|
Forecast Period
|
2024-2028
|
|
Market Size (2022)
|
USD 3.4 million
|
|
CAGR (2023-2028)
|
3.89%
|
|
Fastest Growing Segment
|
Full-Face
|
|
Largest Market
|
Japan
|
Market Overview
Asia Pacific Motorcycle Connected Helmet Market has
valued at USD 3.4 million in 2022 and is anticipated to project robust growth
in the forecast period with a CAGR of 3.89%. The Asia Pacific Motorcycle
Connected Helmet Market is experiencing significant growth due to multiple
factors. Firstly, the rising sales of motorcycles in the region have
contributed to the demand for safety features in two-wheelers. As more people
turn to motorcycles as a mode of transportation, the need for enhanced safety
becomes paramount. Connected helmets, also known as smart helmets, have emerged
as a solution to meet this demand.
These helmets come equipped with advanced features
such as GPS navigation, Bluetooth connectivity, and integrated speakers. The
incorporation of these technologies not only enhances the riding experience but
also provides riders with real-time information and improved communication
capabilities while on the road.
One of the driving forces behind the market growth
is the rapid urbanization in countries like India, China, and Southeast Asian
nations. As urban areas become more congested, motorcycles offer a convenient
means of transportation. With the increasing disposable income and growing
awareness about road safety, motorcyclists in these regions are actively
seeking ways to enhance their safety while riding.
Moreover, the market growth is further propelled by
advancements in communication technologies and the rising popularity of
autonomous vehicles. As smart cities become a reality, the need for intelligent
transportation systems and connected devices becomes crucial. Motorcycle
connected helmets align with this trend, providing riders with a seamless
integration between their helmets and other smart devices, creating a safer and
more efficient riding experience.
However, one challenge that the market faces is the
relatively high cost of these helmets. The advanced technologies and features
incorporated into connected helmets contribute to their higher price point.
This can pose a barrier to widespread adoption, particularly in price-sensitive
markets.
Overall, the Asia Pacific Motorcycle Connected
Helmet Market is poised for continued growth as the demand for enhanced safety
features and connectivity in two-wheelers continues to rise. With ongoing
advancements in technology and increasing consumer awareness, the market is
expected to witness even greater expansion in the coming years.
Key Market Drivers
Enhanced Rider Safety
Rider safety is a paramount concern for
motorcyclists in the Asia Pacific region. As the number of motorcycle riders
continues to rise, there is a growing emphasis on adopting advanced safety
features to reduce the risks associated with riding. Connected helmets have
emerged as a critical driver in this context, offering integrated sensors that
can detect impacts, falls, and sudden deceleration. When a significant impact
or fall is detected, the helmet can automatically trigger an emergency
response, such as sending alerts to predefined emergency contacts or
transmitting the rider's location to emergency services.
The enhancement of rider safety through connected
helmets is particularly crucial in densely populated urban areas, where traffic
congestion and road conditions pose unique challenges to riders. These helmets
provide an added layer of protection and peace of mind, making them an
attractive choice for safety-conscious riders across the Asia Pacific.
Growing Motorcycle Commuting Trend
The Asia Pacific region has witnessed a significant
surge in motorcycle commuting, driven by factors such as rapid urbanization,
population growth, and the need for efficient and cost-effective transportation
solutions. Many individuals in urban areas are turning to motorcycles as a
practical mode of daily commuting. This trend has further fueled the demand for
connected helmets.
Connected helmets are well-suited for motorcycle
commuters. They offer features like navigation assistance, hands-free
communication, and real-time traffic updates, enhancing the commuting
experience. Riders can receive turn-by-turn directions, make calls, and access
important information without diverting their attention from the road,
contributing to safer and more efficient daily commutes.
The convenience and practicality of connected
helmets align perfectly with the motorcycle commuting trend in the Asia
Pacific, making them a popular choice among urban commuters seeking to navigate
congested streets with ease.
