Automotive Head Up Display Market Size, Growth & Trends 2027

Report Description

Automotive Head-Up Display (HUD) market is projected to cross $ 10 Billion by 2028, growing at an impressive rate during the forecast period. Market for automotive head-up display is growing due to the increasing adoption rate of advanced technologies by OEMs, growing connected cars market and increasing adoption of advance driver assistance systems globally. Moreover, growing need for safety and rising road accidents is driving integration of head-up displays in the automotive industry, majorly in mid-size and economic car segments. In terms of technology, conventional HUD technology is predicted to account for the largest share in the global automotive head-up display market during the forecast period. The growth of the conventional HUD technology is majorly attributable to the increasing importance the automotive customers lay on vehicle and passenger safety systems.

The automotive head-up display market size was the largest in North America in 2023, with the US being the major contributor to North American market. However, European automotive HUD market is anticipated to surpass the North American market by 2028, owing to the increasing demand for premium and luxury cars equipped with HUDs. Furthermore, the Asia-Pacific automotive head-up display is expected to witness the fastest growth due to the rapidly growing demand for the mid-segment cars equipped with head-up display systems.

Some of the major key players operating in automotive head-up display market are Robert Bosch GmbH, Panasonic Corporation, Continental AG, Harman International Industries Inc., LG Electronics Inc., Denso Corporation, Yazaki Corporation, Pioneer Corporation, Garmin Ltd., Nippon Seiki Co. Ltd. etc.

Objective of the Study:

To analyze and forecast the market size of global automotive head-up display market, in terms of value & volume.
To classify and forecast global automotive head-up display market based on vehicle type, electric vehicle type, HUD type, technology, end-user, and regional distribution.
To identify drivers and challenges for global automotive head-up display market.
To examine competitive developments such as expansions, new product launches, mergers & acquisitions etc. In global automotive head-up display market.
To conduct the pricing analysis for global automotive head-up display market.
To identify and analyze the profile of leading players involved in the global automotive head-up display market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of leading manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major players operating in HUD market.

TechSci Research calculated the market size of automotive HUD using a bottom-up approach, where data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

Original device manufacturers (ODMs) and stakeholders
System integrators
Head-up display original equipment manufacturers (OEMs)
Assembly and packaging vendors
Associations, organizations, forums and alliances related to HUD
Market research and consulting firm

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as automotive head-up display manufacturers, customers, and policy makers. The study would also help them to target the growing segments over the coming years (next two to five years), thereby aiding the stakeholders in taking investment decisions and facilitating their expansion.

Attribute	Details
Base Year	2022
Historical Years	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Revenue in USD Million, Volume in Units, and CAGR for 2018-2022 and 2023-2028
Report Coverage	Revenue forecast, volume forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	· Vehicle Type · Electric Vehicle Type · HUD Type · Technology · End User
Regional Scope	North America; Asia Pacific; Europe & CIS; South America; Middle East & Africa
Country Scope	United States; Canada; Mexico; China; India; Japan; Malaysia; Thailand; Indonesia; Vietnam; South Korea; Germany; France; United Kingdom; Spain; Italy; Belgium; Russia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; South Africa; Egypt
Key Companies Profiled	Robert Bosch GmbH, Panasonic Corporation, Continental AG, Harman International Industries Inc., LG Electronics Inc., Denso Corporation, Yazaki Corporation, Pioneer Corporation, Garmin Ltd., Nippon Seiki Co. Ltd.
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, global automotive head-up display market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Global Automotive Head-Up Display (HUD) Market, By Vehicle Type

Passenger Cars
Light Commercial Vehicle
Heavy Commercial Vehicle

Global Automotive Head-Up Display (HUD) Market, By Electric Vehicle Type

Battery Electric Vehicle (BEV)
Hybrid Electric Vehicle (HEV)
Plug-in Hybrid Vehicle (PHEV)

