Report Description

The global Female Technology (Femtech) market is projected to witness impressive growth during the forecast period. The factors contributing to the growth of the market are increasing digital literacy rates, internet connectivity, smartphone penetration, and digital healthcare infrastructure. Further, the growing availability of smart wearable devices such as fitness trackers, and smartwatches are anticipated to lift the growth of the Female Technology (Femtech) market. In addition, the increasing adoption of digital solutions in developed and developing countries combined with advancements in technologies is expected to fuel the growth of the market during the forecast period.

FemTech (Female Technology) is a technology that improves the health and well-being of women. This term is frequently used to refer to programs, services, products, software, hardware, vitamins, supplements, telehealth, wearables, digital platforms, and consumer goods intended to enhance or support the health of women, including but not limited to those who identify as cisgender women and women from gender or sexual minorities.

Femtech companies are focused on developing technology products and services that cater to the unique healthcare and wellness needs of women. As awareness about the importance of women's health and well-being increases, so does the demand for Femtech products. Additionally, investors are increasingly interested in investing in Femtech companies due to the potential for significant returns. For instance, In 2020, Femtech companies received over $820 million in funding, according to PitchBook. Hence, rising investment opportunities in the market is anticipated to support the growth of the Female Technology (Femtech) market.

Increasing Awareness Regarding Menopause and hormonal health

The menopause and hormonal health market is a relatively untapped area of Femtech innovation. However, there are several products and services emerging, such as menopause tracking apps like Gennev and hormone testing and balancing services like Kindbody. Menopause is a natural biological process that marks the end of a woman's reproductive years. It typically occurs between the ages of 45 and 55 and is characterized by a decline in the production of estrogen and other reproductive hormones.

Increasing awareness regarding menopause and hormonal health is important for several reasons. For instance it helps women to better understand and manage their symptoms via digital trackers and by increasing awareness about menopause and hormonal health.  Moreover, increasing awareness about menopause and hormonal health can help to improve access to care and treatment options. Many women are unaware of the various treatments that are available for menopause symptoms, such as hormone replacement therapy, non-hormonal medications, and lifestyle changes. By increasing awareness about these options via digital platform, women can make more informed decisions about their health and wellbeing. Hence, overall, increasing awareness regarding menopause and hormonal health is an important step towards promoting women's health and wellbeing via digital platforms such as Female technologies by providing accurate information, support, and resources.

Overall increasing demand for digital health

Developing solutions to cater to the growing needs of women's healthcare by the Key players and demand for smartphones, and wearable devices act as a major driver to the market. The healthcare sector has expanded beyond reproductive health to address other healthcare issues such as breast cancer, cervical cancer, mental health, general health & wellness, and pregnancy monitoring. Further, the number of free trials of various apps by female users has increased due to the availability of low- or no-cost health applications addressing a variety of women's health issues, such as period cycle tracking, fertility & ovulation management, prenatal care management, and sexual wellbeing which in turn drivers the growth of the market. Moreover, the growth in the use of mobile applications has also been facilitated by features like notifications, scheduling pill reminders, remote monitoring, diagnostics, medical references, and e-Learning.

Natural Cycles & Oura smart ring, Google and Fitbit, AVA Fertility Tracker wearable and application, and a few additional companies are the players who are combining the app and gadgets. Period cycle tracking, fertility and ovulation management, menstrual health management, and pregnancy care management solutions are the key services offered by the app and gadget combo. Hence, the rise of digital health technology has made it easier and more convenient for women to access healthcare and wellness solutions. Femtech companies are leveraging digital platforms to deliver personalized and accessible solutions to women. North America is expected observe rapid digitalization in the healthcare sector due to the high penetration of smartphones with increasing awareness of digital health monitoring solutions.

 In North America, there were 296 million mobile internet users in 2020, and according to forecasts from Mobile Economy North America 2021, that number is expected to rise to 323 million by 2025. Hence increasing mobile internet users and adoption of digital services are driving the growth of the Femtech market in the region.

Increasing demand for reproductive health and maternity care

Femtech has applications in areas such as reproductive healthcare & well-being, pregnancy & nursing care, pelvic & uterine healthcare, and others. Increasing demand for sophisticated devices and consumables used during pregnancy & nursing care is expected to favor the market growth. Increasing demand for reproductive health and maternity care is a positive trend, as it reflects a growing awareness among individuals and societies about the importance of reproductive health and maternal care. Reproductive health includes a wide range of services and information related to family planning, safe sex practices, prevention and treatment of sexually transmitted infections, and infertility management. Maternity care, on the other hand, refers to the health care provided to women during pregnancy, childbirth, and the postpartum period. One of the main factors is the increasing population, particularly in developing countries, where a growing number of women require access to reproductive health and maternity services. Additionally, there is a greater awareness about the importance of family planning, as well as the risks associated with unsafe sex practices and unplanned pregnancies.

