India Hair Color Market to Grow with a CAGR of 17.42% through 2030F

The India Hair Color Market is growing due to increasing fashion trends, rising disposable incomes, growing male grooming, demand for herbal formulations, salon industry expansion, and e-commerce growth, making hair coloring more accessible and popular nationwide.

According to TechSci Research report, “India Hair Color Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Hair Color Market was valued at USD 658.34 Million in 2024 and is expected to reach USD 1725.62 Million by 2030 with a CAGR of 17.42% during the forecast period. The India hair color market is experiencing significant growth, driven by changing consumer preferences, increasing disposable income, and rising awareness of personal grooming. Traditionally, hair color was primarily used for grey coverage, but today, it has evolved into a fashion statement, especially among the younger generation. With the influence of social media, global beauty trends, and celebrity endorsements, more consumers are experimenting with different hair shades, from natural browns and blacks to bold colors like burgundy, red, and blonde. The increasing popularity of do-it-yourself (DIY) hair coloring kits, along with the growth of professional salon treatments, has further contributed to market expansion. Additionally, innovations such as ammonia-free and herbal formulations are attracting health-conscious consumers, making hair color a staple in urban beauty routines.

One of the major drivers of the market is the growing demand for fashion hair colors among millennials and Gen Z. Unlike the previous generations who focused on covering grey hair, younger consumers see hair coloring as a form of self-expression. The availability of a wide range of shades, including vibrant hues and temporary color solutions, has fueled this trend. Social media platforms like Instagram, YouTube, and TikTok have played a crucial role in promoting bold hair transformations, with influencers and celebrities encouraging experimentation.

The India hair color market is set for continued growth, driven by evolving beauty trends, the expansion of organized retail, and the increasing influence of digital marketing. The men’s grooming segment is expected to play a significant role, with rising demand for beard and mustache coloring solutions. The professional salon industry will also contribute to market expansion, as more consumers opt for expert-applied hair treatments. The role of technology, including AI-driven personalized recommendations and virtual hair color trials, will further enhance consumer engagement. With continuous innovation in product formulations, sustainable packaging, and diverse shade ranges, the India hair color market is poised to remain a dynamic and competitive industry in the coming years.

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The India Hair Color Market is segmented into product type, type, sales channel, and regional distribution.

Based on type, Semi-Permanent Hair Color is the fastest-growing segment in the India hair color market. Consumers, especially millennials and Gen Z, prefer it for its less damaging, ammonia-free formulations and vibrant, trendy shades. The rise of fashion-conscious youth, social media influence, and DIY hair coloring trends has fueled demand for semi-permanent colors. Unlike permanent dyes, they allow users to experiment frequently without long-term commitment. Additionally, the increasing popularity of herbal and organic formulations in this category makes it more appealing. The surge in online sales, professional salon use, and direct-to-consumer (D2C) brands further accelerates the segment's rapid growth.

Based on region, West India is the fastest-growing region in the India hair color market, driven by urbanization, high disposable income, and evolving fashion trends. Cities like Mumbai, Pune, and Ahmedabad have a strong consumer base that actively experiments with hair colors, influenced by Bollywood and social media trends. The region benefits from a well-developed retail network, increasing salon culture, and a rising preference for ammonia-free and herbal hair colors. Additionally, the surge in e-commerce adoption and availability of premium brands in supermarkets and beauty stores contribute to market growth.

Major companies operating in India Hair Color Market are:

• L’Oréal India Pvt Ltd
• Godrej Consumer Products Ltd
• Modi Mundipharma Beauty Products Limited (Revlon)
• Hygienic Research Institute Pvt. Ltd. (Streax)
• Coty India Beauty and Fragrance Products Private Limited (Wella)
• ColorBar Cosmetics Pvt. Ltd.
• Indus Cosmeceuticals Pvt. Ltd. (Indus Valley)
• Honasa Consumer Limited (BBlunt)
• Henna Industries Pvt Ltd (Color Mate)
• CavinKare Pvt. Ltd.

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“The India hair color market is driven by increasing fashion consciousness, rising disposable incomes, growing male grooming trends, demand for herbal and ammonia-free formulations, and expanding e-commerce reach. The key trends include the surge in fashion hair colors among youth, the shift toward organic and plant-based dyes, the rise of men’s beard and hair coloring solutions, increased online sales through digital platforms, and the growing influence of social media and influencer marketing.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“India Hair Color Market By Product Type (Permanent Hair Color, Semi-Permanent Hair Color, Temporary Hair Color), By Type (Liquid, Cream, Powder, Spray), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Hair Color Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Hair Color Market.

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