China Video Shopping Market By Type (Shoppable Videos, Livestream Shopping), By Product Type (Apparel & Accessories, Health and Personal Care, Consumer Electronic, Others (Home Furnishing, Food & Beverage, etc.), By Payment Method (Online Payment, Pay On Delivery), By Region, Competition, Forecast & Opportunities, 2018-2028

The China video shopping marketis growing at a robust growth rate owing to mobile internet and smartphonepenetration, short-form video shopping, and short-form video shopping.

China Video Shopping Market Scope

Video shopping refers to aform of e-commerce where consumers can view and purchase products or servicesthrough videos. It combines the elements of traditional shopping with thevisual and interactive experience of video content. In video shopping, businessesor sellers create videos that showcase their products or services, providingdetailed information, demonstrations, and highlighting key features. Consumerscan then watch these videos, often on platforms or websites dedicated to videoshopping, and make purchasing decisions based on the information provided inthe videos.

Shoppable videos areinteractive videos that allow viewers to make purchases directly within thevideo itself. These videos typically feature clickable hotspots or product tagsthat appear as overlays on specific items showcased in the video.

Livestream shopping involvesreal-time video broadcasts in which sellers showcase and demonstrate productswhile interacting with viewers in a live chat or comment section. Viewers canask questions, request specific demonstrations, and even make purchasesdirectly during the livestream. This interactive format allows sellers toaddress customer inquiries instantly and create a sense of urgency for viewersto make on-the-spot purchases.

China Video Shopping Market Overview

The China video shoppingmarket has witnessed significant growth and transformation in recent years,emerging as a dynamic and thriving sector within the country's e-commercelandscape. With a large population, widespread internet access, and increasing smartphoneusage, Chinese consumers have embraced video shopping as an immersive andinteractive way to discover and purchase products. Dominated by platforms suchas Taobao Live, Kuaishou, Douyin, and WeChat, the market offers a range ofopportunities for sellers to showcase their products through live streamingsessions, short-form videos, and social commerce integration. Influencermarketing plays a pivotal role in driving consumer engagement, whiletechnological advancements such as AR and VR enhance the shopping experience.As the market continues to grow, businesses are actively exploring the vastpotential of video shopping to reach and engage the digitally savvy Chineseconsumer base.

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China Video Shopping Market Drivers

The China video shoppingmarket is experiencing significant growth driven by several key factors. One ofthe primary drivers is the rapid expansion of the e-commerce industry in China.As more consumers turn to online shopping, there is a growing demand forinnovative and engaging ways to promote products and services. Video shoppingprovides a dynamic and interactive platform for retailers to showcase theirofferings, enabling consumers to have a more immersive shopping experience.

Another important driver isthe widespread adoption of smartphones and the availability of high-speedmobile internet in China. With a large population of smartphone users, videoshopping has become more accessible and convenient. Consumers can easily accessvideo content, watch product demonstrations, and make purchases directly fromtheir mobile devices, making the shopping process seamless and efficient.

The entertainment factor ofvideo shopping has also contributed to its popularity. Consumers not only havethe opportunity to browse products but also to engage with sellers through livestreaming or interactive features. This entertainment aspect enhances theoverall shopping experience, making it more enjoyable and memorable forconsumers.

China Video Shopping MarketTrends

The China video shoppingmarket is experiencing a variety of significant trends that are reshaping theway consumers shop and interact with brands. One of the prominent trends is therise of live streaming shopping. Live streaming platforms, such as Taobao Liveand Kuaishou Live, have gained immense popularity, enabling sellers to showcaseproducts in real-time, interact with viewers, and offer exclusive deals. Thisinteractive and engaging format has created a sense of urgency and excitement,driving consumer participation and boosting sales.. Platforms such as Douyin(TikTok) and Kuaishou have popularized the creation and consumption of short,snackable videos. Brands and sellers leverage these platforms to createcaptivating videos that highlight product features, demonstrate usagescenarios, and provide engaging content to capture consumers' attention. Thistrend aligns with the preferences of younger consumers who enjoy consumingbite-sized content and seek quick and informative product experiences. In additionto live streaming and short-form videos, social commerce integration is gainingmomentum in the China video shopping market. Social media platforms, includingWeChat, Douyin, and Xiaohongshu (RED), are incorporating video shoppingfeatures, allowing users to seamlessly discover and purchase products withinthe social media ecosystem. This integration creates a seamless shoppingjourney, as consumers can watch videos, read reviews, and make purchaseswithout leaving the platform, enhancing convenience and driving conversionrates.