Furthermore, advances in medical technology have made it possible for women to have safer and more effective methods of contraception, as well as more options for fertility treatments. The availability of new digital medical treatments and interventions for pregnancy-related complications has also contributed to the increased demand for maternity care. Overall, the increasing demand for reproductive health and maternity care highlights the need for health systems to prioritize these services and ensure they are accessible to all individuals, regardless of their socio-economic status or geographic location digitally.

Globally, about 37% of the FemTech market belongs to Pregnancy & Nursing and Reproductive Health & Contraception subsectors. Moreover, most maternal death occurs in rural areas due to low education and digital facilities. This factor is expected to increase the demand for reproductive health and maternity care in the rural area. Further, increasing government initiatives to boost women’s health education programs and healthcare investments are expected to fuel the growth of the Female Technology (Femtech) Market during the forecast period.


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Market Segmentation

The global Female Technology (Femtech) market is segmented based on product, Application, End-use, region, and company. Based on product, the market is categorized into Mobile Apps, Connected Devices, Services, and Others. Based on Application, the market is segmented into Reproductive Health, General Wellness, Pregnancy, and Nursing Care, Pelvic and Uterine Care. Based on End-use, the market is divided into Individuals, Fertility Clinics, Hospitals and Research Institutes, and Diagnostic Centers.

Recent Developments

  • According to trade publications, between 45 and 50 new firms focused on women's health were established in 2020, and between 2020 and 2021, these startups raised over USD 2.5 billion in fundraising.
  • Funding for women-specific digital health businesses increased by almost 105% in 2020. This indicates that the FemTech market is expanding, which is anticipated to give the company chances for growth in the forecast period.

Market players

ALYK, Inc., Aytu BioScience, Inc., Biowink GmbH, Bloomlife, CORA, Flo Health, Inc., Glow, Inc., Inne, Kasha, NaturalCycles Nordic AB, Ovia Health, Plackal Tech, Sustain Natural, The Flex Company, and Thinx, Inc., among others.

 

Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million, and CAGR for 2018-2022 and 2023-2028

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments covered

Product

Application

End-use

Regional scope

North America; Asia Pacific; Europe & CIS; South America; Middle East & Africa

Country scope

United States; Canada; Mexico; China; India; Japan; Australia; South Korea; Germany; France; United Kingdom; Spain; Italy; Brazil; Argentina; Colombia; South Africa; UAE, Saudi Arabia; Turkey; Egypt.

Key companies profiled

ALYK, Inc., Aytu BioScience, Inc., Biowink GmbH, Bloomlife, CORA, Flo Health, Inc., Glow, Inc., Inne, Kasha, NaturalCycles Nordic AB, Ovia Health, Plackal Tech, Sustain Natural, The Flex Company, and Thinx, Inc.,

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 Report Scope:

In this report, global Female Technology (Femtech) market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  •  Female Technology (Femtech) Market, By Product:
    • Mobile Apps
    • Connected Devices
    • Services
    • Others
  • Female Technology (Femtech) Market, By Application:
    • Reproductive Health
    • General Wellness
    • Pregnancy, and Nursing Care
    • Pelvic and Uterine Care
  • Female Technology (Femtech) Market, By End-use:
    • Individuals
    • Fertility Clinics
    • Hospitals and Research Institutes
    • Diagnostic Centers
  •   Female Technology (Femtech) Market, By Region:
    • Europe
      • France
      • United Kingdom
      • Italy
      • Germany
      • Spain
    • North America
      • United States
      • Canada
      • Mexico
    • Asia-Pacific
      • China
      • India
      • Japan
      • South Korea
      • Australia
    • South America
      • Brazil
      • Argentina
      • Colombia
    • Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

§  Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Global Female Technology (Femtech) market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Global Female Technology (Femtech) market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Service Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1.     Markets Covered

1.2.2.     Years Considered for Study

1.2.3.     Key Market Segmentations

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions/Countries

3.5.  Overview of Market Drivers, Challenges, and Trends

4.    Voice of Customer

5.    Global Female Technology (Femtech) Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Product (Mobile Apps, Connected Devices, Services, Others)

5.2.2.     By Application (Reproductive Health, General Wellness, Pregnancy, and Nursing Care, Pelvic and Uterine Care)

5.2.3.     By End-use (Individuals, Fertility Clinics, Hospitals, and Research Institutes, Diagnostic Centers)

5.2.4.     By Region

5.2.5.     By Company (2022)

5.3.  Product Map

5.3.1.     By Product

5.3.2.     By Application

5.3.3.     By End-use

6.    Europe Female Technology (Femtech) Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Product (Mobile Apps, Connected Devices, Services, Others)

