China Video Shopping Market By Type (Shoppable Videos, Livestream Shopping), By Product Type (Apparel & Accessories, Health and Personal Care, Consumer Electronic, Others (Home Furnishing, Food & Beverage, etc.), By Payment Method (Online Payment, Pay On Delivery), By Region, Competition, Forecast & Opportunities, 2018-2028

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Report Description

The China video shopping marketis growing at a robust growth rate owing to mobile internet and smartphonepenetration, short-form video shopping, and short-form video shopping.

China Video Shopping Market Scope

Video shopping refers to aform of e-commerce where consumers can view and purchase products or servicesthrough videos. It combines the elements of traditional shopping with thevisual and interactive experience of video content. In video shopping, businessesor sellers create videos that showcase their products or services, providingdetailed information, demonstrations, and highlighting key features. Consumerscan then watch these videos, often on platforms or websites dedicated to videoshopping, and make purchasing decisions based on the information provided inthe videos.

Shoppable videos areinteractive videos that allow viewers to make purchases directly within thevideo itself. These videos typically feature clickable hotspots or product tagsthat appear as overlays on specific items showcased in the video.

Livestream shopping involvesreal-time video broadcasts in which sellers showcase and demonstrate productswhile interacting with viewers in a live chat or comment section. Viewers canask questions, request specific demonstrations, and even make purchasesdirectly during the livestream. This interactive format allows sellers toaddress customer inquiries instantly and create a sense of urgency for viewersto make on-the-spot purchases.

China Video Shopping Market Overview

The China video shoppingmarket has witnessed significant growth and transformation in recent years,emerging as a dynamic and thriving sector within the country's e-commercelandscape. With a large population, widespread internet access, and increasing smartphoneusage, Chinese consumers have embraced video shopping as an immersive andinteractive way to discover and purchase products. Dominated by platforms suchas Taobao Live, Kuaishou, Douyin, and WeChat, the market offers a range ofopportunities for sellers to showcase their products through live streamingsessions, short-form videos, and social commerce integration. Influencermarketing plays a pivotal role in driving consumer engagement, whiletechnological advancements such as AR and VR enhance the shopping experience.As the market continues to grow, businesses are actively exploring the vastpotential of video shopping to reach and engage the digitally savvy Chineseconsumer base.

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China Video Shopping Market Drivers

The China video shoppingmarket is experiencing significant growth driven by several key factors. One ofthe primary drivers is the rapid expansion of the e-commerce industry in China.As more consumers turn to online shopping, there is a growing demand forinnovative and engaging ways to promote products and services. Video shoppingprovides a dynamic and interactive platform for retailers to showcase theirofferings, enabling consumers to have a more immersive shopping experience.

Another important driver isthe widespread adoption of smartphones and the availability of high-speedmobile internet in China. With a large population of smartphone users, videoshopping has become more accessible and convenient. Consumers can easily accessvideo content, watch product demonstrations, and make purchases directly fromtheir mobile devices, making the shopping process seamless and efficient.

The entertainment factor ofvideo shopping has also contributed to its popularity. Consumers not only havethe opportunity to browse products but also to engage with sellers through livestreaming or interactive features. This entertainment aspect enhances theoverall shopping experience, making it more enjoyable and memorable forconsumers.

China Video Shopping MarketTrends

The China video shoppingmarket is experiencing a variety of significant trends that are reshaping theway consumers shop and interact with brands. One of the prominent trends is therise of live streaming shopping. Live streaming platforms, such as Taobao Liveand Kuaishou Live, have gained immense popularity, enabling sellers to showcaseproducts in real-time, interact with viewers, and offer exclusive deals. Thisinteractive and engaging format has created a sense of urgency and excitement,driving consumer participation and boosting sales.. Platforms such as Douyin(TikTok) and Kuaishou have popularized the creation and consumption of short,snackable videos. Brands and sellers leverage these platforms to createcaptivating videos that highlight product features, demonstrate usagescenarios, and provide engaging content to capture consumers' attention. Thistrend aligns with the preferences of younger consumers who enjoy consumingbite-sized content and seek quick and informative product experiences. In additionto live streaming and short-form videos, social commerce integration is gainingmomentum in the China video shopping market. Social media platforms, includingWeChat, Douyin, and Xiaohongshu (RED), are incorporating video shoppingfeatures, allowing users to seamlessly discover and purchase products withinthe social media ecosystem. This integration creates a seamless shoppingjourney, as consumers can watch videos, read reviews, and make purchaseswithout leaving the platform, enhancing convenience and driving conversionrates.

