Cleaning Product Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Surface Cleaner, Floor Cleaner, Window Cleaner, Others), By Form (Liquid, Gel, Powder, Others), By End User (Residential, Commercial), By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online, Others), By Region & Competition, 2020-2030F

Market Overview

Global Cleaning Product market was valued at USD 67.34 billion in 2024 and is expected to grow to USD 82.01 billion by 2030 with a CAGR of 4.02%. The Cleaning Product market is driven by rising consumer awareness of hygiene and sanitation. The increasing focus on health and wellness, particularly after the COVID-19 pandemic, has led to higher demand for household and industrial cleaning solutions. Also, the market is being fueled by the growing preference for eco-friendly and sustainable cleaning products, as consumers and businesses seek biodegradable, non-toxic, and chemical-free alternatives. Innovations in cleaning technology, such as antibacterial formulations, enzyme-based cleaners, and smart cleaning solutions, are further boosting product adoption. Urbanization, increasing disposable incomes, and changing lifestyles are also driving demand, particularly in emerging markets. The expansion of e-commerce platforms has made cleaning products more accessible, further accelerating global market growth.

Key Market Drivers

Booming Residential Sector

The global cleaning product market is experiencing substantial growth, largely driven by the booming residential sector. As a part of this, according to a recent study, as of 2025, private residential construction spending rose by 1.5%. Rapid urbanization, rising disposable incomes, and evolving consumer lifestyles have led to increased demand for household cleaning products. With more people moving into modern housing, there is a greater emphasis on maintaining clean and hygienic living spaces, further driving the market. The post-pandemic shift towards enhanced home hygiene practices has significantly boosted sales of disinfectants, surface cleaners, laundry detergents, and air purifiers. Also, the rise of nuclear families and dual-income households has increased the demand for convenient, time-saving, and efficient cleaning solutions such as multi-purpose cleaners and smart cleaning devices. Growing environmental concerns have also encouraged consumers to adopt eco-friendly and biodegradable cleaning products, further fueling innovation and market expansion. Also, the rapid expansion of e-commerce and retail distribution networks has made cleaning products more accessible worldwide. As the residential sector continues to expand, the demand for advanced, sustainable, and efficient cleaning solutions is expected to drive long-term market growth.

Expansion of Commercial Sector

The global cleaning product market is witnessing robust growth, driven by the expansion of the commercial sector, including offices, hotels, restaurants, hospitals, and shopping malls. As a part of this, as of January 2025, Indian Hotels Company (IHCL), India’s leading hospitality brand, achieves a new milestone with 85 hotel signings and 40 openings in 2024, expanding its portfolio to 360 properties. As businesses prioritize cleanliness and hygiene standards, the demand for industrial-grade cleaning solutions such as disinfectants, floor cleaners, and air sanitizers has surged. The hospitality industry is a significant contributor to market growth, as hotels and restaurants require high-performance cleaning products to ensure compliance with health and safety regulations. Similarly, the healthcare sector relies on hospital-grade disinfectants and sanitizers to maintain sterile environments and prevent infections. Also, the rise of co-working spaces, corporate offices, and commercial real estate projects has further fuelled the need for professional cleaning services and bulk cleaning products. The shift towards green and sustainable cleaning solutions in commercial spaces is also driving innovation in the market. With stringent government regulations emphasizing workplace sanitation and hygiene, the commercial sector's increasing demand for effective, eco-friendly, and advanced cleaning solutions is expected to propel market growth in the coming years.

Rising Consumer Awareness Regarding Hygiene & Cleanliness

The global cleaning product market is experiencing significant growth, largely driven by rising consumer awareness regarding hygiene and cleanliness. The COVID-19 pandemic heightened public consciousness about the importance of maintaining clean living and working environments, leading to increased demand for disinfectants, sanitizers, and antibacterial cleaning products. Consumers are now more proactive in preventing the spread of bacteria, viruses, and allergens, fuelling consistent market expansion. Also, growing health concerns related to air and surface contamination have encouraged households and businesses to adopt high-efficiency cleaning solutions. The trend is further supported by government health initiatives and regulations, which emphasize strict hygiene standards in residential, commercial, and industrial settings. Also, with the increasing availability of eco-friendly and non-toxic cleaning products, consumers are making informed purchasing decisions, seeking chemical-free, biodegradable, and sustainable alternatives. The widespread use of digital platforms, social media, and influencer marketing has also contributed to heightened awareness, educating consumers on best cleaning practices. As hygiene consciousness continues to grow, demand for advanced, convenient, and effective cleaning products is expected to drive market growth in the long term.

