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Report Description

Report Description

 

Forecast Period

2026-2030

Market Size (2024)

USD 658.34 Million

CAGR (2025-2030)

17.42%

Fastest Growing Segment

Online

Largest Market

North

Market Size (2030)

USD 1725.62 Million

 

Market Overview

India Hair Color Market was valued at USD 658.34 Million in 2024 and is expected to reach USD 1725.62 Million by 2030 with a CAGR of 17.42% during the forecast period. The India hair color market is witnessing rapid growth, driven by rising fashion consciousness, increasing disposable incomes, and a growing preference for personal grooming. Urbanization, social media influence, and celebrity endorsements further boost demand, with consumers shifting towards ammonia-free and organic formulations. The market includes temporary, semi-permanent, and permanent hair dyes, catering to a diverse audience. Leading players such as L’Oréal, Garnier, and Godrej dominate the segment, while domestic brands expand their footprint.

Key Market Drivers

Rising Fashion Consciousness and Changing Consumer Preferences

The India hair color market is experiencing significant growth due to increasing fashion consciousness and evolving consumer preferences. Younger demographics, particularly millennials and Gen Z, are more experimental with hair colors, influenced by global beauty trends, social media, and celebrity endorsements. In FY24, India's fast fashion segment experienced robust growth of approximately 30-40%, driven by rising consumer demand for affordable, trend-driven apparel. The shift from conventional black and brown shades to vibrant hues like burgundy, blonde, and even unconventional colors like blue and pink reflects changing attitudes toward self-expression. Social media platforms such as Instagram, YouTube, and TikTok play a pivotal role in shaping trends, with influencers and beauty bloggers promoting hair coloring techniques and products. Additionally, working professionals and urban consumers seek frequent style makeovers, contributing to repeated purchases. Festivals, weddings, and seasonal trends further drive demand, with consumers looking for temporary or semi-permanent color options for specific occasions. With an increasing emphasis on individuality and aesthetic appeal, brands are introducing innovative shades and formulations to cater to diverse needs, expanding the market’s reach.

Growth of Ammonia-Free and Natural Hair Color Products

Consumers are increasingly concerned about the long-term effects of chemical-based hair dyes, driving demand for ammonia-free, herbal, and organic hair color solutions. Many people associate ammonia with scalp irritation, hair damage, and an unpleasant odor, prompting a shift towards gentler alternatives. Brands such as Godrej Expert, Indus Valley, Biotique, and L’Oréal have expanded their portfolios to include plant-based and organic formulations, using ingredients like henna, indigo, bhringraj, and hibiscus. Ayurvedic and herbal solutions resonate well with Indian consumers, given the country’s traditional reliance on natural remedies for hair care. The rising demand for chemical-free products has led to increased research and development (R&D) investments, enabling manufacturers to create safer, long-lasting, and nourishing hair dyes. Additionally, sustainability-conscious consumers prefer cruelty-free, vegan, and biodegradable products, further propelling the growth of this segment. With increasing awareness of scalp health and hair damage prevention, ammonia-free and herbal hair colors are set to dominate the market, appealing to both urban and rural customers.

Expansion of E-Commerce and Online Beauty Retailing

The rise of e-commerce and online beauty retailing has significantly contributed to the growth of the India hair color market. Digital platforms such as Nykaa, Amazon, Flipkart, and Purplle provide consumers with easy access to a wide range of hair color products, offering convenience and variety. Online shopping enables brands to reach customers in Tier 2 and Tier 3 cities, expanding market penetration beyond metro areas. India's e-commerce sector experienced a 12% year-on-year growth in 2024, fueled by the rise in internet penetration, mobile usage, and the adoption of digital payment methods. Additionally, the availability of virtual try-on features, customer reviews, and influencer-driven marketing enhances purchasing decisions, encouraging consumers to experiment with different hair color brands and shades. Subscription-based beauty boxes and exclusive online deals also drive repeat purchases. Many brands leverage direct-to-consumer (D2C) models, selling products through their official websites and social media channels to establish stronger customer relationships. Live demonstrations, tutorial videos, and targeted digital advertising on Instagram and YouTube further educate and attract consumers. As internet penetration and smartphone usage continue to rise in India, e-commerce will remain a crucial growth driver for the hair color market.