Global Automotive Head-Up Display (HUD) Market, By HUD Type

Windshield
Combiner

Global Automotive Head-Up Display (HUD) Market, By Technology

Conventional HUD
Augmented Reality HUD

Global Automotive Head-Up Display (HUD) Market, By End User

Luxury Vehicles
Mid-Segment Vehicles
Economic Vehicles

Global Automotive Head-Up Display (HUD) Market, By Region

Asia Pacific

§ China

§ India

§ Japan

§ South Korea

§ Australia

Europe

§ France

§ Germany

§ United Kingdom

§ Italy

§ Spain

§ Norway

§ Sweden

§ Russia

§ Belgium

§ Turkey

North America

§ United States

§ Mexico

§ Canada

South America

§ Brazil

§ Argentina

Middle East and Africa

§ South Africa

§ UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in automotive head-up display market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

Profit margin analysis in case of direct and indirect sales channel.

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on Global Automotive Head-Up Display (HUD) Market

4. Executive Summary

5. Voice of Customer

5.1. Technical Feasibility

5.2. Factors Influencing Purchase Decision

5.3. Challenges/Issues Faced Post Purchase

6. Global Automotive Head-Up Display (HUD) Market Overview

7. Global Automotive Head-Up Display (HUD) Market Outlook

7.1. Market Size & Forecast

7.1.1.By Value & Volume

7.2. Market Share & Forecast

7.2.1.By Vehicle Type (Passenger Cars, Light Commercial Vehicle (LCV) and Heavy Commercial Vehicle (HCV))

7.2.2.By Electric Vehicle Type (Battery Electric Vehicle (BEV), Hybrid Electric Vehicle (HEV) and Plug-in Hybrid Electric Vehicle (PHEV))

7.2.3.By HUD Type (Windshield and Combiner)

7.2.4.By Technology (Conventional HUD and Augmented Reality HUD)

7.2.5.By End User (Luxury Vehicles, Mid-segment Vehicles and Economic Vehicles)