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Key Market Challenges

Fluctuating Raw Material Prices

The global cleaning product market faces a significant challenge due to fluctuating raw material prices, which directly impact production costs and profit margins. Key ingredients such as surfactants, enzymes, solvents, and fragrances are derived from petroleum, natural oils, and synthetic chemicals, making them susceptible to price volatility caused by supply chain disruptions, geopolitical tensions, and inflation. The rising costs of crude oil and palm oil, essential in manufacturing detergents and soaps, have forced companies to adjust pricing strategies or absorb costs, impacting profitability. Also, shortages of chemical additives and packaging materials further strain manufacturers, leading to higher retail prices and potential declines in consumer demand. Sustainability trends have also contributed to cost fluctuations, as the shift toward eco-friendly and biodegradable raw materials requires expensive R&D investments and sourcing adjustments. Smaller manufacturers, in particular, struggle to compete with larger players that have better supply chain control and cost absorption capabilities. To navigate this challenge, companies are increasingly diversifying suppliers, investing in alternative raw materials, and optimizing production efficiencies, but price unpredictability remains a persistent issue for the market.

Strict Government Norms

The global cleaning product market faces a significant challenge due to strict government norms and regulatory requirements that control the production, labeling, and distribution of cleaning products. As a part of this, as of October 2024, the US Environmental Protection Agency (EPA) announced a ban on two widely used solvents linked to cancer, which have been a target of activists for decades. The regulation prohibits the use of trichloroethylene (TCE), a chemical commonly found in manufacturing and water sources globally. Governments worldwide have enforced stringent safety, environmental, and chemical composition regulations to reduce harmful effects on human health and the environment. Many traditional cleaning products contain phosphates, volatile organic compounds (VOCs), and synthetic chemicals that contribute to water pollution, air contamination, and health risks. As a result, regulatory bodies such as the Environmental Protection Agency (EPA), the European Chemicals Agency (ECHA), and the Food and Drug Administration (FDA) have imposed restrictions on hazardous ingredients, forcing manufacturers to reformulate products and invest in sustainable alternatives. Compliance with eco-labeling, biodegradable packaging mandates, and chemical safety testing increases production costs and time-to-market delays, particularly for small and medium-sized enterprises (SMEs). Also, navigating varying international regulations presents challenges for global expansion. To overcome this hurdle, companies are investing in green chemistry innovations, sustainable packaging solutions, and regulatory compliance measures to align with evolving government standards while maintaining profitability and consumer trust.

Key Market Trends

Rise of Eco-Friendly & Sustainable Products  

The global cleaning product market is witnessing a strong shift towards eco-friendly and sustainable products, driven by increasing consumer awareness of environmental impact and health concerns. Consumers are now prioritizing biodegradable, plant-based, and chemical-free cleaning solutions that offer effective cleaning while minimizing harm to the environment. Governments and regulatory bodies, such as the EPA and ECHA, are imposing stricter regulations on hazardous chemicals, prompting manufacturers to reformulate products with natural and non-toxic ingredients. Also, major cleaning brands are investing in sustainable packaging solutions, including refillable containers, recyclable materials, and waterless cleaning concentrates, to reduce plastic waste and carbon footprints. With growing demand, companies are innovating with enzyme-based and probiotic cleaners, which break down dirt naturally without harsh chemicals. The rise of certifications like USDA Organic, Ecolabel, and cruelty-free standards further boosts consumer confidence in eco-friendly products. As sustainability becomes a key purchasing factor, brands that embrace green innovations, ethical sourcing, and transparency will gain a competitive edge, making eco-friendly cleaning products a dominant trend in the market’s future growth.

Increased Popularity of Multi-Purpose Cleaners  

The global cleaning product market is witnessing a surge in demand for multi-purpose cleaners, driven by consumers seeking convenience, cost-effectiveness, and efficiency. These versatile products eliminate the need for multiple specialized cleaners, allowing users to clean various surfaces, including glass, countertops, floors, and appliances, with a single solution. The trend is fueled by busy lifestyles and urbanization, where consumers prefer time-saving, all-in-one cleaning solutions that simplify household chores. Also, the rise of minimalist living and space-saving preferences has led to a shift away from cluttered cabinets filled with multiple cleaning products. Manufacturers are responding by formulating high-performance, eco-friendly, and antibacterial multi-purpose cleaners that cater to the growing preference for sustainable and chemical-free options. The addition of disinfecting properties further boosts their appeal, particularly in the wake of heightened hygiene awareness post-pandemic. Retailers and e-commerce platforms are also capitalizing on this trend by offering value packs, refillable bottles, and concentrated formulas, reinforcing sustainability efforts. As consumer priorities continue evolving, the multi-purpose cleaner segment is set to expand, shaping the future of the cleaning industry.

