Report Description

Forecast Period

2024-2028

Market Size (2022)

USD 3.34 Billion

CAGR (2023-2028)

0.89%

Fastest Growing Segment

Online

Largest Market

Australia Capital Territory & New South Wales

 

Market Overview

Australia Smartphone Market has valued at USD 3.34 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 0.89% through 2028. The Australian smartphone market is a vibrant and competitive landscape characterized by a high smartphone penetration rate, a preference for premium devices, and a strong demand for cutting-edge technology.

Australia boasts one of the highest smartphone adoption rates in the world, with a large percentage of its population owning and relying on smartphones for various aspects of their daily lives. This widespread smartphone usage has resulted in a mature market, where consumers have diverse preferences and high expectations for their mobile devices.

A prominent trend in the Australian smartphone market is the preference for premium and flagship devices. Australian consumers often prioritize top-tier features, high-quality build, and advanced technology when choosing their smartphones. This inclination towards premium devices has encouraged manufacturers to introduce innovative features such as 5G connectivity, high-resolution OLED displays, and advanced camera systems to cater to the Australian market's demands.

The demand for cutting-edge technology is a driving force in the Australian smartphone market. Consumers in Australia are typically early adopters of new technologies, and they expect their smartphones to offer the latest advancements. Manufacturers compete to meet these expectations by launching devices with innovative features like faster processors, augmented reality capabilities, and AI-driven enhancements.

Environmental sustainability is also a growing concern among Australian consumers. Many individuals in Australia are environmentally conscious and prefer products that are eco-friendly. This has led to an increased interest in smartphones that incorporate sustainable materials, energy-efficient components, and recyclable packaging. Manufacturers are responding by offering greener smartphone options to cater to this environmentally aware consumer base.

Price sensitivity remains a challenge in the Australian smartphone market. While consumers desire premium features and cutting-edge technology, they are also cautious about pricing. Striking a balance between providing advanced technology and affordability is a critical consideration for smartphone manufacturers and carriers operating in Australia. Various pricing strategies, including installment plans and trade-in programs, are utilized to make high-quality devices more accessible to a broader range of consumers.

The Australian smartphone market is heavily influenced by the presence of carrier partnerships and retail channels. Many consumers in Australia purchase smartphones through carriers, who offer bundled plans and subsidies that make premium devices more affordable.

In conclusion, the Australian smartphone market is a dynamic and technology-driven sector characterized by high smartphone penetration, a preference for premium devices, a focus on environmental sustainability, and strong competition among manufacturers and carriers. As consumer preferences continue to evolve, the market will likely see ongoing innovation and investment in technology to meet the demands of this tech-savvy and discerning consumer base.

Key Market Drivers

Technological Advancements and Innovation

Technological advancement is a driving force behind the growth and evolution of the Australian smartphone market. Consumers in Australia, like elsewhere, eagerly anticipate the latest technological innovations, from more powerful processors to cutting-edge camera capabilities and enhanced connectivity options.

5G Connectivity: The rollout of 5G networks across Australia has played a pivotal role in driving smartphone sales. Consumers are increasingly interested in smartphones that can harness the full potential of 5G, offering faster download and upload speeds, lower latency, and improved connectivity for various applications, including streaming high-definition content and online gaming.

Advanced Camera Systems: Australians have a strong affinity for photography and videography, making camera capabilities a significant driver in the market. Smartphone manufacturers compete to offer high-resolution sensors, sophisticated AI-enhanced photography features, and versatile camera systems, catering to the photography enthusiasts among Australian consumers.

Innovative Display Technologies: The demand for immersive visual experiences has driven the adoption of OLED and AMOLED displays with vibrant colors, high refresh rates, and high resolutions. Foldable and dual-screen smartphones have also gained attention, offering unique and versatile display options.

High Disposable Income and Demand for Premium Devices

Australia's relatively high disposable income levels contribute to a strong demand for premium smartphones. Many consumers in the country are willing to invest in top-tier devices that offer the latest features, advanced specifications, and exceptional build quality. This preference for premium smartphones is driven by several factors:

Brand Loyalty: Australians often exhibit brand loyalty, favoring well-established smartphone manufacturers known for their quality, durability, and consistent performance.

Flagship Models: The availability of flagship models from major manufacturers creates a competitive environment where companies strive to outdo each other with innovative features and premium design, appealing to consumers who seek the best that technology has to offer.

Long Replacement Cycles: While some consumers hold onto their smartphones for extended periods, the desire for the latest and greatest technology encourages others to upgrade their devices more frequently, driving sales of premium smartphones.

