Australia Smartphone Market to Grow with a CAGR of 0.89% through 2028
Australia
Smartphone Market is driven by a combination of technological advancements, a
demand for premium devices, and the expanding influence of e-commerce and
online retail channels.
According
to TechSci Research report, “Australia
Smartphone Market – By Region, Competition, Forecast and Opportunities,
2018-2028F”, the Australia Smartphone Market stood at USD 3.34 billion
in 2022 and is anticipated to grow with a CAGR of 0.89% in the forecast period,
2024-2028. The Australia smartphone market is a dynamic and vibrant sector that
plays a significant role in the country's overall technology and consumer
electronics landscape. Over the years, it has witnessed remarkable growth,
driven by factors such as technological advancements, changing consumer
preferences, and evolving market dynamics.
The
Australian smartphone market boasted a high level of penetration, with a large
percentage of the population owning and regularly using smartphones. This
widespread adoption has been facilitated by factors like a robust
telecommunications infrastructure, increasing digital literacy, and a
tech-savvy consumer base. Smartphone penetration had reached an impressive
level, exceeding 80% of the population.
The
Australian smartphone market featured a mix of domestic and international
players vying for market share. Apple and Samsung stood out as dominant
players, consistently leading the market in terms of sales and brand
recognition. Apple's iPhone series maintained a strong presence, especially
among consumers who valued premium design and the iOS ecosystem. Samsung, on
the other hand, offered a wide range of Android smartphones, catering to
various price points and preferences, including its flagship Galaxy S series.
Other
notable players included Google, known for its Pixel series with clean Android
experiences and excellent camera capabilities; OPPO, a Chinese manufacturer
gaining ground with innovative camera technology and competitive pricing; and
Huawei, which faced challenges but maintained a presence with its Mate and P
series smartphones, known for their photography capabilities.
The Australia smartphone market was
subject to various dynamics and trends that shaped its trajectory. One
significant trend was the growing demand for premium and flagship smartphones.
Consumers in Australia, especially in urban centers like Sydney and Melbourne,
often prioritized cutting-edge technology, advanced camera systems,
high-resolution displays, and 5G connectivity. This demand for top-tier
features drove both residents and businesses to invest in high-end devices,
making these regions key contributors to the sales of premium smartphones
within Australia.
The rollout of 5G networks further
accelerated smartphone upgrades, as consumers sought to take advantage of
faster internet speeds and improved connectivity. This trend was especially
pronounced in metropolitan areas, where 5G infrastructure was deployed early.
Environmental consciousness also played
a role in shaping the smartphone market. Consumers in Australia, like their
counterparts globally, became increasingly aware of the environmental impact of
electronics. This led to a growing interest in smartphones that incorporated
sustainable materials, energy-efficient components, and recyclable packaging.
Manufacturers responded to this demand by introducing eco-friendly smartphone
options and sustainable practices.
Price sensitivity remained a challenge
in the Australian smartphone market. While consumers desired premium features,
they were also mindful of pricing, given the cost of living, especially in
major cities. Balancing the provision of advanced technology with affordability
was a key consideration for smartphone manufacturers and carriers operating in
Australia. Various pricing strategies, including trade-in programs, installment
plans, and bundled offers, were employed to make high-quality devices more accessible
to a broader range of consumers.
Browse over XX market data Figures
spread through 83 Pages and an in-depth TOC on "Australia Smartphone Market”
The Australian smartphone market
exhibited segmentation based on consumer preferences and budget considerations.
While premium devices were popular in urban areas and among tech enthusiasts,
the mid-range and budget segments also thrived. Manufacturers catered to these
segments with a range of smartphones that offered good value for money.
Furthermore, carrier partnerships played
a significant role in the Australian smartphone market. Many consumers in
Australia purchased smartphones through carriers, who offered subsidies and
installment plans, making it more convenient for consumers to access the latest
devices.
The Australia Smartphone market is segmented
into operating system, distribution channel, and end user.
Based
on operating system, Android, the open-source mobile operating system developed
by Google, has secured a significant and enduring share in the Australian
smartphone market. This dominance can be attributed to a combination of factors
that have made Android the platform of choice for both consumers and smartphone
manufacturers in the country. One of the primary drivers of Android's
substantial presence in the Australian smartphone market is its diverse
ecosystem. Android offers a wide range of devices catering to various price
points and user preferences. From budget-friendly options to high-end flagship
smartphones, Android provides an extensive selection, ensuring that consumers
of all backgrounds can find a device that suits their needs and budget. This
versatility has allowed Android to capture a broad spectrum of the market,
appealing to both cost-conscious buyers and those seeking cutting-edge
technology.
Key
market players in the Australia Smartphone market include:
- Telstra
Group Limited
- Singtel
Optus Pty Ltd
- Vodafone
Hutchison Australia Pty Ltd
- Apple,
Inc.
- Samsung
Electronics Australia Pty Limited
- Oppo Australia Pty Ltd
- Google
LLC
- Lenovo
Australia & New Zealand Pty Ltd.
- HMD
Global Oy
- Sony
Australia
Download Free Sample Report
Customers can also request 10% free customization in this
report.
“The
future of the Australian smartphone market remained dynamic and promising.
Advancements in technology, including foldable smartphones, enhanced camera
capabilities, augmented reality features, and improved battery life, were
expected to continue driving consumer interest and smartphone sales. Additionally,
the ongoing development of 5G infrastructure and the expansion of the Internet
of Things (IoT) ecosystem were anticipated to create new opportunities and use
cases for smartphones, further cementing their role as essential devices in the
digital age. In conclusion, the Australia smartphone market was characterized
by a diverse range of players, changing consumer preferences, and evolving
market dynamics.” said Mr. Karan Chechi, Research Director with TechSci
Research, a research-based Global management consulting firm.
“Australia
Smartphone Market Segmented by Operating System (Android, iOS, Windows, and
Others), By Display Technology (OLED, AMOLED, LCD, Others), By Sales Channel
(Supermarkets/Hypermarkets, Multi-Branded Stores, Exclusive Stores, Online, and
Others), By Region, Competition, Forecast and Opportunities, 2018-2028F”, has evaluated the future growth potential
of Smartphone and provides statistics and information on market structure,
size, share, and future growth. the report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the Australia Smartphone market.
Contact
Mr.
Ken Mathews
Techsci
Research LLC
420
Lexington Avenue, Suite 300,
New
York, United States- 10170
Tel:
+13322586602
Email: sales@techsciresearch.com
Website: www.techsciresearch.com