6.2.2.     By Application (Reproductive Health, General Wellness, Pregnancy, and Nursing Care, Pelvic and Uterine Care)

6.2.3.     By End-use (Individuals, Fertility Clinics, Hospitals, and Research Institutes, Diagnostic Centers)

6.2.4.     By Country

6.3.  Europe: Country Analysis

6.3.1.     France Female Technology (Femtech) Market Outlook

6.3.1.1.         Market Size & Forecast

6.3.1.1.1.             By Value

6.3.1.2.         Market Share & Forecast

6.3.1.2.1.             By Product

6.3.1.2.2.             By Application

6.3.1.2.3.             By End-use

6.3.2.     United Kingdom Female Technology (Femtech) Market Outlook

6.3.2.1.         Market Size & Forecast

6.3.2.1.1.             By Value

6.3.2.2.         Market Share & Forecast

6.3.2.2.1.             By Product

6.3.2.2.2.             By Application

6.3.2.2.3.             By End-use

6.3.3.     Italy Female Technology (Femtech) Market Outlook

6.3.3.1.         Market Size & Forecast

6.3.3.1.1.             By Value

6.3.3.2.         Market Share & Forecast

6.3.3.2.1.             By Product

6.3.3.2.2.             By Application

6.3.3.2.3.             By End-use

6.3.4.     Germany Female Technology (Femtech) Market Outlook

6.3.4.1.         Market Size & Forecast

6.3.4.1.1.             By Value

6.3.4.2.         Market Share & Forecast

6.3.4.2.1.             By Product

6.3.4.2.2.             By Application

6.3.4.2.3.             By End-use

6.3.5.     Spain Female Technology (Femtech) Market Outlook

6.3.5.1.         Market Size & Forecast

6.3.5.1.1.             By Value

6.3.5.2.         Market Share & Forecast

6.3.5.2.1.             By Product

6.3.5.2.2.             By Application

6.3.5.2.3.             By End-use

7.    North America Female Technology (Femtech) Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Product (Mobile Apps, Connected Devices, Services, Others)

7.2.2.     By Application (Reproductive Health, General Wellness, Pregnancy, and Nursing Care, Pelvic and Uterine Care)

7.2.3.     By End-use (Individuals, Fertility Clinics, Hospitals and Research Institutes, Diagnostic Centers)

7.2.4.     By Country

7.3.  North America: Country Analysis

7.3.1.     United States Female Technology (Femtech) Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Product

7.3.1.2.2.             By Application

7.3.1.2.3.             By End-use

7.3.2.     Mexico Female Technology (Femtech) Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Product

7.3.2.2.2.             By Application

7.3.2.2.3.             By End-use

7.3.3.     Canada Female Technology (Femtech) Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Product

7.3.3.2.2.             By Application

7.3.3.2.3.             By End-use

8.    Asia-Pacific Female Technology (Femtech) Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Product (Mobile Apps, Connected Devices, Services, Others)

8.2.2.     By Application (Reproductive Health, General Wellness, Pregnancy, and Nursing Care, Pelvic and Uterine Care)

8.2.3.     By End-use (Individuals, Fertility Clinics, Hospitals and Research Institutes, Diagnostic Centers)

8.2.4.     By Country

8.3.  Asia-Pacific: Country Analysis

8.3.1.     China Female Technology (Femtech) Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Product

8.3.1.2.2.             By Application

8.3.1.2.3.             By End-use

8.3.2.     India Female Technology (Femtech) Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Product

8.3.2.2.2.             By Application

8.3.2.2.3.             By End-use

8.3.3.     Japan Female Technology (Femtech) Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Product

8.3.3.2.2.             By Application

8.3.3.2.3.             By End-use

8.3.4.     South Korea Female Technology (Femtech) Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Product

8.3.4.2.2.             By Application

8.3.4.2.3.             By End-use

8.3.5.     Australia Female Technology (Femtech) Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Product

8.3.5.2.2.             By Application

8.3.5.2.3.             By End-use

9.    South America Female Technology (Femtech) Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Product (Mobile Apps, Connected Devices, Services, Others)

