Fruit Beer Market Size, Growth, Trends, Price, Forecast 2028

Report Description

The global fruit beer market is projected to robustly grow in the forecast period because of the growing preference for low alcohol content, a comprehensive offering by market players. Fruit beer is a mild variety of beer that tastes of sweet fruits. It is made from malt-scented strawberries, plums, raspberries, and cherries. It is a flavoring or additive-containing form. Fruit beer was first manufactured in Belgium and is now sold everywhere. Fruits offer a wide variety of natural flavor options for brewing beer, especially with so many new brews and flavor combinations emerging in the market.

Over the past five years, one in ten global beer launches has included fruit tastes from concentrated juice, flavor extracts, or fruit peel. Significant brewers like Anheuser-Busch and Carlsberg have adopted the practice since it started with shandies in Europe. Moreover, the fruit beer brands are adjusting to the current environment and fundamentally rethinking their core messages while engaging with consumers on social media. Brands are developing hashtag campaigns, giveaways, barter collaborations, and marketing their breweries/beers in a way that attracts new customers and draws back the crowd helping them sell it through their social media itself. Through their creative marketing efforts, firms have improved their visibility and searchability, increased consumer contact, followed by reaching out to customers.

Rising Health Consciousness Fueling the Market Growth

According to the World Health Organization, Alcoholism causes 3 million deaths yearly, causing 5.3% of all deaths. Also, according to disability-adjusted life years, alcohol contributes approximately 5.1% of the world's disease and injury burden. Fruit beers are also regarded as less hazardous for the human body than traditional beer products, rarely harming the liver or kidneys. Along with its fruity scent and flavor, fruit beer's health benefits encourage consumers to buy it. Fruit beer contains significant amounts of soluble dietary fiber, folic acid, vitamin E, and other minerals. These minerals found in fruit beer are believed to lower the risk of heart attacks. Also, these drinks usually contain optimum fibre, potassium, calcium content, as well as hydrated the body. Consequently, it can be consumed as a health drink in addition to being a fun drink. Thus, the demand for drinks with no alcohol content further drives the market growth of fruit beer worldwide.

New Product Launches Aiding the Market Growth

Consumers are increasingly looking for low-alcohol beer options, particularly millennials. Consumers want more variety and refreshments. Therefore, the market players of fruit beer have constantly been launching new products. They are expanding their product portfolio to attract more consumers, providing them with broad product offerings. For instance, in 2022, Kenya Breweries Limited launched Rockshore Tropical Lager which is a brand new, alcoholic, fruit-flavored beer belonging to the KBL light beer category. The new flavored beer has 4.2% alcohol by volume (ABV) and is naturally flavored with pineapple and passion fruit from tropical African fruits. Similarly, in 2022, Sonnen Hill Brewing launched their limited-edition fruit ale, i.e., raspberry and blackberry beer, available at Sonnen Hill retail shops and online stores. Hence, this factor is anticipated to further enhance the market growth of the fruit beer market in the forecast period.

Increasing Number of Bars and Restaurants Boosting the Market Growth

The increasing number of restaurants, pubs, and cafés along with the younger generation's shifting preference for fruit brews over alcoholic beverages are fueling the demand for fruit beer worldwide. The social habit of hanging out with friends in bars and pubs drives up the need for international fruit beers, positively influencing segment growth. In Belgium, the 408 breweries, which produce more than 1500 distinct beers, invested USD310.79 million in breweries and the hotel and catering industry in 2021. Such factors are projected to further expand the market growth in the forecast period.

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Market Segmentation

The global fruit beer market is segmented on flavor, distribution channel, region, and competitional landscape. Based on flavor, the market is further fragmented into peach, raspberry, cherry, apricot, and others (strawberry, blueberry, etc.). Based on distribution channels, the market is segmented into on-trade, supermarkets/hypermarkets, specialty stores, online and others (convenience stores, etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Company Profiles

All Saints Brewing Company, New Glarus Brewing Company, Lindemans Public Limited, Lost Coast Brewery, Shipyard Brewing Company, Canal Street Brewing Co., L.L.C., Unibroue Inc., Allagash Brewing Company, Siren Craft Brew Limited, and Fifco, Inc. are among the major market players in the global platform that lead the market growth of the global fruit beer market.