China Video Shopping MarketChallenges

The China video shoppingmarket, while experiencing significant growth, also faces several challengesthat impact its progress and potential. These challenges arise from variousfactors and require attention and strategic solutions. One of the significantchallenges of the video shopping market in China is the prevalence ofcounterfeit products. With a large number of sellers and platforms, ensuringthe authenticity and quality of products becomes crucial. Consumers are wary ofpurchasing counterfeit or low-quality goods, which undermines trust in themarket. To tackle this challenge, robust verification processes, stricterregulations, and effective monitoring mechanisms are required to ensure thecredibility of sellers and the authenticity of products. Furthermore, thesuccess of video shopping relies heavily on a robust technical infrastructureand reliable connectivity. However, in some regions of China, particularlyrural areas, internet access and network quality may be limited. Insufficientinfrastructure and slow internet speed can hinder the seamless streaming andinteractive features required for video shopping.

Market Recent Developments

In March 2022, JD.com, a prominent Chinese e-commerce company, revealed its plans to acquire Deppon Logistics for a substantial sum of USD 1.42 billion. This strategic acquisition is set to enhance the capabilities of JD Logistics, the logistics arm of JD.com, particularly in light of the surge in e-commerce activities fueled by the lockdown measures implemented to combat the COVID-19 pandemic. By incorporating Deppon Logistics into its operations, JD.com aims to strengthen its logistics infrastructure, enabling more efficient and reliable delivery services to meet the escalating demands of the booming e-commerce sector. This move reflects JD.com's commitment to expanding its market presence and optimizing its logistics capabilities to adapt to the evolving landscape of online shopping in China.
In January 2022, through a strategic partnership, Chinese e-commerce giant JD.com and Ottawa-based Shopify joined forces to facilitate global brands in capitalizing on China's immense demand for imported products, as well as assisting Chinese merchants in expanding their sales internationally. The collaboration aims to streamline the process of reaching Western markets for Chinese brands and merchants, offering simplified access and compliance procedures.
In April 2022, SavMobi Technology, Inc., a Nevada-based corporation, entered into a Memorandum of Understanding (MOU) with Dalian Yuanmeng Media Co., Ltd, a Chinese company operating under the laws of the People's Republic of China. According to the MOU, Yuanmeng has agreed to collaborate with SVMB by sharing its client base to jointly explore China's vast e-commerce market. The agreement stipulates that both companies will share the income generated from this collaboration on a fifty-fifty basis.

Market Opportunities

China has a robust andrapidly expanding e-commerce ecosystem, with established platforms such asAlibaba's Taobao and JD.com dominating the market. Video shopping integratesseamlessly into these platforms, allowing businesses to tap into the existingcustomer base and leverage the extensive infrastructure for logistics,payments, and customer support.

China's growing middle classhas a strong appetite for imported goods and international brands. Videoshopping provides an effective avenue for businesses outside of China to reachthis market. By leveraging video content and partnering with local videoshopping platforms, international brands can showcase their products, buildbrand awareness, and cater to the demand for high-quality imported goods.

Influencer marketing is apowerful strategy in the China video shopping market. Collaborating withpopular social media influencers or Key Opinion Leaders (KOLs) can helpbusinesses enhance their brand visibility, credibility, and reach a wideraudience. By leveraging the influence and following of these influencers,businesses can drive sales and foster long-term customer loyalty.

Market Segmentation

The China video shopping marketis segmented based on type, product type, and payment method. The market is dividedinto shoppable videos and livestream shopping. Based on the product type themarket is divided into apparel & accessories, health and personal care,consumer electronic and others (home furnishing, food & beverage, etc.).Based on the payment method, the market is segmented into online payment andpay on delivery. The market analysis also studies the regional segmentation todevise regional market segmentation North China, East China, North-East China,South Central China, North-West China, and South-West China.

Company Profiles

Alibaba Group (Taobao Live), BeijingWeibo Vision Technology Co., Ltd. (TikTok/ Douyin), Beijing KuaishouTechnology Co. Ltd. (Kuaishou Live), Pinduoduo Inc. (Duoduo Live), XingyinInformation Technology (Shanghai) Co., Ltd. (Xiaohongshu), Beijing SankuaiTechnology Co., Ltd. (Meituan Live), Suning.com Co., Ltd., Youku Tudou Inc. (Youku),Tencent Holdings Ltd. (WeChat), and JD.com, Inc. are some of the major playersin the China video shopping market.