Download Free Sample Report
Integration with Motorcycle Ecosystem
Connected helmets are increasingly being integrated
into the broader motorcycle ecosystem in the Asia Pacific. They are designed to
seamlessly interact with motorcycle infotainment systems, allowing riders to
control various aspects of their bikes directly from their helmets. This
integration includes managing music playlists, accessing real-time vehicle
diagnostics, and receiving navigation instructions.
The convenience and added functionalities provided
by this ecosystem enhance the overall riding experience, making it more
enjoyable and connected. Riders can focus on the road while staying connected
to their motorcycles and surrounding environment, which resonates strongly with
tech-savvy motorcyclists in the Asia Pacific region.
Regulatory Support and Safety Standards
Regulatory bodies in the Asia Pacific are adapting
to accommodate innovative safety technologies in motorcycle helmets. They recognize
the potential of connected helmets to enhance rider safety and are supportive
of the integration of advanced features, such as impact sensors and
communication systems.
Safety standards for motorcycle helmets in the Asia
Pacific are stringent and regularly updated to accommodate innovations in
helmet technology. Regulatory support has encouraged manufacturers to develop
helmets that not only meet these standards but also incorporate advanced safety
features. This support fosters innovation and encourages helmet manufacturers
to continue pushing the boundaries of technology while ensuring compliance with
safety regulations.
Communication Needs and Connectivity
In today's interconnected world, motorcycle riders
in the Asia Pacific region are seeking helmets that keep them connected while
on the road. Connected helmets come equipped with advanced Bluetooth
connectivity, allowing riders to make calls, receive messages, listen to music,
and access navigation instructions without taking their hands off the
handlebars. Additionally, some helmets offer voice assistants, such as Siri and
Google Assistant, making communication even more convenient.
The demand for constant communication and
connectivity is a significant driver for connected helmets in the Asia Pacific.
As riders increasingly rely on smartphones and other devices for communication
and navigation, helmets with advanced communication features have become
essential accessories for many.
Key Market Challenges
Cost and Affordability
One of the primary challenges facing the Asia
Pacific Motorcycle Connected Helmet Market is the cost and affordability of
these advanced helmets. Connected helmets incorporate a host of cutting-edge
technologies, such as integrated sensors, Bluetooth connectivity, heads-up
displays (HUDs), and advanced safety features, all of which significantly
contribute to their pricing. In many cases, connected helmets can be notably
more expensive than traditional helmets, presenting a barrier for
budget-conscious riders.
The challenge lies in making these helmets more
accessible to a broader range of motorcyclists in the Asia Pacific region.
Manufacturers need to explore ways to reduce production costs without
compromising on quality and safety. The goal is to strike a balance between
offering advanced features and ensuring affordability for riders across various
economic backgrounds.
Limited Awareness and Education
Connected helmets represent a relatively new and
evolving technology in the Asia Pacific region. As such, there is often limited
awareness and understanding among potential consumers. Many riders may not be
fully aware of the benefits and functionalities that connected helmets offer,
leading to slower adoption rates.
Addressing this challenge requires concerted
efforts from manufacturers, retailers, and industry associations to educate the
riding community about the advantages of connected helmets. Comprehensive
marketing campaigns, informational resources, and hands-on demonstrations can
help raise awareness and promote the benefits of these advanced helmets,
dispelling myths and misconceptions that may exist.
Technological Compatibility and Integration
Connected helmets rely on seamless integration with
various technologies, including motorcycle infotainment systems, smartphones,
and other wearable devices. Ensuring compatibility across different motorcycle
brands and models can be a significant challenge. Motorcycle manufacturers
often have proprietary communication protocols and systems, making it difficult
to create helmets that work seamlessly with all motorcycles.
This challenge necessitates collaboration between
helmet manufacturers and motorcycle makers to establish common standards and
compatibility protocols. A harmonized approach to technology integration is
crucial to streamline the user experience, ensuring that riders can enjoy the
full range of features regardless of the motorcycle they ride.
Safety and Regulatory Considerations
Safety is a paramount concern for motorcyclists in
the Asia Pacific region, and connected helmets must adhere to rigorous safety
standards. Regulatory bodies set and enforce these standards to ensure that
helmets provide the necessary protection in the event of accidents. However,
integrating advanced technology, such as sensors and communication systems,
into helmets without compromising safety can be a complex task.
