Blanket Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Regular Blanket, Electric Blanket), By Application (Residential, Commercial), By Sales Channel (Supermarkets/Hypermarkets, Multi Branded Stores, Online, Others), By Region, By Competition, 2018-2028

Market Overview

Global Blanket Market has valued at USD 7.6 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 6.21% through 2028. The global blanket market encompasses a wide range of products designed to provide warmth, comfort, and style. Blankets have evolved from simple, utilitarian items to fashion-forward accessories and eco-friendly alternatives, reflecting changing consumer preferences and trends. One significant factor driving the blanket market is the universal desire for coziness and relaxation. Blankets are essential components of home décor and are used in various settings, such as bedrooms, living rooms, and outdoor spaces. They offer warmth and comfort, making them popular during colder seasons and for outdoor activities like picnics and camping. Blankets come in diverse materials, including cotton, fleece, wool, and synthetic blends, catering to different preferences and needs. Luxury blankets made from premium materials are sought after by consumers looking for a touch of opulence and superior quality. Moreover, eco-conscious consumers are increasingly interested in sustainable options, such as organic or recycled materials. Design and aesthetics also play a crucial role in the blanket market. Consumers often select blankets that match their home decor or express their personal style. This has led to a proliferation of unique designs, patterns, and colors to meet a variety of tastes. Online retail and e-commerce have further expanded the global blanket market, making it easier for consumers to browse and purchase blankets from a wide range of suppliers. In conclusion, the global blanket market continues to thrive by adapting to evolving consumer demands and offering a broad spectrum of options, materials, and designs.

Key Market Drivers

Consumer Demand for Comfort and Coziness

One of the primary drivers of the global blanket market is the universal desire for comfort and coziness. Blankets are synonymous with relaxation and warmth, making them essential items for most households. As consumers seek to create comfortable and inviting living spaces, the demand for high-quality blankets remains strong. Whether it's snuggling up on the couch, staying warm during the winter, or adding a cozy touch to the bedroom, blankets play a pivotal role in enhancing the overall comfort of living spaces.

Diverse Material Options

The availability of blankets in a wide range of materials is another significant driver of the market. Blankets can be crafted from materials such as cotton, fleece, wool, acrylic, and synthetic blends. Each material offers distinct qualities, catering to different consumer preferences and needs. For instance, wool blankets are renowned for their natural warmth and breathability, making them ideal for cold weather, while fleece blankets are lightweight and soft, providing comfort and warmth. Consumers can choose blankets that suit their individual comfort requirements, whether they prefer breathability, warmth, or ease of care.

Eco-Friendly Trends

The global emphasis on environmental sustainability has led to the development and growing popularity of eco-friendly blankets. Many consumers are now concerned about the environmental impact of their purchases and seek out blankets made from organic or recycled materials. Manufacturers are responding to this demand by offering blankets crafted from sustainable materials and eco-friendly production processes. Bamboo, organic cotton, and recycled fibers are some of the materials used in environmentally conscious blanket production. The eco-friendly trend not only benefits the environment but also appeals to consumers who want to align their purchases with their sustainability values.

Fashion and Design Aesthetics

Blankets have evolved beyond their functional role to become fashion accessories and style statements. Consumers often choose blankets that complement their home décor or express their personal style. This shift towards fashion and design aesthetics has led to an influx of blankets with unique patterns, colors, and textures. Whether it's a contemporary, minimalist design for a modern living space or a traditional, rustic pattern for a cozy cabin retreat, the diversity of blanket designs caters to various tastes and preferences. This driver encourages innovation in the industry, as manufacturers continually introduce new designs to capture the attention of style-conscious consumers.

E-commerce and Online Retail

The advent of e-commerce and online retail platforms has significantly impacted the global blanket market. Consumers now have the convenience of browsing, comparing, and purchasing blankets from a wide range of suppliers with just a few clicks. Online marketplaces provide access to a vast selection of blankets, allowing consumers to explore different brands, materials, and designs to find the perfect blanket for their needs. Furthermore, customer reviews and ratings on these platforms help shoppers make informed decisions. This accessibility and transparency have expanded the reach of blanket manufacturers and facilitated market growth, making it easier for both established and emerging brands to connect with consumers.