Attribute	Details
Base Year	2022
Historic Data	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Value in USD Million, CAGR for 2018-2022 and 2023-2028
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Type Product Type Payment Method Region
Regional scope	North China, East China, North-East China, South Central China, North-West China, South-West China.
Key Companies Profiled	Alibaba Group (Taobao Live), Beijing Weibo Vision Technology Co., Ltd. (TikTok/Douyin), Beijing Kuaishou Technology Co. Ltd. (Kuaishou Live), Pinduoduo Inc. (Duoduo Live), Xingyin Information Technology (Shanghai) Co., Ltd. (Xiaohongshu), Beijing Sankuai Technology Co., Ltd. (Meituan Live), Suning.com Co., Ltd., Youku Tudou Inc. (Youku), Tencent Holdings Ltd. (WeChat), and JD.com, Inc
Customization scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, the China video shoppingmarket has been segmented into thefollowing categories, in addition to the industry trends which have also beendetailed below:

· GlobalVideo Shopping Market, By Product Type:

o Shoppable Videos

o Livestream Shopping

· GlobalVideo Shopping Market, By Product Type:

o Apparel & Accessories

o Health and Personal Care

o Consumer Electronic

o Others

· GlobalVideo Shopping Market, By Payment Method:

o Online Payment

o Pay On Delivery

· China VideoShopping Market, By Region:

o North China

o East China

o North-East China

o South Central China

o North-West China

o South-West China

Competitive Landscape

CompanyProfiles: Detailedanalysis of the major companies present in China Video Shopping market.

Available Customizations:

Withthe given market data, TechSci Research offers customizations according to acompany’s specific needs. The following customization options are available forthe report:

Company Information

Detailed analysis and profiling of additionalmarket players (up to five).

China Video Shopping Market is an upcoming reportto be released soon. If you wish an early delivery of this report or want toconfirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis

4.1. Brand Awareness

4.2. Factors Influencing Purchase Decision

4.3. Challenges Faced Post Purchase

5. China Video Shopping Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.1.2. By Volume

5.2. Market Share & Forecast

5.2.1. By Type Market Share Analysis (Shoppable Videos, Livestream Shopping)

5.2.2. By Product Type Market Share Analysis (Apparel & Accessories, Health and Personal Care, Consumer Electronic, Others (Home Furnishing, Food & Beverage, etc.))