E-commerce and Retail Channel Expansion

The growth of e-commerce in Australia has had a significant impact on the smartphone market. Online shopping platforms provide consumers with a convenient way to compare products, read reviews, and make informed purchase decisions. Several key factors within this driver include:

Diverse Product Selection: E-commerce platforms offer a vast selection of smartphone models, including international brands and models that may not be readily available in physical retail stores. This enables consumers to explore a wider range of options and find devices that cater to their specific needs and preferences.

Competitive Pricing: Online retailers often feature competitive pricing, special promotions, and discounts, which can attract cost-conscious consumers. Additionally, the ability to compare prices across multiple platforms empowers consumers to find the best deals.

Convenience: The convenience of shopping for smartphones online, coupled with doorstep delivery, appeals to busy Australians who may not have the time to visit physical stores. This convenience factor has contributed to the rise in online smartphone purchases.


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Key Market Challenges

Market Saturation and Replacement Cycles

One of the primary challenges in the Australian smartphone market is market saturation. A large percentage of the population already owns smartphones, resulting in a slower rate of new device adoption. With most consumers already owning a capable smartphone, the incentive to upgrade is reduced, leading to extended replacement cycles.

As a result, smartphone manufacturers must contend with the fact that consumers are holding onto their devices for longer periods, often beyond the typical two-year contract or warranty period. This challenge can stifle sales growth and innovation in the market, as manufacturers must find new ways to entice consumers to upgrade.

Manufacturers have responded to this challenge by introducing incremental improvements, such as better camera systems, faster processors, and 5G connectivity, to provide tangible benefits that encourage consumers to consider upgrading. Additionally, trade-in programs, installment plans, and attractive promotional offers have been used to incentivize consumers to trade in their old devices for newer models.

Economic Factors and Price Sensitivity

Economic conditions and consumer price sensitivity are vital considerations in the Australian smartphone market. The high cost of premium smartphones, coupled with ongoing economic uncertainties, can deter some consumers from purchasing top-tier devices. Price-conscious consumers often opt for mid-range or budget-friendly alternatives, placing pressure on manufacturers to balance device quality with affordability.

The Australian market's price sensitivity has led to increased competition among manufacturers to offer feature-rich devices at competitive price points. Some manufacturers have introduced "lite" versions of their flagship phones or partnered with local carriers to offer affordable plans, making premium smartphones more accessible to a broader range of consumers.

Additionally, the market's price sensitivity has fueled interest in refurbished and second-hand smartphones, allowing consumers to obtain high-quality devices at a fraction of the cost of new ones. This trend has created a unique challenge for manufacturers in convincing consumers to invest in new devices rather than opting for refurbished options.

Network Coverage and 5G Adoption

The rollout of 5G networks in Australia presents both opportunities and challenges for the smartphone market. While 5G promises significantly faster data speeds and reduced latency, the availability and coverage of 5G networks across the country vary. This discrepancy can influence consumer choices when purchasing new smartphones.

Challenges related to 5G adoption include the need for compatible devices and the uncertainty regarding the timeline for comprehensive 5G coverage. Consumers may hesitate to invest in 5G-enabled smartphones if they are unsure about the availability and quality of 5G service in their area.

Smartphone manufacturers are working to address these challenges by releasing a wider range of 5G-compatible devices at various price points. This strategy aims to cater to both early adopters seeking the benefits of 5G technology and cost-conscious consumers who may be willing to wait for broader 5G network coverage before upgrading.

Key Market Trends

5G Adoption and Expansion

One of the most prominent trends in the Australian smartphone market is the rapid adoption and expansion of 5G technology. Australia has been at the forefront of 5G deployment, with major telecom operators aggressively rolling out 5G networks in metropolitan areas. This has driven significant demand for 5G-enabled smartphones.

Consumers in Australia are increasingly seeking smartphones that can harness the benefits of 5G, including faster download and upload speeds, lower latency, and improved connectivity for emerging technologies like IoT (Internet of Things). As a result, smartphone manufacturers are introducing a wide range of 5G-capable devices to cater to this growing demand.

This trend has also fueled innovation in the smartphone industry, with manufacturers focusing on optimizing their devices for 5G connectivity. They are integrating larger, high-resolution displays, more powerful processors, and advanced camera systems to enhance the overall user experience. The Australian smartphone market is witnessing fierce competition among manufacturers to offer cutting-edge 5G smartphones that align with consumer expectations.

