Automotive Surround View Systems Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (4 Camera, 6 Camera, and Others), By Camera Functioning (Automatic and Manual), By Vehicle Type (Passenger Cars and Commercial Vehicles), By Region, Competition 2019-2029F

Market Overview

The Global Automotive Surround View Systems Market size reached USD 1.03 Billion in 2023 and is expected to reach  USD 1.53 Billion by 2029, growing with a CAGR of 6.94% in the forecast period. The automotive surround view systems market has seen substantial growth due to the increasing demand for enhanced safety features in vehicles. These systems provide drivers with a 360-degree view around the car, significantly reducing blind spots and improving situational awareness. With rising concerns about accidents caused by poor visibility, consumers are increasingly seeking vehicles equipped with these systems. This demand is further driven by the growing adoption of advanced driver-assistance systems (ADAS), which are often bundled with surround view technologies for an integrated driving experience. As automakers focus on improving safety standards and meeting regulatory requirements, surround view systems are becoming a critical part of modern vehicle designs.

Technological advancements play a crucial role in the expansion of the automotive surround view systems market. The integration of high-definition cameras, advanced image processing algorithms, and real-time data processing has enabled the development of more accurate and reliable systems. These innovations have not only enhanced the performance of surround view systems but also made them more affordable for consumers. As vehicle manufacturers strive for greater innovation, the incorporation of AI and machine learning into these systems is improving their ability to detect objects and hazards, offering proactive alerts to drivers. Such advancements are expected to push the market toward greater adoption across different vehicle segments.

Key Market Drivers

Rising Emphasis on Vehicle Safety

The paramount importance placed on vehicle safety, driven by both regulatory initiatives and consumer preferences, stands as a primary driver for the global automotive surround view systems market. These systems offer a 360-degree view, mitigating blind spots and enhancing overall safety during parking and maneuvering, contributing to accident prevention. For instance, in November 2023, Honda unveiled its new Sensing 360+ omnidirectional safety and driver-assistance system, which was slated to debut first on the Chinese-specification Accord in 2024, with plans for a global rollout thereafter. The upgraded Honda Sensing 360+ system expands upon the existing Honda Sensing 360 by integrating a driver monitoring camera and high-definition maps. These enhancements are designed to mitigate collisions attributed to health-related issues or human errors, in response to regulatory changes in the automotive sector.

Growing Demand for Advanced Driver Assistance Systems (ADAS)

The increasing adoption of Advanced Driver Assistance Systems, of which surround view systems are a crucial component, is a significant driver. Consumers seek vehicles equipped with sophisticated safety features, including lane departure warnings, collision avoidance, and parking assistance, leading to a surge in demand for surround view systems as part of comprehensive ADAS packages.

Technological Advancements in Camera and Image Processing

Ongoing technological advancements in high-resolution cameras, image processing algorithms, and real-time stitching technologies contribute to the growth of the surround view systems market. Improved image quality, accuracy, and real-time processing capabilities enhance the functionality and reliability of these systems, bolstering their appeal to automakers and consumers alike.

Evolving Regulatory Landscape

The evolving regulatory landscape, with an emphasis on improving vehicle safety and reducing accidents, acts as a regulatory driver for surround view systems. Governments and regulatory bodies are increasingly incorporating safety standards that encourage or mandate the integration of advanced safety technologies, propelling the adoption of surround view systems in new vehicles.

The global automotive surround view systems market is driven by a convergence of factors, including safety priorities, technological advancements, the shift toward electric and autonomous vehicles, and evolving consumer expectations. As these driers continue to shape the automotive industry, surround view systems are positioned to play a central role in enhancing both safety and the overall driving experience.

Download Free Sample Report

Key Market Challenges

High Installation Costs

The installation of surround view systems involves significant costs, especially for high-resolution cameras, sensors, and specialized software for image processing. These expenses can make the technology prohibitively expensive for automakers to include in entry-level or budget-friendly models. While costs have been decreasing with advancements in technology, the initial investment required to incorporate surround view systems into vehicles still remains a key challenge. Manufacturers must balance the high cost of installation with the competitive pricing of their vehicles, which can hinder the widespread adoption of the technology in lower-cost models.

