Halloumi Cheese Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Flavored, Unflavored), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others), By Region & Competition, 2020-2030F

Market Overview

Global Halloumi Cheese Market was valued at USD 490.34 Million in 2024 and is expected to grow to USD 910.55 Million by 2030 with a CAGR of 10.87% during the forecast period. The global Halloumi cheese market is experiencing significant growth, driven by rising consumer demand for Mediterranean cuisine, increasing health consciousness, and expanding food service sectors. Halloumi’s unique characteristics, such as high melting point and versatile usage, make it popular in grilling and salads. Europe, particularly Cyprus and Greece, dominates production, while demand is surging in North America and Asia-Pacific. Key players focus on product innovation and expanding distribution channels.

Key Market Drivers

Rising Popularity of Mediterranean Cuisine and Dietary Preferences

The growing consumer preference for Mediterranean cuisine is a major driver of the Halloumi cheese market, as more people adopt diets rich in fresh, nutrient-dense foods. Halloumi, a traditional Cypriot cheese, is a staple in Mediterranean diets and is increasingly recognized for its high protein and calcium content, making it an appealing option for health-conscious consumers. With the rise in vegetarian and flexitarian diets, Halloumi has emerged as a popular meat substitute due to its firm texture and ability to be grilled or fried without melting. According to the International Food Information Council (IFIC), nearly 43% of global consumers are shifting toward plant-based or vegetarian meals, indirectly boosting demand for non-meat protein sources like Halloumi. Moreover, the Mediterranean diet, which has been associated with numerous health benefits, including cardiovascular health and weight management, continues to gain traction, particularly in North America and Europe, where consumers are actively seeking nutritious and functional foods. The growing preference for protein-rich foods, coupled with an increasing awareness of the health benefits of Mediterranean cuisine, has propelled the global demand for Halloumi cheese.

Expansion of Quick-Service Restaurants and Foodservice Sector

The rapid expansion of quick-service restaurants (QSRs), cafes, and fine dining establishments has significantly contributed to the growth of the Halloumi cheese market, as chefs and foodservice providers incorporate Halloumi into innovative dishes.  In 2024, The U.S. Department of Agriculture (USDA) and Reinvestment Fund have expanded America’s Healthy Food Financing Initiative (HFFI), a program aimed at improving food access in underserved communities. This USD 60 million fund will support food retail projects, including the development of new food retail stores and improvements to existing ones. It also aims to enhance the food retail supply chain through loans, grants, and technical assistance. Furthermore, the increasing prevalence of vegetarian and flexitarian menus in fast-food chains such as McDonald's, Nando’s, and Burger King, which have introduced Halloumi-based menu items, has significantly boosted its global consumption. With the continuous expansion of food delivery services and online food aggregators, Halloumi’s presence in ready-to-eat meals and takeaway menus is further accelerating its demand in the global market.

Strong Export Growth from Cyprus and Diversification of Production Regions

Cyprus remains the dominant producer of Halloumi cheese, accounting for over 80% of global exports, with demand steadily increasing from key markets such as the UK, Germany, Sweden, and the U.S. According to Cyprus’ Ministry of Commerce, Halloumi cheese exports reached a record €400 million in 2023, driven by its Protected Designation of Origin (PDO) status, which has strengthened its global market position. The PDO certification, granted by the European Union in 2021, ensures the authenticity of Cypriot Halloumi and limits its production to specific regions in Cyprus, enhancing its premium value. However, the growing demand has also led to increased production outside of Cyprus, particularly in the UK, Australia, and the Middle East, where dairy manufacturers are creating similar-style cheeses to cater to local markets. The rising investments in cheese production facilities and dairy farming, particularly in European and Middle Eastern countries, are expanding the availability of Halloumi-style cheese to meet global demand. Additionally, trade agreements and relaxed import regulations in several countries have facilitated the entry of Halloumi cheese into new markets, further driving its international sales and consumption.