Sustainability and Eco-Friendly Initiatives

Australia's smartphone market has seen a notable trend toward sustainability and eco-friendliness. Consumers are becoming increasingly conscious of the environmental impact of their tech purchases, including smartphones. As a result, there is a growing demand for smartphones that are designed with sustainability in mind.

Smartphone manufacturers are responding by incorporating eco-friendly materials, reducing packaging waste, and implementing energy-efficient components in their devices. Additionally, many manufacturers are promoting trade-in and recycling programs to encourage responsible disposal of old smartphones. These initiatives resonate with environmentally conscious consumers in Australia.

The Australian government's commitment to reducing electronic waste and promoting recycling further supports this trend. Legislation and regulations focused on e-waste management have encouraged both consumers and manufacturers to consider the environmental implications of their smartphone choices.

Enhanced Camera and Imaging Technology

Another significant trend in the Australian smartphone market is the continuous advancement of camera and imaging technology. Consumers in Australia have a strong interest in mobile photography and videography, driving demand for smartphones with versatile and high-quality camera systems.

Smartphone manufacturers are responding by introducing cutting-edge camera innovations. Features like multiple lenses, higher megapixel counts, AI-powered image processing, and advanced image stabilization are becoming standard in flagship and mid-range smartphones. This allows users to capture stunning photos and videos in various conditions, from low-light environments to action-packed scenarios.

The rise of social media and content creation has further fueled this trend, as consumers seek smartphones that can help them produce engaging and shareable content. Smartphone cameras are not only improving in terms of hardware but also in software, with features like portrait mode, night mode, and AI-driven enhancements becoming increasingly sophisticated.

Segmental Insights

Sales Channel Insights

E-commerce has secured a substantial share in the Australian smartphone market, transforming the way consumers purchase mobile devices and accessories across the country. This shift towards online retailing has become increasingly significant in recent years, driven by several key factors that have reshaped the Australian smartphone market.

One of the primary drivers behind the substantial online presence in the Australian smartphone market is the convenience it offers to consumers. Online retailers provide a hassle-free shopping experience, allowing customers to browse, compare, and purchase smartphones from the comfort of their homes. With the vast array of choices available online, consumers can easily explore various brands, models, and price points, making informed decisions that cater to their specific needs and preferences.

Moreover, the competitive pricing and discounts offered by online retailers have attracted cost-conscious consumers. The ability to compare prices and find deals on smartphones and accessories online has encouraged Australians to shop online for their mobile devices, often resulting in cost savings compared to traditional brick-and-mortar stores.

The influence of customer reviews and ratings on online platforms has also played a significant role in the online dominance of the Australian smartphone market. Potential buyers can access reviews and opinions from other consumers who have purchased the same device, helping them make informed choices based on real-world experiences. This transparency and user-generated content build trust and confidence in online purchases.

Furthermore, the wide availability of unlocked smartphones online has empowered consumers with the flexibility to choose their preferred carrier or plan. This freedom is especially appealing to Australians who may want to switch carriers or plans without being tied to specific device contracts, creating a more dynamic and competitive market.

The growth of e-commerce in the Australian smartphone market has also been propelled by the ease of accessing the latest models and global releases. Online retailers often have access to a broader inventory of devices, including international versions, which can be particularly enticing for tech-savvy consumers looking for cutting-edge features and the latest innovations.

While online retail has captured a significant share of the market, traditional retail stores continue to play a vital role in the Australian smartphone market. Many consumers still prefer to visit physical stores for hands-on experiences, expert advice, and immediate gratification. Additionally, some buyers prefer to see and touch the device before making a purchase decision, especially for high-end or flagship smartphones.

Display Technology Insights

OLED (Organic Light-Emitting Diode) technology has established a substantial presence in the Australian smartphone market, playing a pivotal role in shaping the landscape of mobile devices across the country. Several factors have contributed to the remarkable rise of OLED displays and their enduring popularity among Australian consumers and smartphone manufacturers.

One of the primary reasons for OLED's significant share in the Australian smartphone market is its ability to provide an outstanding visual experience. OLED displays are renowned for their vibrant colors, true blacks, and high contrast ratios. These qualities result in an immersive and visually captivating viewing experience, appealing to consumers who prioritize display quality for activities such as streaming content, mobile gaming, and photography.

Moreover, OLED technology offers energy efficiency advantages over traditional LCD displays. Unlike LCDs that require a backlight to illuminate the entire screen, OLED pixels emit light individually. This enables OLED screens to achieve deeper power savings when displaying dark or black content, contributing to longer battery life—an essential consideration for Australian consumers who often rely on their smartphones during outdoor activities and travel.

