Automotive Airbag Market Segmented By Type (Curtain Airbags, Knee Airbags, Front Airbags, and Inflatable Seat Belt), By Vehicle Type (Passenger Cars and Commercial Vehicles), By Demand Category (OEM and Aftermarket), By Regional, By Competition Forecast & Opportunities 2018-2028F

Market Overview

Global Automotive Airbag Market has valued at USD 13 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.97% through 2028. The Global Airbag Market is experiencing substantial growth due to a convergence of factors driving heightened emphasis on vehicle safety and occupant protection. Governments and regulatory bodies worldwide are mandating stringent safety regulations, compelling automakers to integrate airbag systems across their vehicle offerings. These regulations underscore airbag’s pivotal role in mitigating collision-induced injuries, propelling their widespread adoption. Increasing consumer awareness of road safety is another driving force behind the market's expansion. With a growing recognition of accident risks, consumers are prioritizing safety features in their vehicle purchasing decisions, prompting automakers to incorporate advanced airbag technologies as a selling point, offering tailored protection for various collision scenarios.

Key Market Drivers

Stringent Safety Regulations and Mandates

The global airbag market is strongly influenced by stringent safety regulations and mandates set by governments and regulatory bodies across the world. These regulations make it mandatory for automakers to incorporate airbag systems in vehicles to enhance passenger and driver safety in the event of a collision. These regulatory requirements, such as those defined by organizations like the National Highway Traffic Safety Administration (NHTSA) in the United States and the European New Car Assessment Programme (Euro NCAP), set specific standards for airbag deployment, crash testing, and occupant protection. As automakers strive to comply with these regulations, they invest in research and development to create advanced airbag technologies that can efficiently mitigate the impact of collisions and protect occupants.

Download Free Sample Report

Growing Emphasis on Vehicle Safety

In recent years, there has been a significant increase in consumer awareness regarding vehicle safety. Consumers are now more concerned about the safety features offered in vehicles, and airbags are among the most prominent features they look for. The demand for enhanced vehicle safety has compelled automakers to prioritize the integration of advanced airbag systems into their vehicles. Automakers leverage this consumer demand as a competitive advantage, marketing their vehicles based on comprehensive safety features, including multiple airbags for different collision scenarios. As a result, the market experiences a notable surge in the demand for vehicles equipped with robust airbag systems.

Advancements in Airbag Technology

The continuous evolution of airbag technology is a significant driver in the global market. Technological advancements have led to the development of smarter and more efficient airbag systems. Innovations in sensor technology, crash detection algorithms, and inflation mechanisms have resulted in airbags that can deploy more accurately and at varying levels of force depending on the collision severity and occupant position. Furthermore, the integration of electronic control units (ECUs) and advanced communication systems allows airbags to work in conjunction with other vehicle safety systems, creating a holistic safety network that enhances occupant protection.

Evolving Automotive Industry Trends

The ever-changing trends within the automotive industry have a direct impact on the airbag market. With the rise of electric vehicles (EVs) and autonomous vehicles, new challenges and opportunities arise for airbag integration. EVs, with their unique architecture and battery placement, require airbags that consider these structural differences. Autonomous vehicles, on the other hand, demand airbag systems that adapt to changing occupant positions and driving scenarios, considering the shift from driver-focused interiors to more versatile seating arrangements. As the industry embraces these trends, the airbag market responds with innovative solutions that cater to the specific safety needs of these vehicle types.

Globalization and Urbanization

The ongoing globalization and rapid urbanization have led to increased vehicle ownership and demand for safer transportation options, fostering the growth of the airbag market. Emerging economies are witnessing a surge in the middle-class population, which seeks safer and more secure commuting options. As a result, the demand for vehicles equipped with airbag systems is on the rise. Additionally, the expansion of urban centers and improved infrastructure prompts a higher need for safer mobility solutions, leading to increased vehicle sales and subsequently driving the demand for airbag-equipped vehicles in both developed and developing economies.

Rise of Shared Mobility Services

The proliferation of shared mobility services, such as ride-sharing and car-sharing, has brought a new dimension to the airbag market. Vehicles utilized in shared mobility services experience higher utilization rates and exposure to diverse drivers and driving conditions. This necessitates the development of airbag systems that can withstand repeated deployments while maintaining their efficacy. As shared mobility becomes more prevalent, airbag manufacturers are designing systems that combine durability with adaptability to various passenger profiles and usage patterns, ensuring the safety of all occupants.

Innovative Materials and Manufacturing Techniques

Advancements in materials science and manufacturing techniques play a significant role in shaping the airbag market. Lightweight and durable materials, such as advanced textiles and synthetic fibers, are being employed in airbag construction to optimize occupant protection while minimizing the space required for airbag deployment. Additionally, innovative manufacturing methods, such as 3D printing and automated assembly processes, contribute to the efficient production of airbag components. These innovations not only enhance the overall performance of airbags but also contribute to cost-effectiveness and sustainability in the manufacturing process.

