

16.1.9.4. Key Market Focus & Geographical Presence

16.1.9.5. Recent Development

16.1.9.6. Key Management Personnel

16.1.10. Fashnear Technologies Private Limited (Meesho)

16.1.10.1. Company Details

16.1.10.2. Products & Services

16.1.10.3. Financial (As per availability)

16.1.10.4. Key Market Focus & Geographical Presence

16.1.10.5. Recent Development

16.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

17.1. Key Focus Areas

17.2. Target Product Category

17.3. Target Region

18. About Us & Disclaimer

Figures and Tables

Frequently asked questions

Who are the top 10 players in the India Online Retail market?

Flipkart Internet Private Limited, Myntra Designs Private Ltd, Amazon Retail India Private Limited, Reliance Retail Limited, Snapdeal Private Limited, Tata UniStore Limited, Nykaa E-Retail Pvt Ltd, Brainbees Solutions Pvt Ltd (Firstcry.com), Clues Network Private Limited (ShopClues), Fashnear Technologies Private Limited (Meesho), are some of the major players operating in the industry.

What are the trends of online retail industry in India?

The increasing number of online platforms, ease of availability of range of product such as electronics, fashion, home appliances, and others, are the key trends that have increased the demand for online retail market in India.

What are the drivers in the India online retail market?

Changing consumer preferences, discount offerings, government initiatives, etc., are some of the market drivers in the India online retail market.

Related Reports

Parvati Sharma

Account Manager BD

Talk To Analyst

Press Release

India Online Retail Market to be Dominated by Apparel & Footwear Segment during the Forecast Period

Jul, 2023

India Online Retail market is experiencing a surge due to the increasing convenience of shopping and availability of diverse range of products on a single platform.