Report Description

Growing consumer demand for more convenient and professional beauty device products is driving the India beauty devices market and is expected to register a CAGR of 15.30% during the forecast period, reaching around USD 912.93 million by 2028F. Furthermore, during the forecast period, technical advancements, growing acceptance of men's grooming devices, and rising home beauty device use are expected to drive the India beauty devices market.

 

The top three players in the Indian market, Philips India Limited, Panasonic Life Solution India Private Limited, and Procter & Gamble Hygiene and Health Care Limited (Gillette and Braun), are international brands. Most importantly, there is still a lot of space for growth as brands want to increase their online presence because internet penetration is still only 40% in India.

Products such as those to treat acne, remove unwanted hair, and other devices for hair care are increasing. The numerous applications cater to the markets for personal and business use. Additionally, customers are interested in additional surgeries, equipment, tools, and gadgets. Personal grooming specialists spend on R&D to introduce innovative products and hold their market share in a competitive industry. Brands are intentionally aiming to appeal to the youth by releasing new cutting-edge technologies and are making every effort to advertise their goods on both offline and online platforms.

 

Due to the closure of numerous boutiques during COVID-19, there is a rise in the demand for beauty devices at home, such as hair care, skincare, and hair removal devices. Therefore, shavers, trimmers, epilators, straighteners, and other styling devices, including hair dryers, witnessed a 70% spike in sales at Paytm. The company had to bring in new suppliers after selling hair and beard trimmers devices three times to meet demand.

 

Increasing Consumer Demand for Appearance Improvement Will Lead To the Market Growth

The younger generation, particularly the millennials and members of Generation Z, are now concerned about their well-being. They are entirely conscious of their growth and desire to enhance their personality because of the growing awareness of self-care among people of all sexes. Beauty devices for men and women are now widely utilized. Beauty devices have become increasingly popular because of their multichannel availability, simple accessibility, and active e-commerce channels. Several factors benefit the market for beauty devices in India.

 

Creating and Launching New Beauty Devices is Expected to Fuel the Market Growth

Manufacturers are forced to develop new products because of growing consumer demand for more valuable and professional grooming devices such as pore cleaners, hair stylers, and hair removal devices such as epilators & trimmers. This is expected to impact the personal grooming industry in India significantly

 

Enhancing Use of Social Media is Driving the Market Growth

The rising trends in skin care primarily drive the market in India among younger generations, the expansion of distribution channels for hair care, and the region's robust consumer base. As social media influencers are more likely to reveal their beauty devices and routines these days, local and international beauty businesses are turning to them to increase brand recognition and draw in new customers.

 

Increase in the frequency of skin and hair issues

Most people experience hair and skin issues. One's look can be negatively impacted by hair loss, hair damage, split ends, skin pigmentation, redness, blackheads, and acne, another cause driving the demand for beauty gadgets.

 

Counterfeit Beauty Devices Restrain Market Growth

The market is overwhelmed with counterfeit beauty device items, most of which are imported from China. Fake products attract many customers by claiming qualities comparable to genuine products but at considerably lower prices. Therefore, the expansion of the beauty device market in India is being severely hampered by duplicate or fake items.

 

Threat of Increasing Competition and New Competitor Entrance in the Market

There are numerous well-established players in the beauty device market in India, and they benefit from both the market's stability and the dedicated support of its consumers. A rise in the number of foreign brands also shows the market's enormous growth potential. With so many brands present, rural markets are gradually growing more slowly than urban markets, leaving large-scale businesses and new entrants with few marketplaces to take advantage of. 


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Market Segmentation

The India Beauty Devices Market is segmented on the basis of type, application, distribution channel, and region. On the basis of type, the market is further segmented into trimmers & shavers, hair dryers, hair straighteners, hair curlers, epilators, face cleanser and others (multipurpose (styler), multipurpose (face cleaner), face massager, lip plumper, etc.). On the basis of application, the market is further segmented into individual & professional. The distribution channel is segmented into online, multi-branded stores, hypermarkets/supermarkets, exclusive stores, and others (local shops, direct sales, distributors & dealers etc.)). The market analysis also studies the regional segmentation divided into north, south, west, and east.

 

Company Profiles

Philips India Limited, Panasonic Life Solutions India Private Limited, Procter & Gamble Hygiene and Health Care Limited (Gillette and Braun), Vega Industries Private Limited, Havells India Ltd, Syska Led Lights Pvt Ltd, Dyson Technology India Pvt Ltd, Beurer India Private Limited, SSIZ International Pvt Ltd, Flawless Beauty Products and Services Private Limited are some of the leading market players in the India beauty devices market. Newmarket players have also been actively entering the market in recent years, further strengthening future market growth.