Growing Male Grooming Segment and Increased Adoption Among Older Consumers

The increasing focus on male grooming and the rising adoption of hair color by older consumers are key factors driving market growth. Traditionally, hair color products were primarily targeted at women, but changing social norms and greater awareness of personal grooming among men have led to a surge in male consumers. The growing influence of male celebrities and influencers promoting hair dyes, along with the launch of male-specific brands such as Beardo and Bombay Shaving Company, has further fueled demand. Additionally, many men use hair color for grey coverage, with products like Godrej Expert, Just For Men, and Garnier Men catering to this segment. The older population is also a significant contributor to the market, as covering grey hair remains a common concern among both men and women above the age of 40. With improved longevity and active lifestyles, older consumers are more likely to invest in premium, natural, and long-lasting hair color solutions. The availability of easy-to-apply products such as hair mascaras, root touch-up kits, and DIY hair dyes makes it more convenient for older users to maintain their appearance. As a result, the market continues to expand across different age groups, strengthening overall growth prospects.

India Hair Colour Market

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Key Market Challenges

Consumer Concerns Over Hair Damage and Chemical Ingredients

One of the biggest challenges facing the India hair color market is the widespread concern over hair damage caused by chemical-based dyes. Many traditional hair color products contain harsh ingredients such as ammonia, hydrogen peroxide, and parabens, which can lead to scalp irritation, hair thinning, dryness, and long-term damage. Consumers, particularly those with sensitive skin and hair, are becoming increasingly cautious about using synthetic hair dyes. Misinformation and fear surrounding chemical ingredients have led to a growing preference for herbal and organic alternatives, forcing mainstream brands to reformulate their products and introduce ammonia-free, plant-based, and dermatologically tested variants. However, achieving the same vibrancy, longevity, and effectiveness with natural ingredients remains a challenge, often leading to trade-offs in product performance. Additionally, herbal hair colors typically require longer application times and multiple washes to achieve desired results, which can be inconvenient for busy consumers. Brands must invest heavily in research and development (R&D) to strike the right balance between safety, efficacy, and convenience while also addressing consumer skepticism through transparent ingredient disclosures and dermatological endorsements.

Price Sensitivity and Competition From Unorganized Players

The Indian market is highly price-sensitive, making affordability a crucial factor in consumer purchasing decisions. While premium international brands such as L’Oréal and Schwarzkopf dominate the urban and professional salon segments, a significant portion of the population still relies on low-cost, locally produced hair color options. Many Indian consumers prefer budget-friendly alternatives from regional brands or unorganized market players, which often offer hair dyes at a fraction of the cost of premium brands. These unorganized players typically manufacture low-quality products, sometimes using inferior or even harmful ingredients, but their affordability makes them appealing to price-conscious consumers, especially in Tier 2 and Tier 3 cities. This intense price competition limits the profitability of organized brands, forcing them to either lower their prices or introduce economical product variants while maintaining quality standards. Additionally, counterfeit products that imitate well-known brands further challenge market growth, as they mislead consumers and impact brand trust. To compete effectively, major players need to adopt competitive pricing strategies, offer smaller pack sizes to cater to budget-conscious customers, and emphasize the quality and safety advantages of their products over cheaper, unregulated alternatives.