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Attribute	Details
Base Year	2022
Historical Years	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	· Flavor · Distribution Channel · Region
Regional Scope	North America, Europe, Asia-Pacific, Middle East & Africa and South America
Country Scope	United States; Canada; Mexico; Russia; Germany; France; United Kingdom; Italy; Spain; Netherlands; China; India; Japan; South Korea; Australia, Vietnam, Indonesia; Saudi Arabia; UAE, South Africa, Turkey; Egypt; Brazil; Argentina; Colombia
Key Companies Profiled	All Saints Brewing Company, New Glarus Brewing Company, Lindemans Public Limited, Lost Coast Brewery, Shipyard Brewing Company, Canal Street Brewing Co., L.L.C., Unibroue Inc., Allagash Brewing Company, Siren Craft Brew Limited, and Fifco, Inc.
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and Purchase Options	Avail of customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, the global fruit beer market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Global Fruit Beer Market, By Flavor:

Peach
Raspberry
Cherry
Apricot
Others

Global Fruit Beer Market, By Distribution Channel:

On-trade
Supermarkets/Hypermarkets
Specialty Stores
Online
Others

Global Fruit Beer Market, By Region:

North America

United States
Canada
Mexico

Europe

France
Germany
United Kingdom
Italy
Spain
Russia
Netherlands

Asia-Pacific

China
India
Japan
South Korea
Australia
Vietnam
Indonesia

Middle East & Africa

Saudi Arabia
South Africa
UAE
Turkey
Egypt

South America

Brazil
Argentina
Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global fruit beer market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Fruit Beer Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

4.1. Sample Size Determination

4.2. Respondent Demographics

4.2.1. By Gender

4.2.2. By Age

4.2.3. By Occupation

4.3. Brand Awareness

4.4. Frequency of Purchase

4.5. Factors Influencing Purchase Decision

4.6. Brand Satisfaction

4.7. Customer Satisfaction

5. Global Fruit Beer Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Flavor Market Share Analysis (Peach, Raspberry, Cherry, Apricot, Others (Strawberry, Blueberry, etc.))

5.2.2. By Distribution Channel Market Share Analysis (On-trade, Supermarkets/Hypermarkets, Specialty Stores, Online and Others (Convenience Stores, etc.))

5.2.3. By Regional Market Share Analysis

5.2.3.1. North America Market Share Analysis

5.2.3.2. South America Market Share Analysis

5.2.3.3. Middle East & Africa Market Share Analysis

5.2.3.4. Europe Market Share Analysis

5.2.3.5. Asia -Pacific Market Share Analysis

5.2.4. By Company Market Share Analysis

5.3. Global Fruit Beer Market Mapping & Opportunity Assessment

5.3.1. By Flavor Market Mapping & Opportunity Assessment

5.3.2. By Distribution Channel Market Mapping & Opportunity Assessment

5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Fruit Beer Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Flavor Market Share Analysis