7.2.6.By Region

7.2.7.By Company

7.3. Market Attractiveness Index

8. Asia-Pacific Automotive Head-Up Display (HUD) Market Outlook

8.1. Market Size & Forecast

8.1.1.By Value & Volume

8.2. Market Share & Forecast

8.2.1.By Vehicle Type

8.2.2.By Electric Vehicle Type

8.2.3.By HUD Type

8.2.4.By End User

8.2.5.By Country

8.3. Market Attractiveness Index

8.4. Asia-Pacific: Country Analysis

8.4.1.China Automotive Head-Up Display (HUD) Market Outlook

8.4.1.1. Market Size & Forecast

8.4.1.1.1. By Value & Volume

8.4.1.2. Market Share & Forecast

8.4.1.2.1. By Vehicle Type

8.4.1.2.2. By Electric Vehicle Type

8.4.1.2.3. By HUD Type

8.4.1.2.4. By End User

8.4.1.3. Pricing Analysis

8.4.1.4. Market Attractiveness Index

8.4.2.India Automotive Head-Up Display (HUD) Market Outlook

8.4.2.1. Market Size & Forecast

8.4.2.1.1. By Value & Volume

8.4.2.2. Market Share & Forecast

8.4.2.2.1. By Vehicle Type

8.4.2.2.2. By Electric Vehicle Type

8.4.2.2.3. By HUD Type

8.4.2.2.4. By End User

8.4.2.3. Pricing Analysis

8.4.2.4. Market Attractiveness Index

8.4.3.Japan Automotive Head-Up Display (HUD) Market Outlook

8.4.3.1. Market Size & Forecast

8.4.3.1.1. By Value & Volume

8.4.3.2. Market Share & Forecast

8.4.3.2.1. By Vehicle Type

8.4.3.2.2. By Electric Vehicle Type

8.4.3.2.3. By HUD Type

8.4.3.2.4. By End User

8.4.3.3. Pricing Analysis

8.4.3.4. Market Attractiveness Index

8.4.4.South Korea Automotive Head-Up Display (HUD) Market Outlook

8.4.4.1. Market Size & Forecast

8.4.4.1.1. By Value & Volume

8.4.4.2. Market Share & Forecast

8.4.4.2.1. By Vehicle Type

8.4.4.2.2. By Electric Vehicle Type

8.4.4.2.3. By HUD Type

8.4.4.2.4. By End User

8.4.4.3. Pricing Analysis

8.4.4.4. Market Attractiveness Index

8.4.5.Australia Automotive Head-Up Display (HUD) Market Outlook

8.4.5.1. Market Size & Forecast

8.4.5.1.1. By Value & Volume

8.4.5.2. Market Share & Forecast

8.4.5.2.1. By Vehicle Type

8.4.5.2.2. By Electric Vehicle Type

8.4.5.2.3. By HUD Type

8.4.5.2.4. By End User

8.4.5.3. Pricing Analysis

8.4.5.4. Market Attractiveness Index

9. Europe Automotive Head-Up Display (HUD) Market Outlook

9.1. Market Size & Forecast

9.1.1.By Value & Volume

9.2. Market Share & Forecast

9.2.1.By Vehicle Type

9.2.2.By Electric Vehicle Type

9.2.3.By HUD Type

9.2.4.By End User

9.2.5.By Country

9.3. Market Attractiveness Index

9.4. Europe: Country Analysis

9.4.1.France Automotive Head-Up Display (HUD) Market Outlook

9.4.1.1. Market Size & Forecast

9.4.1.1.1. By Value & Volume

9.4.1.2. Market Share & Forecast

9.4.1.2.1. By Vehicle Type

9.4.1.2.2. By Electric Vehicle Type

9.4.1.2.3. By HUD Type

9.4.1.2.4. By End User

9.4.1.3. Pricing Analysis

9.4.1.4. Market Attractiveness Index

9.4.2.Germany Automotive Head-Up Display (HUD) Market Outlook

9.4.2.1. Market Size & Forecast

9.4.2.1.1. By Value & Volume

9.4.2.2. Market Share & Forecast

9.4.2.2.1. By Vehicle Type

9.4.2.2.2. By Electric Vehicle Type

9.4.2.2.3. By HUD Type

9.4.2.2.4. By End User

9.4.2.3. Pricing Analysis

9.4.2.4. Market Attractiveness Index

9.4.3.United Kingdom Automotive Head-Up Display (HUD) Market Outlook

9.4.3.1. Market Size & Forecast

9.4.3.1.1. By Value & Volume

9.4.3.2. Market Share & Forecast

9.4.3.2.1. By Vehicle Type

9.4.3.2.2. By Electric Vehicle Type

9.4.3.2.3. By HUD Type

9.4.3.2.4. By End User

9.4.3.3. Pricing Analysis

9.4.3.4. Market Attractiveness Index

9.4.4.Italy Automotive Head-Up Display (HUD) Market Outlook

9.4.4.1. Market Size & Forecast

9.4.4.1.1. By Value & Volume

9.4.4.2. Market Share & Forecast

9.4.4.2.1. By Vehicle Type

9.4.4.2.2. By Electric Vehicle Type

9.4.4.2.3. By HUD Type

9.4.4.2.4. By End User

9.4.4.3. Pricing Analysis

9.4.4.4. Market Attractiveness Index

9.4.5.Spain Automotive Head-Up Display (HUD) Market Outlook