Rising Demand for Premium and Specialty Cheese in Retail Markets

The increasing consumer preference for premium and specialty cheese varieties has significantly contributed to the global Halloumi cheese market, as more consumers seek high-quality, artisanal cheese options. The retail sector has witnessed a surge in demand for premium cheese varieties, particularly in supermarkets, hypermarkets, and specialty food stores, where Halloumi is often marketed as a gourmet cheese option. The availability of flavored and organic Halloumi variants, such as herb-infused or reduced-fat versions, has further increased its appeal among health-conscious consumers. Additionally, private-label brands and premium dairy companies have expanded their Halloumi offerings to meet the growing demand, with supermarket chains such as Tesco, Sainsbury’s, and Whole Foods stocking a wider range of Halloumi-based products. With consumers willing to spend more on high-quality, authentic cheese varieties, the retail market for Halloumi continues to expand, driving its global sales and market growth.

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Key Market Challenges

Supply Chain Constraints and Rising Production Costs

One of the major challenges in the Halloumi cheese market is the complex supply chain and rising production costs, particularly for dairy farmers and manufacturers. Halloumi cheese production relies heavily on sheep and goat milk, which are more expensive and less abundant than cow’s milk, making supply fluctuations a significant concern. In Cyprus, the primary producer of Halloumi, farmers have struggled with high feed costs, climate change impacts, and fluctuating milk yields, leading to inconsistent supply and increased production costs.  Additionally, the PDO (Protected Designation of Origin) certification for Cypriot Halloumi has further complicated supply chains, as strict regulations require that at least 51% of the cheese’s content comes from sheep or goat milk, limiting large-scale production flexibility. Transportation and storage costs also add to the burden, as Halloumi requires proper refrigeration to maintain its texture and quality, increasing logistical expenses. With global inflation affecting the dairy sector, manufacturers are facing mounting pressure to balance costs while maintaining profitability, making it a significant challenge for both producers and retailers.

Regulatory Challenges and Trade Restrictions

The Halloumi cheese market is subject to various regulatory challenges, particularly concerning intellectual property protection, trade agreements, and food safety regulations. The PDO status granted to Cypriot Halloumi in 2021 was intended to protect the authenticity of the cheese, but it has also created trade restrictions for non-Cypriot producers and legal disputes over naming rights. Countries like the UK and Australia, which produce Halloumi-style cheeses, have faced regulatory difficulties in branding and marketing their products, limiting market access. Additionally, strict import regulations in several countries, including the United States and Canada, require compliance with labeling, quality standards, and sanitary measures, making international trade more complex. Brexit has further complicated the export of Cypriot Halloumi to the UK, which was previously the largest importer of the cheese. In 2022, trade negotiations between Cyprus and the UK faced delays due to disagreements over PDO compliance and tariff structures, impacting Halloumi exports. Moreover, the European Union’s stringent food safety regulations require Halloumi producers to meet high hygiene and animal welfare standards, adding regulatory costs and administrative burdens. These factors make market expansion challenging, especially for smaller producers and exporters who struggle to comply with evolving regulatory frameworks.

Increasing Competition from Alternative and Imitation Cheeses

The rise of alternative cheese products, including plant-based and imitation cheeses, poses a significant challenge to the Halloumi cheese market. As the demand for vegan and dairy-free products grows, food manufacturers are developing Halloumi alternatives made from soy, coconut, and other plant-based ingredients, offering similar texture and grilling properties. Companies like Violife and Sheese have introduced dairy-free Halloumi alternatives, targeting consumers with lactose intolerance, dairy allergies, or ethical concerns regarding animal-based products. According to a report by Bloomberg Intelligence, the plant-based dairy market is expected to reach $61 billion by 2030, indicating a strong shift toward non-dairy alternatives. Additionally, non-Cypriot dairy producers in the UK, Australia, and the Middle East are producing Halloumi-style cheeses at a lower cost, further increasing competition. While Cyprus holds the PDO certification, other markets continue to produce similar cheeses under different branding, making it difficult to maintain exclusive market control. Supermarket private-label brands also pose a threat, offering lower-priced alternatives that appeal to budget-conscious consumers. As competition intensifies, Cypriot Halloumi producers must differentiate their product through branding, quality assurance, and marketing efforts to maintain their global market share.

