Hard Seltzer Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By ABV Content (Equals to 5%, Less than 5%, and More than 5%), By Packaging (Bottle, Cans), By Distribution Channel (On-trade, Supermarkets/Hypermarkets, Specialty Stores, Online and Others (Convenience Stores, etc.)), By Region, Competition

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Summary

Report Description

The global hard seltzer market is anticipated to project robust growth in the forecast period because of increasing awareness and the growing popularity of a healthy alternative worldwide. The market is witnessing growth in countries like the United States, Canada, Australia, and New Zealand. Moreover, the market is witnessing surge in demand for regular alcoholic drinks as it is gluten-free with a low calorie, carbohydrate and sugar content. Therefore, the focus of growing awareness among consumers on the significance of consuming hard seltzer is constantly on boost.

The market of Hard Seltzer is expected to witness a sudden surge in competition for manufacturing and supplying from another developing category, with the growing preference for low-ABV, sparkling-wine spritzes across the globe. While hard seltzer has taken market share away from beer, wine, and spirits, sparkling-wine sector has been the most significantly impacted. According to Nielsen's research, households with sparkling wine consumers spent an average of USD 43 on hard seltzer last year, followed by families with spirits consumers who spent an average of USD 41 and households with beer/malt/cider consumers with an average spend of 37 USD.

Women, millennials, and higher income households were the most fans when hard seltzers emerged. As per the data collected by New York-based company Cowen Inc. in March 2020, white consumers have the greatest absolute hard seltzer prevalence among ethnic groups at roughly 19%. Black/African Americans, Hispanic/Latinos, and Asian ethnic groups all have a prevalence rate of about 12%. According to the poll, consumers in the USD 50,000 to USD 99,000 income group had the highest incidence accounting to roughly 38% regarding income levels. The respondents in the cohort with the lowest income, less than USD 25,000, had the lowest incidence, around 17%.

It's also more accessible, safer, and less expensive for outdoor drinkers to bring hard seltzer than to mix up a pitcher of Aperol Spritz. This is why more than half of respondents to a 2019 Nielsen survey cited it as a reason for buying canned cocktails and hard seltzers. This convenience factor is more significant than ever during the Covid-19 and social distancing due to visiting bar restrictions. As a result, the product saw an increase in market demand. For instance, there were 10 hard seltzer brands in 2018, 26 in 2019, and more than 65 brands worldwide in 2020.

Growing Health Consciousness Influencing Shift Towards Vegan Products

The market is expanding due to the wide availability of options in the product category, satisfying particular needs linked with the issue of obesity and age requirements, followed by the rising popularity of plant-based products. Hard seltzer is essentially fruit-flavored, boozy, carbonated water. Most hard seltzers have an alcohol content of 4.5–7% and have no more than 100 calories per can. It comes in various tastes, including tangerine, lemon, and watermelon.

In developed nations like the United Kingdom, the United States, Canada, and Australia, the demand for beverages with minimal alcohol content, calories, and carbohydrates is projected to increase. Gluten-free drinks are becoming more popular among health-conscious consumers as people with allergies or celiac disease discover their advantages of them. Gluten-free hard seltzer drinks have also been shown to be helpful for people with autoimmune disorders and inflammatory diseases.

Innovating Offerings Aiding the Market Growth

A significant factor in the market's growth is the accelerating demand for launching new and innovative products by relevant companies within each product category. For instance, consider the example of the meat substitute category, Vizzy comes in four flavors and is offered in 12-ounce variety packs. Additionally, single 24-ounce cans and six-packs of the well-liked Pineapple Mango are available. Young adults between the ages 25 and 35 who are conscious of their decisions and increasingly value the presence of positives above the absence of sugar and calories, make up Vizzy's target market.

