India Automotive Accessories & Parts Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Passenger Cars, Commercial Vehicle, Two-Wheeler), By Interior Accessories (Infotainment System, Floor Carpets and Mats, Seat Covers, Electrical Systems, Security System, Others), By Exterior Accessories (LED Lights, Alloy Wheels, Body Kits, Racks, Window Films, Covers, Crash Guards, Others), By Demand Category (OEM, Aftermarket), Region, By Competition, 2020-2030F

Market Overview:

The India Automotive Accessories & Parts Market was valued at USD 3.39 Billion in 2024 and is expected to reach USD 4.75 Billion by 2030 with a CAGR of 5.80% during the forecast period. The India Automotive Accessories & Parts market is witnessing substantial expansion, propelled by rising consumer preference for vehicle personalization and a growing automotive ownership base. As disposable incomes rise and lifestyle aspirations evolve, vehicle owners are increasingly investing in both functional and aesthetic accessories such as infotainment systems, ambient lighting, alloy wheels, seat covers, and performance-enhancing parts. The flourishing automotive aftermarket, driven by a large pool of aging vehicles, further fuels the demand for replacement parts and value-added accessories. OEMs and aftermarket players are diversifying their offerings to cater to various vehicle segments, including two-wheelers, passenger cars, and commercial vehicles, contributing to the market’s broad-based growth.

Market Drivers

Surge in Vehicle Ownership Across Segments

The increasing number of vehicles on Indian roads has led to a proportionate rise in demand for accessories and parts. As more individuals buy vehicles—whether entry-level two-wheelers, passenger cars, or premium SUVs—the market for personalizing and maintaining these assets expands. Consumers across income levels are investing in accessories that enhance convenience, performance, or aesthetics. This surge directly fuels aftermarket sales for products like alloy wheels, spoilers, infotainment systems, and security devices. Moreover, fleet operators and cab aggregators are investing in value-added features to improve customer satisfaction and reduce maintenance costs. With a wide base of vehicle owners entering the aftermarket funnel every year, the replacement and upgradation cycles also shorten, thereby sustaining growth in both the accessories and parts segments. For instance, India's automotive industry saw significant growth in the 2022-23 fiscal year, with total vehicle production rising to 25.93 million units, up from 23.04 million the previous year. Domestic sales of passenger vehicles surged by 27%, with utility vehicles seeing a notable increase of 34%. Sales in the commercial vehicle segment grew by 34%, driven by a 49% rise in medium and heavy commercial vehicle sales. Meanwhile, exports showed mixed trends, with passenger vehicle exports rising but exports of three-wheelers and two-wheelers declining.

Rising Disposable Incomes and Aspirational Lifestyles

A shift in consumer behavior is evident as people seek to enhance their driving experience through accessories that reflect personal tastes and lifestyle aspirations. Rising disposable incomes have made it more affordable to purchase high-quality branded accessories. Consumers are willing to pay a premium for customized interiors, luxury seat covers, high-end infotainment systems, and LED lighting. The car has evolved from a basic utility asset to an extension of one’s personality, creating demand for both functional and aesthetic add-ons. This behavioral shift drives companies to launch more sophisticated, tech-enabled products, with a focus on convenience, connectivity, and luxury. For instance, rising disposable income across global regions is fueling economic growth, with significant increases projected through 2050. In Asia-Pacific, China and India show the most notable increases, with China’s income rising to USD 31,383 and India’s to USD 17,609 by 2050.

Expansion of Organized Aftermarket Ecosystem

The aftermarket has undergone a transition from being largely unorganized to a more structured ecosystem, with increased participation from OEMs, branded retailers, and digital platforms. Branded accessory stores, authorized service centers, and e-commerce platforms are offering verified products with warranties and installation services. This improves consumer confidence and increases repeat purchases. Organized players are offering bundled services, customization packages, and EMI options, further incentivizing purchases. As the reliability and availability of accessories improve, the market sees greater traction from both new and experienced vehicle owners.