9.4.5.1. Market Size & Forecast

9.4.5.1.1. By Value & Volume

9.4.5.2. Market Share & Forecast

9.4.5.2.1. By Vehicle Type

9.4.5.2.2. By Electric Vehicle Type

9.4.5.2.3. By HUD Type

9.4.5.2.4. By End User

9.4.5.3. Pricing Analysis

9.4.5.4. Market Attractiveness Index

9.4.6.Norway Automotive Head-Up Display (HUD) Market Outlook

9.4.6.1. Market Size & Forecast

9.4.6.1.1. By Value & Volume

9.4.6.2. Market Share & Forecast

9.4.6.2.1. By Vehicle Type

9.4.6.2.2. By Electric Vehicle Type

9.4.6.2.3. By HUD Type

9.4.6.2.4. By End User

9.4.6.3. Pricing Analysis

9.4.6.4. Market Attractiveness Index

9.4.7.Sweden Automotive Head-Up Display (HUD) Market Outlook

9.4.7.1. Market Size & Forecast

9.4.7.1.1. By Value & Volume

9.4.7.2. Market Share & Forecast

9.4.7.2.1. By Vehicle Type

9.4.7.2.2. By Electric Vehicle Type

9.4.7.2.3. By HUD Type

9.4.7.2.4. By End User

9.4.7.3. Pricing Analysis

9.4.7.4. Market Attractiveness Index

9.4.8.Russia Automotive Head-Up Display (HUD) Market Outlook

9.4.8.1. Market Size & Forecast

9.4.8.1.1. By Value & Volume

9.4.8.2. Market Share & Forecast

9.4.8.2.1. By Vehicle Type

9.4.8.2.2. By Electric Vehicle Type

9.4.8.2.3. By HUD Type

9.4.8.2.4. By End User

9.4.8.3. Pricing Analysis

9.4.8.4. Market Attractiveness Index

9.4.9.Belgium Automotive Head-Up Display (HUD) Market Outlook

9.4.9.1. Market Size & Forecast

9.4.9.1.1. By Value & Volume

9.4.9.2. Market Share & Forecast

9.4.9.2.1. By Vehicle Type

9.4.9.2.2. By Electric Vehicle Type

9.4.9.2.3. By HUD Type

9.4.9.2.4. By End User

9.4.9.3. Pricing Analysis

9.4.9.4. Market Attractiveness Index

9.4.10. Turkey Automotive Head-Up Display (HUD) Market Outlook

9.4.10.1. Market Size & Forecast

9.4.10.1.1. By Value & Volume

9.4.10.2. Market Share & Forecast

9.4.10.2.1. By Vehicle Type

9.4.10.2.2. By Electric Vehicle Type

9.4.10.2.3. By HUD Type

9.4.10.2.4. By End User

9.4.10.3. Pricing Analysis

9.4.10.4. Market Attractiveness Index

10. North America Automotive Head-Up Display (HUD) Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value & Volume

10.2. Market Share & Forecast

10.2.1. By Vehicle Type

10.2.2. By Electric Vehicle Type

10.2.3. By HUD Type

10.2.4. By End User

10.2.5. By Country

10.3. Market Attractiveness Index

10.4. North America: Country Analysis

10.4.1. United States Automotive Head-Up Display (HUD) Market Outlook

10.4.1.1. Market Size & Forecast

10.4.1.1.1. By Value & Volume

10.4.1.2. Market Share & Forecast

10.4.1.2.1. By Vehicle Type

10.4.1.2.2. By Electric Vehicle Type

10.4.1.2.3. By HUD Type

10.4.1.2.4. By End User

10.4.1.3. Pricing Analysis

10.4.1.4. Market Attractiveness Index

10.4.2. Mexico Automotive Head-Up Display (HUD) Market Outlook

10.4.2.1. Market Size & Forecast

10.4.2.1.1. By Value & Volume

10.4.2.2. Market Share & Forecast

10.4.2.2.1. By Vehicle Type

10.4.2.2.2. By Electric Vehicle Type

10.4.2.2.3. By HUD Type

10.4.2.2.4. By End User

10.4.2.3. Pricing Analysis

10.4.2.4. Market Attractiveness Index

10.4.3. Canada Automotive Head-Up Display (HUD) Market Outlook

10.4.3.1. Market Size & Forecast

10.4.3.1.1. By Value & Volume

10.4.3.2. Market Share & Forecast

10.4.3.2.1. By Vehicle Type

10.4.3.2.2. By Electric Vehicle Type

10.4.3.2.3. By HUD Type

10.4.3.2.4. By End User

10.4.3.3. Pricing Analysis

10.4.3.4. Market Attractiveness Index

11. South America Automotive Head-Up Display (HUD) Market Outlook

11.1. Market Size & Forecast

11.1.1. By Value & Volume

11.2. Market Share & Forecast

11.2.1. By Vehicle Type

11.2.2. By Electric Vehicle Type

11.2.3. By HUD Type

11.2.4. By End User

11.2.5. By Country

11.3. Market Attractiveness Index

11.4. South America: Country Analysis

11.4.1. Brazil Automotive Head-Up Display (HUD) Market Outlook