Rising Investment in Hard Seltzer Market Driving the Market Growth

Numerous businesses identify potential areas in the industry for their nations and develop the regional strategy. A prominent trend gaining traction in the hard seltzer market is the increase in investment made by market participants in their R&D to introduce novel products. Major players in the hard seltzer industry are concentrating their R & D spending on creating new products with standout features and strengthening their position. For instance, Molson Coors Beverage Co. will restart its investment to push the growth of the US hard seltzer market in June 2022. The investment at a Fort Worth facility is a part of a more significant effort by Molson Coors to increase its position in the hard seltzer market. Additionally, to increase its capacity for producing seltzer, Anheuser-Busch, the American division of Belgian brewing giant AB InBev, would invest USD 50 million in its St. Louis brewery in April 2022.

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Market Segmentation

The global hard seltzer market is segmented based on ABV content, packaging, distribution channel, region, and competitional landscape. Based on ABV Content, the market is further fragmented into Equals to 5%, Less than 5%, and More than 5%. Based on Packaging, the market is categorized into Bottle, and Cans. Based on distribution channels, the market is segmented into On-trade, Supermarkets/Hypermarkets, Specialty Stores, Online and Others (Convenience Stores, etc.). The market analysis also studies the regional segmentation divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Company Profiles

Anheuser-Busch Companies LLC, Boston Beer Company, Molson Coors Beverage Company, Diageo North America Inc., Mark Anthony Brands International, E. & J. Gallo Winery (High Noon Spirits Company), Heineken USA Incorporated, Oskar Blues Brewery Holding Co LLC, Constellation Brands, Inc., San Juan Seltzer Inc., are among the major market players in the global platform that lead the market growth of the global hard seltzer market. To remain competitive in the market, companies are focusing on maximizing their reach. For instance, in May 2022, Mark Anthony Brands International increased its awareness campaign for its White Claw hard seltzer brand at UK festivals by spending more than £4 million on a marketing campaign.

Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

           ABV Content

           Packaging

           Distribution Channel

           Region

           Company

Regional Scope

North America, Europe, Asia-Pacific, Middle East & Africa and South America

Country Scope

United States; Canada; Mexico; United Kingdom; Germany; France; Italy; Spain; Switzerland; Netherland; China; India; Japan; Malaysia; South Korea; Australia; New Zealand; Brazil; Argentina; Colombia; Israel; Saudi Arabia; South Africa; Iran; Turkey

Key Companies Profiled

Anheuser-Busch Companies LLC, Boston Beer Company, Molson Coors Beverage Company, Diageo North America Inc., Mark Anthony Brands International, E. & J. Gallo Winery (High Noon Spirits Company), Heineken USA Incorporated, Oskar Blues Brewery Holding Co LLC, Constellation Brands, Inc., San Juan Seltzer Inc.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail of customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf Format on special request)

 

Report Scope:

In this report, the global Hard Seltzer market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Hard Seltzer Market, By ABV Content:
    • Equals to 5%
    • Less than 5%
    • More than 5%
  • Hard Seltzer Market, By Packaging:
    • Bottle
    • Cans
  • Hard Seltzer Market, By Distribution Channel:
    • On-trade
    • Supermarkets/Hypermarkets
    • Specialty Stores
    • Online
    • Others
  • Hard Seltzer Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain
      • Switzerland
      • Netherland
    • Asia-Pacific
      • China
      • India
      • Japan
      • Malaysia
      • South Korea
      • Australia
      • New Zealand
    • South America
      • Brazil
      • Argentina
      • Colombia
    • Middle East & Africa
      • Israel
      • Saudi Arabia
      • South Africa
      • Iran
      • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global hard seltzer market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Formation:

  • Detailed analysis and profiling of additional market players (up to five).

Hard Seltzer Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Market)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.     By Gender

4.2.2.     By Age

4.2.3.     By Occupation

4.3.  Brand Awareness

4.4.  Factors Influencing Purchase Decision

4.5.  Customer Satisfaction

4.6.  Challenges Faced Post Purchase

5.    Global Hard Seltzer Market Outlook

5.1.  Market Size & Forecast          

5.1.1.     By Value

5.1.2.     By Volume

5.2.  Market Share & Forecast

5.2.1.     By ABV Content Market Share Analysis (Equals to 5%, Less than 5%, and More than 5%)

5.2.2.     By Packaging Market Share Analysis (Bottle, Cans)

5.2.3.     By Distribution Channel Market Share Analysis (On-trade, Supermarkets/Hypermarkets, Specialty Stores, Online and Others (Convenience Stores, etc.))

