India Dry Cakes Market By Product Type (Bar Cakes, Muffins/Cupcakes, Others (Brownies etc.), By Pack Size (Upto 100g, 100 to 250g and Above 250g), By Distribution Channel (Bakeries & Specialty Stores, Supermarkets/Hypermarkets, Conventional Stores, Online and Non-Retail), By Region, Competition, Forecast & Opportunities, 2029

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Summary

Report Description

Forecast Period

2025-2029

Market Size (2023)

USD278.12 Million

CAGR (2023-2028)

5.50%

Fastest Growing Segment

Online

Largest Market

South India


India Dry Cakes Market is growing at a robust growth rate owing to rising demand for convenience food, growing e-commerce industry, increasing number of instore bakeries, and rising demand for healthier food products.

India Dry Cakes Market Scope

Dry cakes refer to cakes that are consumed without layers of frosting or fondant sheet. Dry cakes are baked food products that consist of products such as muffins, cupcakes, etc.  These products are available in a wide variety of flavors such as chocolate, vanilla, strawberry, orange, etc. There is an increasing demand for premium dry cakes that use high-quality ingredients and have unique flavors. Brands are focusing on creating artisanal and gourmet dry cakes to cater to the evolving tastes of consumers. Bakery items are becoming widely available across the country, including in rural locations. Due to the large number of new companies entering the market, existing firms are also expanding their product lines to meet the rising demand.

India Dry Cakes Market Overview

The demand of the India Dry Cake Market is high, as dry cakes are a popular and widely consumed product in the country. The market is driven by various factors, such as changing consumer preferences, growth of food segment, and rising demand for packaged food items. The Indian bakery industry has seen significant growth in recent years, with dry cakes being a major contributor to this growth.

One of the key factors driving the growth of the India Dry Cake Market is increasing demand for packaged food products, which are easy to store and consume. Additionally, the growing trend of celebrating events such as birthdays, weddings, and festivals are driving the demand for dry cakes. The India Dry Cake Market is highly competitive, with both local and international players competing for market share. Local bakeries and small-scale manufacturers dominate the market, while large international players are expanding their presence in the country. Overall, the India Dry Cake Market has a huge potential for growth in the coming years, driven by various factors such as rising demand for packaged cakes, increasing demand for vegan food products, and the growth of e-commerce.

India Dry Cakes Market Drivers

The bakery industry in India has been witnessing significant growth in recent years due to various factors such as changing lifestyles, increasing disposable income, and growing preference for convenience foods. With busy lifestyles, consumers are looking for dry cakes that are convenient to consume and can be carried around easily. There is a higher demand for bakery items like muffins and bar cakes in India due to changing dietary habits and lifestyle choices of the Indian population. Single-serve packaging and smaller-sized packs are becoming popular, as they offer portion control and on-the-go snacking options.

Additionally, the clean label concept is gaining popularity as more consumers are interested in the ingredients in their products. Consumers are becoming more conscious about the products that include ingredients like saturated fats and hydrogenated vegetable oils etc. The current Food Safety and Standards Authority of India (FSSAI) guideline, specifies that trans-fat levels in foods must be decreased from 5% to 3% in 2021 and less than 2% by 2022, coincides with this as well. Companies are developing specialized oils and fats for cakes to satisfy the recent health, nutritional, and flavor specifications to assist the baking industry in complying to these specifications. Thus, changes to the rules and regulation of ingredients of bakery products for benefit of consumers health will fuel the market growth.

India Dry Cakes Market Trends

As consumers are becoming more health-conscious, there is a growing trend towards dry cakes that are low in sugar, calories, and fat. Brands are responding to this trend by introducing healthier versions of their dry cakes, using natural sweeteners, and incorporating ingredients like nuts and seeds. Bakeries and confectionery companies in India are offering a range of vegan packed cakes to cater to the growing demand. For instance, Crave by Leena, one of the first vegan bakery in Bengaluru, offers cakes and vegan desserts with gluten and sugar-free ingredients. There is an increasing demand for vegan packed cakes in India. This trend is a result of the growing awareness and concern for animal welfare, health, and the environment. Veganism is gaining popularity in India, and many consumers are looking for plant-based alternatives to traditional dairy-based cakes. The demand for vegan packed cakes is not limited to vegans or vegetarians but has increased among people who are looking for healthier options or have dietary restrictions. Thus, consumers are preferring vegan packed cakes as they are free from dairy, eggs, and other animal-based ingredients, making them suitable for people with lactose intolerance or egg allergies.