5.2.3. By Payment Method Market Share Analysis (Online Payment, Pay On Delivery)

5.2.4. By Regional Market Share Analysis

5.2.4.1. North China Market Analysis

5.2.4.2. East China Market Analysis

5.2.4.3. North-East China Market Analysis

5.2.4.4. South Central China Market Analysis

5.2.4.5. North-West China Market Analysis

5.2.4.6. South-West China Market Analysis

5.2.5. By Company Market Share Analysis

5.3. China Video Shopping Market Mapping & Opportunity Assessment

5.3.1. By Type Market Mapping & Opportunity Assessment

5.3.2. By Product Type Market Mapping & Opportunity Assessment

5.3.3. By Payment Method Market Mapping & Opportunity Assessment

5.3.4. By Regional Market Mapping & Opportunity Assessment

6. China Shoppable Videos Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product Type Market Share Analysis

6.2.2. By Payment Method Market Share Analysis

7. China Livestream Shopping Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Product Type Market Share Analysis

7.2.2. By Payment Method Market Share Analysis

8. Market Dynamics

8.1. Drivers

8.1.1. Growing E-commerce,

8.1.2. Increasing Mobile Internet Usage And Social Commerce

8.1.3. Community Building

8.2. Challenges

8.2.1. Competition and Saturation

8.2.2. Quality Control and Counterfeit Products

9. Market Trends & Developments

9.1. Integration of Augmented Reality (AR) and Virtual Reality (VR)

9.2. Short-Form Video Shopping

9.3. Social Commerce Collaboration

9.4. Integration with E-commerce Platforms

9.5. Personalization and Recommendation Algorithms

10. Porter’s Five Forces Model

10.1. Competitive Rivalry

10.2. Bargaining Power of Buyers

10.3. Bargaining Power of Suppliers

10.4. Threat of New Entrants

10.5. Threat of Substitutes

11. SWOT Analysis

11.1. Strengths

11.2. Weaknesses

11.3. Opportunities

11.4. Threats

12. Policy & Regulatory Landscape

13. China Economic Profile

14. Competitive Landscape

14.1. Company Profiles

14.1.1. Alibaba Group (Taobao Live)

14.1.1.1. Company Details

14.1.1.2. Product

14.1.1.3. Financials (As Per Availability)

14.1.1.4. Key market Focus & Geographical Presence

14.1.1.5. Recent Developments

14.1.1.6. Key Management Personnel

14.1.2. Beijing Weibo Vision Technology Co., Ltd. (TikTok/Douyin)

14.1.2.1. Company Details

14.1.2.2. Product

14.1.2.3. Financials (As Per Availability)

14.1.2.4. Key market Focus & Geographical Presence

14.1.2.5. Recent Developments

14.1.2.6. Key Management Personnel

14.1.3. Beijing Kuaishou Technology Co. Ltd. (Kuaishou Live)

14.1.3.1. Company Details

14.1.3.2. Product

14.1.3.3. Financials (As Per Availability)

14.1.3.4. Key market Focus & Geographical Presence

14.1.3.5. Recent Developments

14.1.3.6. Key Management Personnel

14.1.4. Pinduoduo Inc. (Duoduo Live)

14.1.4.1. Company Details

14.1.4.2. Product

14.1.4.3. Financials (As Per Availability)

14.1.4.4. Key market Focus & Geographical Presence

14.1.4.5. Recent Developments

14.1.4.6. Key Management Personnel

14.1.5. Xingyin Information Technology (Shanghai) Co., Ltd. (Xiaohongshu)

14.1.5.1. Company Details

14.1.5.2. Product

14.1.5.3. Financials (As Per Availability)

14.1.5.4. Key market Focus & Geographical Presence

14.1.5.5. Recent Developments

14.1.5.6. Key Management Personnel

14.1.6. Beijing Sankuai Technology Co., Ltd. (Meituan Live)

14.1.6.1. Company Details

14.1.6.2. Product

14.1.6.3. Financials (As Per Availability)

14.1.6.4. Key market Focus & Geographical Presence

14.1.6.5. Recent Developments

14.1.6.6. Key Management Personnel

14.1.7. Suning.com Co., Ltd.

14.1.7.1. Company Details

14.1.7.2. Product

14.1.7.3. Financials (As Per Availability)

14.1.7.4. Key market Focus & Geographical Presence

14.1.7.5. Recent Developments

14.1.7.6. Key Management Personnel

14.1.8. Youku Tudou Inc. (Youku)

14.1.8.1. Company Details

14.1.8.2. Product

14.1.8.3. Financials (As Per Availability)

14.1.8.4. Key market Focus & Geographical Presence

14.1.8.5. Recent Developments

14.1.8.6. Key Management Personnel

14.1.9. Tencent Holdings Ltd. (WeChat)

14.1.9.1. Company Details

14.1.9.2. Product

14.1.9.3. Financials (As Per Availability)

14.1.9.4. Key market Focus & Geographical Presence

14.1.9.5. Recent Developments

14.1.9.6. Key Management Personnel

14.1.10. JD.com, Inc.

14.1.10.1. Company Details

14.1.10.2. Product

14.1.10.3. Financials (As Per Availability)

14.1.10.4. Key market Focus & Geographical Presence

14.1.10.5. Recent Developments

14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

15.1. Key Focus Area

15.2. Target Type

16. About Us & Disclaimer

Figures and Tables

Frequently asked questions

What are the drivers for the growth of the China video shopping market?

Growing ecommerce and increasing mobile internet usage, social commerce, and community building are the major drivers for the growth of the China video shopping market.

What are the trends of the China video shopping market?

Integration of augmented reality (AR) and virtual reality (VR), short-form video shopping, and influencer-driven shopping are the major trends of the China video shopping market.

What are the challenges of the China video shopping market?

Competition, saturation, quality control, and counterfeit products are the major challenges in the China video shopping market.

Who are the key players in the China video shopping market?

The key players in the China video shopping market are Alibaba Group (Taobao Live), Beijing Weibo Vision Technology Co., Ltd. (TikTok/Douyin), Beijing Kuaishou Technology Co. Ltd. (Kuaishou Live), Pinduoduo Inc. (Duoduo Live), Xingyin Information Technology (Shanghai) Co., Ltd. (Xiaohongshu), Beijing Sankuai Technology Co., Ltd. (Meituan Live), Suning.com Co., Ltd., Youku Tudou Inc. (Youku), Tencent Holdings Ltd. (WeChat), and JD.com, Inc.

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Press Release

China Video Shopping Market To Be Fueled By Livestream Shopping Segment During The Forecast Period

Jul, 2023

Growing e-commerce penetration and increasing live streaming and influencer marketing will drive the China video shopping market during the forecast period.