Key Market Trends

Growing Popularity of Flavored and Innovative Halloumi Variants

A significant trend in the Halloumi cheese market is the increasing demand for flavored and innovative product variants. Traditionally, Halloumi has been sold in its natural form, but manufacturers are now introducing new flavors and enhancements to cater to changing consumer tastes. Flavored Halloumi varieties infused with herbs, chili, garlic, and spices are becoming increasingly popular, offering a more diverse range of options to consumers. In addition to seasoning-based innovations, dairy producers are experimenting with organic and reduced-fat versions of Halloumi to meet the demand for healthier cheese options.  Furthermore, cheese manufacturers are expanding into smoked and marinated Halloumi, providing new taste experiences for consumers. These innovations are particularly appealing in markets such as the UK, Germany, and Australia, where premium cheese consumption is on the rise. With the rise of gourmet and specialty foods, flavored Halloumi is becoming a staple in premium retail and foodservice channels, enhancing its appeal beyond traditional applications.

Rising Demand for Sustainable and Ethical Halloumi Production

Sustainability is becoming a defining trend in the Halloumi cheese market, as consumers and regulatory bodies push for more ethical and environmentally friendly production practices. The dairy industry, including Halloumi production, has faced scrutiny for its environmental impact, particularly concerning carbon emissions, water usage, and animal welfare. In response, dairy farms and cheese manufacturers are adopting more sustainable practices, such as regenerative agriculture, improved animal husbandry, and eco-friendly packaging. In Cyprus, some Halloumi producers have begun investing in renewable energy sources, such as solar-powered dairy farms, to reduce carbon footprints. Additionally, the demand for organic Halloumi is growing, as consumers seek products free from synthetic additives, antibiotics, and pesticides. The European dairy industry has reported a 20% increase in organic cheese sales over the past five years, highlighting the growing preference for sustainable dairy products. Moreover, ethical sourcing initiatives, such as fair-trade dairy programs and farm-to-table supply chains, are gaining momentum, ensuring better conditions for farmers and aligning with consumer expectations for transparency and responsible production. This shift towards sustainability is expected to influence branding, marketing strategies, and product development in the Halloumi cheese market.

Expansion of Halloumi-Based Ready-to-Eat and Convenience Foods

The growing convenience food sector has led to an increased presence of Halloumi in ready-to-eat and packaged meal options. As consumer lifestyles become busier, there is a rising demand for quick and easy meal solutions, driving the incorporation of Halloumi into pre-packaged foods, snacks, and meal kits. Supermarkets and food manufacturers have responded by introducing Halloumi-based products such as Halloumi fries, burgers, wraps, and salads, making the cheese more accessible to a wider audience. Additionally, frozen and pre-grilled Halloumi options have gained popularity, allowing consumers to enjoy the cheese without extensive preparation. With the rise of e-commerce and online grocery shopping, Halloumi-based ready-to-eat meals are becoming more widely available, further boosting the cheese’s global market presence.

Increasing Influence of Plant-Based and Hybrid Dairy Alternatives

While Halloumi remains a popular dairy product, the growing influence of plant-based diets is shaping new market trends, leading to the rise of plant-based and hybrid Halloumi alternatives. Consumers seeking dairy-free options due to dietary restrictions, lactose intolerance, or ethical concerns are turning to plant-based cheeses that mimic Halloumi’s texture and grilling properties. In 2023, 6 in 10 U.S. households purchased plant-based foods, maintaining a similar trend to the previous year. Despite the steady consumer interest, plant-based foods accounted for 1.1% of total retail food and beverage dollar sales in 2023. This reflects the ongoing growth in plant-based consumption, though it still represents a relatively small portion of the overall food market. Companies such as Violife and Sheese have already introduced vegan Halloumi-style products made from coconut and soy-based proteins, targeting the expanding plant-based consumer segment.  Additionally, hybrid dairy products—blending traditional dairy with plant-based ingredients—are emerging as a middle-ground solution, offering reduced environmental impact while maintaining familiar textures and flavors. This trend reflects the broader shift toward flexitarian diets, where consumers are reducing but not entirely eliminating animal-based products from their diets. As plant-based and hybrid Halloumi alternatives continue to evolve, dairy manufacturers are likely to explore new formulations and marketing strategies to remain competitive in an increasingly diverse cheese market.