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Key Market Challenges

Economic Uncertainty and Price Sensitivity

The global blanket market is not immune to economic uncertainties, which can affect consumer purchasing power and preferences. During economic downturns or periods of uncertainty, consumers may become more price-sensitive, opting for cost-effective alternatives or delaying discretionary purchases like blankets. This sensitivity to price can impact the sales of higher-end and luxury blankets, as well as blankets made from premium materials. Manufacturers and retailers in the blanket industry need to carefully navigate the market's economic fluctuations, potentially diversifying their product offerings to cater to a range of price points and consumer segments.

Furthermore, the blanket market often faces competition from low-cost, mass-produced imports, which can make it challenging for domestic and premium manufacturers to maintain competitive pricing. This competition, coupled with economic factors, poses a significant challenge for the industry to ensure profitability while providing consumers with value for their money.

Environmental Concerns and Sustainability

The blanket market is increasingly influenced by environmental concerns and consumer demand for sustainable products. While this has been discussed as a driver, it is also a challenge for manufacturers who must meet the growing expectations for eco-friendly blankets. Crafting blankets from sustainable materials, ensuring ethical production practices, and reducing the environmental footprint throughout the supply chain can be complex and costly.

Additionally, consumers' demand for sustainability can lead to confusion in the market, as various certifications and claims can make it challenging for consumers to differentiate genuinely sustainable products from those that are merely marketed as such. Meeting these sustainability standards while maintaining competitive pricing can be a significant challenge for manufacturers.

Another related issue is the disposal and end-of-life management of blankets. Many blankets end up in landfills, contributing to textile waste. Manufacturers and consumers are increasingly seeking ways to address this problem, such as by repurposing, recycling, or upcycling blankets. Implementing effective end-of-life solutions is a challenge for the industry, as it requires cooperation with recycling facilities and the development of new recycling technologies.

Changing Consumer Preferences and Demands

The blanket market must continuously adapt to evolving consumer preferences and demands. As consumers become more conscious of style and aesthetics, manufacturers face the challenge of predicting and catering to shifting design trends. What is fashionable one season may become outdated the next, necessitating constant innovation in design and materials.

Furthermore, as awareness of health and well-being grows, consumers may demand blankets that offer specific features, such as hypoallergenic properties, antimicrobial treatments, or materials that regulate temperature. Manufacturers need to stay ahead of these preferences, which can be a complex challenge, as it requires research and development and potentially reformulating products.

Another aspect of changing consumer preferences is the shift towards customized and personalized products. Some consumers may seek unique, made-to-order blankets with personalized designs, colors, or monograms. Meeting these demands can be a logistical and production challenge, as it requires efficient customization processes that do not significantly increase costs.

Market Competition and Consolidation

The global blanket market is highly competitive, with numerous domestic and international manufacturers and retailers vying for market share. Intense competition can make it challenging for both established and emerging brands to differentiate themselves and establish a strong market presence. This challenge often leads to pricing pressures and the need for aggressive marketing strategies to stand out.

Additionally, the market has experienced consolidation, with larger companies acquiring smaller ones. Consolidation can sometimes lead to a reduction in market diversity and options for consumers, potentially limiting their choices and driving up prices. Smaller manufacturers might find it challenging to compete with larger, well-established companies in terms of resources, marketing, and distribution.

Furthermore, e-commerce and online retail platforms, while offering opportunities, also introduce challenges related to market competition. Blanket manufacturers must navigate the digital landscape effectively, optimizing their online presence and strategies to reach consumers in a crowded online marketplace. This includes managing customer reviews and feedback, as negative reviews can significantly impact sales.

Key Market Trends

Smart and Heated Blankets

The integration of technology into everyday products has given rise to the trend of smart blankets and heated blankets. Smart blankets often come equipped with features such as built-in sensors, connectivity to mobile devices, and even temperature control settings. These blankets can provide data on sleep patterns, body temperature, and other metrics, offering users insights into their sleep quality and overall well-being.

Heated blankets, on the other hand, incorporate electrical elements that generate warmth. They are particularly popular in regions with colder climates. Advancements in heating technology have led to the development of blankets with adjustable temperature settings and energy-efficient mechanisms. The combination of technology and functionality enhances the appeal of these blankets, catering to consumers seeking not just warmth but also innovative features in their bedding.