Low Product Penetration in Rural Areas and Limited Awareness

Despite the growing popularity of hair color in urban India, penetration in rural areas remains relatively low due to limited awareness, traditional beauty practices, and accessibility issues. Many rural consumers still rely on natural hair-darkening solutions like henna and homemade herbal pastes rather than opting for commercial hair color products. This resistance is often due to cultural perceptions, lack of product education, and skepticism regarding the safety of synthetic dyes. Moreover, rural distribution networks are not as well-developed as those in urban markets, making it difficult for brands to ensure widespread availability. While e-commerce is bridging some of these gaps, the lack of internet penetration and digital literacy in many rural regions limits online sales. Additionally, many consumers in smaller towns and villages associate hair coloring primarily with grey coverage rather than fashion, reducing the demand for vibrant and trendy hair color shades. To overcome these challenges, brands must focus on aggressive awareness campaigns, leverage local influencers, and introduce cost-effective, easy-to-use formulations tailored to rural consumers. Expanding distribution channels, collaborating with local retailers, and conducting product demonstrations in rural areas can also help drive market penetration and acceptance.

Key Market Trends

Growing Popularity of Fashion Hair Colors Among Young Consumers

The India hair color market is witnessing a surge in demand for fashion hair colors, particularly among younger consumers, including millennials and Gen Z. Unlike previous generations that primarily used hair color for grey coverage, today’s youth see it as a means of self-expression and individuality. Vibrant and unconventional shades such as burgundy, blue, purple, blonde, and ombre highlights are gaining popularity, driven by social media trends and global beauty influences. Platforms like Instagram, TikTok, and YouTube play a significant role in shaping consumer preferences, with beauty influencers and celebrities showcasing unique hair transformations. Additionally, temporary and semi-permanent hair colors have become widely accepted among students and professionals who want to experiment without long-term commitment. The rise of at-home coloring kits, coupled with virtual try-on features provided by brands, has made it easier for consumers to explore different shades. Major players in the market, including L’Oréal, BBlunt, and Streax, have expanded their product ranges to include vibrant hues to cater to this growing demand. As more young consumers adopt bold hair color trends, brands are expected to introduce innovative formulations and shades to keep pace with evolving preferences.

Rising Demand for Ammonia-Free, Herbal, and Organic Hair Colors

Consumers are increasingly shifting towards ammonia-free, herbal, and organic hair color products due to growing awareness of scalp health and the potential side effects of chemical-based dyes. Traditional hair colors often contain ammonia, which can cause hair damage, dryness, and irritation, leading many users to seek safer alternatives. Brands like Indus Valley, Godrej Nupur, and Kama Ayurveda have capitalized on this trend by offering herbal formulations enriched with natural ingredients such as henna, indigo, amla, hibiscus, and bhringraj. Ayurvedic and plant-based hair dyes align with India’s cultural preference for natural beauty remedies, further fueling their adoption. Additionally, the demand for vegan and cruelty-free products is rising, with environmentally conscious consumers opting for sustainable hair color solutions. Many companies are investing in research and development to create long-lasting, chemical-free hair dyes that deliver vibrant colors without compromising hair health. As this trend continues to gain traction, mainstream brands are also introducing ammonia-free variants, ensuring that consumers have safer yet effective options in the market. This shift towards natural and organic hair colors is expected to redefine the competitive landscape in the coming years.

Expansion of the Men’s Hair Color Segment and Beard Coloring Solutions

The male grooming industry in India is growing rapidly, with an increasing number of men adopting hair coloring solutions for both fashion and grey coverage. Traditionally, hair color products were primarily targeted at women, but changing grooming habits and rising disposable incomes have led to a surge in demand among men. Brands such as Just For Men, Beardo, Bombay Shaving Company, and Godrej Expert have introduced specialized hair and beard coloring products tailored to male consumers. The beard and mustache coloring segment, in particular, has gained traction, as men seek well-groomed and youthful appearances. Grey coverage remains a dominant factor in the men’s segment, with many opting for natural black and brown shades to maintain a professional look. Additionally, younger men are experimenting with highlights and global hair coloring to enhance their personal style. The availability of quick-application products, such as brush-in beard dyes and instant touch-up sticks, has further boosted adoption. With more men prioritizing grooming, brands are likely to launch innovative, hassle-free hair coloring solutions, strengthening the overall market for male-focused hair dyes.