Segmental Insights

Distribution Channel Insights

The online segment is emerging as the fastest-growing distribution channel in the global Halloumi cheese market, driven by increasing consumer preference for convenience and digital shopping. E-commerce platforms, including Amazon, Tesco, and Walmart, have expanded their dairy product offerings, making Halloumi more accessible to a global audience. The rise of online grocery delivery services and direct-to-consumer sales by cheese manufacturers has further accelerated this trend. According to industry reports, online cheese sales have grown by over 20% annually, fueled by changing shopping habits and the increasing popularity of specialty and international cheeses. Subscription-based cheese delivery services and meal kit providers featuring Halloumi are also contributing to the segment’s growth, making online retail a key driver of market expansion.

Type Insights

The Flavored segment is the fastest-growing compared to unflavored Halloumi, driven by evolving consumer preferences for innovative and diverse taste profiles. Consumers are increasingly seeking cheeses infused with herbs, chili, garlic, and spices, enhancing Halloumi’s appeal beyond traditional uses. According to industry insights, flavored cheese sales have been growing at a higher CAGR than unflavored variants, particularly in premium markets such as Europe, North America, and the Middle East. The demand for gourmet and specialty cheeses, along with rising health-conscious consumption patterns, is pushing manufacturers to introduce organic, smoked, and marinated Halloumi options. This trend is further supported by supermarkets and foodservice providers incorporating flavored Halloumi into ready-to-eat meals and premium menus, driving rapid growth in this segment.

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Regional Insights

Europe dominated the global Halloumi cheese market, driven by high consumer demand, strong production capabilities, and well-established distribution networks. Cyprus, the birthplace of Halloumi, remains the leading producer, benefiting from its Protected Designation of Origin (PDO) status, which strengthens its market position within the European Union. The UK is the largest consumer of Halloumi outside Cyprus, with its growing popularity in restaurants, retail chains, and home cooking. Countries like Germany, France, and Sweden are also witnessing rising demand due to the cheese’s versatility and increasing vegetarian consumption. Supermarkets and online platforms have expanded their Halloumi offerings, further boosting sales. With its deep-rooted cultural connection and evolving consumer trends, Europe is expected to maintain its market dominance in the coming years.

Recent Developments

• In 2024, New Zealand Food Safety is working with Zany Zeus Limited to recall a specific batch of halloumi cheese due to the potential presence of Bacillus cereus.
• In 2024, Salata Farm received the award for Excellence in halloumi cheese production. The farm's mild winters and summers create an organic grazing environment, ensuring high-quality milk production.
• In 2025, Agathangelou launched a fully automatic production line for halloumi and grilled cheese. This innovation reduces labor costs by 70% and enhances product consistency, offering a 2-3% yield increase.

Key Market Players

• Danone S.A.
• Gujarat Co-operative Milk Marketing Federation Limited
• Nestlé S.A.
• Land O' Lakes, Inc.
• Kerry Group
• The Kraft Heinz Company
• Archer-Daniels-Midland Company (ADM)
• Lactosan A/S
• Arla Foods Group
• DairiConcepts, L.P.

Report Scope:

In this report, the Global Halloumi Cheese Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Halloumi Cheese Market, By Type:

o   Flavored

o   Unflavored

• Halloumi Cheese Market, By Distribution Channel:

o   Hypermarkets/Supermarkets

o   Convenience Stores

o   Online

o   Others

• Halloumi Cheese Market, By Region:

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  Japan

§  India

§  South Korea

§  Indonesia

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Halloumi Cheese Market.

Available Customizations:

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Company Information

• Detailed analysis and profiling of additional market players (up to five).

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