Asia Pacific Cocoa and Chocolate Market By Type (Cocoa, Chocolate) By Application (Food and Beverage, Cosmetics, Pharmaceuticals, Others), By Sales Channel (Online, Offline), By Country, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Asia Pacific Cocoa and Chocolate Market was valued at USD 7.21 Billion in 2024 and is expected to reach USD 10.58 Billion by 2030 with a CAGR of 6.65% during the forecast period. Chocolate, one of the most popular and widely enjoyed desserts globally, is projected to drive the industry. Although China lags behind countries like the U.S. and Switzerland in chocolate consumption, demand has been steadily rising in recent years. This growth can be attributed mainly to the expansion of foreign brands in China, which has helped make chocolate more accessible in a market where it was once less common. In the first half of 2023, China imported chocolate and other cocoa-based foods valued at USD211.235 million, while its exports totaled USD138.078 million. The main import sources include Belgium, Italy, Switzerland, Malaysia, the United States, Singapore, Russia, Japan, Germany, and Türkiye.

Market Drivers

Rising Disposable Incomes and Changing Consumer Preferences

One of the key drivers of the Asia Pacific cocoa and chocolate market is the rising disposable incomes and evolving consumer preferences. As economic growth accelerates in many Asia Pacific countries, particularly in emerging markets such as China, India, and Southeast Asia, there has been an increase in disposable incomes, which enables consumers to spend more on premium food products, including chocolates. This has led to a greater demand for both regular and premium chocolate products, with consumers willing to explore higher-end and imported chocolate varieties. In addition to rising incomes, there has been a noticeable shift in consumer behavior. As the region becomes more urbanized, consumers are exposed to international food trends and Western lifestyles. The global influence has significantly impacted their tastes and preferences, leading to an increased interest in chocolates that were previously considered niche, such as dark chocolate and organic varieties. 

In 2022, Mars China, alongside other industry leaders and national associations, launched China's first industry-wide flexible collection pilot, "Flexible Plastics Reborn," to create a comprehensive and closed-loop recycling system for flexible packaging. The initiative aims to collect 50,000 tons of flexible packaging waste by 2025. Mars Wrigley expects the program to improve the recyclability of flexible packs, promoting resource conservation and energy savings. Looking ahead, rPET lids will be adopted by more brands throughout the year, including SNICKERS and M&M'S. Mars Wrigley China aims to save 300 tons of virgin plastics annually with this expansion.

Growing Urbanization and Changing Lifestyles

Urbanization is another significant driver of the growth of the cocoa and chocolate market in Asia Pacific. As more people move to urban centers and modernize their lifestyles, they are exposed to a wider variety of food options, including chocolates. Urban environments provide easy access to supermarkets, convenience stores, and a growing number of specialty stores, all of which offer an extensive range of chocolate products. This access to a broader selection of chocolate items has increased consumer interest in trying new flavors and premium products. Moreover, with urbanization comes a shift in consumer lifestyles. Busy professionals, students, and young adults are seeking convenient, on-the-go snacks, and chocolates fit perfectly into this demand. Chocolate bars, pralines, and ready-to-eat cocoa products are becoming common snacks in urban households and workplaces. The rise of e-commerce has also facilitated the availability of these products, allowing consumers to order their favorite chocolate brands from the comfort of their homes.

Expanding Retail Networks and E-Commerce Growth

The rapid expansion of retail networks and the rise of e-commerce are also major drivers of the cocoa and chocolate market in the Asia Pacific region. Over the past decade, there has been a significant growth in the number of retail outlets, including supermarkets, hypermarkets, and convenience stores, which offer a variety of cocoa and chocolate products. This increased availability has made chocolate more accessible to a wider consumer base. Retailers are also increasingly focusing on providing a more diverse range of chocolate products to meet the needs of different market segments, from mass-market to premium offerings. Simultaneously, e-commerce has played a crucial role in expanding the reach of chocolate brands. With the growing penetration of the internet and smartphones, online shopping has become an integral part of the retail landscape in Asia Pacific. With China's rapid digitalization over the past decade, several e-commerce platforms have emerged as key players in the market, attracting over 900 million users in 2023 and fueling the massive growth of the country’s e-commerce sector. As a result, chocolate brands must leverage these platforms to sell their products online.

