Australia Lip Balms Market By Type (Solid Cream and Liquid Gel), By Packaging (Stick, Tube, Mini Jar, Others {Egg Ball, Unique Shape, etc.}), By Color (Tinted and Non-Tinted), By Gender (Women, Men, and Unisex), By Application (Cosmetic & Medicinal), By Distribution Channel (Supermarket and Hypermarkets, Beauty and Cosmetics Store, Pharmacies and Drug Stores, Online, Others {Departmental Stores, Independent Retail Store, etc.}), By Region, Competition Forecast & Opportunities, 2028

Australia lip balms market is projected to grow with an impressive CAGR in the forecast years, 2024-2028. The market is expected to grow on the backbone of the surge in the demand of the organic and soothing lip balms against the chemically infused irritant products. Moreover, digital media and personalized advertisements have influenced the consumers to choose lip balms over lipsticks and other lip colorants available in the market. Manufacturers utilize the strategy of aggressive marketing of their products through influential celebrities and idols that have a huge fanbase that often acknowledge the recommendations for the product choice. Furthermore, social media influencers, and digital marketers through makeup tutorials, and product briefings are creating general awareness among the consumers and thus influencing the sales of the product, thereby supporting the growth of lip balms and thus the growth of the Australia lip balm market in the upcoming five years. Also, the current market scenarios are changing. The past decade only saw female consumers, but the recent market experiences a rapid growth in the wide range of consumer base. Male consumers, young adults, and teenagers are also actively influenced with the makeup and the global trend and thus are actively supporting the growth of the Australia lip balm market in the next five years.

Lip balms are beneficial for dry and chapped lips that require a protective layer to keep the moisture content in and saves the lips from drying out and creating flaky textures. Appropriate and concerned use of lip balms helps the consumer maintain their supple and healthy skin of the lips and keeps them shiny and glossy too. Some lip balms carry fruity, minty, flavor and some come with sun-protection and medicinal properties too. The availability of the large plethora of kind, the consumer inclination toward the product is expected.

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The Australia lip balm market segmentation is based on type, packaging, color, gender, application, distribution channel, regional distribution, and competitional landscape. Based on type, the market is further bifurcated into solid cream and liquid gel. Solid cream lip balms are a form of lip care product that are in a form of cream (semi-solid). For a very long time, lip balm was only made of wax and alcohol, but the surge in organic product demands, the manufacturers have started using organic and plant-based ingredients along with the bee-wax to manufacture the fine quality solid-cream lip balms. Some of the products are also available in the liquid gel formation. These lip balms come with an applier as the formation is quite flowy. These lip balms often come with various flavored or tinted additives and sometimes glittery additives that attracts larger consumer bases.

Holding the large revenue shares of the market, a partial list of the market players in Australia lip balm market includes L'Oréal Australia, Estée Lauder Corporate Store (M.A.C), Unilever Australia Group Pty Ltd, Avon Products Pty Limited, Revlon Australia Pty Limited, Beiersdorf Health Care Australia Pty Ltd, Carma Laboratories, Inc., Burt's Bees Australia, Kao Australia Pty Ltd., Procter & Gamble Australia Pty Ltd, among others. Market players are actively involved in the research and development of the lip balms and finalizing products that are healthier for the skin, has variant for the different skin type, in advanced on the terms of fulfilling consumer demand of long lasting, more moisture content, organic, and plant based ingredients, etc. Other strategic recommendations include partnerships and acquisitions.

Objective of the Study:

• To analyze the historical growth in the market size of Australia lip balms market from 2018 to 2022.
• To estimate and forecast the market size of Australia lip balms market from 2023 to 2028 and growth rate until 2028. 
• To classify and forecast Australia lip balms market based on type, packaging, color, gender, application, distribution channel, regional distribution, and competitional landscape.
• To identify dominant region or segment in the Australia lip balms market.
• To identify drivers and challenges for Australia lip balms market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Australia lip balms market.
• To identify and analyze the profile of leading players operating in Australia lip balms market.
• To identify key sustainable strategies adopted by market players in Australia lip balms market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers, suppliers, and service providers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufactures which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufactures, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of Australia lip balms market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

• Lip balms manufacturers, end users, and other stakeholders
• Distributers and suppliers of the products and other stakeholders
• Organizations, forums, and alliances related to lip balms products
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

 Report Scope:

In this report, Australia lip balms market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• Australia Lip Balms Market, By Type:
• Solid Cream
• Liquid Gel
• Australia Lip Balm Market, By Packaging:

o   Stick

o   Tube

o   Mini Jar

o   Others

§  Egg Ball

§  Unique Shape

• Australia Lip Balm Market, By Color:

o   Tinted

o   Non-Tinted

• Australia Lip Balm Market, By Gender:
• Women
• Men
• Unisex
• Australia Lip Balm Market, By Application:
• Cosmetic
• Medicinal
• Australia Lip Balm Market, By Distribution Channel:
• Supermarket/ Hypermarkets
• Beauty and Cosmetics Store
• Pharmacies and Drug Stores
• Online
• Others
• Departmental Stores
• Independent Retail Store
• Australia Lip Balms Market, By Region:
• Northern Territory
• Queensland
• New South Wales
• Tasmania
• Victoria
• South Australia
• Western Australia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Australia lip balms market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Australia Lip Balms Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]