India Dry Cakes Market Challenges

The Indian Dry Cakes Market is highly competitive, with large number of players in the market. Brands can differentiate themselves by creating unique and innovative products to stand out in the crowded market. Consumer preferences are constantly evolving, and brands need to keep with these changes. They can adapt their product offerings and marketing strategies to cater to the changing needs and preferences of consumers.

Maintaining consistent quality across different batches of dry cakes can be a challenge, particularly for small-scale producers. Brands need to invest in quality control measures to ensure that the dry cakes meet the expectations of consumers. Furthermore, The logistics and supply chain network in India can be challenging, with issues like transportation and storage affecting the quality of the product. Brands need to invest in efficient supply chain systems to ensure that the quality of the dry cakes is maintained.

Recent Market Developments

  • In 2022, Parle Products planned to launch new products to boost the share of its premium portfolio from 20 to 25 percent and improve distribution for popular brands like Milano, Nutricrunch, and Hide & Seek.
  • To support female entrepreneurs in India, Elite Foods and Innovations Group has started a new programme called "Scale your startup" in 2023.
  • Dr. Oetker acquired Spycy Foods, a bakery startup that creates Kuppies desserts, in 2021. This was the company's second acquisition in India following FunFoods, which it acquired for USD13.29 Million over a decade ago.


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Market Opportunities

The demand for dry cakes is increasing in India due to changing lifestyles and food habits. The convenience of dry cakes, their longer shelf life, and the variety of flavors available make them a popular snack option for consumers.  The shift towards health and wellness is influencing the demand for dry cakes in India. Consumers are looking for healthier options that are low in sugar, fat, and calories, and many packaged cakes manufacturers are responding to this trend by introducing healthier varieties that are made with natural ingredients. Manufacturers can tap the diverse consumer preferences by introducing new flavors and varieties of dry cakes, such as gluten-free or sugar-free options.

The e-commerce industry in India is booming and online sales of food products are rapidly increasing. Dry cakes manufacturers can use this opportunity by selling their products online. Furthermore, the growth of organized retail in India, including supermarkets and hypermarkets, has made it easier for consumers to access a variety of dry cakes options from different brands. This has helped to expand the market for dry cakes in India.

Market Segmentation

The India Dry Cakes Market is segmented based on type, pack size, distribution channel and region. Based on type, the market is segmented into bar cakes, muffins/cupcakes, and others. Based on pack size, the market is divided into upto 100g, 100 to 250g, and above 250g. Based on distribution channel, the market is segmented into bakeries & specialty stores, supermarkets/hypermarkets, conventional stores, online and non-retail. Based on region, the market is divided into north, south, east, west region.

Company Profiles

Britannia Industries Limited, Monginis Foods Private Limited, Parle Products Private Ltd., Bonn Nutrients Private Ltd., Elite Foods Pvt Limited, Surya Food & Agro Ltd., Saj Food Products Private Limited, Kitty Industries Pvt. Ltd., Anmol Industries Limited, and Oetker (India) Limited are some of the major players in the India Dry Cakes Market.

Attribute

Details

Base Year

2023

Historic Data

2019 – 2022

Estimated Year

2024

Forecast Period

2025 – 2029

Quantitative Units

Value in USD Million, CAGR for 2019-2023 and 2024-2029

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Type

Pack Size

Distribution Channel

Region

Regional scope

North, West, South, East.

