Evaporated Milk Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Skimmed, Whole), By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others), By Region & Competition, 2019-2029F

Market Overview

Global Evaporated Milk Market was valued at USD 5.66 billion in 2023 and is expected to grow to USD 6.58 billion by 2029 with a CAGR of 2.54% during the forecast period. 

The global evaporated milk market has exhibited significant growth due to multiple drivers impacting demand across various regions. Evaporated milk, known for its distinct creamy texture and long shelf life, has found utility in a wide range of applications from home cooking to commercial food production. This dairy product, made by removing about 60% of water content from fresh milk, has garnered attention for its versatility and convenience.

Key Market Drivers

Demand for Convenience and Shelf-Stable Dairy Products

The increasing consumer preference for convenience and long-lasting food items has significantly contributed to the growth of the global evaporated milk market. As modern lifestyles become busier, there is a rising demand for products that are easy to store, require minimal preparation, and have an extended shelf life. Evaporated milk, which can be stored at room temperature without refrigeration, has become an ideal choice for consumers in both developed and emerging markets. This is especially relevant in regions where refrigeration and cold storage may be limited. The convenience of evaporated milk, combined with its versatility in cooking and baking, makes it a go-to product in households and the foodservice industry. Furthermore, the growth of e-commerce has made it easier for consumers to access shelf-stable products like evaporated milk, allowing for increased online sales.

Rising Demand from the Food and Beverage Industry

The food and beverage industry is a significant driver of the evaporated milk market, as the product is extensively used in various food applications. Its creamy texture and ability to improve the flavor and consistency of food make it a preferred ingredient in bakery items, ready-to-eat meals, and beverages. For example, evaporated milk is commonly used in cakes, pastries, and soups, as well as in beverages like coffee and tea. The increasing consumer demand for ready-made and convenient meals, coupled with a growing appetite for indulgent drinks and desserts, has led to higher consumption of evaporated milk in the food processing industry. As manufacturers look for ingredients that can offer both functionality and flavor, evaporated milk continues to gain popularity in product formulations for various food categories.

Increasing Popularity of Dairy-Based Desserts and Beverages

The demand for dairy-based desserts and beverages is another major driver of the global evaporated milk market. In regions such as Asia-Pacific, Latin America, and the Middle East, evaporated milk is an essential ingredient in traditional desserts and drinks. Dishes like tres leches cake in Latin America, Hong Kong-style milk tea, and various Indian sweets are just a few examples where evaporated milk plays a crucial role. Additionally, the global rise of specialty coffee shops and tea houses has spurred demand for evaporated milk in beverages. Consumers seeking rich, creamy drinks have contributed to an increase in the use of evaporated milk in coffee, milk tea, and other beverages. This growing trend for indulgent, dairy-based products has played a key role in expanding the market for evaporated milk worldwide.

Expanding Market Penetration in Emerging Economies

Emerging economies are contributing significantly to the growth of the global evaporated milk market. With rising disposable incomes, urbanization, and evolving dietary habits, consumers in regions like Asia-Pacific, Africa, and Latin America are increasingly turning to convenient, shelf-stable dairy products like evaporated milk. In many developing countries, evaporated milk is seen as a cost-effective and nutritious alternative to fresh milk, particularly in areas where access to fresh dairy may be limited due to infrastructure challenges. The growing middle class in these regions is also shifting toward packaged and processed food products, further driving the demand for evaporated milk. Additionally, government initiatives aimed at promoting dairy consumption and expanding modern retail infrastructure have made evaporated milk more accessible to consumers, further fuelling market growth.

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Key Market Challenges

Fluctuating Raw Material Prices

One of the primary challenges faced by the global evaporated milk market is the volatility in the prices of raw materials, particularly milk. As the cost of milk fluctuates due to factors such as climate conditions, feed costs, and global dairy supply-demand imbalances, manufacturers are faced with increased production costs. This can affect the pricing of evaporated milk, making it difficult for producers to maintain consistent profit margins. Additionally, rising production costs can lead to higher retail prices, potentially decreasing consumer demand, particularly in price-sensitive markets. As dairy farming is heavily dependent on seasonal variations and geopolitical factors, these price fluctuations can create significant challenges for evaporated milk manufacturers to maintain stable pricing and profitability.

Health Concerns and Changing Consumer Preferences

The increasing consumer awareness of health and wellness is another challenge for the evaporated milk market. With more consumers shifting towards plant-based diets and low-calorie, low-fat alternatives, traditional dairy products like evaporated milk are facing competition from non-dairy substitutes such as almond milk, soy milk, and oat milk. This shift in dietary preferences, especially among younger generations who are more health-conscious, has led to a decline in the consumption of traditional dairy products. Additionally, concerns regarding the high sugar and fat content in some evaporated milk varieties may deter health-conscious consumers from choosing this product. Manufacturers are thus challenged to innovate and offer healthier, low-fat, and sugar-free options to cater to these changing consumer demands.

Stringent Regulatory Standards and Compliance

The evaporated milk market faces challenges related to the increasing number of regulatory standards and compliance requirements across different regions. Government regulations regarding food safety, labeling, quality control, and production standards vary significantly from country to country. In many markets, food manufacturers are required to meet stringent standards for product ingredients, additives, and nutritional information. This regulatory complexity can increase the operational costs for manufacturers, as they must invest in ensuring compliance with local and international regulations. Additionally, any failure to meet these standards can result in product recalls or legal issues, damaging the brand's reputation and affecting market share.

