Forecast Period
|
2026-2030
|
Market Size (2024)
|
USD 547.89 Million
|
CAGR (2025-2030)
|
6.54%
|
Fastest Growing Segment
|
Online
|
Largest Market
|
North
|
Market Size (2030)
|
USD 989.09 Million
|
Market Overview
India Extruded Snacks Market was valued at USD 547.89 Million in 2024 and is expected
to reach USD 989.09 Million by 2030 with a CAGR of 6.54% during the forecast
period. The India Extruded Snacks market is witnessing robust growth, by a
combination of changing consumer lifestyles, rising urbanization, and the
increasing demand for convenient, ready-to-eat snack options. As more people
adopt busy, on-the-go lifestyles, there is a growing preference for snacks that
are quick, tasty, and easy to consume. Also, there is an increased demand for
healthier alternatives, with consumers seeking options that are low in fat,
high in protein, or made with natural ingredients. The rise of innovative
flavors, unique textures, and attractive packaging further fuels the popularity
of extruded snacks, making them a staple in Indian households.
Key Market Drivers
Growing
Working Population Across the Region
The growing working population in India is a key
driver of the extruded snacks market. As a part of this, according to a
recent study, as of September 2024, India's working-age population has grown
since 1971 and is expected to reach 64.4% in the forthcoming Census. It will
reach 65.2% by 2031.With a rapidly expanding urban workforce, particularly
in metropolitan areas, there is an increased demand for convenient, quick, and
portable food options. Busy professionals, students, and young adults often
seek snacks that fit into their fast-paced lifestyles, and extruded snacks are
an ideal solution due to their ready-to-eat nature, long shelf life, and
variety of flavors. As disposable incomes rise and purchasing power increases,
the demand for snack products, including extruded snacks, continues to grow.
Also, the changing dynamics of the Indian workforce—such as longer working
hours, increased commuting time, and a shift towards more fast-paced, on-the-go
eating habits—further accelerates the need for convenient snack alternatives.
Extruded snacks, being lightweight and easily consumable, cater perfectly to
this need, providing a quick snack during work breaks, while also offering a
variety of options that appeal to different taste preferences. As the working
population becomes more diverse and health-conscious, manufacturers are also
introducing healthier variants, such as baked or low-calorie extruded snacks,
further driving market growth. This shift in consumer behaviour is expected to
continue fuelling the growth of India’s extruded snacks market.
Rapid
Urbanization & Rising Disposable Income
Rapid urbanization and rising disposable income are
significant drivers of the India extruded snacks market. As a part of this,
according to World Bank Group, as of January 2024, India is increasingly
urbanizing. By 2036, its towns and cities will house 600 million people, or 40%
of the population, up from 31% in 2011, with urban regions generating over 70%
of GDP.As more people migrate to urban areas in search of better job
opportunities and lifestyles, the demand for convenient, ready-to-eat food
products increases. Urban consumers, particularly in tier 1 and tier 2 cities,
are adopting fast-paced lifestyles that prioritize convenience and time-saving
solutions. Extruded snacks, which are easy to consume on-the-go, cater
perfectly to this growing need. Also, as disposable incomes rise, more
consumers are willing to spend on premium and innovative snack options. With
higher purchasing power, there is an increased preference for a wider range of
flavors and snack varieties. This shift has led to the introduction of diverse
extruded snack options, including healthier alternatives such as low-calorie,
gluten-free, or protein-rich snacks. As consumers seek more personalized snack
experiences, manufacturers are introducing new flavors, packaging formats, and
product innovations to appeal to these tastes. Rapid urbanization has also
resulted in busy, working professionals and young adults becoming the key
consumer demographic for extruded snacks. This group is increasingly inclined
to opt for quick, flavorful, and affordable snacks, further fuelling market
growth across urban India.
Rising
Popularity of Potato Extruded Snacks
The rising popularity of potato extruded snacks is a
major driver in the India extruded snacks market. Potato-based snacks,
particularly in the form of chips, fries, and puffed snacks, have long been a
consumer favourite in India. The familiar taste, crunch, and variety of flavors
offered by potato extruded snacks make them a staple snack choice for people of
all age groups. In recent years, there has been a surge in the demand for
innovative potato-based extruded snacks, driven by the growing preference for
flavorful and convenient snacking options. Manufacturers are introducing new
potato snack variants with unique flavors like tangy, spicy, and sweet,
catering to the diverse taste preferences of Indian consumers. The snack
category has also seen a shift toward healthier versions, with low-fat, baked,
or air-fried potato snacks gaining popularity among health-conscious consumers.
Also, the increased availability of potato-based extruded snacks through modern
retail channels and online platforms has contributed to their growth. As
disposable incomes rise and more consumers are willing to explore premium snack
options, the demand for high-quality, tasty potato-based extruded snacks
continues to expand, contributing to the overall growth of the India extruded
snacks market.