 

Attribute

Details

Market Size Value in 2022

USD395.59 Million

Revenue Forecast in 2028

USD912.93 Million

Growth Rate

15.30%

Base Year

2022

Historical Years

2018–2021

Estimated Year

2023E

Forecast Period

2024F –2028F

Quantitative Units

Revenue in USD Million, Volume in Thousand Units and CAGR for 2018-2022 and 2023E- 2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Type

·         Application

·         Distribution Channel

·         Region

Regional Scope

North, South, West, and East

Key Companies Profiled

Philips India Limited, Panasonic Life Solutions India Private Limited, Procter & Gamble Hygiene and Health Care Limited (Gillette and Braun), Vega Industries Private Limited, Havells India Ltd, Syska Led Lights Pvt Ltd, Dyson Technology India Pvt Ltd, Beurer India Private Limited, SSIZ International Pvt Ltd, Flawless Beauty Products and Services Private Limited

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, India beauty devices market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Beauty Device Market, By Type:
    • Trimmers & Shavers
    • Hair Dryers
    • Hair Straighteners
    • Hair Curlers
    • Epilators
    • Face Cleanser
    • Others
  • India Beauty Device Market, By Application:
    • Individual
    • Professional
  • India Beauty Device Market, By Distribution Channel:
    • Online
    • Multi-Branded Stores
    • Hypermarkets / Supermarkets 
    • Exclusive Stores

o   Others

  • India Beauty Device Market, By Region:
    • North
    • South
    • West
    • East

 

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India Beauty Device market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5. Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Key Data from Primary Sources

2.6.  Key Data from Secondary Sources

2.7.  Forecasting Methodology

2.8.  Data Triangulation & Validation

2.9.  Assumptions and Limitations

3.    Executive Summary

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

4.    Key Segments Impact of COVID-19 on India Beauty Device Market

5.    Voice of Customer (B2C Model Analysis)

5.1.  Sample Size Determination

5.2.  Demographic Respondents

5.2.1.    By Gender

5.2.2.    By Age

5.2.3.    By Income Group

5.2.4.    By Occupation

5.3.  Brand Awareness

5.4.  Frequency of Usage

5.5.  Factors Influencing Purchase Decision

5.6.  Satisfaction Level

5.7.  Challenges Faced Post Purchase

6.    India Beauty Device Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value

6.1.2.    By Volume

6.2.  Market Share & Forecast

6.2.1.    By Type Market Share Analysis (Trimmer/Shaver, Hair Dryers, Hair Straightener, Hair Curler, Epilator, Face Cleanser and Others (Face Massager, Multipurpose (Styler), Multipurpose (Face Cleaner), Lip Plumper, etc))

6.2.2.    By Application Market Share Analysis (Individual Vs. Professional)

6.2.3.    By Distribution Channel Market Share Analysis (Online, Multi-Branded Stores, Hypermarkets/Supermarkets, Exclusive Stores and Others (Local Shops, Direct Sales, Distributors & Dealers Etc.))

6.2.4.    By Region Market Share Analysis

6.2.4.1.        Central & Northern Market Analysis

6.2.4.2.        Southern Region Market Analysis

6.2.4.3.        Western Region Market Analysis

6.2.4.4.        Eastern Region Market Analysis

6.2.5.    By Company Market Share Analysis (2022)

6.3.  India Beauty Device Market Mapping & Opportunity Assessment  

6.3.1.    By Type Market Mapping & Opportunity Assessment

6.3.2.     By Application Market Mapping & Opportunity Assessment

6.3.3.     By Distribution Channel Market Mapping & Opportunity Assessment

6.3.4.     By Region Market Mapping & Opportunity Assessment

7.    India Trimmers & Shavers Market Outlook

7.1.  Market Size & Forecast

7.1.1.    By Value

7.1.2.    By Volume

7.2.  Market Share & Forecast

7.2.1.    By Product Type Market Share Analysis (Beard Trimmers, Rotary Shavers, Hair Trimmers/Clippers, Foil Shavers, Female Trimmers and Others (Eyebrow Trimmer, Nose & Ear Trimmers)