5.2.4.     By Regional Market Share Analysis

5.2.4.1.         North America Market Share Analysis

5.2.4.2.         Europe Market Share Analysis

5.2.4.3.         Asia -Pacific Market Share Analysis

5.2.4.4.         South America Market Share Analysis

5.2.4.5.         Middle East & Africa Market Share Analysis

5.2.5.     By Company Market Share Analysis

5.3.  Global Hard Seltzer Market Mapping & Opportunity Assessment

5.3.1.     By ABV Content Market Mapping & Opportunity Assessment

5.3.2.     By Packaging Market Mapping & Opportunity Assessment

5.3.3.     By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4.     By Regional Market Mapping & Opportunity Assessment

6.    North America Hard Seltzer Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.1.2.     By Volume

6.2.  Market Share & Forecast

6.2.1.     By ABV Content Market Share Analysis

6.2.2.     By Packaging Market Share Analysis

6.2.3.     By Distribution Channel Market Share Analysis

6.2.4.     By Country

6.2.4.1.         United States Hard Seltzer Market Outlook

6.2.4.1.1.             Market Size & Forecast

6.2.4.1.1.1. By Value

6.2.4.1.1.2. By Volume

6.2.4.1.2.             Market Share & Forecast

6.2.4.1.2.1. By ABV Content Market Share Analysis

6.2.4.1.2.2. By Packaging Market Share Analysis

6.2.4.1.2.3. By Distribution Channel Market Share Analysis

6.2.4.2.         Canada Hard Seltzer Market Outlook

6.2.4.2.1.             Market Size & Forecast

6.2.4.2.1.1. By Value

6.2.4.2.1.2. By Volume

6.2.4.2.2.             Market Share & Forecast

6.2.4.2.2.1. By ABV Content Market Share Analysis

6.2.4.2.2.2. By Packaging Market Share Analysis

6.2.4.2.2.3. By Distribution Channel Market Share Analysis

6.2.4.3.         Mexico Hard Seltzer Market Outlook

6.2.4.3.1.             Market Size & Forecast

6.2.4.3.1.1. By Value

6.2.4.3.1.2. By Volume

6.2.4.3.2.             Market Share & Forecast

6.2.4.3.2.1. By ABV Content Market Share Analysis

6.2.4.3.2.2. By Packaging Market Share Analysis

6.2.4.3.2.3. By Distribution Channel Market Share Analysis

7.    Europe Hard Seltzer Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.1.2.     By Volume

7.2.  Market Share & Forecast

7.2.1.     By ABV Content Market Share Analysis

7.2.2.     By Packaging Market Share Analysis

7.2.3.     By Distribution Channel Market Share Analysis

7.2.4.     By Country

7.2.4.1.         United Kingdom Hard Seltzer Market Outlook

7.2.4.1.1.             Market Size & Forecast

7.2.4.1.1.1. By Value

7.2.4.1.1.2. By Volume

7.2.4.1.2.             Market Share & Forecast

7.2.4.1.2.1. By ABV Content Market Share Analysis

7.2.4.1.2.2. By Packaging Market Share Analysis

7.2.4.1.2.3. By Distribution Channel Market Share Analysis

7.2.4.2.         Germany Hard Seltzer Market Outlook

7.2.4.2.1.             Market Size & Forecast

7.2.4.2.1.1. By Value

7.2.4.2.1.2. By Volume

7.2.4.2.2.             Market Share & Forecast

7.2.4.2.2.1. By ABV Content Market Share Analysis

7.2.4.2.2.2. By Packaging Market Share Analysis

7.2.4.2.2.3. By Distribution Channel Market Share Analysis

7.2.4.3.         Italy Hard Seltzer Market Outlook

7.2.4.3.1.             Market Size & Forecast

7.2.4.3.1.1. By Value

7.2.4.3.1.2. By Volume

7.2.4.3.2.             Market Share & Forecast

7.2.4.3.2.1. By ABV Content Market Share Analysis

7.2.4.3.2.2. By Packaging Market Share Analysis

7.2.4.3.2.3. By Distribution Channel Market Share Analysis

7.2.4.4.         France Hard Seltzer Market Outlook

7.2.4.4.1.             Market Size & Forecast