Key Market Challenges

Technological Complexity and Innovation

The Global Airbag Market faces the challenge of constantly evolving technological complexity. As vehicles become smarter and more interconnected, airbag systems must keep up with the integration of advanced sensors, control units, and communication networks. The rapid pace of innovation demands continuous research and development efforts to design airbag systems that accurately assess collision dynamics, occupant positions, and the severity of impacts. Manufacturers must also ensure that these systems remain reliable and effective in real-world scenarios, pushing the boundaries of engineering expertise.

Multi-Market Regulations and Standards

Navigating the intricate web of global regulations and safety standards presents a formidable challenge for the Global Airbag Market. Each region and country has its own set of safety requirements, certification processes, and crash testing protocols. Manufacturers must invest substantial resources to ensure that their airbag systems comply with these varied regulations, which can lead to increased development costs and extended time-to-market. Balancing compliance with multiple standards while maintaining cost-effectiveness poses a complex logistical challenge.

Occupant Diversity and Positioning

The diversity of occupants in vehicles, including adults, children, and varying body sizes, adds complexity to airbag system design. Developing airbags that provide optimal protection for different occupants' anatomies and positions requires meticulous engineering. Addressing challenges such as occupant classification, seatbelt usage, and the integration of child safety seats demands sophisticated sensor technologies and adaptive deployment strategies. Ensuring the effectiveness of airbags across various scenarios is a persistent challenge due to the unpredictable nature of collisions.

Cost Pressures and Affordability

While airbag systems are a critical safety feature, affordability remains a challenge in the Global Airbag Market. Advanced airbag technologies come at a cost, including research, development, testing, and integration expenses. Striking a balance between incorporating cutting-edge safety features and maintaining vehicle affordability poses a continuous challenge for automakers and airbag manufacturers. Cost-effective solutions must be sought without compromising on the safety performance and reliability of airbag systems.

Increasing Vehicle Complexity and Integration

Modern vehicles are equipped with an array of safety and connectivity features that interact with one another. The integration of airbag systems with Advanced Driver Assistance Systems (ADAS), vehicle-to-vehicle communication, and autonomous driving technologies presents a significant challenge. Ensuring that these systems work cohesively and that airbags deploy appropriately in conjunction with other safety systems requires intricate software development and rigorous testing. The potential for compatibility issues, glitches, and unintended interactions poses a considerable challenge in delivering a seamless safety experience.

Key Market Trends

Advancements in Airbag Technology

The Global Airbag Market is witnessing a continuous trend of advancements in airbag technology. Manufacturers are focusing on developing airbags that offer enhanced protection for occupants in various collision scenarios. This includes multi-stage airbags that deploy with varying force based on the severity of the impact, side-impact airbags for improved protection during side collisions, and even advanced airbag systems that can detect the presence of passengers and adjust deployment accordingly. These technological innovations aim to reduce the risk of injuries and fatalities in accidents, positioning airbags as a crucial safety feature in modern vehicles.

Integration of Sensor Technology

Sensor technology is playing a pivotal role in the evolution of the Global Airbag Market. Modern airbag systems incorporate a range of sensors, including accelerometers, gyroscopes, and pressure sensors, to accurately detect and assess collision forces. These sensors provide real-time data to the airbag control unit, enabling precise deployment timing and force modulation. Additionally, sensor data is used to determine the position of the occupants, enabling the airbags to deploy optimally based on factors such as seat position and size. This integration of sensor technology ensures that airbags respond effectively to the unique dynamics of each crash scenario.

Focus on Pedestrian and Cyclist Protection

A notable trend in the Global Airbag Market is the growing emphasis on pedestrian and cyclist protection. Automakers and airbag manufacturers are working to develop external airbags that deploy on the vehicle's exterior to mitigate the impact of a collision with pedestrians or cyclists. These external airbags are designed to reduce head and limb injuries in the event of a collision, ultimately contributing to road safety. As urban areas become more densely populated, the need to protect vulnerable road users is gaining prominence, driving the development of innovative solutions in this area.

Integration with Advanced Driver Assistance Systems (ADAS)

The integration of airbag systems with Advanced Driver Assistance Systems (ADAS) is a significant trend reshaping the Global Airbag Market. ADAS technologies, such as automatic emergency braking and lane departure warning, work in conjunction with airbag systems to detect potential collisions and trigger appropriate responses. For instance, if a collision is imminent, the ADAS system can pre-charge the airbag or adjust the deployment parameters to ensure optimal protection. This integration enhances overall vehicle safety by creating a cohesive safety network that combines active and passive safety technologies.

Increasing Focus on Rear Seat Occupant Protection

While front-seat airbags have been a standard feature for years, there is a growing trend towards enhancing protection for rear seat occupants. Many accidents involve impacts from the side or rear, and as a result, manufacturers are developing advanced rear-seat airbag systems. These systems may include side-impact airbags for rear passengers, as well as curtain airbags that deploy from the ceiling to shield occupants from side collisions. This trend recognizes the need for comprehensive safety measures throughout the entire vehicle cabin.