Manufacturers must navigate the intricate balance
between innovation and safety compliance. Helmets with integrated sensors, for
example, require rigorous testing to ensure that they provide accurate data and
trigger emergency responses appropriately. Regulatory bodies need to keep pace
with technological advancements and adapt standards to accommodate helmet
innovations while maintaining their commitment to rider safety.
Battery Life and Charging Infrastructure
Many motorcycle connected helmets rely on battery
power to operate their electronic features, including Bluetooth connectivity,
HUDs, and communication systems. While these features enhance rider convenience
and safety, limited battery life can be a significant concern, especially for
long-distance riders. Riders may worry about their helmets running out of power
during crucial moments, such as receiving navigation instructions or making
calls. Additionally, the availability of charging infrastructure for helmets
while on the road can be limited, making it challenging to recharge the
helmet's battery.
Addressing this challenge involves ongoing research
and development efforts to improve battery technologies for connected helmets,
focusing on energy efficiency and longer-lasting power. Furthermore, expanding
the availability of charging infrastructure for riders, including dedicated
charging stations at popular motorcycle destinations and along highways, can
enhance the usability and practicality of connected helmets.
Key Market Trends
Integration of Advanced Heads-Up Display (HUD)
Technology
A prominent trend in the Asia Pacific Motorcycle
Connected Helmet Market is the integration of advanced heads-up display (HUD)
technology. These HUDs project essential information directly onto the rider's
visor, offering real-time data without distracting riders from the road. This
includes navigation instructions, current speed and RPM data, weather updates,
and communication alerts. Advanced HUD technology enhances rider safety and
convenience by ensuring riders have access to crucial information while
maintaining their focus on the road. It reflects the growing demand for smart helmet
features that prioritize safety and connectivity among motorcyclists in the
Asia Pacific region.
Enhanced Communication Features
Connected helmets in the Asia Pacific are evolving
to provide riders with more sophisticated communication features. These features
go beyond basic Bluetooth connectivity, offering riders enhanced communication
capabilities for both individual and group rides. Key advancements include:
Advanced Bluetooth Connectivity: Riders can make
and receive calls, listen to music, and access voice commands using Bluetooth
technology integrated into their helmets.
Group Intercom Systems: Some connected helmets
offer group intercom functionality, enabling real-time communication among
riders in a group. This feature enhances coordination during group rides and
fosters a sense of camaraderie.
Voice Assistant Integration: Helmets are
incorporating voice assistants like Siri and Google Assistant, allowing riders
to perform tasks through voice commands, such as sending messages and making
calls.
These enhanced communication features improve rider
connectivity and convenience, particularly during group rides or when accessing
information without removing hands from the handlebars. The trend aligns with
the increasing demand for helmets that serve as communication hubs while
ensuring rider safety and comfort.
Integration with Motorcycle Infotainment Systems
Connected helmets in the Asia Pacific are
increasingly designed to seamlessly integrate with motorcycle infotainment
systems. These systems allow riders to control various aspects of their
motorcycles and enjoy a more immersive riding experience. Key aspects of this
trend include:
Music and Audio Control: Riders can control their
motorcycle's music playback directly from their helmets, adjusting volume,
skipping tracks, and accessing playlists without reaching for the motorcycle's
controls.
Navigation Integration: Connected helmets offer
seamless integration with motorcycle navigation systems, allowing riders to
receive turn-by-turn directions and access mapping data on their helmets'
displays.
Real-Time Diagnostics: Some helmets can display
real-time vehicle diagnostics, including engine temperature, tire pressure, and
fuel levels, helping riders monitor their motorcycles' health.
Connectivity with motorcycle infotainment systems
enhances the overall riding experience and allows riders to focus more on the
road. It contributes to a safer and more enjoyable journey, which resonates
with riders in the Asia Pacific region who seek advanced and immersive riding
solutions.