7.2.4.4.1.1. By Value

7.2.4.4.1.2. By Volume

7.2.4.4.2.             Market Share & Forecast

7.2.4.4.2.1. By ABV Content Market Share Analysis

7.2.4.4.2.2. By Packaging Market Share Analysis

7.2.4.4.2.3. By Distribution Channel Market Share Analysis

7.2.4.5.         Spain Hard Seltzer Market Outlook

7.2.4.5.1.             Market Size & Forecast

7.2.4.5.1.1. By Value

7.2.4.5.1.2. By Volume

7.2.4.5.2.             Market Share & Forecast

7.2.4.5.2.1. By ABV Content Market Share Analysis

7.2.4.5.2.2. By Packaging Market Share Analysis

7.2.4.5.2.3. By Distribution Channel Market Share Analysis

7.2.4.6.         Switzerland Hard Seltzer Market Outlook

7.2.4.6.1.             Market Size & Forecast

7.2.4.6.1.1. By Value

7.2.4.6.1.2. By Volume

7.2.4.6.2.             Market Share & Forecast

7.2.4.6.2.1. By ABV Content Market Share Analysis

7.2.4.6.2.2. By Packaging Market Share Analysis

7.2.4.6.2.3. By Distribution Channel Market Share Analysis

7.2.4.7.         Netherlands Hard Seltzer Market Outlook

7.2.4.7.1.             Market Size & Forecast

7.2.4.7.1.1. By Value

7.2.4.7.1.2. By Volume

7.2.4.7.2.             Market Share & Forecast

7.2.4.7.2.1. By ABV Content Market Share Analysis

7.2.4.7.2.2. By Packaging Market Share Analysis

7.2.4.7.2.3. By Distribution Channel Market Share Analysis

8.    Asia-Pacific Hard Seltzer Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.1.2.     By Volume

8.2.  Market Share & Forecast

8.2.1.     By ABV Content Market Share Analysis

8.2.2.     By Packaging Market Share Analysis

8.2.3.     By Distribution Channel Market Share Analysis

8.2.4.     By Country

8.2.4.1.         China Hard Seltzer Market Outlook

8.2.4.1.1.             Market Size & Forecast

8.2.4.1.1.1. By Value

8.2.4.1.1.2. By Volume

8.2.4.1.2.             Market Share & Forecast

8.2.4.1.2.1. By ABV Content Market Share Analysis

8.2.4.1.2.2. By Packaging Market Share Analysis

8.2.4.1.2.3. By Distribution Channel Market Share Analysis

8.2.4.2.         India Hard Seltzer Market Outlook

8.2.4.2.1.             Market Size & Forecast

8.2.4.2.1.1. By Value

8.2.4.2.1.2. By Volume

8.2.4.2.2.             Market Share & Forecast

8.2.4.2.2.1. By ABV Content Market Share Analysis

8.2.4.2.2.2. By Packaging Market Share Analysis

8.2.4.2.2.3. By Distribution Channel Market Share Analysis

8.2.4.3.         Japan Hard Seltzer Market Outlook

8.2.4.3.1.             Market Size & Forecast

8.2.4.3.1.1. By Value

8.2.4.3.1.2. By Volume

8.2.4.3.2.             Market Share & Forecast

8.2.4.3.2.1. By ABV Content Market Share Analysis

8.2.4.3.2.2. By Packaging Market Share Analysis

8.2.4.3.2.3. By Distribution Channel Market Share Analysis

8.2.4.4.         Malaysia Hard Seltzer Market Outlook

8.2.4.4.1.             Market Size & Forecast

8.2.4.4.1.1. By Value

8.2.4.4.1.2. By Volume

8.2.4.4.2.             Market Share & Forecast

8.2.4.4.2.1. By ABV Content Market Share Analysis

8.2.4.4.2.2. By Packaging Market Share Analysis

8.2.4.4.2.3. By Distribution Channel Market Share Analysis

8.2.4.5.         South Korea Hard Seltzer Market Outlook

8.2.4.5.1.             Market Size & Forecast

8.2.4.5.1.1. By Value

8.2.4.5.1.2. By Volume

8.2.4.5.2.             Market Share & Forecast

8.2.4.5.2.1. By ABV Content Market Share Analysis

8.2.4.5.2.2. By Packaging Market Share Analysis

8.2.4.5.2.3. By Distribution Channel Market Share Analysis

8.2.4.6.         Australia Hard Seltzer Market Outlook

8.2.4.6.1.             Market Size & Forecast