China Video Shopping MarketChallenges

The China video shoppingmarket, while experiencing significant growth, also faces several challengesthat impact its progress and potential. These challenges arise from variousfactors and require attention and strategic solutions. One of the significantchallenges of the video shopping market in China is the prevalence ofcounterfeit products. With a large number of sellers and platforms, ensuringthe authenticity and quality of products becomes crucial. Consumers are wary ofpurchasing counterfeit or low-quality goods, which undermines trust in themarket. To tackle this challenge, robust verification processes, stricterregulations, and effective monitoring mechanisms are required to ensure thecredibility of sellers and the authenticity of products. Furthermore, thesuccess of video shopping relies heavily on a robust technical infrastructureand reliable connectivity. However, in some regions of China, particularlyrural areas, internet access and network quality may be limited. Insufficientinfrastructure and slow internet speed can hinder the seamless streaming andinteractive features required for video shopping.

Market Recent Developments

• In March 2022, JD.com, a prominent Chinese e-commerce company, revealed its plans to acquire Deppon Logistics for a substantial sum of USD 1.42 billion. This strategic acquisition is set to enhance the capabilities of JD Logistics, the logistics arm of JD.com, particularly in light of the surge in e-commerce activities fueled by the lockdown measures implemented to combat the COVID-19 pandemic. By incorporating Deppon Logistics into its operations, JD.com aims to strengthen its logistics infrastructure, enabling more efficient and reliable delivery services to meet the escalating demands of the booming e-commerce sector. This move reflects JD.com's commitment to expanding its market presence and optimizing its logistics capabilities to adapt to the evolving landscape of online shopping in China.
• In January 2022, through a strategic partnership, Chinese e-commerce giant JD.com and Ottawa-based Shopify joined forces to facilitate global brands in capitalizing on China's immense demand for imported products, as well as assisting Chinese merchants in expanding their sales internationally. The collaboration aims to streamline the process of reaching Western markets for Chinese brands and merchants, offering simplified access and compliance procedures.
• In April 2022, SavMobi Technology, Inc., a Nevada-based corporation, entered into a Memorandum of Understanding (MOU) with Dalian Yuanmeng Media Co., Ltd, a Chinese company operating under the laws of the People's Republic of China. According to the MOU, Yuanmeng has agreed to collaborate with SVMB by sharing its client base to jointly explore China's vast e-commerce market. The agreement stipulates that both companies will share the income generated from this collaboration on a fifty-fifty basis.

Market Opportunities

China has a robust andrapidly expanding e-commerce ecosystem, with established platforms such asAlibaba's Taobao and JD.com dominating the market. Video shopping integratesseamlessly into these platforms, allowing businesses to tap into the existingcustomer base and leverage the extensive infrastructure for logistics,payments, and customer support.

China's growing middle classhas a strong appetite for imported goods and international brands. Videoshopping provides an effective avenue for businesses outside of China to reachthis market. By leveraging video content and partnering with local videoshopping platforms, international brands can showcase their products, buildbrand awareness, and cater to the demand for high-quality imported goods.

Influencer marketing is apowerful strategy in the China video shopping market. Collaborating withpopular social media influencers or Key Opinion Leaders (KOLs) can helpbusinesses enhance their brand visibility, credibility, and reach a wideraudience. By leveraging the influence and following of these influencers,businesses can drive sales and foster long-term customer loyalty.

Market Segmentation

The China video shopping marketis segmented based on type, product type, and payment method. The market is dividedinto shoppable videos and livestream shopping. Based on the product type themarket is divided into apparel & accessories, health and personal care,consumer electronic and others (home furnishing, food & beverage, etc.).Based on the payment method, the market is segmented into online payment andpay on delivery. The market analysis also studies the regional segmentation todevise regional market segmentation North China, East China, North-East China,South Central China, North-West China, and South-West China.

Company Profiles

Alibaba Group (Taobao Live), BeijingWeibo Vision Technology Co., Ltd. (TikTok/ Douyin), Beijing KuaishouTechnology Co. Ltd. (Kuaishou Live), Pinduoduo Inc. (Duoduo Live), XingyinInformation Technology (Shanghai) Co., Ltd. (Xiaohongshu), Beijing SankuaiTechnology Co., Ltd. (Meituan Live), Suning.com Co., Ltd., Youku Tudou Inc. (Youku),Tencent Holdings Ltd. (WeChat), and JD.com, Inc. are some of the major playersin the China video shopping market.

Report Scope:

In this report, the China video shoppingmarket has been segmented into thefollowing categories, in addition to the industry trends which have also beendetailed below:

·        GlobalVideo Shopping Market, By Product Type:

o    Shoppable Videos

o    Livestream Shopping

·        GlobalVideo Shopping Market, By Product Type:

o    Apparel & Accessories

o    Health and Personal Care

o    Consumer Electronic

o    Others

·        GlobalVideo Shopping Market, By Payment Method:

o    Online Payment

o    Pay On Delivery

·        China VideoShopping Market, By Region:

o    North China

o    East China

o    North-East China

o    South Central China

o    North-West China

o    South-West China

Competitive Landscape

CompanyProfiles: Detailedanalysis of the major companies present in China Video Shopping market.

Available Customizations:

Withthe given market data, TechSci Research offers customizations according to acompany’s specific needs. The following customization options are available forthe report:

Company Information

• Detailed analysis and profiling of additionalmarket players (up to five).

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