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Key Market Challenges
Side-Effects
Associated with the Excessive Consumption of Extruded Snacks
Excessive consumption of extruded snacks presents
several challenges to the India extruded snacks market, particularly in terms
of health concerns. While extruded snacks are highly convenient and widely
popular, they are often high in sodium, fat, and artificial preservatives,
which can lead to various health issues when consumed in excess. The high
calorie content and low nutritional value of many extruded snacks can
contribute to obesity, hypertension, and other lifestyle diseases, which are
increasingly prevalent in urban India. Also, many extruded snacks are fried or
processed using unhealthy oils, which increases their trans-fat content. This
can lead to long-term cardiovascular problems, including heart disease and
diabetes. The excessive intake of such snacks, particularly among children and
young adults, is a growing concern, as it can lead to unhealthy eating habits
and nutritional imbalances. As consumers become more health-conscious, there is
a rising demand for healthier, low-calorie, and minimally processed
alternatives. This growing awareness of the side effects of excessive
consumption may challenge the market, as consumers may begin to reduce their
intake of traditional extruded snacks. Manufacturers will need to innovate by
introducing healthier options, such as baked snacks or those with reduced salt,
fat, and artificial ingredients, to address these concerns and sustain market
growth.
Strict
Government Norms
Strict government norms pose a significant challenge
to the India extruded snacks market. As food safety regulations become more
stringent, manufacturers must ensure their products comply with various
standards related to ingredient sourcing, production processes, and labeling.
In India, food safety and quality standards are governed by agencies like the
Food Safety and Standards Authority of India (FSSAI), which sets guidelines on
permissible levels of preservatives, additives, and artificial flavorings in
snacks.For extruded snack manufacturers, complying with these norms often means
reformulating products to reduce harmful additives, ensuring accurate labeling,
and implementing rigorous quality control measures, which can increase
production costs. Also, stringent regulations can lead to delays in product
approvals and launches, as well as fines or penalties for non-compliance,
impacting the business’s bottom line. Also, changing regulations, such as new
packaging requirements or taxes on unhealthy foods, could further complicate
operations and affect pricing strategies. As consumer awareness around food
safety grows, manufacturers are under pressure to meet not only government
standards but also consumer expectations for clean-label and healthier snack options.
Consequently, businesses may need to invest in research and development to
create products that comply with regulations while meeting consumer demands for
quality and safety.
Key Market Trends
Rising
Demand for Plant-Based Snacks
The rising demand for plant-based snacks is a
significant trend in the India extruded snacks market. As a part of this,
according to a recent study, as of 2024, more than 64% of respondents in India
indicated they had ingested plant-based alternatives to animal-based foods.
This percentage was highest among responders aged 25 to 34, at almost 70%. As health consciousness increases among Indian
consumers, many are shifting towards plant-based diets, seeking healthier,
vegetarian, and vegan snack options. This shift is partly driven by awareness
of the environmental and health benefits of plant-based eating, such as lower
cholesterol and reduced risks of heart disease.
In response, manufacturers are increasingly developing
extruded snacks made from plant-based ingredients like lentils, chickpeas,
quinoa, and vegetables. These snacks cater to the growing demand for
gluten-free, high-protein, and fiber-rich alternatives, which are perceived as
healthier than traditional extruded snacks made from refined grains. Also,
plant-based snacks align with the preferences of consumers looking for
clean-label products, free from artificial additives and preservatives. The
popularity of plant-based snacks is also influenced by the rising number of
vegans and vegetarians in India, as well as the growing awareness about the
benefits of plant-based diets. Manufacturers are capitalizing on this trend by
offering innovative flavors and packaging, making plant-based extruded snacks
an attractive option for a diverse consumer base, further driving the growth of
the market.
Booming
E-Commerce Sector
The booming e-commerce sector is a key trend driving
the growth of the India extruded snacks market. As a part of this, according
to IBEF, by 2030, the Indian e-commerce market is expected to be worth
USD 325 billion, reflecting tremendous development. As online
shopping becomes increasingly popular, more consumers are turning to e-commerce
platforms to purchase snacks for convenience and variety. E-commerce enables
consumers in both urban and rural areas to access a wide range of extruded
snack options that may not be readily available in local stores. This growing
online presence allows manufacturers to reach a larger, more diverse consumer
base, including health-conscious individuals looking for premium, organic, or
niche snack varieties. Also, e-commerce platforms provide valuable
opportunities for direct-to-consumer sales, enabling brands to showcase their
products more effectively and build customer loyalty. Online platforms also
allow consumers to compare products, read reviews, and explore new and
innovative extruded snack options, fostering greater market awareness and demand.
The ease of doorstep delivery, flexible payment options, and the availability
of subscription services further enhance the convenience factor for busy
consumers. With increasing internet penetration and the rise of online grocery
shopping, the e-commerce boom is helping expand the reach of extruded snacks,
driving market growth and offering new avenues for brands to connect with
consumers.