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Key Market Challenges

Dominance of Unorganized Market Players

The presence of numerous local vendors and unauthorized sellers affects the quality perception and pricing discipline in the accessories market. These unorganized players offer cheaper alternatives without standard quality checks, often resulting in product failures or safety hazards. Their widespread reach and low pricing attract cost-conscious customers, making it difficult for organized players to penetrate the lower segments. Lack of regulation further enables counterfeit products to enter the supply chain, damaging consumer trust and brand reputation.

Price Sensitivity and Limited Willingness to Upgrade

Despite rising incomes, many vehicle owners remain cautious spenders when it comes to non-essential upgrades. The majority of buyers prioritize basic functionality over aesthetic enhancements, especially in two-wheeler and entry-level car segments. Premium accessories and branded parts often face resistance due to their higher cost. Consumers weigh the perceived value of an accessory heavily before making a purchase, which limits the market scope for advanced or luxury products. Price elasticity continues to challenge profitability and scalability for premium-focused players.

Key Market Trends

Growth in Tech-Integrated and Smart Accessories

The rapid adoption of smart technologies in daily life has carried over to the automotive accessories sector, where consumers now actively seek features that enhance their vehicles’ intelligence, safety, and comfort. Accessories such as IoT-enabled vehicle trackers, app-connected dash cams, AI-powered driver assistance gadgets, and Bluetooth-based infotainment systems are becoming part of standard upgrade checklists. As digital native generations become the dominant consumer base, their expectations for in-vehicle technology mirror what they demand in smartphones or smart homes: intuitive, seamless, and interconnected solutions. This shift is prompting accessory manufacturers to focus heavily on smart product development that integrates with mobile apps, voice assistants, and cloud-based monitoring platforms.

Rise of Personalization and Customization Culture

The growing consumer desire to express individuality through vehicle personalization is creating a significant shift in the automotive accessories market. Buyers are no longer content with factory-standard looks or features. They are actively investing in accessories that allow them to tailor the appearance and feel of their vehicles to match personal preferences, style, and use-case scenarios. This trend is evident in the popularity of custom wraps, interior trim upgrades, multi-color mood lighting, modified grilles, illuminated scuff plates, and bespoke steering wheels. Vehicle owners are turning their cars and bikes into personal statements, reflecting cultural influences, digital trends, and lifestyle aspirations.

Collaboration Between OEMs and Accessory Brands

A growing number of automotive manufacturers are collaborating with accessory brands to create integrated, pre-approved accessory offerings that are installed at dealerships or even at the factory level. These collaborations are driven by consumer expectations of hassle-free, reliable upgrades that do not compromise warranty or vehicle integrity. With OEM-backed packages, customers gain access to curated accessory bundles that reflect the vehicle’s original design philosophy while offering convenience and safety. This approach significantly reduces the risks associated with after-purchase modifications done by unauthorized vendors.

Segmental Insights

Vehicle Type Insights

In 2024, passenger cars emerged as the dominant segment in the India automotive accessories and parts market, driven by rising car ownership among middle-income groups, increased urbanization, and the growing importance of vehicle personalization. With a growing preference for enhanced comfort, connectivity, and aesthetics, owners of passenger cars are increasingly investing in accessories like infotainment systems, seat covers, ambient lighting, alloy wheels, and car care kits. The widespread use of air conditioning systems, power accessories, sunshades, floor mats, dashboard trims, and mobile holders in this segment indicates a significant shift toward comfort and style. The rising trend of using vehicles for daily commuting, long-distance travel, and ridesharing has further amplified the need for regular maintenance, prompting consistent demand for essential parts such as brake pads, filters, batteries, and lighting components. For instance, the passenger car segment continues to dominate automotive sales in India. According to OICA, in 2024, the country recorded over 4.2 million passenger car sales, accounting for more than 80% of total automotive sales. This reflects the strong consumer demand for personal mobility and the growing availability of diverse models across different price segments.