6.2.2. By Distribution Channel Market Share Analysis

6.2.3. By Country Market Share Analysis

6.2.3.1. United States Fruit Beer Market Outlook

6.2.3.1.1. Market Size & Forecast

6.2.3.1.1.1. By Value

6.2.3.1.2. Market Share & Forecast

6.2.3.1.2.1. By Flavor Market Share Analysis

6.2.3.1.2.2. By Distribution Channel Market Share Analysis

6.2.3.2. Canada Fruit Beer Market Outlook

6.2.3.2.1. Market Size & Forecast

6.2.3.2.1.1. By Value

6.2.3.2.2. Market Share & Forecast

6.2.3.2.2.1. By Flavor Market Share Analysis

6.2.3.2.2.2. By Distribution Channel Market Share Analysis

6.2.3.3. Mexico Fruit Beer Market Outlook

6.2.3.3.1. Market Size & Forecast

6.2.3.3.1.1. By Value

6.2.3.3.2. Market Share & Forecast

6.2.3.3.2.1. By Flavor Market Share Analysis

6.2.3.3.2.2. By Distribution Channel Market Share Analysis

7. Europe Fruit Beer Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Flavor Market Share Analysis

7.2.2. By Distribution Channel Market Share Analysis

7.2.3. By Country Market Share Analysis

7.2.3.1. France Fruit Beer Market Outlook

7.2.3.1.1. Market Size & Forecast

7.2.3.1.1.1. By Value

7.2.3.1.2. Market Share & Forecast

7.2.3.1.2.1. By Flavor Market Share Analysis

7.2.3.1.2.2. By Distribution Channel Market Share Analysis

7.2.3.2. Germany Fruit Beer Market Outlook

7.2.3.2.1. Market Size & Forecast

7.2.3.2.1.1. By Value

7.2.3.2.2. Market Share & Forecast

7.2.3.2.2.1. By Flavor Market Share Analysis

7.2.3.2.2.2. By Distribution Channel Market Share Analysis

7.2.3.3. United Kingdom Fruit Beer Market Outlook

7.2.3.3.1. Market Size & Forecast

7.2.3.3.1.1. By Value

7.2.3.3.2. Market Share & Forecast

7.2.3.3.2.1. By Flavor Market Share Analysis

7.2.3.3.2.2. By Distribution Channel Market Share Analysis

7.2.3.4. Italy Fruit Beer Market Outlook

7.2.3.4.1. Market Size & Forecast

7.2.3.4.1.1. By Value

7.2.3.4.2. Market Share & Forecast

7.2.3.4.2.1. By Flavor Market Share Analysis

7.2.3.4.2.2. By Distribution Channel Market Share Analysis

7.2.3.5. Spain Fruit Beer Market Outlook

7.2.3.5.1. Market Size & Forecast

7.2.3.5.1.1. By Value

7.2.3.5.2. Market Share & Forecast

7.2.3.5.2.1. By Flavor Market Share Analysis

7.2.3.5.2.2. By Distribution Channel Market Share Analysis

7.2.3.6. Russia Fruit Beer Market Outlook

7.2.3.6.1. Market Size & Forecast

7.2.3.6.1.1. By Value

7.2.3.6.2. Market Share & Forecast

7.2.3.6.2.1. By Flavor Market Share Analysis

7.2.3.6.2.2. By Distribution Channel Market Share Analysis

7.2.3.7. Netherlands Fruit Beer Market Outlook

7.2.3.7.1. Market Size & Forecast

7.2.3.7.1.1. By Value

7.2.3.7.2. Market Share & Forecast

7.2.3.7.2.1. By Flavor Market Share Analysis

7.2.3.7.2.2. By Distribution Channel Market Share Analysis

8. Asia-Pacific Fruit Beer Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Flavor Market Share Analysis

8.2.2. By Distribution Channel Market Share Analysis

8.2.3. By Country Market Share Analysis

8.2.3.1. China Fruit Beer Market Outlook

8.2.3.1.1. Market Size & Forecast

8.2.3.1.1.1. By Value

8.2.3.1.2. Market Share & Forecast

8.2.3.1.2.1. By Flavor Market Share Analysis

8.2.3.1.2.2. By Distribution Channel Market Share Analysis

8.2.3.2. India Fruit Beer Market Outlook

8.2.3.2.1. Market Size & Forecast

8.2.3.2.1.1. By Value

8.2.3.2.2. Market Share & Forecast

8.2.3.2.2.1. By Flavor Market Share Analysis

8.2.3.2.2.2. By Distribution Channel Market Share Analysis

8.2.3.3. Japan Fruit Beer Market Outlook

8.2.3.3.1. Market Size & Forecast

8.2.3.3.1.1. By Value

8.2.3.3.2. Market Share & Forecast

8.2.3.3.2.1. By Flavor Market Share Analysis

8.2.3.3.2.2. By Distribution Channel Market Share Analysis

8.2.3.4. South Korea Fruit Beer Market Outlook

8.2.3.4.1. Market Size & Forecast

8.2.3.4.1.1. By Value

8.2.3.4.2. Market Share & Forecast

8.2.3.4.2.1. By Flavor Market Share Analysis

8.2.3.4.2.2. By Distribution Channel Market Share Analysis

8.2.3.5. Australia Fruit Beer Market Outlook

8.2.3.5.1. Market Size & Forecast

