Hair and Scalp Care Market to Grow with a CAGR of 6.34% through 2030
The
global hair and scalp care market is driven by rising demand for natural
ingredients, scalp health awareness, premium product innovation, e-commerce
growth, and personalized solutions
According to
TechSci Research report, “Hair and Scalp Care Market - Global Industry Size,
Share, Trends, Competition Forecast & Opportunities, 2030F”, the Global Hair and Scalp Care Market
was valued at USD 101.45 billion in 2024 and is expected to grow to USD 146.21
billion by 2030 with a CAGR of 6.34% during the forecast period. The global
hair and scalp care market has experienced significant growth over the past few
years, driven by evolving consumer preferences, rising awareness about scalp
health, and the increasing demand for specialized hair care products. As of
2024, the market continues to expand, benefiting from innovations in product
formulations, new consumer trends, and a growing focus on sustainable beauty.
This market encompasses a variety of products such as shampoos, conditioners,
hair masks, scalp treatments, and hair growth solutions, which are designed to
address a broad range of hair and scalp concerns.
One
of the primary factors driving this growth is the increasing awareness of scalp
health. Historically, scalp care was often overlooked in favor of hair care,
but consumers are now more focused on maintaining a healthy scalp to promote
optimal hair growth and prevent conditions like dandruff, dryness, and hair
thinning. With a greater understanding of how scalp conditions affect hair
health, there is a rising demand for products that target specific scalp
concerns. Brands are responding by introducing products that focus on scalp
exfoliation, hydration, and the treatment of dandruff and psoriasis, marking a
significant shift towards holistic hair care.
Another
key factor fueling the market is the growing demand for natural and organic
hair and scalp care products. Consumers are increasingly conscious of the
ingredients in their beauty products and are seeking alternatives to harsh
chemicals. As a result, there has been a surge in the popularity of products
that are free from sulfates, parabens, and silicones, and that contain natural
ingredients such as aloe vera, tea tree oil, argan oil, and coconut oil. These
products are not only perceived as safer but also more environmentally
friendly, aligning with the broader trend toward sustainability and
eco-consciousness. The preference for clean beauty products has significantly
reshaped the market, encouraging companies to innovate with natural
formulations that cater to these health-conscious consumers.
Despite
the positive market trends, there are challenges that need to be addressed. One
of the major challenges is the intense competition in the market, with numerous
established and emerging brands vying for market share. This has led to price
wars and pressure on profit margins for companies. To stand out, brands must
continually innovate, improve product formulations, and effectively communicate
their unique value propositions to consumers. Moreover, regulatory challenges
related to product ingredients and claims can create obstacles for
manufacturers, especially when it comes to marketing products that claim to
treat specific scalp conditions or promote hair growth.
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market data Figures spread through xx Pages and an in-depth TOC on
"Global Hair and Scalp Care Market”
The Hair and
Scalp Care Market is segmented into product type, sales channel and region.
Based on the
sales channel, the online segment is the fastest growing in the global hair and
scalp care market, driven by the convenience of shopping, wider product access,
and increased consumer preference for researching and purchasing hair care
solutions digitally. E-commerce platforms enable personalized shopping
experiences, offering an extensive range of products, customer reviews, and
targeted marketing strategies. The rise of digital platforms has reshaped
consumer behavior, making it easier for brands to reach a global audience. As a
result, the online segment continues to expand rapidly, driven by factors like
mobile shopping and social media influence.
Based
on region, Asia Pacific is the fastest-growing region in the global hair and
scalp care market, driven by factors like increasing urbanization, rising
disposable incomes, and greater consumer awareness of personal grooming. With a
large and diverse population, demand for both affordable and premium hair care
solutions is surging. Additionally, the region is witnessing rapid growth in
e-commerce, making it easier for consumers to access a wide variety of hair and
scalp care products. As a result, the Asia Pacific market is set to continue
expanding, fueled by shifting consumer preferences and an evolving beauty
culture.
Major companies
operating in the global hair and scalp care market are:
- L'Oréal S.A.
- Unilever plc
- Johnson & Johnson Services, Inc.
- Kao Corporation
- Shiseido Co., Ltd.
- The Estée Lauder Companies Inc.
- Beiersdorf AG
- Revlon Inc.
- Amorepacific US, Inc.
- Himalaya Global Holdings Ltd.
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“Technological advancements are also
making waves in the hair and scalp care sector. Innovations such as
personalized hair care solutions, which use artificial intelligence (AI) to
analyze an individual’s hair and scalp condition, are gaining traction. These
technologies offer customized product recommendations based on data collected
through online questionnaires or in-store consultations. Additionally, the
development of hair growth treatments utilizing cutting-edge biotech solutions
has led to the emergence of new products aimed at tackling hair loss and
promoting hair regeneration. These advancements cater to a growing number of
consumers seeking targeted treatments for specific issues like thinning hair,
dandruff, and scalp irritation“, said Mr. Karan Chechi, Research
Director of TechSci Research, a research-based management consulting firm.
“Hair and Scalp Care
Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By
Product Type (Anti-dandruff, Hair Loss, Dry & Itchy Scalp, White & Grey
Hair, Others), By Sales Channel (Hypermarket/Supermarket, Departmental stores, Pharmacy,
Online, Others), By Region & Competition, 2020-2030F”,
has evaluated the future growth potential of global hair and scalp care market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the global hair and scalp care market.
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