Key Companies Profiled

Britannia Industries Limited, Monginis Foods Private Limited, Parle Products Private Ltd., Bonn Nutrients Private Ltd., Elite Foods Pvt Limited, Surya Food & Agro Ltd., Saj Food Products Private Limited, Kitty Industries Pvt. Ltd., Anmol Industries Limited, and Oetker (India) Limited

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Report Scope:

In this report, India Dry Cakes market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • India Dry Cakes Market, By Type:
    • Bar Cakes
    • Muffins/Cupcakes
    • Others (Brownies, etc.)
  • India Dry Cakes Market, By Pack Size:
    • Upto 100g
    • 100 to 250g
    • Above 250g
  • India Dry Cakes Market, By Distribution Channel:
    • Bakeries & Specialty Stores
    • Supermarkets/Hypermarkets
    • Conventional Stores
    • Online
    • Non-Retail
  • India Dry Cakes Market, By Region:
    • North
    • West
    • South
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India Dry Cakes market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

India Dry Cakes Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis

4.1.  Brand Awareness

4.2.  Factors Influencing Purchase Decision

4.3.  Sources of Awareness

5.    India Dry Cakes Market Outlook

5.1.  Market Size & Forecast

5.1.1. By Value

5.2.  Market Share & Forecast

5.2.1. By Type Market Share Analysis (Bar Cakes, Muffins/Cupcakes, and Others (Brownies etc.)

5.2.2. By Pack Size Market Share Analysis (Upto 100g, 100 to 250g and Above 250g)

5.2.3. By Distribution Channel Market Share Analysis (Bakeries & Specialty Stores, Supermarkets/Hypermarkets, Conventional Stores, Online and Non-Retail)

5.2.4. By Region Market Share Analysis

5.2.4.1.        North India Market Share Analysis

5.2.4.2.        West India Market Share Analysis

5.2.4.3.        South India Market Share Analysis

5.2.4.4.        East India Market Share Analysis

5.2.5. By Top 5 Companies Market Share Analysis, Others (2023)

5.3.  India Dry Cakes Market Mapping & Opportunity Assessment

5.3.1. By Type Market Mapping & Opportunity Assessment

5.3.2. By Pack Size Market Mapping & Opportunity Assessment

5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4. By Region Market Mapping & Opportunity Assessment