Integration of Inflatable Seat Belts

Inflatable seat belts represent an emerging trend in the Global Airbag Market. These seat belts incorporate airbag technology into the seat belt itself, allowing for the distribution of crash forces across a wider area of the body. Inflatable seat belts can be particularly beneficial for rear seat passengers, children, and elderly occupants. This trend highlights the industry's commitment to optimizing passenger safety through innovative solutions that go beyond traditional airbag deployments.

Customization and Personalization

Automakers are increasingly offering customizable airbag systems to cater to the diverse preferences and needs of consumers. Some vehicles allow occupants to adjust airbag deployment settings based on factors such as driver aggressiveness and occupant preferences. This trend reflects a shift towards consumer-centric safety features that acknowledge individual driving styles and comfort levels.

Segmental Insights

By Type Analysis

The market is classified into types such as frontal airbags, side airbags, knee airbags, and others. Frontal airbags retained a considerable share in 2022 and are expected to lead over the forecast period. Driver airbags are now standard equipment in all car models, boosting the segment's development. Furthermore, growing safety concerns in the automobile sector have resulted in the installation of frontal passenger airbags, which will boost the market throughout the projection period. In 2022, the side airbag sector retained a sizable market share. Many manufacturers are putting side airbags into their cars to satisfy these standards, since there is a greater emphasis on safety and tightening of safety rules across the world. This promotes the worldwide market's segmented expansion.

Download Free Sample Report

Regional Insights

The Automotive Airbag market is divided into regions based on manufacturing patterns, political reforms, regulatory changes, and demand. The Asia Pacific region dominates the worldwide automobile airbag market, accounting for a significant revenue share in 2021. APAC exists as a result of China's major automobile sector. Furthermore, rising population and urbanization are important factors driving the region's automobile airbag industry. The rise of China as a global manufacturing powerhouse has raised demand for passenger automobiles. Cheap labour and easy access to raw materials are increasing the region's insulating product industry. The increase in vehicle manufacturing throughout the area is expected to push the Automotive Airbag market over the forecast period. nations in the Asia-Pacific region such as China, Japan, and India are driving the Automotive Airbag market due to high automobile demand in both nations as well as government restrictions. China leads in vehicle sales, with over 21 million passenger cars sold in the country, followed by Japan, which will sell 4 million passenger cars in 2021. Despite the epidemic, China's vehicle sales have rebounded to somewhat higher levels in 2021 than in 2019.Furthermore, being an expanding country, India has a high need for airbags due to increased public and government knowledge. For example, after mandating twin front airbags in 2019, the government has made 6 airbags mandatory in automobiles in India by March 2022.

Recent Developments

• Autoliv announced plans to manufacture a new airbag cushion with a fabric facility in Vietnam in April 2023. To cater to the developing Asia Pacific regional market, the business constructed a plant in Amata City Ha Long Industrial Park, Vietnam, to enhance airbag system manufacturing.
• In May 2022, ARC Automotive Inc., a prominent maker of inflation systems, announced a collaboration with Yanfeng, a worldwide automotive supplier. Both businesses created a joint venture to develop, produce, and commercialize vehicle airbag inflators as part of the cooperation.
• Autoliv, Inc., a supplier of automobile safety systems, and SSAB, a worldwide steel manufacturer, have commenced collaboration to study and develop fossil-free steel components for vehicle safety items such as airbags and seatbelts.
• Autoliv Inc. established a strategic alliance with Piaggio Group, one of the world's largest producers of motorbikes and scooters, in November 2021. The partnership is centered on the development of airbags for powered two-wheelers in order to improve safety.
• Hyundai Mobis announced the National Highway Traffic Safety Association (NHTSA) approval of their new revolutionary roof airbag system for use in passenger automobiles in March 2020.
• General Motors developed a front-center airbag in August 2021 to prevent front-seat occupants from colliding with one another in side-impact events. It also keeps occupants upright in rollover or side-impact accidents.
• Autoliv Inc, the global leader in automobile safety systems, announced plans to open a new manufacturing site in India in March 2021. This facility in Chennai, India, will first focus on the production of airbag inflators.

Key Market Players

• Autoliv Inc.
• ZF Friedrichshafen AG
• Yanfeng (Huayu Automotive Systems Co., Ltd.)
• Joyson Safety Systems
• Toyoda Gosei Co. Ltd.
• East Joy Long Motor
• Takata Corporation
• Neaton Auto Products Manufacturing Inc.
• Sumitomo Corporation.

Report Scope:

In this report, the Global Automotive Airbag Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Automotive Airbag Market, By Type:

o   Curtain Airbags

o   Knee Airbags

o   Front Airbags

o   Inflatable Seat Belts

• Automotive Airbag Market, By Vehicle Type:

o   Passenger Cars

o   Commercial Vehicles

• Automotive Airbag Market, By Demand Category:

o   OEM

o   Aftermarket

• Automotive Airbag Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe & CIS

§  Germany

§  Spain

§  France

§  Russia

§  Italy

§  United Kingdom

§  Belgium

o   Asia-Pacific

§  China

§  India

§  Japan

§  Indonesia

§  Thailand

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  Turkey

§  Iran

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Automotive Airbag Market.

Available Customizations:

Global Automotive Airbag Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Global Automotive Airbag Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]