Sustainable and Eco-Friendly Blankets

The increasing awareness of environmental issues has spurred a growing demand for sustainable and eco-friendly products, and the blanket market is no exception. Consumers are seeking blankets made from organic and natural materials, as well as those produced through eco-friendly processes. Manufacturers are responding to this trend by incorporating sustainable materials such as organic cotton, bamboo, and recycled fibers into their blanket designs.

Additionally, sustainable practices throughout the supply chain, from production to packaging, are becoming essential for brands aiming to align with eco-conscious consumer values. Certifications and transparent labeling that highlight the environmental friendliness of blankets play a crucial role in meeting consumer expectations. This trend not only reflects a commitment to environmental responsibility but also serves as a marketing advantage in a market increasingly influenced by eco-conscious consumerism.

Artisanal and Handcrafted Blankets

A notable trend in the blanket market is the appreciation for artisanal and handcrafted products. Consumers are gravitating towards blankets that showcase craftsmanship, unique designs, and traditional techniques. Handwoven blankets, those featuring intricate patterns, and those made through traditional textile methods have gained popularity among consumers seeking distinctive and culturally rich products.

This trend aligns with a broader movement towards valuing authenticity and supporting local artisans and craftspeople. Manufacturers and brands that emphasize the artistry and craftsmanship behind their blankets can tap into this trend, creating a niche market for those who appreciate the individuality and story behind each handcrafted piece.

Versatility and Multi-Functional Blankets

Modern consumers value products that offer versatility and serve multiple purposes. In the blanket market, this trend has led to the development of multi-functional blankets designed for various uses. Blankets that can function as throws, shawls, or even picnic blankets are gaining popularity. The idea is to create a product that transcends its traditional role and adapts to different settings and activities.

Additionally, some blankets are designed with features that enhance their functionality, such as pockets for storage, integrated foot warmers, or convertible designs that can transform into wearable garments. This trend caters to consumers seeking practicality and value in their purchases, aligning with the broader movement towards minimalism and utility in consumer goods.

Customization and Personalization

The trend of customization and personalization has made its way into the blanket market. Consumers are increasingly interested in blankets that reflect their individual style and preferences. This can include personalized designs, monograms, or even the ability to choose specific colors and patterns. Customized blankets are often considered thoughtful and unique gifts, contributing to the trend of blankets as personalized lifestyle accessories.

The rise of e-commerce has facilitated the growth of customization in the blanket market, allowing consumers to easily order personalized blankets online. This trend is not only driven by the desire for uniqueness but also by the emotional connection consumers seek with their belongings. Blanket manufacturers and retailers that offer customization options can tap into this trend, appealing to consumers who want to express their identity through their home decor.

Inclusive Sizing and Accessibility

An emerging trend in the blanket market is the recognition of diverse consumer needs, leading to the development of inclusive sizing options. Traditionally, blankets came in standard sizes, but there is a growing awareness that consumers have different preferences and requirements. Brands are now offering a range of sizes, accommodating everything from individual throws to oversized blankets suitable for sharing.

This trend aligns with the broader movement towards inclusivity and accessibility in consumer products. Inclusive sizing not only caters to a diverse range of consumers but also reflects a commitment to meeting the specific needs of different lifestyles and living spaces. Brands that embrace inclusivity in sizing can attract a broader customer base and better address the varied requirements of their audience.

Segmental Insights

Product Type Insights

The electric blanket segment has witnessed significant growth in the global blanket market. As consumers seek not only warmth but also technological convenience, electric blankets have become an increasingly popular choice. This growth can be attributed to several factors.

Firstly, electric blankets offer customizable warmth, allowing users to adjust the heat settings to their comfort levels. This personalized temperature control has strong appeal, especially in regions with colder climates, where staying warm during the winter is essential.

Additionally, the integration of safety features, such as automatic shutoff mechanisms and overheat protection, has boosted consumer confidence in electric blankets. Manufacturers have addressed past safety concerns, making electric blankets a safer and more reliable option.

The rise of smart home technology has further propelled the electric blanket market. Some electric blankets can now be controlled remotely through smartphone apps, adding an extra layer of convenience for users. This technological integration aligns with the broader trend of smart and connected home devices.