6.    India Bar Cakes Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1. By Pack Size Market Share Analysis

6.2.2. By Distribution Channel Market Share Analysis

7.    India Muffins/Cupcakes Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1. By Pack Size Market Share Analysis

7.2.2. By Distribution Channel Market Share Analysis

8.    Market Dynamics

8.1.  Drivers

8.1.1. Rising demand for convenience food

8.1.2. Increasing number of working professionals

8.1.3. Rise in food service segment

8.2.  Challenges

8.2.1. Short shelf life

8.2.2. Issues in Supply chain management

9.    Impact of COVID-19 on India Dry Cakes Market

9.1.  Impact Assessment Model        

9.1.1. Key Segments Impacted

9.1.2. Key Distribution Channel Impacted

10.  Market Trends & Developments

10.1.   Increasing demand for vegan products

10.2.   Changing consumer preference

10.3.   Rising popularity among millennials

10.4.   New product and flavor launches

10.5.   Improved Marketing Techniques

11.  Porter’s Five Forces Model

11.1.   Competitive Rivalry

11.2.   Bargaining Power of Buyers

11.3.   Bargaining Power of Suppliers

11.4.   Threat of New Entrants

11.5.   Threat of Substitutes

12.  SWOT Analysis

12.1.   Strengths

12.2.   Weaknesses

12.3.   Opportunities

12.4.   Threats

13.  Policy & Regulatory Landscape

14.  India Economic Profile

15.  Competitive Landscape

15.1.   Company Profiles

15.1.1.              Britannia Industries Limited

15.1.1.1.     Company Details

15.1.1.2.     Product

15.1.1.3.     Financials (As Per Availability)

15.1.1.4.     Key market Focus & Geographical Presence

15.1.1.5.     Recent Developments

15.1.1.6.     Key Management Personnel

15.1.2.              Monginis Foods Private Limited

15.1.2.1.     Company Details

15.1.2.2.     Product

15.1.2.3.     Financials (As Per Availability)

15.1.2.4.     Key market Focus & Geographical Presence

15.1.2.5.     Recent Developments

15.1.2.6.     Key Management Personnel

15.1.3.              Parle Products Private Ltd.

15.1.3.1.     Company Details

15.1.3.2.     Product

15.1.3.3.     Financials (As Per Availability)

15.1.3.4.     Key market Focus & Geographical Presence

15.1.3.5.     Recent Developments

15.1.3.6.     Key Management Personnel

15.1.4.              Bonn Nutrients Private Ltd.

15.1.4.1.     Company Details

15.1.4.2.     Product

15.1.4.3.     Financials (As Per Availability)

15.1.4.4.     Key market Focus & Geographical Presence

15.1.4.5.     Recent Developments

15.1.4.6.     Key Management Personnel

15.1.5.              Elite Foods Pvt Limited

15.1.5.1.     Company Details

15.1.5.2.     Product

15.1.5.3.     Financials (As Per Availability)

15.1.5.4.     Key market Focus & Geographical Presence

15.1.5.5.     Recent Developments

15.1.5.6.     Key Management Personnel

15.1.6.              Surya Food & Agro Ltd.

15.1.6.1.     Company Details

15.1.6.2.     Product

15.1.6.3.     Financials (As Per Availability)

15.1.6.4.     Key market Focus & Geographical Presence

15.1.6.5.     Recent Developments

15.1.6.6.     Key Management Personnel

15.1.7.              Saj Food Products Private Limited

15.1.7.1.     Company Details

15.1.7.2.     Product

15.1.7.3.     Financials (As Per Availability)

15.1.7.4.     Key market Focus & Geographical Presence

15.1.7.5.     Recent Developments

15.1.7.6.     Key Management Personnel

15.1.8.              Kitty Industries Pvt. Ltd.

15.1.8.1.     Company Details

15.1.8.2.     Product

15.1.8.3.     Financials (As Per Availability)

15.1.8.4.     Key market Focus & Geographical Presence

15.1.8.5.     Recent Developments

15.1.8.6.     Key Management Personnel

15.1.9.              Anmol Industries Limited

15.1.9.1.     Company Details

15.1.9.2.     Product

15.1.9.3.     Financials (As Per Availability)

15.1.9.4.     Key market Focus & Geographical Presence

15.1.9.5.     Recent Developments

15.1.9.6.     Key Management Personnel

15.1.10.            Oetker (India) Limited

15.1.10.1.   Company Details

15.1.10.2.   Product

15.1.10.3.   Financials (As Per Availability)

15.1.10.4.   Key market Focus & Geographical Presence

15.1.10.5.   Recent Developments

15.1.10.6.   Key Management Personnel

16.  Strategic Recommendations/Action Plan

16.1.   Key Focus Areas

16.2.   Target Type

16.3.   Target Distribution Channel

17.  About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

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The dry cake recipe's major components are flour and sugar. These two ingredients are great providers of carbs, which provide energy to the body's muscles, neurological system, and other organs. The dry cakes contain multigrain fibre and are rich in nutrients. It helps with digestion and lowering cholesterol level.

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The key factors driving the market of India Dry Cakes market are due to rising demand for customizable cakes, growing e-commerce industry, demand for vegan food and increasing number of instore bakeries.

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The challenges of Dry Cakes market are supply chain management and short shelf life of bakery products.

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The key players in the India Dry Cakes market are Britannia Industries Limited, Monginis Foods Private Limited, Parle Products Private Ltd., Bonn Nutrients Private Ltd., Elite Foods Pvt Limited, Surya Food & Agro Ltd., Saj Food Products Private Limited, Kitty Industries Pvt. Ltd., Anmol Industries Limited, and Oetker (India) Limited.

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Parvati Sharma

Account Manager BD
Press Release

India Dry Cakes Market To Be Fueled By Bar Cakes Segment During The Forecast Period

May, 2023

Rising demand for convenience food products and growth of food service segment are the leading factors driving the India Dry Cakes Market in the forecasted years.

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