In terms of design, OLED's flexibility has empowered smartphone manufacturers to explore innovative and sleek form factors. OLED displays are thinner, lighter, and more flexible than LCDs, allowing for curved, foldable, and edge-to-edge screen designs. These aesthetically pleasing and futuristic designs resonate with Australian consumers who value both cutting-edge technology and modern design trends.

OLED's dominance in the Australian smartphone market is further driven by the widespread adoption of premium and flagship devices. Many high-end smartphone models, which often feature the latest OLED display technology, cater to the preferences of consumers who prioritize top-tier features and capabilities.

In addition to visual quality and design, OLED technology also supports critical features like HDR (High Dynamic Range) content playback and faster refresh rates, enhancing the overall user experience. The ability to enjoy HDR content on OLED displays brings cinematic-quality visuals to handheld devices, while higher refresh rates provide smoother scrolling and improved gaming performance—meeting the demands of tech-savvy Australian users.

Moreover, the Australian market has seen a growing awareness of environmental sustainability, prompting smartphone manufacturers to incorporate eco-friendly features into their devices. OLED displays, with their potential for energy efficiency and recyclability, align with this trend, appealing to consumers who prioritize green technology and responsible consumption.


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Regional Insights

The Australian Capital Territory (ACT) and New South Wales (NSW) have emerged as pivotal regions with a significant share in the Australian smartphone market, contributing significantly to the country's overall smartphone industry dynamics. This influence can be attributed to various factors that make these regions distinctive in terms of smartphone adoption and market trends.

First and foremost, the ACT and NSW are home to major metropolitan areas, including Sydney, Canberra, and several other urban centers. These densely populated regions host a diverse and tech-savvy population that frequently upgrades their smartphones to access the latest features and capabilities. The presence of a large and economically active consumer base makes these areas a primary target for smartphone manufacturers and retailers.

The demand for premium and flagship smartphones is notably high in ACT and NSW. Residents of these regions often prioritize cutting-edge technology, advanced camera systems, high-resolution displays, and 5G connectivity. The allure of top-tier features drives both residents and businesses to invest in high-end devices, making these regions key contributors to the sales of premium smartphones within Australia.

Furthermore, ACT and NSW exhibit a strong affinity for digital services, including mobile banking, e-commerce, and app-based solutions. The reliance on smartphones for everyday tasks and transactions underscores the importance of having up-to-date and technologically advanced devices. This reliance fuels a consistent cycle of smartphone upgrades and replacements, further boosting the demand for the latest models.

The environmental consciousness prevalent in these regions has also influenced the smartphone market. Consumers in ACT and NSW are increasingly aware of the environmental impact of electronics and are more likely to choose smartphones that incorporate sustainable materials and energy-efficient components. Manufacturers, in response to this demand, have introduced eco-friendly smartphone options and packaging, catering to environmentally-conscious consumers.

Despite the preference for premium smartphones, price sensitivity remains a concern, especially given the cost of living in urban areas of ACT and NSW. Therefore, various pricing strategies, such as trade-in programs, installment plans, and bundled offers, are employed by manufacturers and carriers to make high-quality devices more affordable and accessible to a broader range of consumers.

Moreover, these regions have witnessed a growing adoption of 5G technology due to their urban nature. The rollout of 5G networks in ACT and NSW has further incentivized residents to upgrade their smartphones to take advantage of faster internet speeds and improved connectivity.

Recent Developments

  • In 2023, the initial shipments of the iPhone 15 and iPhone 15 Pro have started reaching customers in Australia and New Zealand. This means that customers who pre-ordered an iPhone 15, iPhone 15 Pro, Apple Watch Series 9, Apple Watch Ultra 2, or AirPods Pro with USB-C case in these countries are now receiving their devices. Individuals are now sharing photos and their first impressions of the new iPhone models on various social media platforms such as Instagram, Twitter, Reddit, the MacRumors forums, and more.
  • In 2023, Google's Pixel 7 Pro made a significant impact on the smartphone market in Australia, offering strong competition to the Galaxy S23 Ultra in terms of performance and features. The Pixel 7 Pro was a noteworthy addition to the Australian smartphone market.