In conclusion, the growing segment of electric blankets within the global blanket market is driven by the desire for customizable warmth, improved safety features, and the integration of smart technology. As consumers increasingly seek comfort, convenience, and personalized experiences, electric blankets are poised to continue their growth trajectory.

Sales Channel Insights

The online segment of the global blanket market has experienced remarkable growth, driven by the expansion of e-commerce and changing consumer purchasing habits. Several factors contribute to the increasing prominence of online sales in the blanket industry.

One of the primary drivers is the convenience and accessibility offered by online platforms. Consumers can now browse and purchase blankets from the comfort of their homes, eliminating the need to visit physical stores. This convenience is especially relevant for busy individuals and those seeking a wide variety of choices.

The online segment also benefits from an extensive assortment of products and brands available at the click of a button. Shoppers can explore a diverse range of blankets, including different materials, designs, and price points, making it easier to find the perfect blanket to suit their preferences and needs.

Customer reviews and ratings on online platforms provide valuable insights for prospective buyers, fostering trust and informed decision-making. This transparency helps consumers make well-informed choices and contributes to the growth of online blanket sales.

Furthermore, the online environment offers a global marketplace, enabling consumers to access blankets from international manufacturers and artisanal producers. This access to a wide array of options contributes to the growth of the online segment and fuels competition and innovation in the industry.

In conclusion, the online segment of the blanket market is thriving due to its convenience, extensive product offerings, transparent customer reviews, and global accessibility. As e-commerce continues to expand and evolve, online sales are expected to remain a significant and growing segment within the blanket industry.

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Regional Insights

• The Asia-Pacific region has emerged as a rapidly growing segment in the global blanket market. This expansion can be attributed to a combination of demographic, economic, and cultural factors that make the region a key driver for the industry's growth.
• One of the primary drivers of the blanket market in Asia-Pacific is the region's large and diverse population. With a burgeoning middle class and increased disposable income, more consumers have the financial means to invest in home textiles, including blankets. This growing consumer base presents a significant opportunity for manufacturers and retailers looking to tap into a burgeoning market.
• Cultural and climatic factors also play a crucial role in the demand for blankets in the Asia-Pacific region. In countries like India, where winter temperatures can be quite cold, blankets are essential for warmth. However, blankets are not solely utilitarian; they are also considered important cultural items, often given as gifts during special occasions, such as weddings and festivals.
• The textile industry in Asia-Pacific is well-established, and the region is a global hub for textile production. This makes it a favorable environment for blanket manufacturers who can benefit from a skilled workforce, abundant resources, and cost-effective production processes.
• Moreover, the rise of e-commerce and online shopping platforms has made it easier for consumers in Asia-Pacific to access a wider variety of blankets from both local and international suppliers. The convenience of online shopping has contributed to the expansion of the blanket market in the region.
• In conclusion, the Asia-Pacific region is a growing and dynamic segment in the global blanket market due to its large population, increased disposable income, cultural significance of blankets, and the well-established textile industry. As the region continues to experience economic growth and embrace e-commerce, it is expected to be a significant contributor to the global blanket industry's expansion.

Recent Developments

• In 2023, Brooklinen launched new ranged of blankets which are lightweight textured throw blanket.
• In 2023, Byredo launched limited edition alphabeta blanket in four new colorways.

Key Market Players

• American Blanket Company
• Pendleton Woolen Mills
• Hudson's Bay Company
• Boll & Branch
• URBANARA GmbH
• Shanghai Easun Group
• Medline Industries, Inc.
• Chellco Industries Limited
• Biddeford Blankets, LLC
• Youngman Woollen Mills Private Limited

Report Scope:

In this report, the Global Blanket Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Blanket Market, By Product Type:

o   Regular Blanket

o   Electric Blanket

• Blanket Market, By Application:

o   Residential

o   Commercial

• Blanket Market, By Sales Channel:

o   Supermarkets/Hypermarkets

o   Multi Branded Stores

o   Online

o   Others

• Blanket Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

§  Indonesia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

o   South America

§  Argentina

§  Colombia

§  Brazil

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Blanket Market.

Available Customizations:

Global Blanket market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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