8.2.3.5.1.1. By Value

8.2.3.5.2. Market Share & Forecast

8.2.3.5.2.1. By Flavor Market Share Analysis

8.2.3.5.2.2. By Distribution Channel Market Share Analysis

8.2.3.6. Vietnam Fruit Beer Market Outlook

8.2.3.6.1. Market Size & Forecast

8.2.3.6.1.1. By Value

8.2.3.6.2. Market Share & Forecast

8.2.3.6.2.1. By Flavor Market Share Analysis

8.2.3.6.2.2. By Distribution Channel Market Share Analysis

8.2.3.7. Indonesia Fruit Beer Market Outlook

8.2.3.7.1. Market Size & Forecast

8.2.3.7.1.1. By Value

8.2.3.7.2. Market Share & Forecast

8.2.3.7.2.1. By Flavor Market Share Analysis

8.2.3.7.2.2. By Distribution Channel Market Share Analysis

9. Middle East & Africa Fruit Beer Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Flavor Market Share Analysis

9.2.2. By Distribution Channel Market Share Analysis

9.2.3. By Country Market Share Analysis

9.2.3.1. Saudi Arabia Fruit Beer Market Outlook

9.2.3.1.1. Market Size & Forecast

9.2.3.1.1.1. By Value

9.2.3.1.2. Market Share & Forecast

9.2.3.1.2.1. By Flavor Market Share Analysis

9.2.3.1.2.2. By Distribution Channel Market Share Analysis

9.2.3.2. South Africa Fruit Beer Market Outlook

9.2.3.2.1. Market Size & Forecast

9.2.3.2.1.1. By Value

9.2.3.2.2. Market Share & Forecast

9.2.3.2.2.1. By Flavor Market Share Analysis

9.2.3.2.2.2. By Distribution Channel Market Share Analysis

9.2.3.3. UAE Fruit Beer Market Outlook

9.2.3.3.1. Market Size & Forecast

9.2.3.3.1.1. By Value

9.2.3.3.2. Market Share & Forecast

9.2.3.3.2.1. By Flavor Market Share Analysis

9.2.3.3.2.2. By Distribution Channel Market Share Analysis

9.2.3.4. Turkey Fruit Beer Market Outlook

9.2.3.4.1. Market Size & Forecast

9.2.3.4.1.1. By Value

9.2.3.4.2. Market Share & Forecast

9.2.3.4.2.1. By Flavor Market Share Analysis

9.2.3.4.2.2. By Distribution Channel Market Share Analysis

9.2.3.5. Egypt Fruit Beer Market Outlook

9.2.3.5.1. Market Size & Forecast

9.2.3.5.1.1. By Value

9.2.3.5.2. Market Share & Forecast

9.2.3.5.2.1. By Flavor Market Share Analysis

9.2.3.5.2.2. By Distribution Channel Market Share Analysis

10. South America Fruit Beer Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Flavor Market Share Analysis

10.2.2. By Distribution Channel Market Share Analysis

10.2.3. By Country Market Share Analysis

10.2.3.1. Brazil Fruit Beer Market Outlook

10.2.3.1.1. Market Size & Forecast

10.2.3.1.1.1. By Value

10.2.3.1.2. Market Share & Forecast

10.2.3.1.2.1. By Flavor Market Share Analysis

10.2.3.1.2.2. By Distribution Channel Market Share Analysis

10.2.3.2. Argentina Fruit Beer Market Outlook

10.2.3.2.1. Market Size & Forecast

10.2.3.2.1.1. By Value

10.2.3.2.2. Market Share & Forecast

10.2.3.2.2.1. By Flavor Market Share Analysis

10.2.3.2.2.2. By Distribution Channel Market Share Analysis

10.2.3.3. Colombia Fruit Beer Market Outlook

10.2.3.3.1. Market Size & Forecast

10.2.3.3.1.1. By Value

10.2.3.3.2. Market Share & Forecast

10.2.3.3.2.1. By Flavor Market Share Analysis

10.2.3.3.2.2. By Distribution Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers

11.1.1. Rising Health Consciousness

11.1.2. Flavor Varieties

11.1.3. New Launches

11.2. Challenges

11.2.1. Counterfeit Products

11.2.2. Rising Campaigns against Alcohol Consumption

12. Impact of COVID-19 on Global Fruit Beer Market

12.1. Impact Assessment Model

12.1.1. Key Segments Impacted

12.1.2. Key Regions Impacted

12.1.3. Key Countries Impacted

12.1.4. Key Distribution Channel Impacted

13. Market Trends & Developments

13.1. Changing Tastes and Preferences

13.2. Growing Distribution Channels

13.3. Increasing Marketing Strategies

13.4. Increasing Number of Restaurants and Lounges

13.5. Government Initiatives to Decrease Alcohol Consumption

14. Import & Export Analysis

14.1. Top 5 Exporting Countries

14.1.1. By Value

14.2. Top 5 Importing Countries

14.2.1. By Value

15. Porter’s Five Forces Model

15.1. Competitive Rivalry

15.2. Bargaining Power of Buyers