8.2.4.6.1.1. By Value

8.2.4.6.1.2. By Volume

8.2.4.6.2.             Market Share & Forecast

8.2.4.6.2.1. By ABV Content Market Share Analysis

8.2.4.6.2.2. By Packaging Market Share Analysis

8.2.4.6.2.3. By Distribution Channel Market Share Analysis

8.2.4.7.         New Zealand Hard Seltzer Market Outlook

8.2.4.7.1.             Market Size & Forecast

8.2.4.7.1.1. By Value

8.2.4.7.1.2. By Volume

8.2.4.7.2.             Market Share & Forecast

8.2.4.7.2.1. By ABV Content Market Share Analysis

8.2.4.7.2.2. By Packaging Market Share Analysis

8.2.4.7.2.3. By Distribution Channel Market Share Analysis

9.    South America Hard Seltzer Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.1.2.     By Volume

9.2.  Market Share & Forecast

9.2.1.     By ABV Content Market Share Analysis

9.2.2.     By Packaging Market Share Analysis

9.2.3.     By Distribution Channel Market Share Analysis

9.2.4.     By Country

9.2.4.1.         Brazil Hard Seltzer Market Outlook

9.2.4.1.1.             Market Size & Forecast

9.2.4.1.1.1. By Value

9.2.4.1.1.2. By Volume

9.2.4.1.2.             Market Share & Forecast

9.2.4.1.2.1. By ABV Content Market Share Analysis

9.2.4.1.2.2. By Packaging Market Share Analysis

9.2.4.1.2.3. By Distribution Channel Market Share Analysis

9.2.4.2.         Argentina Hard Seltzer Market Outlook

9.2.4.2.1.             Market Size & Forecast

9.2.4.2.1.1. By Value

9.2.4.2.1.2. By Volume

9.2.4.2.2.             Market Share & Forecast

9.2.4.2.2.1. By ABV Content Market Share Analysis

9.2.4.2.2.2. By Packaging Market Share Analysis

9.2.4.2.2.3. By Distribution Channel Market Share Analysis

9.2.4.3.         Colombia Hard Seltzer Market Outlook

9.2.4.3.1.             Market Size & Forecast

9.2.4.3.1.1. By Value

9.2.4.3.1.2. By Volume

9.2.4.3.2.             Market Share & Forecast

9.2.4.3.2.1. By ABV Content Market Share Analysis

9.2.4.3.2.2. By Packaging Market Share Analysis

9.2.4.3.2.3. By Distribution Channel Market Share Analysis

10.  Middle East & Africa Hard Seltzer Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.1.2.  By Volume

10.2.              Market Share & Forecast

10.2.1.  By ABV Content Market Share Analysis

10.2.2.  By Packaging Market Share Analysis

10.2.3.  By Distribution Channel Market Share Analysis

10.2.4.  By Country

10.2.4.1.      Iran Hard Seltzer Market Outlook

10.2.4.1.1.           Market Size & Forecast

10.2.4.1.1.1.               By Value

10.2.4.1.1.2.               By Volume

10.2.4.1.2.           Market Share & Forecast

10.2.4.1.2.1.               By ABV Content Market Share Analysis

10.2.4.1.2.2.               By Packaging Market Share Analysis

10.2.4.1.2.3.               By Distribution Channel Market Share Analysis

10.2.4.2.      South Africa Hard Seltzer Market Outlook

10.2.4.2.1.           Market Size & Forecast

10.2.4.2.1.1.               By Value

10.2.4.2.1.2.               By Volume

10.2.4.2.2.           Market Share & Forecast

10.2.4.2.2.1.               By ABV Content Market Share Analysis

10.2.4.2.2.2.               By Packaging Market Share Analysis

10.2.4.2.2.3.               By Distribution Channel Market Share Analysis

10.2.4.3.      Turkey Hard Seltzer Market Outlook

10.2.4.3.1.           Market Size & Forecast

10.2.4.3.1.1.               By Value

10.2.4.3.1.2.               By Volume

10.2.4.3.2.           Market Share & Forecast

10.2.4.3.2.1.               By ABV Content Market Share Analysis

10.2.4.3.2.2.               By Packaging Market Share Analysis

