Hair and Scalp Care Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Anti-dandruff, Hair Loss, Dry & Itchy Scalp, White & Grey Hair, Others), By Sales Channel (Hypermarket/Supermarket, Departmental stores, Pharmacy, Online, Others), By Region & Competition, 2020-2030F

Market Overview

Global Hair and Scalp Care Market was valued at USD 101.45 billion in 2024 and is expected to grow to USD 146.21 billion by 2030 with a CAGR of 6.34% during the forecast period. The global hair and scalp care market is expanding due to increasing consumer awareness of scalp health, rising demand for natural and organic ingredients, and advancements in personalized hair care solutions. Premium and professional hair care products are gaining traction, driven by innovations in formulations targeting dandruff, hair loss, and scalp sensitivity. The e-commerce sector plays a crucial role in market growth, offering convenience and a wide product range. In 2024, eCommerce penetration in the U.S. reached a record high of 22.7%, demonstrating consistent growth. Since 2020, online sales have accounted for at least one-fifth of total U.S. retail sales, reflecting the growing significance of digital commerce in the retail landscape.

Key Market Drivers

Growing Awareness of Scalp Health and Hair Concerns

Consumers are becoming increasingly aware of the importance of scalp health in maintaining strong and healthy hair. This shift is driven by rising concerns about hair thinning, dandruff, scalp irritation, and sensitivity caused by pollution, stress, and lifestyle changes. Dermatologists and trichologists emphasize that the scalp should be treated like the skin, leading to a surge in demand for specialized scalp treatments, serums, and exfoliating products.

The rise of social media and digital education has further heightened consumer awareness. Influencers, hair care brands, and experts are actively sharing information on scalp care routines, encouraging individuals to invest in targeted solutions. Additionally, an increasing number of consumers are opting for sulfate-free, paraben-free, and dermatologist-tested products, leading to the expansion of the premium scalp care segment.

Rising Demand for Natural and Organic Hair Care Products

The demand for natural, organic, and clean-label hair care products has surged as consumers become more conscious of the ingredients in their beauty and personal care products. Harmful chemicals such as sulfates, parabens, and silicones are being avoided in favor of plant-based formulations rich in herbal extracts, essential oils, and antioxidants.

Brands are responding by incorporating Ayurvedic, botanical, and eco-friendly ingredients that promote scalp health and hair strength. Popular ingredients include aloe vera, tea tree oil, argan oil, biotin, and fermented rice water. Additionally, vegan and cruelty-free certifications are becoming essential purchase drivers, especially among younger consumers who prioritize sustainability.

The shift toward natural and organic products is particularly strong in North America and Europe, where regulatory bodies and clean beauty trends influence purchasing decisions. However, emerging markets in Asia Pacific and Latin America are also witnessing strong adoption as local brands introduce herbal-based hair and scalp care solutions.

Innovation in Personalized and High-Performance Hair Care

Personalization is becoming a defining trend in the hair and scalp care industry, with brands offering customized solutions based on hair type, scalp condition, and lifestyle factors. Advanced formulations now cater to specific concerns, such as dry scalp, oily scalp, dandruff, or hair thinning.

Technology-driven approaches, such as scalp analysis tools and AI-based hair diagnostics, are being integrated into product development. Brands like L’Oréal, Prose, and Function of Beauty offer personalized shampoos, conditioners, and serums tailored to individual needs. This shift towards hyper-personalization allows consumers to choose products that suit their unique scalp and hair requirements, enhancing product efficacy and customer satisfaction.

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Key Market Challenges

High Competition and Market Saturation

The hair and scalp care market are highly competitive, with numerous global, regional, and niche brands vying for consumer attention. Established players such as L’Oréal, Unilever, and Procter & Gamble dominate the market, while indie and direct-to-consumer (DTC) brands continuously enter the space with innovative formulations and marketing strategies.

As a result, product differentiation has become a significant challenge. Brands must invest heavily in research and development (R&D) to create unique offerings, such as personalized treatments, scalp microbiome-friendly products, and advanced hair growth solutions. However, high R&D costs and the need for continuous innovation put financial pressure on companies, especially smaller brands.

Regulatory and Compliance Challenges

The hair and scalp care market are subject to stringent regulations regarding product safety, ingredient transparency, and sustainability. Different regions have varying standards and guidelines, making it complex for brands to maintain compliance across multiple markets.

For instance, the European Union enforces strict cosmetic regulations under the EU Cosmetic Regulation (EC No 1223/2009), requiring brands to conduct extensive safety assessments and obtain approvals before launching products. Similarly, the U.S. Food and Drug Administration (FDA) monitors claims related to hair growth, scalp treatments, and anti-dandruff formulations to prevent misleading advertisements. In Asia Pacific, countries like China and Japan have their own regulatory frameworks, adding to the complexity of global expansion.

Key Market Trends

Rise of Multi-Functional and Hybrid Hair Care Products

The demand for multi-functional and hybrid hair care products is rising as consumers seek convenience, efficiency, and cost-effectiveness in their hair care routines. Products that combine cleansing, conditioning, and treatment benefits are gaining popularity, reducing the need for multiple steps. Examples include 2-in-1 shampoo-conditioners, leave-in treatments with heat protection, and scalp serums infused with anti-dandruff and hair growth properties.

