Ginger Beer Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Alcoholic, Non-alcoholic), By Flavor (Original, Flavored), By Distribution Channel (On-trade, Off-trade), By Region & Competition, 2019-2029F

Market Overview

Global Ginger Beer market was valued at USD 5.26 billion in 2023 and is expected to grow to USD 7.86 billion by 2029 with a CAGR of 6.98% during the forecast period. The global ginger beer market is experiencing significant growth, fueled by increasing consumer demand for natural and healthier beverage options. Ginger beer, known for its unique spicy flavor and health benefits, is widely consumed both as a standalone drink and as a mixer in cocktails. The rising popularity of craft beverages and artisanal drinks has further propelled the demand for ginger beer, especially among health-conscious millennials and Gen Z consumers.

The growing health-conscious consumer coupled with their increased focus on health and well-being is driving the demand for non-alcoholic beverages including ginger beer. As a part of this, the government has increased its focus on promoting non-alcoholic beverage consumption, which in turn is likely to boost its market growth. As a part of this, as of June 2023, Australia launched the first premium non-alcoholic beverage marketing in Malaysia. In recent years, the zero and low-alcohol markets have grown significantly as customers seek out traditional drinks with a comparable flavor but without the alcohol. In addition, the increased consumer inclination towards non-alcoholic beverage is likely to fuel its market growth. For instance, millennials are increasingly responsible for the rise in alcohol-free consumption and accounted for 45% of the US's no-alcohol beer customers in April 2023; by April 2024, that percentage had increased to 61%, significantly surpassing both Gen X (22%), and legal-age Gen Z (just 7%). No-alcohol wine (59%), and no-alcohol spirits (66% of consumers are Millennials), have comparable participation rates.

Key Market Drivers

Rising Consumer Health Consciousness

Health and wellness trends are profoundly influencing the global ginger beer market. As consumers increasingly prioritize natural and healthier beverage alternatives, ginger beer has emerged as a favored choice due to its perceived health benefits. Ginger, the primary ingredient, is widely recognized for its anti-inflammatory and digestive properties, making ginger beer appealing to health-conscious consumers.

The preference for beverages without artificial additives, preservatives, or excessive sugar content has driven the popularity of ginger beer. Many consumers view it as a healthier alternative to conventional carbonated soft drinks. Additionally, non-alcoholic ginger beer caters to the sober-curious movement, where individuals are opting for alcohol-free drinks that still offer a flavorful experience.

With the growing awareness of immunity-boosting foods and beverages, particularly in the aftermath of the COVID-19 pandemic, ginger beer has gained traction. Its association with natural remedies and wellness further strengthens its position in the beverage market.

Growing Popularity of Craft Beverages

The craft beverage movement has had a transformative impact on the ginger beer market. Consumers are increasingly drawn to artisanal and small-batch drinks, which offer unique flavors and high-quality ingredients. Ginger beer, with its bold and distinctive taste, fits seamlessly into this trend.

Craft ginger beer brands emphasize authenticity, storytelling, and quality, resonating with consumers who value unique and premium experiences. This trend is especially prevalent among millennials and Gen Z consumers, who seek products that align with their preferences for authenticity and novelty.

The role of ginger beer in cocktails, particularly as a mixer in popular drinks like the Moscow Mule and Dark ’n’ Stormy, has further boosted its appeal. The rise of home mixology during and after the pandemic has led to increased demand for premium mixers, positioning ginger beer as a staple in modern bar setups.

Increasing Product Innovation

Product innovation is a significant driver of growth in the ginger beer market. Manufacturers are continuously exploring ways to diversify their offerings to meet evolving consumer preferences. This includes introducing a variety of flavors, from fruity infusions like pineapple, lime, and mango to spicy variations with added chili or turmeric.

In addition to flavor diversification, the market has seen the emergence of both alcoholic and non-alcoholic ginger beer variants. While non-alcoholic ginger beer appeals to health-conscious and sober consumers, alcoholic versions cater to those seeking a flavorful alternative to traditional beers and ciders. These dual options broaden the market's reach, catering to diverse consumer segments.

Packaging innovation is another area of focus. Eco-friendly and visually appealing packaging aligns with consumer demand for sustainable and aesthetically pleasing products. Ready-to-drink formats, including cans and single-serve bottles, enhance convenience and accessibility, driving further adoption.

Download Free Sample Report

Key Market Challenges

Intense Competition from Alternative Beverages

The global beverage market is highly competitive, with numerous options available to consumers, ranging from traditional carbonated drinks to emerging health-focused beverages. Ginger beer competes not only with mainstream sodas and flavored sparkling waters but also with kombucha, ginger ale, and other fermented or natural drinks that cater to health-conscious consumers.

Kombucha, for instance, is often positioned as a healthier alternative to ginger beer due to its probiotic content and lower sugar levels. Similarly, ginger ale, which shares a flavor profile with ginger beer, is widely available and often more affordable, making it a competing choice for consumers seeking a ginger-flavored drink.

The rise of flavored sparkling waters and non-alcoholic craft sodas further intensifies the competition. These beverages appeal to similar demographics, such as millennials and Gen Z, who prioritize flavor, health benefits, and unique experiences. To differentiate itself, ginger beer must continuously innovate and market its unique attributes, such as its spicier flavor and versatility in cocktails.

Supply Chain and Raw Material Challenges

The production of ginger beer relies heavily on high-quality ginger, a crop susceptible to fluctuations in supply and pricing due to various factors such as climate change, pests, and geopolitical issues. The reliance on specific regions for ginger cultivation can create vulnerabilities in the supply chain, especially when adverse weather conditions or trade restrictions affect production.

