Cider Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Farm Cider, Traditional Cider, Real Cider, Craft Cider), By Packaging Type (Bottles, Cans), By Distribution Channel (Store-Based, Non-Store Based), By Region & Competition, 2020-2030F

Market Overview

Global Cider market was valued at USD 2.45 billion in 2024 and is expected to grow to USD 8.57 billion by 2030 with a CAGR of 12.78% during the forecast period. The Cider market is primarily driven by the rising demand for flavored and craft ciders, as consumers increasingly seek unique and diverse experiences. The popularity of craft beverages, including cider, has surged due to consumer interest in artisanal, locally sourced, and small-batch drinks. Also, health-conscious trends are boosting the market, with more consumers opting for lower-alcohol, gluten-free, and low-sugar ciders as alternatives to traditional alcoholic beverages. The growing acceptance of alcohol-free options also contributes to cider's appeal, as more consumers seek lighter and non-intoxicating drinks. Also, the increasing availability of premium and organic ciders is attracting a wider consumer base, enhancing the market’s overall growth, particularly in regions like Europe and North America.

Key Market Drivers

Growing Consumption of Alcoholic Beverage

The growing consumption of alcoholic beverages is a significant driver of the global cider market. As a part of this, according to a recent study, as of 2023, in 2020, the volume of alcohol consumed in India was approximately five billion liters, with projections suggesting it would reach about 6.21 billion liters by 2024.As the global alcohol industry expands, cider has gained increasing popularity among consumers seeking alternative options to traditional beer, wine, and spirits. Cider, particularly flavored and craft varieties, is perceived as a refreshing and versatile beverage that appeals to a wide range of consumer preferences. Its lower alcohol content compared to other alcoholic drinks also makes it a more accessible option for those looking for a lighter choice. In many regions, especially in Europe and North America, cider has evolved from being a niche product to a mainstream alcoholic beverage, benefiting from the overall growth of the craft alcohol movement. The trend toward experimenting with different flavors, ingredients, and brewing methods has led to an explosion of variety in the cider market, attracting consumers looking for unique and novel drinking experiences. Also, the growing popularity of cider among younger consumers, driven by its easy-to-drink nature and innovative flavors, has further fueled demand. The increasing availability of cider in bars, restaurants, and retail outlets, coupled with targeted marketing strategies, has made it more accessible and visible, contributing to its rise in global consumption. This growing consumption of alcoholic beverages, alongside cider’s increasing acceptance as a mainstream choice, continues to propel the market forward.

Rising Demand for Flavored Cider

The rising demand for flavored cider is a key driver of growth in the global cider market. Consumers are increasingly seeking diverse and unique taste experiences, and flavored ciders offer a refreshing alternative to traditional alcoholic beverages. The wide range of available flavors, from fruity options like apple, berry, and pear to more exotic variations such as ginger, tropical fruits, and spices, appeals to a broad audience. This trend is particularly popular among younger consumers who prefer sweeter, more approachable drinks compared to traditional beer or spirits. Flavored ciders also align with the growing preference for innovation and experimentation in the beverage industry, as consumers are keen to explore new and exciting combinations. Also, the ability to customize flavors or incorporate local ingredients has led to an increase in craft and artisanal cider production, further fuelling the demand. Brands are increasingly launching limited-edition and seasonal flavored ciders to attract attention and drive excitement in the market. As the global appetite for flavored ciders expands, manufacturers are responding by offering a wider variety of flavors to cater to changing consumer tastes. This growing demand for flavored options continues to propel the cider market, making it an increasingly popular and dynamic segment within the alcoholic beverage industry.

Increased Availability

Increased availability is a significant driver of growth in the global cider market. As consumer demand for cider continues to rise, its presence in retail and on-premises locations, such as bars and restaurants, has expanded substantially. Major retailers, including supermarkets and convenience stores, now offer a broader range of ciders, making it more accessible to a wider audience. Also, cider brands are increasing their distribution channels to reach more consumers, including offering products through e-commerce platforms for greater convenience. The availability of cider in diverse packaging formats, including cans, bottles, and multi-packs, also contributes to its increased accessibility. This flexibility caters to various consumer needs, whether for individual consumption or social gatherings.