Expansion of E-Commerce & Direct-to-Consumer Sales

The global cleaning product market is experiencing rapid growth in e-commerce and direct-to-consumer (DTC) sales, driven by changing consumer shopping habits, digital transformation, and the convenience of online platforms. As a part of this, according to a recent study, as of 2023, global retail e-commerce revenues are projected to reach USD 5.8 trillion in 2023. Forecasts suggest that this amount will increase by 39% in the upcoming years, reaching over USD 8 trillion by 2027.With the rise of mobile commerce, subscription services, and personalized shopping experiences, more consumers are purchasing cleaning products online rather than through traditional brick-and-mortar stores. The growth of e-commerce is fuelled by the increasing preference for contactless shopping, doorstep delivery, and exclusive online discounts. Market leaders and emerging brands are leveraging DTC channels to offer customized cleaning solutions, eco-friendly product bundles, and auto-replenishment services, enhancing customer loyalty and engagement. Also, digital marketing strategies, such as social media promotions, influencer partnerships, and targeted advertisements, have made it easier for brands to reach a wider audience. The shift toward sustainable packaging and waterless concentrates aligns with the e-commerce model by reducing shipping weight and packaging waste. As technology advances and online shopping continues to dominate, e-commerce and DTC sales will remain a critical growth driver, reshaping the global cleaning product market and increasing accessibility for consumers worldwide.

Segmental Insights

Product Type Insights

Surface Cleaner dominated the global Cleaning Product market driven by rising hygiene awareness, increasing urbanization, and a growing focus on health and sanitation. Consumers are prioritizing disinfection and germ protection, particularly after the COVID-19 pandemic, leading to higher demand for multi-surface and antibacterial cleaners. Also, the surge in commercial and institutional cleaning needs, including hospitals, offices, and hospitality sectors, has fueled market growth. Innovations such as eco-friendly, plant-based, and non-toxic surface cleaners are further attracting environmentally conscious consumers. The expansion of e-commerce platforms and direct-to-consumer sales has also boosted accessibility, allowing brands to reach a wider audience. With the ongoing shift toward convenience, sustainability, and enhanced cleaning efficacy, the surface cleaner segment is expected to maintain its market dominance.

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Regional Insights

North America dominated the global Cleaning Product market, driven by high consumer awareness, stringent hygiene standards, and increasing demand for eco-friendly products. The region's strong household and commercial cleaning culture, along with frequent product innovations, fuels market growth. The rise of e-commerce and direct-to-consumer sales, coupled with a preference for disinfectant and multi-purpose cleaners, further boosts demand. Also, Asia-Pacific Cleaning Product market is driven by factors such as by rising urbanization, increasing disposable income, and growing awareness of hygiene and sanitation. The expanding middle-class population in countries like China, India, and Indonesia has led to higher demand for household and commercial cleaning products.

Recent Developments

• In January 2024, ITC Nimyle, a neem-based floor cleaner with 100% natural action, has partnered with Pet Fed, India’s largest pet festival, to advocate for safe and pet-friendly floors. This collaboration reinforces Nimyle’s commitment to providing a natural and eco-friendly cleaning solution, ensuring homes remain safe for pets and children.As a key milestone in its mission, ITC Nimyle is leveraging this partnership to raise awareness among pet parents, enthusiasts, experts, and veterinarians across India.
• In April 2024, Pine-Sol launched an enhanced line of multi-surface cleaners, featuring a new concentrated formula designed to provide twice the cleaning power per ounce. This reformulation ensures greater cleaning efficiency while reducing packaging waste, aligning with sustainability efforts. By delivering a more powerful clean with less product usage, Pine-Sol aims to enhance effectiveness and improve overall user convenience.
• In October 2024, Dyson launched its first dedicated cord-free wet floor cleaner, the Dyson WashG1, designed for hygienic and efficient cleaning. WashG1 is engineered to effortlessly tackle both wet and dry debris in a single pass.Equipped with a one-litre tank, the cleaner utilizes a combination of hydration, absorption, and extraction technologies to ensure effective floor maintenance.
• In May 2023, SC Johnson launched the FamilyGuard Brand, a new line of disinfectant formulas designed to help protect families by effectively disinfecting hard, non-porous surfaces. The FamilyGuard Brand Disinfectant Spray is formulated for use on 100+ surfaces, including areas frequented by children and pets, while the FamilyGuard Brand Disinfectant Cleaner is specifically designed for households with children and pets, ensuring a safer and more hygienic environment.

Key Market Players

• Reckitt Benckiser
• Unilever Plc
• S. C. Johnson & Son, Inc.
• Dabur Limited
• Jyothy Laboratories Ltd
• VH Group
• The Clorox Company
• Henkel AG & Co. KGaA
• Kao Corporation
• Colgate-Palmolive Company

Report Scope:

In this report, the Global Cleaning Product Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Cleaning Product Market, By Product Type:

o   Surface Cleaner

o   Floor Cleaner

o   Window Cleaner

o   Others

• Cleaning Product Market, By Form:

o   Liquid

o   Gel

o   Powder

o   Others

• Cleaning Product Market, By End User:

o   Residential

o   Commercial

• Cleaning Product Market, By Distribution Channel:

o   Supermarket & Hypermarket

o   Convenience Stores

o   Specialty Stores

o   Online

o   Others

• Cleaning Product Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  Japan

§  India

§  Australia

§  South Korea

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Cleaning Product Market.

Available Customizations:

Global Cleaning Product Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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