10.2.4.3.2.3.               By Distribution Channel Market Share Analysis

10.2.4.4.      Saudi Arabia Hard Seltzer Market Outlook

10.2.4.4.1.           Market Size & Forecast

10.2.4.4.1.1.               By Value

10.2.4.4.1.2.               By Volume

10.2.4.4.2.           Market Share & Forecast

10.2.4.4.2.1.               By ABV Content Market Share Analysis

10.2.4.4.2.2.               By Packaging Market Share Analysis

10.2.4.4.2.3.               By Distribution Channel Market Share Analysis

10.2.4.5.      Israel Hard Seltzer Market Outlook

10.2.4.5.1.           Market Size & Forecast

10.2.4.5.1.1.               By Value

10.2.4.5.1.2.               By Volume

10.2.4.5.2.           Market Share & Forecast

10.2.4.5.2.1.               By ABV Content Market Share Analysis

10.2.4.5.2.2.               By Packaging Market Share Analysis

10.2.4.5.2.3.               By Distribution Channel Market Share Analysis

11.  Market Dynamics

11.1.              Drivers

11.1.1.  Growing Health Consciousness

11.1.2.  Increase in Online Sales of Alcoholic Beverages

11.1.3.  Wide Variety of Flavors offered under Hard Seltzer

11.2.              Challenges

11.2.1.  Stringent Government Laws

11.2.2.  Lack of Awareness for Hard Seltzer

12.  Impact of COVID-19 on Global Hard Seltzers Market

12.1.              Impact Assessment Model       

12.1.1.  Key Segments Impacted

12.1.2.  Key Regions Impacted

12.1.3.  Key Countries Impacted

12.1.4.  Key Distribution Channel Impacted

13.  Market Trends & Developments

13.1.              Innovative Product Launch

13.2.              Rising investment by Non-Alcoholic Companies

13.3.              Growing preference towards Spirited Drinks

13.4.              Rapid Change in Consumer Habits

13.5.              Surging demand in Developing Countries

14.  Porter’s Five Forces Model

14.1.              Competitive Rivalry

14.2.              Bargaining Power of Buyers

14.3.              Bargaining Power of Suppliers

14.4.              Threat of New Entrants

14.1.              Threat of Substitutes

15.  SWOT Analysis

15.1.              Strengths

15.2.              Weaknesses

15.3.              Opportunities

15.4.              Threats

16.  Competitive Landscape

16.1.              Company Profiles

16.1.1.  Anheuser-Busch Companies LLC

16.1.1.1.      Company Details

16.1.1.2.      Products & Services

16.1.1.3.      Financial (As reported)

16.1.1.4.      Key Market Focus & Geographical Presence

16.1.1.5.      Recent Developments

16.1.1.6.      Key Management Personnel

16.1.2.  Boston Beer Company

16.1.2.1.      Company Details

16.1.2.2.      Products & Services

16.1.2.3.      Financial (As reported)

16.1.2.4.      Key Market Focus & Geographical Presence

16.1.2.5.      Recent Developments

16.1.2.6.      Key Management Personnel

16.1.3.  Molson Coors Beverage Company

16.1.3.1.      Company Details

16.1.3.2.      Products & Services

16.1.3.3.      Financial (As reported)

16.1.3.4.      Key Market Focus & Geographical Presence

16.1.3.5.      Recent Developments

16.1.3.6.      Key Management Personnel

16.1.4.  Diageo North America Inc.

16.1.4.1.      Company Details

16.1.4.2.      Products & Services

16.1.4.3.      Financial (As reported)

16.1.4.4.      Key Market Focus & Geographical Presence

16.1.4.5.      Recent Developments

16.1.4.6.      Key Management Personnel

16.1.5.  Mark Anthony Brands International

16.1.5.1.      Company Details

16.1.5.2.      Products & Services

16.1.5.3.      Financial (As reported)