7.2.2.    By Price Range Market Share Analysis (Medium, Low & High)

7.2.3.    By Distribution Channel Market Share Analysis

7.3.  Pricing Analysis

8.    India Hair Dryers Market Outlook

8.1.  Market Size & Forecast

8.1.1.    By Value

8.1.2.    By Volume

8.2.  Market Share & Forecast

8.2.1.    By Product Type Market Share Analysis (Corded & Cordless)

8.2.2.    By Price Range Market Share Analysis (Low, Medium & High)

8.2.3.    By Distribution Channel Market Share Analysis

8.3. Pricing Analysis

9.    India Hair Straighteners Market Outlook

9.1.  Market Size & Forecast

9.1.1.    By Value

9.1.2.    By Volume

9.2.  Market Share & Forecast

9.2.1.    By Product Type Market Share Analysis (Ceramic, Titanium & Tourmaline)

9.2.2.    By Price Range Market Share Analysis (Medium, Low & High)

9.2.3.    By Distribution Channel Market Share Analysis

9.3.  Pricing Analysis

10. India Hair Curlers Market Outlook

10.1.             Market Size & Forecast

10.1.1. By Value

10.1.2. By Volume

10.2.             Market Share & Forecast

10.2.1. By Product Type Market Share Analysis (Curlers & Crimpers)

10.2.2. By Price Range Market Share Analysis (Low, Medium & High)

10.2.3. By Distribution Channel Market Share Analysis

10.3.             Pricing Analysis

11. 11. India Epilators Market Outlook

11.1.             Market Size & Forecast

11.1.1. By Value

11.1.2. By Volume

11.2.             Market Share & Forecast

11.2.1. By Product Type Market Share Analysis (Body Epilator & Face Epilator)

11.2.2. By Price Range Market Share Analysis (Medium, Low & High)

11.2.3. By Distribution Channel Market Share Analysis

11.3.            Pricing Analysis

12. India Face Cleanser Market Outlook

12.1.             Market Size & Forecast

12.1.1. By Value

12.1.2. By Volume

12.2.             Market Share & Forecast

12.2.1. By Product Type Market Share Analysis (Facial Cleanser & Pore Cleanser)

12.2.2. By Price Range Market Share Analysis (Medium, Low & High)

12.2.3. By Distribution Channel Market Share Analysis

12.3.            Pricing Analysis

13. Supply Chain Analysis

13.1.             Key Raw Material Suppliers

13.2.             Key Participants in the Supply chain

13.3.             % Margins Across Key Participants

14. Import Export Analysis

14.1.             India Beauty Devices Exports

14.1.1. By Value

14.1.2. By Volume

14.2.             India Beauty Devices Imports

14.2.1. By Value

14.2.2. By Volume

15. Product Benchmarking (More than 100 bestselling products)

16. Market Dynamics

16.1.            Drivers

16.1.1. Enhancing the use of social media

16.1.2. Increase in the frequency of skin and hair issues

16.1.3. Increasing consumer demand for appearance improvement

16.2.            Challenges

16.2.1. Counterfeit beauty devices restrain

16.2.2. High level of competition

17. Market Trends & Developments

17.1.             Creating and launching new beauty devices

17.2.             Benefits of digital marketing and online shopping

17.3.             Growing importance of peer feedback and product review in purchase decision

17.4.             Increasing adoption of men’s grooming products

17.5.             Preference of using convenient beauty devices at home

18. SWOT Analysis

18.1.             Strength

18.2.             Weakness

18.3.             Opportunities

18.4.             Threat

19. Policy & Regulatory Landscape

19.1.             Regulatory Framework

19.2.             Key Standards

20. India Economic Profile

21. Competitive Landscape

21.1.             Competition Outlook

21.2.            Company Profiles

21.2.1.                Philips India Limited

21.2.1.1.     Business Overview

21.2.1.2.     Merger & Acquisitions

21.2.1.3.     Product Launches

21.2.1.4.     Product Portfolio

21.2.1.5.     Product of Interest

21.2.1.6.   Key Personnel

21.2.2.                Panasonic Life Solutions India Private Limited

21.2.2.1.     Business Overview

21.2.2.2.     Merger & Acquisitions

21.2.2.3.     Product Launches

21.2.2.4.     Product Portfolio

21.2.2.5.     Product of Interest

21.2.2.6.   Key Personnel

21.2.3.                Procter & Gamble Hygiene and Health Care

21.2.3.1.     Business Overview

21.2.3.2.     Merger & Acquisitions

21.2.3.3.     Product Launches

21.2.3.4.     Product Portfolio

21.2.3.5.     Product of Interest

21.2.3.6.   Key Personnel

21.2.4.                Vega Industries Private Limited

21.2.4.1.     Business Overview

21.2.4.2.     Merger & Acquisitions

21.2.4.3.     Product Launches

21.2.4.4.     Product Portfolio