Digital and E-Commerce Boom Driving Online Hair Color Sales

The rise of digital platforms and e-commerce has revolutionized the way hair color products are marketed and sold in India. Online beauty retailers such as Nykaa, Amazon, Flipkart, and Purplle have made it easier for consumers to access a wide variety of hair colors from both domestic and international brands. The convenience of online shopping, coupled with discounts, product reviews, and virtual try-on features, has significantly influenced purchasing decisions. Many brands are leveraging direct-to-consumer (D2C) models, selling hair colors through their official websites and social media channels, thereby strengthening their brand-consumer relationship. Influencer marketing on Instagram, YouTube, and Facebook plays a crucial role in driving product awareness, with beauty bloggers and hairstylists demonstrating hair coloring techniques and reviewing new launches. Subscription-based beauty boxes and limited-edition online exclusives further encourage repeat purchases. Additionally, digital platforms enable brands to analyze consumer preferences through data-driven insights, allowing them to tailor marketing campaigns and introduce personalized product recommendations. As internet penetration and smartphone usage continue to grow in India, online sales of hair color products are expected to increase, making e-commerce a key driver of market expansion.

Segmental Insights

Sales Channel Insights

The sales channel segment is emerging as the fastest-growing segment in the India hair color market, driven by the rapid expansion of e-commerce platforms, direct-to-consumer (D2C) models, and organized retail. Online marketplaces like Nykaa, Amazon, and Flipkart offer convenience, discounts, and product reviews, making them the preferred choice for urban consumers. Additionally, the rise of specialty beauty stores, supermarkets, and professional salons has strengthened offline sales. Digital marketing, influencer collaborations, and virtual try-on tools have further accelerated online purchases. As internet penetration and smartphone adoption increase, e-commerce and omnichannel strategies are expected to dominate future market growth.

India Hair Colour Market

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Regional Insights

North India dominates the India hair color market due to higher consumer awareness, strong purchasing power, and a thriving salon industry. Cities like Delhi, Chandigarh, and Jaipur drive demand for both grey coverage and fashion hair colors, influenced by social media trends and Bollywood culture. The region’s urban population prefers premium brands and ammonia-free formulations, fueling market expansion. Additionally, organized retail chains, beauty salons, and e-commerce penetration contribute to increased accessibility. With a rising youth population experimenting with bold shades and a growing inclination towards professional hair treatments, North India continues to lead the market’s growth and innovation.

Recent Developments

  • In 2024, L'Oréal Paris launched the 'My Hair Color, My Expression' campaign, celebrating individuality, diversity, and confidence. The initiative features leading women undergoing captivating hair color transformations, aiming to inspire others to explore the empowering potential of hair color.
  • In 2024, CavinKare's Indica brand expanded into the crème hair color market with the launch of Indica Natural and Nourish Crème Hair Color. The product features nourishing ingredients like onion oil, argan oil, and coconut oil, and offers 100% grey coverage in shades such as Natural Black, Dark Brown, and Burgundy.
  • In 2024, Streax Professional introduced HueMagic, an innovative no-ammonia hair color line designed to provide vibrant shades while maintaining hair health. This launch underscores the brand's commitment to offering salon-quality, damage-free coloring solutions.
  • In 2024, PROADS Professional launched biotin-infused hair color in India. It has vibrant, long-lasting shades with the nourishing benefits of biotin to strengthen hair strands and promote overall hair health. 

Key Market Players

  • L’Oréal India Pvt Ltd
  • Godrej Consumer Products Ltd
  • Modi Mundipharma Beauty Products Limited (Revlon)
  • Hygienic Research Institute Pvt. Ltd. (Streax)
  • Coty India Beauty and Fragrance Products Private Limited (Wella)
  • ColorBar Cosmetics Pvt. Ltd.
  • Indus Cosmeceuticals Pvt. Ltd. (Indus Valley)
  • Honasa Consumer Limited (BBlunt)
  • Henna Industries Pvt Ltd (Color Mate)
  • CavinKare Pvt. Ltd.