Integration with Existing Vehicle Architectures

Integrating surround view systems into a vehicle’s existing architecture can be a complex and challenging process. The installation of cameras and sensors requires significant alterations to the vehicle’s design, including the positioning of multiple cameras around the vehicle. This can be difficult, particularly for older vehicle models that were not originally designed to accommodate such systems. Automakers may need to invest heavily in redesigning parts of their vehicles or in creating new production processes to integrate these systems, which adds to both the complexity and cost of manufacturing vehicles with surround view systems.

Reliability in Adverse Weather Conditions

One of the challenges of automotive surround view systems is ensuring their reliability in adverse weather conditions such as rain, snow, or fog. Camera lenses and sensors can become obstructed by water, dirt, or ice, compromising the system’s ability to provide clear images of the vehicle’s surroundings. Additionally, certain weather conditions, such as heavy rain or fog, can reduce the clarity of images captured by cameras. To maintain the system’s effectiveness, manufacturers need to develop systems that can perform optimally in a variety of weather conditions, which presents a technical challenge for further development and deployment.

Key Market Trends

Growing Adoption of AI and Machine Learning

The automotive industry is increasingly incorporating artificial intelligence (AI) and machine learning algorithms into surround view systems to enhance their functionality. These technologies allow the systems to not only provide a real-time, panoramic view of the vehicle's surroundings but also detect potential hazards, such as pedestrians, cyclists, or other vehicles. AI-powered systems can alert drivers to these threats, reducing the risk of accidents. As AI becomes more integrated with surround view systems, these technologies will offer greater accuracy and efficiency, helping to propel the market’s growth.

Cloud-Based Connectivity for Real-Time Updates

The use of cloud-based connectivity is becoming a significant trend in the development of automotive surround view systems. With the integration of cloud technology, these systems can receive real-time updates, such as traffic alerts or hazard warnings, directly from the cloud. This capability ensures that drivers are always aware of the latest conditions around their vehicle, enhancing the system’s usefulness. As automakers continue to innovate and integrate cloud-based solutions into their vehicles, the potential for surround view systems to offer more dynamic and real-time information is increasing, positioning this trend as a key growth driver.

Miniaturization of Sensors and Cameras

Miniaturization is an ongoing trend in the development of surround view systems, as smaller, more efficient sensors and cameras are being introduced. These smaller components allow for easier installation in a wider range of vehicles, from economy models to luxury cars. The miniaturization of components also leads to reduced costs, making surround view systems more accessible to a broader market. This trend is expected to continue as manufacturers work to develop more compact and cost-effective solutions, thereby driving the further adoption of surround view systems.

Enhanced Image Resolution and Display Quality

With advancements in imaging technology, the quality of the visuals provided by surround view systems has improved dramatically. Higher resolution cameras and better display screens are now offering clearer, more detailed views of the vehicle's surroundings. This trend enhances the safety and convenience of using these systems, making them more effective at detecting objects and obstacles. As display technology continues to improve, surround view systems will provide even higher levels of clarity and accuracy, offering an even more reliable tool for drivers.

Segmental Insights

Vehicle Type Insights

The automotive surround view systems market is segmented based on vehicle type into passenger cars and commercial vehicles. Each segment has distinct characteristics, driven by different consumer demands and operational requirements. Passenger cars, the largest segment of the market, benefit from the increasing focus on safety and convenience. As more consumers prioritize safety features in their vehicles, automakers are incorporating advanced technologies like surround view systems into a wide range of passenger vehicles. These systems help drivers navigate through tight spaces, avoid collisions with obstacles, and improve parking experiences. The growing popularity of compact cars and SUVs, which often face challenges in visibility, has further fueled the demand for such technologies. Enhanced user experience, improved safety features, and increased consumer awareness are key factors driving the adoption of surround view systems in passenger cars. Manufacturers are also integrating these systems into mid-range and high-end models, making them more accessible to a broader range of consumers.

Commercial vehicles, including trucks, buses, and delivery vehicles, are another important segment of the market. These vehicles often operate in environments where safety and visibility are critical due to their size and the nature of their work. Surround view systems in commercial vehicles help drivers manage blind spots, navigate loading and unloading areas, and maneuver in urban environments. In the case of large trucks and buses, where rear and side visibility can be limited, these systems provide vital assistance to reduce accidents and improve operational efficiency. As fleet operators and logistics companies increasingly focus on safety, regulatory compliance, and reducing operational risks, the demand for advanced safety technologies, such as surround view systems, has risen. Commercial vehicles equipped with these systems can benefit from improved driver confidence, reduced risk of accidents, and better overall fleet management.