The cost of ginger, which is a key ingredient, significantly impacts the profitability of ginger beer manufacturers. Price volatility can make it challenging for smaller producers to maintain consistent pricing, potentially driving consumers toward more affordable alternatives. Additionally, ensuring the availability of organic or sustainably sourced ginger, which is increasingly demanded by health-conscious consumers, adds another layer of complexity.

Transportation and logistics further complicate the supply chain. Ginger beer, often produced by craft or regional breweries, requires efficient distribution networks to reach global markets. Supply chain disruptions, such as those experienced during the COVID-19 pandemic, can result in delayed shipments, increased costs, and inconsistent product availability, all of which can undermine consumer trust and brand loyalty.

Key Market Trends

Rise of Alcohol-Infused Ginger Beer

The popularity of alcoholic ginger beer is growing, driven by the increasing demand for unique and flavorful alcoholic beverages. Alcoholic ginger beer appeals to consumers looking for alternatives to traditional beers, ciders, and spirits. Its distinctive spicy kick and refreshing taste make it a versatile drink, enjoyed both on its own and as a mixer in cocktails like the Moscow Mule or Dark 'n' Stormy.

This trend is particularly prominent among millennials and Gen Z, who seek bold flavors and new drinking experiences. Alcoholic ginger beer brands are innovating with varying alcohol content levels and creative infusions, such as fruity or spicy blends, to cater to diverse tastes.

The rise of craft breweries has further fueled this trend, as these producers emphasize artisanal processes and high-quality ingredients. Alcoholic ginger beer's increasing presence in bars, restaurants, and retail shelves solidifies its position as a key growth segment in the overall market.

Growing Demand for Natural and Organic Ginger Beer

As consumers become increasingly health-conscious, the demand for natural and organic beverages is on the rise. Ginger beer, often perceived as a healthier alternative to traditional sodas due to its ginger content, is benefiting from this trend. Manufacturers are responding by introducing ginger beers made with organic ginger, natural sweeteners, and free from artificial additives or preservatives.

Organic ginger beer caters to consumers who prioritize sustainability and clean-label products. This demand is especially strong in developed markets such as North America and Europe, where consumers are more likely to scrutinize ingredient lists and seek transparency in their food and beverage choices. Moreover, the association of ginger with digestive health and immunity has amplified the appeal of natural ginger beer. Brands leveraging health-centric messaging and marketing campaigns are resonating with consumers looking for functional beverages. This trend is expected to continue as awareness of the benefits of organic and natural products grows globally, providing significant opportunities for ginger beer manufacturers to expand their offerings.

Segmental Insights

Type Insights

The non-alcoholic segment dominated the global ginger beer market due to growing health-consciousness and a preference for alcohol-free beverages. Consumers increasingly seek refreshing, flavorful drinks that offer a spicy kick without the effects of alcohol. Non-alcoholic ginger beer is often marketed as a healthier alternative to sugary sodas, with its natural ingredients and digestive benefits. Additionally, it serves as a versatile mixer in mocktails and offers a unique option for those avoiding alcohol due to lifestyle choices or health concerns. This demand has driven brands to innovate and expand their non-alcoholic ginger beer offerings globally.

Download Free Sample Report

Regional Insights

North America is the dominating region in the global ginger beer market, driven by a strong consumer demand for unique, refreshing beverages and the growing trend of health-conscious drinking. The region’s large population, particularly in the United States and Canada, has increasingly embraced ginger beer as a flavorful alternative to traditional soft drinks. Health trends favoring natural ingredients, functional beverages, and the popularity of non-alcoholic options contribute significantly to this growth. Moreover, the craft beverage movement in North America has spurred innovation, with numerous craft brewers and brands offering premium, artisanal ginger beers. The region also benefits from well-established distribution networks and rising interest in alcohol-infused ginger beer, further solidifying North America's position as the largest and most dynamic market for ginger beer globally.

Recent Developments

• In Sep 2024, Canada Dry has launched a new ginger beer, featuring "The Right Amount of Spicy." This innovative campaign combines out-of-home and digital strategies, including the interactive "Spice Breakers" social game, to engage consumers. The product targets Gen Z with a balance of spice and refreshing flavor, aiming to disrupt the ginger beer category. Through collaborations with Canadian content creators, the campaign promotes social media engagement and fun, positioning Canada Dry as a top choice for non-alcoholic ginger beer.

• In July 2024, Heads of Noosa Brewing Co. introduced its first ginger beer, crafted with Australian-grown ginger. Expanding its core range of tap-only products, the new beverage is available at the brewery's taproom in Noosaville and select bars across Queensland.

• In October 2023, Gosling's introduced a new addition to its non-alcoholic beverage range with the launch of Stormy Peach Ginger Beer. This product combines citrusy and spicy aromas with flavors of fresh peach, lemon zest, and ginger. Available in convenient six-packs, it can be found at over 2,000 Walmart locations nationwide​

Key Market Players

• Halewood Artisanal Spirits PLC 
• Bundaberg Brewed Drinks Pty Ltd
• Fevertree Drinks plc 
• Fentimans Ltd
• Natrona Bottling Company
• Gosling’s Export (Bermuda) Limited
• Refresco Group B.V. 
• Q Tonic, LLC 
• Noosa Brewing Company Pty Ltd
• Keurig Dr Pepper Inc (Canada Dry)

Report Scope:

In this report, the Global Ginger Beer Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Ginger Beer Market, By Type:

o   Alcoholic

o   Non-alcoholic

•   Ginger Beer Market, By Flavor:

o   Original

o   Flavored

• Ginger Beer Market, By Distribution Channel:

o   On-trade

o   Off-trade

• Ginger Beer Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  Japan

§  India

§  Australia

§  South Korea

§  Indonesia

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Ginger Beer Market.

Available Customizations:

Global Ginger Beer Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Global Ginger Beer Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]