15.3. Bargaining Power of Suppliers

15.4. Threat of New Entrants

15.5. Threat of Substitutes

16. SWOT Analysis

16.1. Strengths

16.2. Weaknesses

16.3. Opportunities

16.4. Threats

17. Competitive Landscape

17.1. Company Profiles

17.1.1. All Saints Brewing Company

17.1.1.1. Company Details

17.1.1.2. Product & Services

17.1.1.3. Financials (As Reported)

17.1.1.4. Key Market Focus & Geographical Presence

17.1.1.5. Recent Developments

17.1.1.6. Key Management Personnel

17.1.2. New Glarus Brewing Company

17.1.2.1. Company Details

17.1.2.2. Product & Services

17.1.2.3. Financials (As Reported)

17.1.2.4. Key Market Focus & Geographical Presence

17.1.2.5. Recent Developments

17.1.2.6. Key Management Personnel

17.1.3. Lindemans Public Limited

17.1.3.1. Company Details

17.1.3.2. Product & Services

17.1.3.3. Financials (As Reported)

17.1.3.4. Key Market Focus & Geographical Presence

17.1.3.5. Recent Developments

17.1.3.6. Key Management Personnel

17.1.4. Lost Coast Brewery

17.1.4.1. Company Details

17.1.4.2. Product & Services

17.1.4.3. Financials (As Reported)

17.1.4.4. Key Market Focus & Geographical Presence

17.1.4.5. Recent Developments

17.1.4.6. Key Management Personnel

17.1.5. Shipyard Brewing Company

17.1.5.1. Company Details

17.1.5.2. Product & Services

17.1.5.3. Financials (As Reported)

17.1.5.4. Key Market Focus & Geographical Presence

17.1.5.5. Recent Developments

17.1.5.6. Key Management Personnel

17.1.6. Canal Street Brewing Co., L.L.C.

17.1.6.1. Company Details

17.1.6.2. Product & Services

17.1.6.3. Financials (As Reported)

17.1.6.4. Key Market Focus & Geographical Presence

17.1.6.5. Recent Developments

17.1.6.6. Key Management Personnel

17.1.7. Unibroue Inc.

17.1.7.1. Company Details

17.1.7.2. Product & Services

17.1.7.3. Financials (As Reported)

17.1.7.4. Key Market Focus & Geographical Presence

17.1.7.5. Recent Developments

17.1.7.6. Key Management Personnel

17.1.8. Allagash Brewing Company

17.1.8.1. Company Details

17.1.8.2. Product & Services

17.1.8.3. Financials (As Reported)

17.1.8.4. Key Market Focus & Geographical Presence

17.1.8.5. Recent Developments

17.1.8.6. Key Management Personnel

17.1.9. Siren Craft Brew Limited

17.1.9.1. Company Details

17.1.9.2. Product & Services

17.1.9.3. Financials (As Reported)

17.1.9.4. Key Market Focus & Geographical Presence

17.1.9.5. Recent Developments

17.1.9.6. Key Management Personnel

17.1.10. Fifco Inc.

17.1.10.1. Company Details

17.1.10.2. Product & Services

17.1.10.3. Financials (As Reported)

17.1.10.4. Key Market Focus & Geographical Presence

17.1.10.5. Recent Developments

17.1.10.6. Key Management Personnel

18. Strategic Recommendations/Action Plan

18.1. Key Focus Areas

18.2. Target Regions & Countries

18.3. Target Flavor

18.4. Target Distribution Channel

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

Is fruit beer an alcohol?

Fruits other than grains are used as an adjunct in fermentation to create fruit beer, a non-alcoholic beer. Fruit beers' low alcohol by volume (ABV) content, is the critical factor contributing to their appeal among people of all ages.

Is fruit beer intoxicating?

Non-alcoholic beer also contains alcohol. This indicates that although the risk of intoxication is greatly diminished, it is still possible to become inebriated if excessive amounts are consumed.

What are the benefits of fruit beer?

Fruit beer is beneficial to health when consumed in moderation since it is high in vitamins E and B, notably folic acid, soluble dietary fibre, and other minerals.

What are the major companies operating in the fruit beer market?

The top 10 players in the global fruit beer market are All Saints Brewing Company, New Glarus Brewing Company, Lindemans Public Limited, Lost Coast Brewery, Shipyard Brewing Company, Canal Street Brewing Co., L.L.C., Unibroue Inc., Allagash Brewing Company, Siren Craft Brew Limited, and Fifco, Inc.

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