Key Market Players

  • Telstra Group Limited
  • Singtel Optus Pty Ltd
  • Vodafone Hutchison Australia Pty Ltd
  • Apple, Inc.
  • Samsung Electronics Australia Pty Limited
  •  Oppo Australia Pty Ltd
  • Google LLC
  • Lenovo Australia & New Zealand Pty Ltd.
  • HMD Global Oy
  • Sony Australia

By Operating System

 By Display Technology

By Sales Channel

By Region

  • Android
  • iOS
  • Windows
  • Others
  • OLED
  • AMOLED
  • LCD
  • Others
  • Supermarkets/Hypermarkets
  • Multi-Branded Stores
  • Exclusive Stores
  • Online
  • Others
  • Australia Capital Territory & New South Wales
  • Northern Territory & Southern Australia
  • Western Australia
  • Queensland
  • Victoria & Tasmania

 

Report Scope:

In this report, the Australia Smartphone market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Australia Smartphone Market, By Operating System:

o   Android

o   iOS

o   Windows

o   Others

  • Australia Smartphone Market, By Display Technology:

o   OLED

o   AMOLED

o   LCD

o   Others

  • Australia Smartphone Market, By Sales Channel:

o   Supermarkets/Hypermarkets

o   Multi-Branded Stores

o   Exclusive Stores

o   Online

o   Others

  • Australia Smartphone Market, By Region:

o   Australia Capital Territory & New South Wales

o   Northern Territory & Southern Australia

o   Western Australia

o   Queensland

o   Victoria & Tasmania

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Australia Smartphone Market.

Available Customizations:

Australia Smartphone market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Australia Smartphone Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer

4.1.  Factors Influencing Purchase Decision

4.2.  Challenges Faced Post Purchase

4.3.  Brand Awareness

5.    Australia Smartphone Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value & Volume

5.2.  Market Share & Forecast

5.2.1.    By Operating System Market Share Analysis (Android, iOS, Windows, and Others)

5.2.2.    By Display Technology Market Share Analysis (OLED, AMOLED, LCD, Others)

5.2.3.    By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Multi-Branded Stores, Exclusive Stores, Online, and Others)