11.4.1.1. Market Size & Forecast

11.4.1.1.1. By Value & Volume

11.4.1.2. Market Share & Forecast

11.4.1.2.1. By Vehicle Type

11.4.1.2.2. By Electric Vehicle Type

11.4.1.2.3. By HUD Type

11.4.1.2.4. By End User

11.4.1.3. Pricing Analysis

11.4.1.4. Market Attractiveness Index

11.4.2. Argentina Automotive Head-Up Display (HUD) Market Outlook

11.4.2.1. Market Size & Forecast

11.4.2.1.1. By Value & Volume

11.4.2.2. Market Share & Forecast

11.4.2.2.1. By Vehicle Type

11.4.2.2.2. By Electric Vehicle Type

11.4.2.2.3. By HUD Type

11.4.2.2.4. By End User

11.4.2.3. Pricing Analysis

11.4.2.4. Market Attractiveness Index

12. Middle East and Africa Automotive Head-Up Display (HUD) Market Outlook

12.1. Market Size & Forecast

12.1.1. By Value & Volume

12.2. Market Share & Forecast

12.2.1. By Vehicle Type

12.2.2. By Electric Vehicle Type

12.2.3. By HUD Type

12.2.4. By End User

12.2.5. By Country

12.3. Market Attractiveness Index

12.4. MEA: Country Analysis

12.4.1. South Africa Automotive Head-Up Display (HUD) Market Outlook

12.4.1.1. Market Size & Forecast

12.4.1.1.1. By Value & Volume

12.4.1.2. Market Share & Forecast

12.4.1.2.1. By Vehicle Type

12.4.1.2.2. By Electric Vehicle Type

12.4.1.2.3. By HUD Type

12.4.1.2.4. By End User

12.4.1.3. Pricing Analysis

12.4.1.4. Market Attractiveness Index

12.4.2. UAE Automotive Head-Up Display (HUD) Market Outlook

12.4.2.1. Market Size & Forecast

12.4.2.1.1. By Value & Volume

12.4.2.2. Market Share & Forecast

12.4.2.2.1. By Vehicle Type

12.4.2.2.2. By Electric Vehicle Type

12.4.2.2.3. By HUD Type

12.4.2.2.4. By End User

12.4.2.3. Pricing Analysis

12.4.2.4. Market Attractiveness Index

13. Market Dynamics

13.1. Drivers

13.2. Opportunities

13.3. Challenges

14. Market Trends & Developments

15. Competitive Landscape

15.1. Competition Outlook

15.2. Company Profiles (Leading Companies)

15.2.1. Robert Bosch GmbH

15.2.2. Panasonic Corporation

15.2.3. Continental AG

15.2.4. Harman International Industries, Inc.

15.2.5. LG Electronics Inc.

15.2.6. Denso Corporation

15.2.7. Yazaki Corporation

15.2.8. Pioneer Corporation

15.2.9. Garmin Ltd.

15.2.10. Nippon Seiki Co., Ltd.

16. Strategic Recommendation

(Note: The companies list can be customized based on the client requirements)

Figures and Tables

Frequently asked questions

What are the major drivers of the global automotive head-up display (HUD) market?

Rise in adoption of advance driver assistance systems growing need for installation of safety systems to prevent the occurrence of road accidents are driving the growth of the global automotive head-up display (HUD) market.

Who are the leading operating market players in the global automotive head-up display (HUD) market?

Robert Bosch GmbH, Panasonic Corporation, Continental AG, Harman International Industries Inc., LG Electronics Inc., Denso Corporation, Yazaki Corporation, Pioneer Corporation, Garmin Ltd., Nippon Seiki Co. Ltd. are the major market players operating in the global automotive head-up display (HUD) market.

What technology is expected to dominate the global automotive head-up display (HUD) market in the forecast period?

Based on the technology, the market is bifurcated into conventional HUD and augmented reality HUD. The conventional HUD is expected to hold the largest market share in the forecast period due to growing focus of consumers to enhance safety while driving the automobiles.

Which region is expected to lead the global automotive head-up display (HUD) market?

North America is dominating the market and is expected to maintain its dominance throughout the forecast period due to rise in vehicle demand, growing expenditure capacity and high sales of luxury vehicles.

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