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Key Market Challenges

Fluctuating Cocoa Prices and Supply Chain Instability

One of the major challenges facing the Asia Pacific cocoa and chocolate market is the volatility of cocoa prices and the instability of the supply chain. Cocoa is a commodity whose price is heavily influenced by factors like weather conditions, political instability in cocoa-producing countries, and fluctuations in global demand. The major cocoa-producing countries, such as Ivory Coast, Vietnam, and Indonesia, face challenges like climate change, disease outbreaks affecting cocoa plants, and political unrest, which impact the stability of the cocoa supply. For chocolate manufacturers, the rising cost of cocoa due to these supply disruptions directly affects their production costs, leading to higher prices for consumers. Additionally, the demand for sustainable cocoa production practices has intensified, prompting companies to seek out certified fair-trade cocoa. While these initiatives promote better working conditions and environmental sustainability, they also add another layer of cost and complexity to the supply chain. These further strains profit margins, particularly for smaller manufacturers that may struggle with sourcing ethical cocoa at a sustainable price point. 

Health and Regulatory Concerns

Another challenge for the cocoa and chocolate market in Asia Pacific is the growing awareness around health concerns related to chocolate consumption. With an increasing focus on healthier diets and lifestyles, consumers are becoming more cautious about the ingredients in their food, including sugar, fats, and preservatives commonly found in many mass-market chocolate products. The rising prevalence of health issues like obesity, diabetes, and cardiovascular diseases is leading to greater scrutiny of food products, including chocolate, which traditionally contains high levels of sugar and fat. In response to these health concerns, governments in the Asia Pacific region are implementing stricter regulations around food labeling, sugar content, and marketing practices, particularly concerning products targeted at children. The introduction of sugar taxes and regulations on food advertising, along with heightened consumer awareness, is putting pressure on chocolate manufacturers to innovate and offer healthier alternatives without compromising on taste. Many companies are introducing low-sugar, dark chocolate, or cocoa-based products marketed as being healthier, but these alternatives may not always appeal to traditional chocolate lovers. 

Key Market Trends

Rising Demand for Premium and Dark Chocolate

One of the most significant trends in the Asia Pacific cocoa and chocolate market is the growing demand for premium and dark chocolate. As consumers in the region become more health-conscious and discerning about the quality of their food, there has been a noticeable shift away from traditional milk chocolates towards darker, more sophisticated varieties. Dark chocolate, known for its higher cocoa content, is increasingly seen as a healthier alternative due to its lower sugar content and rich antioxidant properties. It is also perceived as a more indulgent and refined choice for consumers seeking luxury. This trend is particularly evident among the urban middle and upper-class demographics in countries like China, Japan, South Korea, and India, where there is a growing appetite for gourmet food products. Premium chocolate, often produced with ethically sourced cocoa, is gaining popularity, with consumers willing to pay a premium for high-quality, artisanal products that offer unique flavor profiles. Brands are responding to this demand by introducing innovative flavors, such as single-origin chocolates, organic options, and products with added superfoods like matcha or fruits, catering to both taste and health-conscious consumers. 

Growth of E-Commerce and Online Sales Channels

The rapid growth of e-commerce is another prominent trend shaping the Asia Pacific cocoa and chocolate market. With the increasing penetration of the internet and smartphones, online shopping has become a preferred method for purchasing a wide range of consumer goods, including chocolates. The convenience of shopping from home, coupled with easy access to a diverse array of products, has fueled the demand for chocolates via digital platforms, especially in urban areas across countries like China, India, and Southeast Asia. E-commerce platforms, such as Alibaba, Amazon, and regional marketplaces like Flipkart and Lazada, have seen an uptick in chocolate sales, with consumers enjoying the ability to compare prices, read reviews, and explore a broader selection of chocolate brands and products that may not be readily available in physical stores. Online shopping has also become a popular method for purchasing premium and niche chocolates, with consumers willing to pay a premium for artisanal, organic, or imported chocolates that are often more easily accessible through online platforms. 

