China Video Shopping Market To Be Fueled By Livestream Shopping Segment During The Forecast Period
Growing e-commerce
penetration and increasing live streaming and influencer marketing will drive
the China video shopping market during the forecast period.
According to
TechSci Research report, “China Video Shopping Market– By Region,
Competition, Forecast & Opportunities, 2028F”, the China video shopping market is a
rapidly growing industry that is gaining popularity across various sectors. The
market is driven by factors such as increasing platforms for livestreaming
shopping, rising internet penetration, and personalized and authentic shopping.
The China video
shopping market is a dynamic and rapidly growing sector within the country's
e-commerce industry. It refers to the practice of shopping through video
content, where consumers can watch live streams or pre-recorded videos to
discover, evaluate, and purchase products.
Key opinion
leaders (KOLs) and influencers play a crucial role in the China video shopping market.
These individuals have built a loyal following and wield significant influence
over consumer purchasing decisions. They leverage their popularity and
expertise to promote products through live streaming and video content, driving
sales and brand awareness.
Video shopping
offers a unique and interactive shopping experience for consumers. They can
watch product demonstrations, ask questions in real-time, and receive immediate
responses from sellers or influencers. The combination of entertainment and
convenience makes video shopping highly appealing to consumers.
Video shopping
plays a significant role in major shopping events in China, such as Singles'
Day (November 11). During these events, brands, sellers, and influencers
leverage video shopping to create buzz, offer exclusive deals, and drive sales.
Livestreaming sessions and special promotions are key elements of these
shopping extravaganzas.
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market data Figures spread through xx pages and an in-depth TOC on "China Video Shopping Market”
The China video
shopping market is segmented based on type, product type, and payment method. Based
on type, the market is divided into shoppable videos and livestream shopping.
Based on product type, the market is divided into apparel & accessories,
health & personal care, consumer electronics, and others (home furnishing,
food & beverage, etc.). Based on the payment method, the market is
segmented into online payment and pay on delivery. Based on region, the market is
segmented into North China, East China, North-East China, South Central China,
North-West China, and South-West China.
Livestreaming has
become an immensely popular form of e-commerce in China, where KOLs conduct
live video broadcasts to promote various products to their audiences. The
COVID-19 pandemic has accelerated the growth and adoption of livestreaming in
the Chinese e-commerce market.
One of the key
advantages of livestreaming e-commerce is its ability to reach a vast audience
across the country, particularly those in rural areas and lower-tier cities. By
targeting livestreams to these regions, companies can enhance brand awareness,
expand their customer base, and tap into previously untapped markets.
Major e-commerce
giants in China, such as Alibaba's Taobao and JD.com, as well as entertainment
platforms, including Douyin and Kuaishou, have embraced livestreaming as a
means to promote e-commerce products through digital videos. Livestreaming has
become an integral part of sales campaigns for events such as the main shopping
event of China's Singles Day. It is an effective digital tool to increase
customer engagement and e-commerce
sales.
Key market players in the China video shopping market include:
- Alibaba Group (Taobao Live)
- Beijing Weibo Vision Technology Co., Ltd. (TikTok/
Douyin)
- Beijing Kuaishou Technology Co. Ltd. (Kuaishou Live)
- Pinduoduo Inc. (Duoduo Live)
- Xingyin Information Technology (Shanghai) Co., Ltd.
(Xiaohongshu)
- Beijing Sankuai Technology Co., Ltd. (Meituan Live)
- Suning.com Co., Ltd.
- Youku Tudou Inc. (Youku)
- Tencent Holdings Ltd. (WeChat)
- JD.com, Inc
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“The China video
shopping market is driven by several factors. Firstly, the rapid growth of
e-commerce in China has created a conducive environment for video shopping to
thrive. Additionally, the widespread adoption of mobile internet and the boom
in live streaming have fueled the popularity of video shopping among Chinese
consumers. The integration of video shopping with social media platforms has
further enhanced its reach and engagement. As for trends, influencer marketing
plays a significant role, with KOLs and influencers leveraging their following
and expertise to promote products through live streaming,” said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based global management consulting
firm.
“China Video Shopping Market By Type (Shoppable Videos,
Livestream Shopping), By Product Type (Apparel & Accessories, Health and
Personal Care, Consumer Electronic, Others (Home Furnishing, Food &
Beverage, etc.), By Payment Method (Online Payment, Pay On Delivery), By
Region, Competition, Forecast & Opportunities, 2018-2028F”, has evaluated the future growth
potential of the China video shopping market and provides statistics and
information on market structure, size, share, and future growth. The report is
intended to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and analyzes
the emerging trends along with essential drivers, challenges, and opportunities
present in the China video shopping market.
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