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Region Insights

In 2024, North India emerged as the dominant region in the India automotive accessories and parts market, fueled by dense urban populations, higher vehicle ownership, and the growing trend of car personalization. The presence of several high-income urban centers, expanding middle-class demographics, and a vibrant automobile culture has played a major role in shaping consumer demand across the region. Cities like Delhi, Chandigarh, Lucknow, and Jaipur have witnessed a surge in the number of passenger cars and two-wheelers, creating a robust market for both aesthetic and utility-based automotive accessories. Car owners in this region show a high preference for convenience-driven products such as infotainment systems, reverse parking sensors, car organizers, and interior styling kits, all contributing to the steady expansion of aftermarket sales.

In 2024, South India remained a vital market for automotive accessories, supported by tech-savvy consumers and proximity to major auto hubs like Chennai and Bengaluru. Demand is high for performance and tech-based products such as smart infotainment systems, premium lighting, and accessories for electric two-wheelers. Strong retail networks and rising adoption of connected vehicles continue to drive aftermarket growth in the region.

West India contributed significantly to market expansion in 2024, with cities like Mumbai and Pune driving demand for practical and lifestyle accessories such as seat covers, roof carriers, and dashcams. Pune's role as an auto R&D hub supports interest in advanced vehicle accessories, while the region’s strong logistics and dealership networks enable efficient distribution and sales.

Recent Developments

• In 2024, Toreto entered India's car accessories market with over 50 new tech-driven products, including audio systems and smart lighting. Targeting growing demand for in-car personalization, Toreto combines premium quality with affordability. The brand’s focus on connected, customizable accessories aligns with India's projected USD 18 billion market by 2026.
• By 2025, Drivestylish gained traction by offering car-specific, customizable accessories like roof rails and side steps. Launched in 2022, the brand emphasizes style, function, and affordability. With an easy-to-use e-commerce platform and plans for door-to-door installation, Drivestylish simplifies how Indian car owners personalize their vehicles.
• In 2025, Amicco raised USD 1 million in seed funding to optimize procurement for India’s automotive aftermarket. Founded in 2024, the B2B platform improves supply chain reliability and pricing transparency for independent garages. Funds will support platform expansion and a go-to-market rollout in key urban centers.
• In 2025, Uno Minda launched UnoMindaKart, a direct-to-consumer online platform to reshape India’s automotive aftermarket. Offering over 5,000 SKUs across 30+ categories including spare parts, car accessories, and an alloy wheel visualizer—the platform provides easy access to quality components for two-wheelers, cars, CVs, and more, enhancing customer convenience and digital engagement.

Key Market Players

• Robert Bosch GmbH
• Adient PLC
• Grupo Antolin
• Denso India Limited
• Minda Corporation Limited
• Panasonic Corporation
• Faurecia
• Lear Corporation
• Anand Automotive Systems Limited
• Alpine Company

Report Scope:

In this report, the India Automotive Accessories & Parts Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         India Automotive Accessories & Parts Market, By Vehicle Type:

o    Passenger Cars

o    Commercial Vehicle

o    Two-Wheeler

·         India Automotive Accessories & Parts Market, By Interior Accessories:

o    Infotainment System

o    Floor Carpets and Mats

o    Seat Covers

o    Electrical Systems

o    Security System

o    Others

·         India Automotive Accessories & Parts Market, By Exterior Accessories:

o    LED Lights

o    Alloy Wheels

o    Body Kits

o    Racks

o    Window Films

o    Covers

o    Crash Guards

o    Others

·         India Automotive Accessories & Parts Market, By Demand Category:

o    OEM

o    Aftermarket

·         India Automotive Accessories & Parts Market, By Region:

o    North

o    South

o    East

o    West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Automotive Accessories & Parts Market.

Available Customizations:

India Automotive Accessories & Parts Market report with the given market data, Tech Sci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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