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Key Market Challenges

Immense Competition from Other Alcoholic Beverages

Immense competition from other alcoholic beverages is a significant challenge in the global cider market. Cider, while growing in popularity, faces stiff competition from established alcoholic drinks like beer, wine, and spirits, which dominate the market in many regions. Beer has a long-standing cultural presence and consumer loyalty, making it the go-to choice for many. In some markets, beer’s established distribution networks, pricing structures, and familiarity overshadow cider’s appeal. Wine and spirits, often considered premium or sophisticated options, also compete for a share of the alcoholic beverage market. These beverages benefit from strong brand identities, large consumer bases, and global recognition, which can limit cider’s growth potential. Also, the increasing demand for cocktails and mixed drinks, which are often made with spirits, further reduces cider’s market share in some regions.

Fluctuating Prices of Raw Material

Fluctuating prices of raw materials pose a significant challenge in the global cider market. The primary ingredient in cider production is fruit, particularly apples, which are subject to price volatility due to various factors such as weather conditions, crop yields, and agricultural practices. As a part of this, according to a recent study, as of 2023, due to supply disruptions caused by adverse weather conditions, apple prices rise by 20-25 percent compared to last year. Poor harvests caused by droughts, floods, or extreme temperatures can lead to a reduction in supply, driving up prices and impacting cider production costs. Also, the cost of other ingredients, like sugar and flavor additives, can also fluctuate, further affecting the overall cost structure. These price fluctuations create uncertainty for cider producers, making it difficult to maintain consistent pricing and profitability. To mitigate this risk, cider manufacturers may have to adjust their pricing strategies, potentially leading to higher consumer prices, which could reduce demand. Smaller cider producers may be more vulnerable to raw material cost increases, as they often lack the economies of scale to absorb these changes.

Key Market Trends

Increased Focus on Innovative Packaging

Increased focus on innovative packaging is a key trend shaping the global cider market. As consumer preferences evolve, brands are increasingly turning to unique and sustainable packaging solutions to differentiate themselves from competitors and appeal to environmentally conscious buyers. This trend is driven by the growing demand for convenience, portability, and sustainability. Packaging innovations, such as cans, eco-friendly bottles, and recyclable or biodegradable materials, are gaining traction, helping brands reduce their environmental impact while offering consumers practical, on-the-go options. Brands are also using packaging to enhance the aesthetic appeal of their products, with vibrant designs and unique bottle shapes that stand out on retail shelves. Limited-edition packaging and seasonal designs are becoming popular marketing strategies to generate excitement and increase sales. As consumers increasingly prioritize sustainability and convenience, innovative packaging is not only a marketing tool but also an essential aspect of the cider industry's ongoing growth and market competitiveness.

Surging E-Commerce Sales

Surging e-commerce sales are a prominent trend in the global cider market. As online shopping continues to grow in popularity, more consumers are turning to digital platforms to purchase cider, driven by convenience, product variety, and home delivery options. As a part of this, according to a recent study, as of 2023, global retail e-commerce sales in 2023 amounted to 5.8 trillion U.S. dollars. Forecasts suggest that this figure will grow by 39 percent in the coming years, with expectations to exceed eight trillion dollars by 2027.E-commerce provides consumers with easy access to a wide range of cider brands, including niche, craft, and premium offerings that may not be readily available in physical stores. Online retailers, such as Amazon, and specialized beverage websites are increasingly stocking a diverse selection of ciders, giving consumers the opportunity to explore different brands, flavors, and packaging options. This trend is further fuelled by the rise of direct-to-consumer sales, where cider brands are creating their own e-commerce platforms, allowing them to engage more directly with their customer base and offer exclusive products.