Both segments face different challenges and opportunities. In passenger cars, affordability and consumer education on the benefits of surround view systems are key factors influencing adoption. In contrast, commercial vehicles emphasize operational efficiency, safety compliance, and risk mitigation, which drives the integration of these systems. As vehicle manufacturers continue to enhance their technology offerings, the demand for surround view systems is expected to grow across both passenger and commercial vehicle segments, supporting the broader trend of increasing vehicle safety and automation.

Download Free Sample Report

Regional Insights

In 2023, North America stands out as the dominant region in the automotive surround view systems market. The region's market growth is largely driven by a combination of advanced technological adoption, stringent safety regulations, and high consumer demand for premium vehicle features. As North American consumers continue to prioritize vehicle safety and convenience, surround view systems have become a critical component in many models, from mid-range to high-end vehicles. The increasing focus on reducing road accidents and enhancing the driving experience has made these systems an essential part of modern vehicle offerings.

The adoption of advanced driver-assistance systems (ADAS) in the region further accelerates the demand for surround view technology. As North America is one of the leading markets for ADAS, automakers in this region are rapidly integrating surround view systems into their vehicles as part of broader safety packages. In particular, high-definition cameras, sensors, and AI-powered algorithms are frequently being deployed to improve the functionality of these systems. With regulatory bodies emphasizing vehicle safety, manufacturers in North America are investing in these technologies to meet both consumer expectations and legal requirements.

The region also benefits from a well-established automotive manufacturing base, which enables the rapid integration and scaling of new technologies. As North American manufacturers continue to innovate, the demand for surround view systems is likely to remain strong. Moreover, the presence of major automotive hubs, along with a consumer base that is tech-savvy and safety-conscious, ensures that surround view systems are widely available across various vehicle categories, from luxury cars to everyday vehicles.

Infrastructure and urbanization also play a role in driving the demand for surround view systems. As cities grow increasingly congested, the need for advanced parking assistance and enhanced visibility in tight spaces becomes even more crucial for drivers. In response to this, automakers in North America are focusing on equipping a wide range of vehicles with these technologies, addressing the specific challenges posed by urban driving environments. As a result, the region is expected to maintain its dominance in the market for the foreseeable future, with continued growth driven by both technological advancements and consumer demand for improved safety features.

Recent Developments

• In January 2024, OMNIVISION unveiled its high-performance OX01J Image Sensor designed for automotive 360-degree surround-view systems (SVS) and rear-view cameras (RVC). The 1.3-megapixel (MP) sensor boasts top-of-the-line LED flicker mitigation (LFM) and 140db high dynamic range (HDR), enhancing imaging capabilities for safer driving.
• In May 2023, Rhonda Software, in collaboration with Ambarella, introduced a multi-channel Electronic Control Unit (ECU) platform leveraging Ambarella's CV2 technology, facilitating seamless integration into intelligent surround view camera systems.

Key Market Players

• Magna International Inc.
• Valeo 
• Continental AG
• Texas Instruments Incorporated
• Fujitsu Limited
• Denso Corporation
• Renesas Electronics Corporation
• Clarion Technologies Pvt. Ltd.
• Aisin Corporation 

Report Scope:

In this report, the Global Automotive Surround View Systems Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Automotive Surround View Systems Market, By Type:

o   4 Camera

o   6 Camera

o   Others

• Automotive Surround View Systems Market, By Camera Functioning:

o   Automatic

o   Manual

• Automotive Surround View Systems Market, By Vehicle Type:

o   Passenger Cars

o   Commercial Vehicles

• Automotive Surround View Systems Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe & CIS

§  Germany

§  Spain

§  France

§  Russia

§  Italy

§  United Kingdom

§  Belgium

o   Asia-Pacific

§  China

§  India

§  Japan

§  Indonesia

§  Thailand

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  Turkey

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Automotive Surround View Systems Market.

Available Customizations:

Global Automotive Surround View Systems Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Global Automotive Surround View Systems Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]