Rising
Demand for Innovate Flavors & Formats
The rising demand for innovative flavors and formats
is a significant trend in the India extruded snacks market. As Indian consumers
become more adventurous in their taste preferences, there is a growing interest
in unique, bold, and regional flavor profiles. Traditional flavors such as
cheese and masala are being complemented by new and exciting options, including
tangy, sweet, and spicy blends, as well as international flavors like barbecue,
sour cream, and exotic spices. This flavor innovation is aimed at appealing to
a diverse consumer base, including millennials and Gen Z, who seek novelty and
variety in their snacks. In addition to flavor innovation, new snack formats
are also gaining popularity. Manufacturers are introducing new textures,
shapes, and sizes to make extruded snacks more engaging and fun to eat. For
example, snack brands are experimenting with puffs, twists, and ridged formats
to offer consumers a unique snacking experience. Also, healthier formats such
as baked or air-fried extruded snacks are also gaining traction, as consumers
seek alternatives to traditional fried snacks. The trend towards innovative
flavors and formats is helping brands differentiate themselves in a competitive
market, leading to the development of premium, gourmet, and regionally inspired
extruded snacks, thereby driving market growth.
Segmental Insights
Sales
Channel Insights
Supermarkets/Hypermarkets dominated the India
Extruded Snacks market, driven by their widespread presence and ability to
offer a wide variety of products under one roof. These retail formats provide
easy access to a diverse range of extruded snacks, catering to different
consumer preferences in terms of flavors, packaging sizes, and price points.
With the rise of organized retail and an increase in modern shopping habits,
supermarkets and hypermarkets have become the preferred shopping destination
for both urban and rural consumers. Their ability to stock both well-known and
emerging snack brands, along with attractive promotions and discounts, further
contributes to their dominance in the market.
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Regional Insights
The North region dominated the India Extruded Snacks
market, driven by high urbanization, rising disposable incomes, and changing consumer
preferences in cities like Delhi, Chandigarh, and Jaipur. With a large, diverse
population and an increasing number of working professionals, the demand for
convenient, ready-to-eat snack options is particularly high. Also, the region’s
modern retail infrastructure, including supermarkets and hypermarkets, supports
the availability and accessibility of extruded snacks. The North’s growing
preference for innovative and healthier snack varieties, along with the rise of
e-commerce, has further contributed to the region’s leadership in the market.
Recent Developments
- In January 2024, PepsiCo, the world's
second-largest food and beverage giant, has finally won a long-running legal
battle with a group of Indian farmers over intellectual property rights to its
registered potato variety. The Hon'ble Delhi High Court Division Bench recently
overturned a Single Bench order that had canceled PepsiCo's registration for
'FL 2027', a potato cultivar used exclusively in the production of Lay's potato
chips.
- In February 2024, PepsiCo India, a
beverage and food major, has continued to extend its product portfolio in
India, with the goal of capturing a larger portion of the potato-based chip industry.
The business has expanded its offerings in the category with the launch of
Lay's Shapez Heartiez, which will also compete in the pellet-based chip
industry.
- In October 2024, Lay's has rejuvenated
its Wafer Chips portfolio with the introduction of a new Red Chilli flavor,
inspired by India's appreciation of robust and authentic flavors. This
innovative product provides a competitively advanced taste that has been
refined through considerable market research and demand. Lay's, with its light
and wonderfully crunchy texture, now offers two distinct tastes - Salt &
Pepper and Red Chilli - to provide a pleasant snacking experience for consumers
nationwide.
- In
September 2024, Lay's entered a partnership with the legendary Indian
fashion house Huemn to create an exclusive, limited-edition retail range. Both
businesses, known for their innovation and colorful energy, are collaborating
to provide a new and strong perspective on fashion. Inspired by Lay's famous
and distinctive colours, this collection combines whimsical design with a
vibrant palette that captures the essence of both businesses.
Key Market Players
- Atop Food Products Pvt. Ltd
- Ingredion Incorporated
- Balaji Wafers Private Limited
- Bikaji Foods International Limited
- Bikanervala Foods Pvt. Ltd
- ITC Limited
- Ceeta Industries Limited
- PepsiCo, Inc.
- Shyam-G
- Ishida Co., Ltd
By Source
|
By Nature
|
By Type
|
By Sales Channel
|
By Region
|
- Potato
- Corn
- Rice
- Tapioca
- Mixed Grains
- Others
|
|
|
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
|
|
Report Scope:
In this report, the India Extruded Snacks Market has
been segmented into the following categories, in addition to the industry trends
which have also been detailed below:
- India Extruded Snacks Market,
By Source:
o Potato
o Corn
o Rice
o Tapioca
o Mixed Grains
o Others
- India Extruded Snacks Market,
By Nature:
o Organic
o Regular
- India Extruded Snacks Market,
By Type:
o Sweet
o Savory
- India Extruded Snacks Market,
By Sales Channel:
o Supermarkets/Hypermarkets
o Convenience Stores
o Specialty Stores
o Online
o Others
- India Extruded Snacks Market,
By Region:
o North
o South
o East
o West
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the India Extruded Snacks Market.
Available Customizations:
India Extruded Snacks Market report with the given
market data, TechSci Research offers customizations according to a company's specific
needs. The following customization options are available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
India Extruded Snacks Market is an upcoming report
to be released soon. If you wish an early delivery of this report or want to
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