Safety Enhancements with Integrated Sensors
Safety remains a top priority for riders in the
Asia Pacific region, and connected helmets are addressing this concern through
the integration of advanced sensors. These sensors enhance rider safety by
detecting factors like impacts, sudden deceleration, and falls. In the event of
an accident, the helmet can automatically send alerts or share the rider's
location with emergency services and contacts. This feature provides riders
with added peace of mind and protection.
Integrated sensors underscore the commitment to
rider safety within the Asia Pacific Motorcycle Connected Helmet Market. They
align with the region's growing awareness of the importance of safety
technology and contribute to a safer riding experience.
Rise of Smart Helmet Ecosystems
Some helmet manufacturers in the Asia Pacific are
developing smart helmet ecosystems that extend beyond the helmet itself. These
ecosystems include companion apps and wearable accessories that work in conjunction
with the helmet. Examples include connected riding jackets and gloves that
enhance safety and connectivity. Smart helmet ecosystems offer a holistic
riding experience, connecting various wearable devices and enhancing rider
safety and convenience. This trend encourages riders to invest in a
comprehensive smart riding solution.
Segmental Insights
Helmet Type Insights
In the Asia Pacific region, the Motorcycle
Connected Helmet market is observing a surge in demand, driven largely by
increased concerns for safety and the rising penetration of high-speed
internet. There are primarily two types of helmets dominating the market:
Full-face helmets and Half helmets.
Full-face helmets offer comprehensive protection
and are integrated with advanced features like heads-up display, GPS,
Bluetooth, music control, and more. These are typically preferred by sport and
professional riders. They are gaining popularity due to their enhanced
protection and high-tech functionalities.
On the other hand, Half helmets, also known as
open-face helmets, are favored for their lightweight design and comfort
features. They are equipped with basic connected features and are generally
used for short distance rides. The demand for Half helmets is also significant,
largely driven by the casual rider population.
Download Free Sample Report
Regional Insights
The Asia Pacific region is witnessing a significant
growth in the Motorcycle Connected Helmet market. This surge can primarily be
attributed to rapidly evolving technology, growing consumer awareness about
road safety, and increasing motorbike sales in countries like India, China, and
Japan. Leveraging internet of things (IoT) for enhanced connectivity, these
helmets provide real-time traffic updates, navigation and even SOS alerts,
thereby amplifying rider safety. Moreover, the local governments' initiatives
towards promoting the use of safety gear while riding and the rise of
motorcycle tourism across the region further stimulate the market growth.
Recent Developments
- In 2023, Automotive safety systems company Autoliv
and POC, a global leader in snow sports and cycling protection, have joined
forces to study and develop bicycle and e-bike helmets equipped with airbag
technology to improve head protection and reduce the consequences of an impact.
- In 2021, FIA partners Steelbird for its global safe
and affordable helmets programme.
Key Market Players
- Dainese
SpA
- HJC Asia
Pacific S.A.R.L
- Shoei Co.
Ltd
- Arai
Helmet Ltd.
- Alpine
Stars S.p.A
- Schuberth
GmbH
- BELL
HELMET
- FOX
- STUDDS
Accessories Limited
- Royal
Enfield
|
By Helmet Type
|
By Country
|
- Full Face
- Half Face
- Open Face
|
- China
- India
- Japan
- Indonesia
- Thailand
- South Korea
- Australia
|
Report Scope:
In this report, the Asia Pacific Motorcycle
Connected Helmet Market has been segmented into the following categories, in
addition to the industry trends which have also been detailed below:
- Motorcycle Connected Helmet
Market, By
Helmet Type:
o Full Face
o Half Face
o Open Face
- Motorcycle Connected Helmet
Market, By Country:
o China
o India
o Japan
o Indonesia
o Thailand
o South Korea
o Australia
o Rest of Asia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies
present in the Asia Pacific Motorcycle Connected Helmet Market.
Available Customizations:
Asia Pacific Motorcycle Connected Helmet Market report
with the given market data, TechSci Research offers customizations according
to a company's specific needs. The following customization options are
available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
Asia Pacific Motorcycle Connected Helmet Market is
an upcoming report to be released soon. If you wish an early delivery of this
report or want to confirm the date of release, please contact us at [email protected]