5.2.4.    By Regional Market Share Analysis

5.2.4.1.        Australia Capital Territory & New South Wales Market Share Analysis

5.2.4.2.        Northern Territory & Southern Australia Market Share Analysis

5.2.4.3.        Western Australia Market Share Analysis

5.2.4.4.        Queensland Market Share Analysis

5.2.4.5.        Victoria & Tasmania Market Share Analysis

5.2.5.    By Top 5 Companies Market Share Analysis, Others (2022)

5.3.  Australia Smartphone Market Mapping & Opportunity Assessment

5.3.1.    By Operating System Market Mapping & Opportunity Assessment

5.3.2.    By Display Technology Market Mapping & Opportunity Assessment

5.3.3.    By Sales Channel Market Mapping & Opportunity Assessment

5.3.4.    By Regional Market Mapping & Opportunity Assessment

6.    Australia Android Smartphone Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value & Volume

6.2.  Market Share & Forecast

6.2.1.    By Display Technology Market Share Analysis

6.2.2.    By Sales Channel Market Share Analysis

6.2.3.    By Region Market Share Analysis

7.    Australia iOS Smartphone Market Outlook

7.1.  Market Size & Forecast

7.1.1.    By Value & Volume

7.2.  Market Share & Forecast

7.2.1.    By Display Technology Market Share Analysis

7.2.2.    By Sales Channel Market Share Analysis

7.2.3.    By Region Market Share Analysis

8.    Australia Windows Smartphone Market Outlook

8.1.  Market Size & Forecast

8.1.1.    By Value & Volume

8.2.  Market Share & Forecast

8.2.1.    By Display Technology Market Share Analysis

8.2.2.    By Sales Channel Market Share Analysis

8.2.3.    By Region Market Share Analysis

9.    Market Dynamics

9.1.  Drivers

9.2.  Challenges

10. Impact of COVID-19 on Australia Smartphone Market

10.1.             Impact Assessment Model   

10.1.1. Key Segments Impacted

10.1.2. Key Regions Impacted

11. Market Trends & Developments

12. Porter’s Five Forces Model

12.1.             Competitive Rivalry

12.2.             Bargaining Power of Buyers

12.3.             Bargaining Power of Suppliers

12.4.             Threat of New Entrants

12.5.             Threat of Substitutes

13. SWOT Analysis

13.1.             Strengths

13.2.             Weaknesses

13.3.             Opportunities

13.4.             Threats

14. Policy and Regulatory Landscape

15. Australia Economic Profile

16. Competitive Landscape

16.1.   Company Profiles

16.1.1. Telstra Group Limited

16.1.1.1.     Company Details

16.1.1.2.     Product & Services

16.1.1.3.     Financials (As Per Availability)

16.1.1.4.     Key market Focus & Geographical Presence

16.1.1.5.     Recent Developments

16.1.1.6.     Key Management Personnel

16.1.2. Singtel Optus Pty Ltd

16.1.2.1.     Company Details

16.1.2.2.     Product & Services

16.1.2.3.     Financials (As Per Availability)

16.1.2.4.     Key market Focus & Geographical Presence

16.1.2.5.     Recent Developments

16.1.2.6.     Key Management Personnel

16.1.3. Vodafone Hutchison Australia Pty Ltd

16.1.3.1.     Company Details

16.1.3.2.     Product & Services

16.1.3.3.     Financials (As Per Availability)

16.1.3.4.     Key market Focus & Geographical Presence

16.1.3.5.     Recent Developments

16.1.3.6.     Key Management Personnel

16.1.4. Apple, Inc.

16.1.4.1.     Company Details

16.1.4.2.     Product & Services

16.1.4.3.     Financials (As Per Availability)

16.1.4.4.     Key market Focus & Geographical Presence

16.1.4.5.     Recent Developments

16.1.4.6.     Key Management Personnel

16.1.5. Samsung Electronics Australia Pty Limited

16.1.5.1.     Company Details

16.1.5.2.     Product & Services

16.1.5.3.     Financials (As Per Availability)

16.1.5.4.     Key market Focus & Geographical Presence

16.1.5.5.     Recent Developments

16.1.5.6.     Key Management Personnel

16.1.6. Oppo Australia Pty Ltd

16.1.6.1.     Company Details

16.1.6.2.     Product & Services

16.1.6.3.     Financials (As Per Availability)

16.1.6.4.     Key market Focus & Geographical Presence

16.1.6.5.     Recent Developments

16.1.6.6.     Key Management Personnel

16.1.7. Google LLC

16.1.7.1.     Company Details

16.1.7.2.     Product & Services

16.1.7.3.     Financials (As Per Availability)

16.1.7.4.     Key market Focus & Geographical Presence

16.1.7.5.     Recent Developments

16.1.7.6.     Key Management Personnel

16.1.8. Lenovo Australia & New Zealand Pty Ltd.

16.1.8.1.     Company Details

16.1.8.2.     Product & Services

16.1.8.3.     Financials (As Per Availability)

16.1.8.4.     Key market Focus & Geographical Presence

16.1.8.5.     Recent Developments

16.1.8.6.     Key Management Personnel

16.1.9. HMD Global Oy

16.1.9.1.     Company Details

16.1.9.2.     Product & Services

16.1.9.3.     Financials (As Per Availability)

16.1.9.4.     Key market Focus & Geographical Presence

16.1.9.5.     Recent Developments

16.1.9.6.     Key Management Personnel

16.1.10.              Sony Australia

16.1.10.1.  Company Details

16.1.10.2.  Product & Services

16.1.10.3.  Financials (As Per Availability)

16.1.10.4.  Key market Focus & Geographical Presence

16.1.10.5.  Recent Developments

16.1.10.6.  Key Management Personnel

17. Strategic Recommendations

17.1.             Key Focus Areas

17.2.             Target Operating System

17.3.             Target Sales Channel

18. About Us & Disclaimer

Figures and Tables

Frequently asked questions

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The market size of the Australia smartphone market was estimated to be USD 3.34 billion in 2022.

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The Australian smartphone market faces challenges due to market saturation, with a high percentage of the population already owning smartphones, resulting in slower replacement cycles.

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Key players in the market are Telstra Group Limited, Singtel Optus Pty Ltd, Vodafone Hutchison Australia Pty Ltd, Apple, Inc., Samsung Electronics Australia Pty Limited, Oppo Australia Pty Ltd, Google LLC, Lenovo Australia & New Zealand Pty Ltd., HMD Global Oy, and Sony Australia.

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The Australian smartphone market is driven by a strong appetite for premium features such as high-quality cameras, 5G connectivity, and advanced displays, with consumers seeking cutting-edge technology.

profile

Parvati Sharma

Account Manager BD
Press Release

Australia Smartphone Market to Grow with a CAGR of 0.89% through 2028

Nov, 2023

Australia Smartphone Market is driven by a combination of technological advancements, a demand for premium devices, and the expanding influence of e-commerce and online retail channels.