Germany energy drinks market is expected
to witness a formidable rate of growth during the forecast period on account of
growing adoption of energy drinks as functional drinks by consumers owing to
increasing benefits associated with the various ingredients present such as
caffeine, vitamins, ginseng etc. Moreover, the increasing popularity of energy
drinks among college-going kids as well as the younger population is
anticipated to drive the growth of the market during the forecast period. Product
innovations by manufacturers such as a variety of flavors, fortification with
minerals etc. would further fuel the growth of Germany energy drinks market.
Additionally, factors such as high per
capita income and hectic lifestyle pattern are creating a huge demand for
energy drinks in the country. Energy drinks are now a more preferred option
over carbonated drinks. The growing number of cafes and bars in the country
will act as a driver for the energy drinks market in Germany in the coming
years.
Germany energy drinks market is
segmented based product,
target consumer, distribution channel and region. Based on target consumer, the
market is segmented into teenagers, adults and geriatric population. The teenage
consumers are expected to lead the market during the forecast period owing to the
availability of variety of flavors and types of energy drinks in the market
which attracts this particular age group. Also, the influence of latest trends
has also widely impacted the choice of drinks among consumers which is leading
to demand for energy drinks.
Based on distribution channel, the Germany
energy drinks market is segmented into online and offline channels. The offline
channel is further categorized into supermarket/hypermarket, mass merchandiser,
drug store, food service/ sports nutrition chain and others. The supermarkets/hypermarkets
segment held the largest market share in 2021 and the segment is expected to
continue its dominance during the forecast period due to easy availability, a
huge variety of available brands and discounted prices.
Major players operating in the Germany
energy drinks market are Red Bull Deutschland, PepsiCo. Inc, Monster Energy,
Rockstar, Inc., Taisho Pharmaceutical Co. Ltd, Amway Germany (Xs Energy),
Nestle S.A, Coco Cola Company, The FRS Co and The Monarch Beverage Co Inc.,
among others. The market is highly competitive with presence of all leading
global brands in the country. Companies are focusing on producing energy drinks
with low sugar and other functional drinks so as to increase their customer
base.
Objective of the Study:
- To analyze and forecast the market size of Germany energy drinks market.
- To classify and forecast Germany Energy Drinks market based on product,
target consumer, distribution channel, company and
regional distribution.
- To identify drivers and challenges for Germany energy drinks market.
- To examine competitive developments such as expansions, new product
launches in Germany energy drinks market.
- To conduct pricing analysis for Germany energy drinks market.
- To identify and analyze the profile of leading players operating in
Germany energy drinks market.
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TechSci Research performed both primary as well as exhaustive
secondary research for this study. Initially, TechSci Research sourced a list of
energy drink manufacturers across the country. Subsequently, TechSci Research
conducted primary research surveys with the identified companies. While
interviewing, the respondents were also enquired about their competitors.
Through this technique, TechSci Research could include the manufacturing companies
which could not be identified due to the limitations of secondary research.
TechSci Research analyzed the companies, distribution channels and presence of
all major players across Germany.
TechSci
Research calculated the market size of Germany energy drinks market using a bottom-up approach, wherein data for various end-user
segments was recorded and forecast for the future years. TechSci Research
sourced these values from the industry experts and company representatives and
externally validated through analyzing historical data of these product types
and applications for getting an appropriate, overall market size. Various
secondary sources such as company websites, news articles, press releases,
company annual reports, investor presentations and financial reports were also
studied by TechSci Research.
Key Target Audience:
- Energy
Drinks manufacturers/partners
- Sales
channel/vendors/ distribution
- Market
research and consulting firms
- Government
bodies such as regulating authorities and policy makers
- Organizations,
forums and alliances related to energy drinks
The study is useful in providing answers to several critical
questions that are important for the industry stakeholders such as companies,
partners, end users, etc., besides allowing them in strategizing investments
and capitalizing on market opportunities.
|
Attribute
|
Details
|
|
Base
Year
|
2021
|
|
Historical
Years
|
2017 –
2020
|
|
Estimated
Year
|
2022E
|
|
Forecast
Period
|
2023F –
2027F
|
|
Quantitative
Units
|
Revenue in
USD Million, Volume in Units and CAGR for 2017-2021 and 2022E-2027F
|
|
Report
Coverage
|
Revenue
forecast, volume forecast, company share, competitive landscape, growth
factors, and trends
|
|
Segments
Covered
|
·
Product
·
Target
Consumer
·
Distribution
Channel
|
|
Region
Scope
|
North
Rhine-Westphalia; Bavaria; Baden-Wurttemberg; Saxony; Hesse; Rest of Germany
|
|
Key
Companies Profiled
|
Red Bull
Deutschland, PepsiCo. Inc, Monster Energy, Rockstar, Inc., Taisho
Pharmaceutical Co. Ltd, Amway Germany (Xs Energy), Nestle S.A, Coco Cola
Company, The FRS Co and The Monarch Beverage Co Inc.
|
|
Customization
Scope
|
10% free
report customization with purchase. Addition or alteration to regional &
segment scope.
|
|
Pricing
and Purchase Options
|
Avail
customized purchase options to meet your exact research needs. Explore purchase options
|
|
Delivery
Format
|
PDF and Excel through Email (We can also
provide the editable version of the report in PPT/Word format on special
request)
|
Report Scope:
In this report, Germany energy drinks market has
been segmented into following categories, in addition to the industry trends
which have also been detailed below:
- Germany Energy Drinks Market, By Product:
- Non-organic
- Organic
- Natural
- Germany Energy Drinks Market, By Target Consumer:
- Teenagers
- Adults
- Geriatric Population
- Germany Energy Drinks Market, By Distribution Channel:
- Offline
- Supermarket/Hypermarket
- Mass Merchandiser
- Drug Store
- Food Service/ Sports Nutrition
Chain
- Others
- Online
- Germany Energy Drinks Market, By Region:
- North Rhine-Westphalia
- Bavaria
- Baden-Wurttemberg
- Saxony
- Hesse
- Rest of Germany
Competitive
Landscape
Company Profiles: Detailed analysis of the major
companies present in Germany energy drinks market.
Available Customizations:
With the given market data, TechSci Research offers
customizations according to a company’s specific needs. The following customization
options are available for the report:
Company Information
- Detailed analysis and profiling of
additional market players (up to five).
It is an upcoming report to be released
soon. If you wish an early delivery of this report or want to confirm the date
of release, please contact us at [email protected]