By Product Type

By Type

By Sales Channel

By Region

  • Permanent Hair Color
  • Semi-Permanent Hair Color
  • Temporary Hair Color
  • Liquid
  • Cream
  • Powder
  • Spray
  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Online
  • Others
  • North
  • South
  • East
  • West

 

Report Scope:

In this report, the India Hair Color Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • India Hair Color Market, By Product Type:

o   Permanent Hair Color

o   Semi-Permanent Hair Color

o   Temporary Hair Color

  • India Hair Color Market, By Product Type:

o   Liquid

o   Cream

o   Powder

o   Spray

  • India Hair Color Market, By Sales Channel:

o   Supermarkets/Hypermarkets

o   Departmental Stores

o   Online

o   Others

  • India Hair Color Market, By Region:

o   North

o   South

o   East

o   West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Hair Color Market.

Available Customizations:

India Hair Color Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

India Hair Color Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com

Table of content

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Methodology Landscape

2.2.  Objective of the Study

2.3.  Baseline Methodology

2.4.  Formulation of the Scope

2.5.  Assumptions and Limitations

2.6.  Sources of Research

2.7.  Approach for the Market Study

2.8.  Methodology Followed for Calculation of Market Size & Market Shares

2.9.  Forecasting Methodology

3.    Executive Summary

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer

4.1.  Brand Awareness

4.2.  Factors Influencing Purchasing Decision

4.3.  Source of Information

5.    India Hair Color Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Product Type Market Share Analysis (Permanent Hair Color, Semi-Permanent Hair Color, Temporary Hair Color)