Brands are innovating with all-in-one formulas that cater to multiple concerns, such as hydration, scalp health, and color protection. Additionally, hybrid products infused with skincare-inspired ingredients like hyaluronic acid, peptides, and niacinamide are becoming mainstream. The growing demand for minimalist beauty routines, eco-friendly packaging, and travel-friendly solutions further drives this trend.

Growing Demand for Men’s Hair and Scalp Care Solutions

The demand for men’s hair and scalp care solutions is rapidly increasing as societal norms evolve and men become more invested in personal grooming and self-care. Traditionally underserved, the male grooming segment is seeing a surge in specialized products targeting hair thinning, scalp sensitivity, dandruff, and overall hair health. Men are increasingly seeking solutions such as anti-hair loss treatments, growth serums, and dandruff shampoos that cater to their specific needs.

Brands are responding with customized product lines that include shampoos, conditioners, and styling products formulated with active ingredients like biotin, caffeine, and zinc pyrithione. Additionally, the popularity of beard care products has grown, as men seek holistic grooming solutions.

As awareness of scalp health grows, particularly regarding conditions like dryness and irritation, more men are turning to clinical-grade and dermatologist-approved solutions. The evolving market reflects a shift in attitudes toward self-care, making men's hair and scalp care an important sector.

Segmental Insights

Product Type Insights

The anti-dandruff segment dominated the global hair and scalp care market, driven by the rising prevalence of scalp issues, increased consumer awareness, and demand for medicated and natural solutions. Ingredients such as zinc pyrithione, ketoconazole, and salicylic acid are widely used in anti-dandruff shampoos and treatments. The growing preference for herbal and sulfate-free formulations has further expanded this segment. Additionally, increased digital marketing, dermatologist endorsements, and product innovations, including scalp serums and exfoliators, contribute to market growth. With expanding distribution channels and strong demand across Asia Pacific and North America, anti-dandruff products continue to lead the industry.

Sales Channel Insights

The hypermarket/supermarket segment dominated the global hair and scalp care market due to its wide product variety, competitive pricing, and convenience. These retail outlets provide consumers with easy access to leading brands, exclusive promotions, and discounts, driving high sales volumes. Strategic product placements and in-store promotions further enhance visibility and impulse purchases. Additionally, the ability to physically evaluate products before buying gives supermarkets an edge over online channels. Major players such as Walmart, Carrefour, and Tesco lead distribution, particularly in North America, Europe, and Asia Pacific, solidifying the dominance of hypermarkets and supermarkets in the global hair and scalp care market.

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Regional Insights

North America dominated the global hair and scalp care market due to high consumer spending, strong brand presence, and rising demand for premium and specialized hair care products. The region sees increasing adoption of anti-dandruff treatments, scalp serums, and natural formulations, driven by growing awareness of scalp health. Key players like L’Oréal, Procter & Gamble, and Unilever leverage advanced R&D, marketing strategies, and extensive retail distribution. Additionally, the expanding e-commerce sector and influencer-driven marketing further boost market growth. With a well-established beauty and personal care industry, the U.S. and Canada remain key contributors to North America’s market dominance.

Recent Developments

• In Feb 2025, Minimalist launched a new anti-dandruff shampoo focused on improving scalp health and flake control. The product aims to offer a solution for sensitive scalps, with ingredients that promote balanced, dandruff-free hair while maintaining overall scalp vitality.

• In July 2023, Unilever's Clear brand, originally launched as an anti-dandruff shampoo, evolved into a leader in scalp care. With a focus on male scalp needs, it provides solutions for dandruff, itchiness, and hair fall prevention. The brand’s commitment to customized care and holistic scalp health has fueled its growth

• In Aug 2023, L'Oréal successfully completed its acquisition of Aesop, a high-end skincare and beauty brand known for its natural, sustainable products. This move enhances L'Oréal's luxury portfolio, reinforcing its presence in the premium skincare segment. Aesop’s focus on plant-based ingredients and eco-friendly packaging complements L'Oréal’s commitment to sustainability.

• In Dec 2023, Unilever announced its acquisition of K18, a premium biotech haircare brand known for its science-driven, biology-first products. K18’s products, including its K18Peptide, offer effective solutions for hair damage. This acquisition enhances Unilever’s prestige beauty portfolio.

Key Market Players

• L'Oréal S.A.
• Unilever plc
• Johnson & Johnson Services, Inc.
• Kao Corporation
• Shiseido Co., Ltd.
• The Estée Lauder Companies Inc.
• Beiersdorf AG
• Revlon Inc.
• Amorepacific US, Inc.
• Himalaya Global Holdings Ltd.

Report Scope:

In this report, the Global Hair and Scalp Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Hair and Scalp Care Market, By Product Type:

o   Anti-dandruff

o   Hair Loss

o   Dry & Itchy Scalp

o   White & Grey Hair

o   Others

• Hair and Scalp Care Market, By Sales Channel:

o   Hypermarket/Supermarket

o   Departmental stores

o   Pharmacy

o   Online

o   Others

• Hair and Scalp Care Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  Japan

§  India

§  South Korea

§  Indonesia

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair and Scalp Care Market.

Available Customizations:

Global Hair and Scalp Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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