16.1.5.4.      Key Market Focus & Geographical Presence

16.1.5.5.      Recent Developments

16.1.5.6.      Key Management Personnel

16.1.6.  E. & J. Gallo Winery (High Noon Spirits Company)

16.1.6.1.      Company Details

16.1.6.2.      Products & Services

16.1.6.3.      Financial (As reported)

16.1.6.4.      Key Market Focus & Geographical Presence

16.1.6.5.      Recent Developments

16.1.6.6.      Key Management Personnel

16.1.7.  Heineken USA Incorporated

16.1.7.1.      Company Details

16.1.7.2.      Products & Services

16.1.7.3.      Financial (As reported)

16.1.7.4.      Key Market Focus & Geographical Presence

16.1.7.5.      Recent Developments

16.1.7.6.      Key Management Personnel

16.1.8.  Oskar Blues Brewery Holding Co LLC

16.1.8.1.      Company Details

16.1.8.2.      Products & Services

16.1.8.3.      Financial (As reported)

16.1.8.4.      Key Market Focus & Geographical Presence

16.1.8.5.      Recent Developments

16.1.8.6.      Key Management Personnel

16.1.9.  Constellation Brands, Inc.

16.1.9.1.      Company Details

16.1.9.2.      Products & Services

16.1.9.3.      Financial (As reported)

16.1.9.4.      Key Market Focus & Geographical Presence

16.1.9.5.      Recent Developments

16.1.9.6.      Key Management Personnel

16.1.10.                San Juan Seltzer Inc.

16.1.10.1.    Company Details

16.1.10.2.    Products & Services

16.1.10.3.    Financial (As reported)

16.1.10.4.    Key Market Focus & Geographical Presence

16.1.10.5.    Recent Developments

16.1.10.6.    Key Management Personnel

17.  Strategic Recommendations/Action Plan

17.1.              Key Focus Areas

17.2.              Target Regions & Countries

17.3.              Target ABV Content

17.4.              Target Distribution Channel

Figures and Tables

Frequently asked questions

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The brands' ABV levels differ from brand to brand For instance, Bon & Viv has a 4.5% alcohol content, whereas White Claw and Truly have a 5% alcohol content. These percentages are comparable to the typical 4-5% ABV domestic beer in a 12-oz bottle.

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Hard seltzers may be a welcome option for people who want to consume alcohol but are watching their carbohydrate or calorie consumption due to their low calorie and carbohydrate content.

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A hard seltzer is just seltzer water mixed with alcohol. An individual choice of alcohol basis will determine where the alcohol comes from. Seltzers can also be prepared using malted barley, grain-neutral spirits, or wine. Many hard seltzers include a base of fermented cane sugar with flavorings added.

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The top 10 players in the global Hard Seltzer market are Anheuser-Busch Companies LLC, Boston Beer Company, Molson Coors Beverage Company, Diageo North America Inc., Mark Anthony Brands International, E. & J. Gallo Winery (High Noon Spirits Company), Heineken USA Incorporated, Oskar Blues Brewery Holding Co LLC, Constellation Brands, Inc., San Juan Seltzer Inc.

Related Reports

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Parvati Sharma

Account Manager BD
Press Release

More than 5% ABV Content Product to Dominate Hard Seltzer Market During the Forecast Period

Nov, 2022

Rising demand for low alcohol content products with increasing health issues drives the global hard seltzers market during the projected period.

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