21.2.4.5.     Product of Interest

21.2.4.6.   Key Personnel

21.2.5.                Havells India Ltd

21.2.5.1.     Business Overview

21.2.5.2.     Merger & Acquisitions

21.2.5.3.     Product Launches

21.2.5.4.     Product Portfolio

21.2.5.5.     Product of Interest

21.2.5.6.   Key Personnel

21.2.6.                 Syska Led Lights Pvt Ltd 

21.2.6.1.     Business Overview

21.2.6.2.     Merger & Acquisitions

21.2.6.3.     Product Launches

21.2.6.4.     Product Portfolio

21.2.6.5.     Product of Interest

21.2.6.6.   Key Personnel

21.2.7.                Dyson Technology India Pvt Ltd

21.2.7.1.     Business Overview

21.2.7.2.     Merger & Acquisitions

21.2.7.3.     Product Launches

21.2.7.4.     Product Portfolio

21.2.7.5.     Product of Interest

21.2.7.6.   Key Personnel

21.2.8.                 Beurer India Private Limited

21.2.8.1.     Business Overview

21.2.8.2.     Merger & Acquisitions

21.2.8.3.     Product Launches

21.2.8.4.     Product Portfolio

21.2.8.5.     Product of Interest

21.2.8.6.   Key Personnel

21.2.9.                SSIZ International Pvt Ltd

21.2.9.1.     Business Overview

21.2.9.2.     Merger & Acquisitions

21.2.9.3.     Product Launches

21.2.9.4.     Product Portfolio

21.2.9.5.     Product of Interest

21.2.9.6.   Key Personnel

21.2.10.              Flawless Beauty Products and Services Private Limited

21.2.10.1.  Business Overview

21.2.10.2.  Merger & Acquisitions

21.2.10.3.  Product Launches

21.2.10.4.  Product Portfolio

21.2.10.5.  Product of Interest

21.2.10.6. Key Personnel

22. Strategic Recommendations

22.1.             Target Regions

22.2.             Target Product Types

22.3.             Target Application

23. About Us & Disclaimer          

 

Note: The data given for any year represents the market during the period, i.e., 1st April of the previous year to 31st March of that year. e.g.: For 2023E, the data represents the period, 1st April 2022 to 31st March 2023.

Figures and Tables

Figure 1: India Beauty Devices Market Size, By Value (USD Million), By Volume (Thousand Units), 2018- 2028F

Figure 2: India Beauty Devices Market Share, By Type, By Value, 2018- 2028F

Figure 3: India Beauty Devices Market Share, By Type, By Volume, 2018- 2028F

Figure 4: India Beauty Devices Market Share, By Application, By Volume, 2018- 2028F

Figure 5: India Beauty Devices Market Share, By Distribution Channel, By Volume, 2018- 2028F

Figure 6: India Beauty Devices Market Share, By Region, By Volume, 2018- 2028F

Frequently asked questions

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In terms of type, the India Beauty Devices Market is segmented into trimmer/shaver, hair dryers, hair straighteners, hair curlers, epilators, face cleanser and others (multipurpose (styler), multipurpose (face cleaners), face massager, lip plumper, etc.). Among which, the trimmers & shavers dominated the market in terms of volume with a market share of more than 44% in 2022 and is expected to continue to dominate the market during the forecast period as hair removal solution available and increasing adoption of men’s grooming devices.

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The India beauty devices market is segmented into four regions: north, south, west and east. North led the market in terms of volume, with a market share of around 35% in 2022 and is expected to continue to do so throughout the forecast period on account of the high demand for beauty devices among working consumers and growing awareness of self-care among people in North India.

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The top 10 major players in the India Beauty Devices Market are Philips India Limited, Panasonic Life Solutions India Private Limited, Gillette India Limited (Braun), Havells India Ltd, Vega Industries Private Limited, Syska Led Lights Pvt Ltd, Dyson Technology India Pvt Ltd, Beurer India Private Limited, SSIZ International Pvt Ltd, Flawless Beauty Products and Services Private Limited.

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The India Beauty Devices Market size was valued at USD 395.59 millions in 2022 and is expected to reach USD 912.93 million by 2028.

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Parvati Sharma

Account Manager BD
Press Release

India Beauty Devices Market is Expected to Register a CAGR of 15.30% During the Forecast Period

Feb, 2023

Increasing demand for appearance improvement and the development of new products is expected to fuel the India Beauty Device market through 2028.