9.2.2.     By Application (Reproductive Health, General Wellness, Pregnancy, and Nursing Care, Pelvic and Uterine Care)

9.2.3.     By End-use (Individuals, Fertility Clinics, Hospitals and Research Institutes, Diagnostic Centers)

9.2.4.     By Country

9.3.  South America: Country Analysis

9.3.1.     Brazil Female Technology (Femtech) Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Product

9.3.1.2.2.             By Application

9.3.1.2.3.             By End-use

9.3.2.     Argentina Female Technology (Femtech) Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Product

9.3.2.2.2.             By Application

9.3.2.2.3.             By End-use

9.3.3.     Colombia Female Technology (Femtech) Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Product

9.3.3.2.2.             By Application

9.3.3.2.3.             By End-use

10.  Middle East and Africa Female Technology (Femtech) Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Product (Mobile Apps, Connected Devices, Services, Others)

10.2.2.  By Application (Reproductive Health, General Wellness, Pregnancy, and Nursing Care, Pelvic and Uterine Care)

10.2.3.  By End-use (Individuals, Fertility Clinics, Hospitals and Research Institutes, Diagnostic Centers)

10.2.4.  By Country

10.3.              MEA: Country Analysis

10.3.1.  South Africa Female Technology (Femtech) Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Product

10.3.1.2.2.           By Application

10.3.1.2.3.           By End-use

10.3.2.  UAE Female Technology (Femtech) Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Product

10.3.2.2.2.           By Application

10.3.2.2.3.           By End-use

10.3.3.  Saudi Arabia Female Technology (Femtech) Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Product

10.3.3.2.2.           By Application

10.3.3.2.3.           By End-use

10.3.4.  Turkey Female Technology (Femtech) Market Outlook

10.3.4.1.      Market Size & Forecast

10.3.4.1.1.           By Value

10.3.4.2.      Market Share & Forecast

10.3.4.2.1.           By Product

10.3.4.2.2.           By Application

10.3.4.2.3.           By End-use

10.3.5.  Egypt Female Technology (Femtech) Market Outlook

10.3.5.1.      Market Size & Forecast

10.3.5.1.1.           By Value

10.3.5.2.      Market Share & Forecast

10.3.5.2.1.           By Product

10.3.5.2.2.           By Application

10.3.5.2.3.           By End-use

11.  Market Dynamics

11.1.              Drivers

11.1.1.  Increasing demand for smartphones and wearable devices.

11.1.2.  Growing health consciousness amongst the female population

11.1.3.  High Economic Burden of Women’s Health

11.2.              Challenges

11.2.1.  Challenges Related to Product Marketing in Femtech Space

11.2.2.  Absence of Awareness Among Women in Rural Areas

11.2.3.  Societal Taboos Surrounding Women’s Health Issues

12.  Market Trends & Developments

12.1.              Product Launches

12.2.              Mergers & Acquisitions

12.3.              Technological Advancements

13.  Global Female Technology (Femtech) Market: SWOT Analysis

14.  Competitive Landscape

14.1.              Business Overview

14.2.              Product Offerings

14.3.              Recent Developments

14.4.              Financials (In Case of Listed Companies)

14.5.              Key Personnel

14.6.              SWOT Analysis

14.6.1.    ALYK, Inc.

14.6.2.    Aytu BioScience, Inc.

14.6.3.    Biowink GmbH

14.6.4.    Bloomlife

14.6.5.    CORA

14.6.6.    Flo Health, Inc.

14.6.7.    Glow, Inc.

14.6.8.    Inne

14.6.9.    Kasha Inc.

14.6.10. NaturalCycles USA Corp

14.6.11. Nordic AB

14.6.12. Ovia Health

14.6.13. Plackal Tech

14.6.14. Sustain Natural

14.6.15. The Flex Company

14.6.16. Thinx, Inc.

15.  Strategic Recommendations

Figures and Tables

Frequently asked questions

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The strong market growth is due to the female population's growing health consciousness, the normalization in treatments, and proactive treatment of women's health issues.

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ALYK, Inc., Aytu BioScience, Inc., Biowink GmbH, Bloomlife, CORA, Flo Health, Inc., Glow, Inc., Inne, Kasha, NaturalCycles Nordic AB, Ovia Health, Plackal Tech, Sustain Natural, The Flex Company, and Thinx, Inc., among others.

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Based on application, the market is divided into reproductive health, general wellness, pregnancy, nursing care, and pelvic and uterine care. The pregnancy and nursing care segments are expected to capture the highest market share in the forecast period.

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North America dominated the global Female Technology Market. This is due to factors such as rising internet connectivity, rising smartphone usage, rising healthcare IT spending, and improvements in digital infrastructure.

profile

Sakshi Bajaal

Business Consultant
Press Release

Female Technology (Femtech) Market is dominated due to the acceptance of digital technologies during the forecast period 2022-2028

Dec, 2022

Increasing demand for technology and digital application in the healthcare sector is expected to drive the Female Technology (Femtech) market in the forecast period 2024-2028.