5.2.2.    By Type Market Share Analysis (Liquid, Cream, Powder, Spray)

5.2.3.    By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)

5.2.4.    By Regional Market Share Analysis

5.2.4.1.        North Market Share Analysis

5.2.4.2.        South Market Share Analysis

5.2.4.3.        East Market Share Analysis

5.2.4.4.        West Market Share Analysis

5.2.5.    By Top 5 Companies Market Share Analysis, Others (2024)

5.3.  India Hair Color Market Mapping & Opportunity Assessment

5.3.1.    By Product Type Market Mapping & Opportunity Assessment

5.3.2.    By Sales Channel Market Mapping & Opportunity Assessment

5.3.3.    By Region Market Mapping & Opportunity Assessment

6.    India Permanent Hair Color Market Outlook

6.1.  Market Size & Forecast      

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Type Market Share Analysis

6.2.2.    By Sales Channel Market Share Analysis

7.    India Semi-Permanent Hair Color Market Outlook

7.1.  Market Size & Forecast      

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Type Market Share Analysis

7.2.2.    By Sales Channel Market Share Analysis

8.    India Temporary Hair Color Market Outlook

8.1.  Market Size & Forecast      

8.1.1.    By Value

8.2.  Market Share & Forecast

8.2.1.    By Type Market Share Analysis

8.2.2.    By Sales Channel Market Share Analysis

9.    Market Dynamics

9.1.  Drivers

9.2.  Challenges

10. Market Trends & Developments

11. SWOT Analysis

11.1.            Strength

11.2.            Weakness

11.3.            Opportunity

11.4.            Threat

12. Policy & Regulatory Landscape

13. India Economic Profile

14. Competitive Landscape

14.1.            Company Profiles

14.1.1. L’Oréal India Pvt Ltd

14.1.1.1.     Company Details

14.1.1.2.     Products & Services

14.1.1.3.     Financials (As Per Availability)

14.1.1.4.     Key Market Focus & Geographical Presence

14.1.1.5.     Recent Developments

14.1.1.6.     Key Management Personnel

14.1.2.  Godrej Consumer Products Ltd

14.1.2.1.     Company Details

14.1.2.2.     Products & Services

14.1.2.3.     Financials (As Per Availability)

14.1.2.4.     Key Market Focus & Geographical Presence

14.1.2.5.     Recent Developments

14.1.2.6.     Key Management Personnel

14.1.3. Modi Mundipharma Beauty Products Limited (Revlon)

14.1.3.1.     Company Details

14.1.3.2.     Products & Services

14.1.3.3.     Financials (As Per Availability)

14.1.3.4.     Key Market Focus & Geographical Presence

14.1.3.5.     Recent Developments

14.1.3.6.     Key Management Personnel

14.1.4. Hygienic Research Institute Pvt. Ltd. (Streax)

14.1.4.1.     Company Details

14.1.4.2.     Products & Services

14.1.4.3.     Financials (As Per Availability)

14.1.4.4.     Key Market Focus & Geographical Presence

14.1.4.5.     Recent Developments

14.1.4.6.     Key Management Personnel

14.1.5. Coty India Beauty and Fragrance Products Private Limited (Wella)

14.1.5.1.     Company Details

14.1.5.2.     Products & Services

14.1.5.3.     Financials (As Per Availability)

14.1.5.4.     Key Market Focus & Geographical Presence

14.1.5.5.     Recent Developments

14.1.5.6.     Key Management Personnel

14.1.6. ColorBar Cosmetics Pvt. Ltd.

14.1.6.1.     Company Details

14.1.6.2.     Products & Services

14.1.6.3.     Financials (As Per Availability)

14.1.6.4.     Key Market Focus & Geographical Presence

14.1.6.5.     Recent Developments

14.1.6.6.     Key Management Personnel

14.1.7.  Indus Cosmeceuticals Pvt. Ltd. (Indus Valley)

14.1.7.1.     Company Details

14.1.7.2.     Products & Services

14.1.7.3.     Financials (As Per Availability)

14.1.7.4.     Key Market Focus & Geographical Presence

14.1.7.5.     Recent Developments

14.1.7.6.     Key Management Personnel

14.1.8. Honasa Consumer Limited (BBlunt)

14.1.8.1.     Company Details

14.1.8.2.     Products & Services

14.1.8.3.     Financials (As Per Availability)

14.1.8.4.     Key Market Focus & Geographical Presence

14.1.8.5.     Recent Developments

14.1.8.6.     Key Management Personnel

14.1.9. Henna Industries Pvt Ltd (Color Mate)

14.1.9.1.     Company Details

14.1.9.2.     Products & Services

14.1.9.3.     Financials (As Per Availability)

14.1.9.4.     Key Market Focus & Geographical Presence

14.1.9.5.     Recent Developments

14.1.9.6.     Key Management Personnel

14.1.10.              CavinKare Pvt. Ltd.

14.1.10.1.  Company Details

14.1.10.2.  Products & Services

14.1.10.3.  Financials (As Per Availability)

14.1.10.4.  Key Market Focus & Geographical Presence

14.1.10.5.  Recent Developments

14.1.10.6.  Key Management Personnel

15. Strategic Recommendations

15.1.            Key Focus Areas

15.2.            Target Product Type

15.3.            Target Sales Channel

16. About Us & Disclaimer

Figures and Tables

Frequently asked questions

Frequently asked questions

The market size of the India Hair Color Market was estimated to be USD 658.34 Million in 2024.

The key trends in the India Hair Color Market include rising demand for fashion shades, ammonia-free and herbal formulations, growing male grooming segment, and increasing online sales through e-commerce, influencer marketing, and direct-to-consumer (D2C) brand strategies.

The key challenges in the India Hair Color Market include consumer concerns over hair damage, competition from unorganized players, price sensitivity, counterfeit products, and low rural penetration due to traditional beauty practices, limited awareness, and weaker distribution networks.

The major drivers for the India Spreads rising fashion consciousness, increasing youth adoption, growing male grooming trends, demand for ammonia-free and herbal formulations, expanding salon industry, strong e-commerce growth, and greater urban and rural market penetration.

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