Innovation in Ingredients & Production

Innovation in ingredients and production is a key trend driving growth in the global cider market. As consumer tastes become more sophisticated, cider producers are increasingly experimenting with new and unique ingredients to differentiate their products. This includes the use of exotic fruits like berries, tropical fruits, and citrus, as well as herbs, spices, and even floral infusions, which create distinct flavors and appeal to adventurous consumers. Some brands are also incorporating ingredients such as honey, ginger, or spices to enhance the taste and provide a more complex drinking experience. Also, advancements in production techniques are allowing cider makers to improve product quality and streamline production. Innovations such as cold fermentation, barrel aging, and the use of wild yeasts are becoming more common, resulting in unique and high-quality ciders that cater to the growing demand for premium beverages.

Segmental Insights

Packaging Type Insights

Bottles dominated the global Cider market due to their widespread appeal and premium image. Glass bottles are often perceived as a higher quality packaging option, contributing to the premium positioning of many cider brands. They help preserve the taste and carbonation of the cider, ensuring a better drinking experience. Also, glass bottles are highly recyclable, making them a more sustainable option, which aligns with growing consumer demand for eco-friendly products. Also, bottles are commonly used for craft and artisanal ciders, which are gaining popularity due to their unique flavors and smaller production batches. The use of bottles also allows for attractive labeling and branding, which is crucial for standing out in a competitive market.

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Regional Insights

Asia-Pacific dominated the global Cider market, driven by increasing consumer interest in alcoholic beverages and evolving preferences toward alternative drinks like cider. The region's growing middle class, particularly in countries like China, Japan, and India, is contributing to the expansion of the cider market, as consumers are increasingly open to exploring new types of alcohol beyond traditional beer and spirits. As a part of this, according to a recent study, as of 2023, between 1995 and 2021, the middle class emerged as the fastest-growing major segment of the Indian population, with a rise of 6.3 percent annually in both percentage and absolute terms. Also, the younger demographic in Asia-Pacific is seeking innovative, refreshing, and lower-alcohol options, which cider offers. Also, North America Cider market is driven by several factors, including the growing popularity of craft ciders and the increasing consumer preference for healthier, lower-alcohol beverages.

Recent Developments

• In January 2025, Northeast Drinks Group, in collaboration with its wholly owned subsidiary, Vermont Hard Cider Company, LLC, announced a long-term partnership with United States Beverage, LLC of Stamford, CT. Under this agreement, United States Beverage will serve as the exclusive sales and marketing partner for VCC’s cider brands.
• In March 2025, Seattle Cider Company launched Ripe Plum, the latest addition to the VIVID Light Cider brand portfolio. Made with freshly pressed Washington apples and vibrant plum juice sourced from local farms, Ripe Plum offers a refreshing and flavorful cider that captures the essence of the Pacific Northwest.
• In March 2025, Stormalong Cider, partnered with Central Distributors of Lewiston, Maine. This partnership will enable Stormalong to expand its reach, bringing its exceptional cider portfolio including the flagship "Legendary Dry" and seasonal offerings like "Blue Skies" to cider enthusiasts throughout the state of Maine.
• In April 2023, Seattle Cider Company and City Fruit announced the release of their annual collaboration, City Fruit Cider, just in time for Earth Day. This unique cider was crafted by Seattle Cider Company in partnership with City Fruit, a local nonprofit focused on the stewardship and harvesting of urban fruit trees.

Key Market Players

• Aston Manor Limited
• Bryant's Dry Cider LLC
• The Cotswold Brewing Company Ltd
• Heineken N.V.,
• Carlsberg Breweries A/S
• The Asahi Group Holdings, Ltd
• Seattle Cider Co
• Vander Mill.
• Thatchers Cider Company Ltd
• Minneapolis Cider Company

Report Scope:

In this report, the Global Cider Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Cider Market, By Type:

o   Farm Cider

o   Traditional Cider

o   Real Cider

o   Craft Cider

• Cider Market, By Packaging Type:

o   Bottles

o   Cans

• Cider Market, By Distribution Channel:

o   Store-Based

o   Non-Store Based

• Cider Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  Japan

§  India

§  Australia

§  South Korea

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Cider Market.

Available Customizations:

Global Cider Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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