Supply Chain Disruptions

The global evaporated milk market is highly susceptible to disruptions in the supply chain, particularly due to factors such as transportation delays, natural disasters, and geopolitical issues. As the production of evaporated milk relies on a consistent supply of raw milk and other dairy ingredients, disruptions in the supply of these materials can lead to production delays and shortages. Additionally, the ongoing challenges posed by the COVID-19 pandemic have highlighted the vulnerabilities in global supply chains, with many companies experiencing delays in sourcing packaging materials, ingredients, and transportation. These disruptions can result in supply shortages, price hikes, and delays in product delivery, affecting both manufacturers and consumers.

Key Market Trends

Increased Product Innovation and Variants

A significant trend in the global evaporated milk market is the growing focus on product innovation to cater to diverse consumer needs. Manufacturers are increasingly introducing new variants, such as low-fat, sugar-free, organic, and fortified evaporated milk options, to appeal to health-conscious and niche consumer segments. There is also an increasing trend towards flavored evaporated milk, with manufacturers offering products with added flavors like vanilla, chocolate, or caramel, to attract consumers looking for variety and new taste experiences. This diversification helps brands differentiate themselves in a competitive market and meet the demand for healthier and more convenient alternatives, keeping pace with evolving consumer preferences.

Sustainability and Eco-Friendly Packaging

As sustainability continues to be a priority for consumers, there is a growing trend towards eco-friendly packaging in the evaporated milk market. Companies are exploring sustainable packaging options such as recyclable cans, biodegradable materials, and reduced plastic usage to appeal to environmentally-conscious buyers. The shift towards sustainability is driven by increasing consumer awareness of the environmental impact of packaging waste. Manufacturers are also focusing on reducing their carbon footprint throughout the production process, from sourcing raw materials to distribution. This trend aligns with the growing demand for environmentally responsible brands, especially in developed markets where eco-consciousness is at the forefront of consumer behavior.

Shift Toward E-commerce and Online Grocery Shopping

The rise of e-commerce and online grocery shopping is another prominent trend in the evaporated milk market. With the convenience of online shopping, more consumers are purchasing pantry staples, including evaporated milk, from online retailers. The increasing adoption of digital platforms for grocery shopping is driven by factors such as busy lifestyles, the convenience of doorstep delivery, and the ability to easily compare prices and products. This shift has encouraged manufacturers and retailers to expand their online presence and invest in e-commerce platforms to cater to the growing demand for online dairy products. As online shopping becomes more entrenched in consumer habits, it is expected to continue to shape the way evaporated milk is marketed and sold.

Rising Popularity of Plant-Based Alternatives

The growing trend toward plant-based diets and dairy alternatives is impacting the evaporated milk market. While traditional evaporated milk remains popular, the increasing demand for dairy-free alternatives such as oat milk, almond milk, and coconut milk is influencing the market. As more consumers shift toward plant-based lifestyles, there is a rising demand for non-dairy evaporated milk substitutes that mimic the texture and creaminess of traditional evaporated milk. Manufacturers are responding by developing plant-based versions of evaporated milk to cater to this expanding market. These innovations are helping to ensure the evaporated milk category remains relevant and competitive in the face of growing plant-based and vegan trends.

Segmental Insights

Product Type Insights

The whole evaporated milk segment dominates the global market due to its rich, creamy texture and superior taste, making it the preferred choice in cooking, baking, and beverage applications. Its versatility in traditional and indulgent recipes, especially in regions like Asia-Pacific, Latin America, and the Middle East, drives its continued popularity. Whole evaporated milk is often positioned as a premium product, with a strong presence in high-end culinary uses and processed foods. While demand for low-fat alternatives is rising, whole evaporated milk remains dominant due to consumer preference for its full-bodied flavor and essential role in many traditional dishes and beverages.

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Regional Insights

Europe holds a dominant position in the global evaporated milk market due to strong consumer demand, especially in countries with a rich dairy culture like France, Germany, and the UK. The region’s preference for high-quality dairy products, coupled with a well-established food and beverage industry, drives significant consumption of evaporated milk. Europe’s advanced retail infrastructure, widespread availability of evaporated milk in both supermarkets and online platforms, and its use in diverse culinary applications, including desserts and beverages, further solidify its dominance. Additionally, the growing trend toward convenience foods and shelf-stable products enhances the region's leading role in the market.

Recent Developments

• In 2023, Arla Foods expanded its product offering in Nigeria with the launch of Dano Cool Cow and Full Cream Evaporated Milk. This move is part of Arla's strategy to strengthen its presence in the Nigerian dairy market. The new products aim to meet the growing demand for high-quality dairy options in the region, highlighting Arla's commitment to broadening its consumer base in West Africa.
• In 2024, Nestlé introduced a new spicy flavor variant of its evaporated milk, aimed at diversifying its product offerings and appealing to adventurous consumers. This innovation is part of Nestlé's broader strategy to cater to the growing demand for unique and flavor-forward dairy products. The company continues to explore plant-based alternatives alongside dairy innovations, emphasizing convenience and versatility in its product range.

Key Market Players

• Nestlé S.A.
• Dana Dairy Group LTD
• Arla Foods amba
• Fraser and Neave, Limited
• Alaska Milk Corporation
• Yotsuba Milk Products Co., Ltd.
• Royal FrieslandCampina N.V
• Delta Food Industries FZC
• Alokozay Group
• Eagle Family Foods Group LLC

Report Scope:

In this report, the Global Evaporated Milk Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Evaporated Milk Market, By Product Type:

o   Skimmed

o   Whole

• Evaporated Milk Market, By Sales Channel:

o   Supermarket/Hypermarket

o   Convenience Stores

o   Online

o   Others

• Evaporated Milk Market, By Region:

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  Japan

§  India

§  Australia

§  South Korea

§  Indonesia

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Evaporated Milk Market.

Available Customizations:

Global Evaporated Milk Market report with the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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