Segmental Insights

Type Insights

Chocolate was the dominant segment in the Asia Pacific cocoa and chocolate market, driven by its widespread popularity across various age groups and income demographics. The increasing demand for chocolate products is particularly noticeable in urbanized areas, where consumers are exposed to a wide range of choices and international food trends. The Asia Pacific region has seen a shift in consumer preferences toward more premium, high-quality chocolate, including dark chocolate, which is perceived as a healthier and more indulgent option. This demand for premium chocolate has been boosted by rising disposable incomes and a growing interest in gourmet and luxury foods. Additionally, the rise of e-commerce and modern retail networks has made chocolate more accessible, allowing consumers to explore a broader range of chocolate varieties, from traditional milk chocolates to artisanal and organic options. Chocolate consumption is also driven by gifting culture during festivals and holidays, where premium chocolate products are increasingly chosen as gifts. 

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Country Insights

China is the leading country in the Asia Pacific cocoa and chocolate market, driven by its large consumer base, increasing disposable incomes, and changing food consumption habits. The country's rapid urbanization and the rise of the middle class have contributed significantly to the demand for chocolates, with consumers increasingly exposed to global food trends and Western indulgence products. As urban populations grow, there is a shift toward more sophisticated tastes, including a preference for premium and dark chocolates, which are seen as healthier alternatives to traditional milk chocolate. Additionally, China has seen a surge in e-commerce, which has made chocolates more accessible to consumers in even the most remote areas. Online platforms have become key sales channels, providing access to a variety of international and premium chocolate brands that may not be available in brick-and-mortar stores. The growing popularity of chocolate as a gift, particularly during holidays and festivals like Chinese New Year, has further boosted the market. 

Recent Developments

• In 2023, Mars Wrigley China advanced its sustainable packaging innovation with the introduction of its first package containing rPET in the Chinese market, through the local chocolate brand, Cui Xiang Mi (CXM). The 216g canister lid of CXM is made from 100% rPET, marking a significant step in incorporating recycled content into Mars Wrigley China's packaging portfolio. rPET, compared to virgin PET, offers lower carbon emissions and reduces petroleum consumption. The company estimates that the launch of the new CXM rPET canister lid will save approximately 36 tons of virgin plastic annually.
• In 2023, Mars China has taken another major step toward sustainable packaging with the launch of its SNICKERS® bar featuring dark chocolate cereal. This innovative product offers a low-sugar and low-glycemic index (GI) option, with individual packaging made from mono PP material, following the Designed For Recycling concept. The packaging is easily recyclable through designated channels. The SNICKERS® low GI dark chocolate cereal bar is now available in select outlets, providing consumers with a tasty, lightweight product while supporting a healthier future for the planet.
• In 2024, Louis Vuitton has opened its third-ever chocolate shop in Shanghai, marking its first location in China. The store, named "Le Chocolat Maxime Frédéric at Louis Vuitton," is led by renowned pastry chef Maxime Frédéric. The launch coincides with the Qixi Festival, also known as Chinese Valentine’s Day, although chocolate isn’t traditionally associated with the celebration. Situated in the Qiantan Taikoo Li mall, the shop features a large statue of Louis Vuitton’s mascot Pétula at its entrance. From above, the store’s roof forms the shape of the brand’s signature four-leaf monogram. Inside, another mascot, Vivienne, stands on an LV trunk in a chocolate hue, greeting visitors. The chocolates offered are inspired by Louis Vuitton’s iconic monogram patterns, mascots, and luggage designs.

Key Market Players

• Cémoi Group
• República Del Cacao Cacaorepublic CIA LTDA
• Nestlé S.A.
• Mars, Incorporated
• Fuji Oil Holdings Inc.
• Guittard Chocolate Company
• Ghirardelli Chocolate Company
• Valrhona SAS
• Barry Callebaut AG
• Kerry Group plc 

Report Scope:

In this report, the Asia Pacific Cocoa and Chocolate Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•  Asia Pacific Cocoa and Chocolate Market, By Type:

o   Cocoa

o   Chocolate

•        Asia Pacific Cocoa and Chocolate Market, By Application:

o   Food and Beverage

o   Cosmetics

o   Pharmaceuticals

o   Others

• Asia Pacific Cocoa and Chocolate Market, By Sales Channel:

o   Online

o   Offline

•       Asia Pacific Cocoa and Chocolate Market, By Country:

o   China

o   Japan

o   India

o   South Korea

o   Australia

o   Vietnam

o   Thailand

o   Rest of Asia Pacific

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Asia Pacific Cocoa and Chocolate Market.

Available Customizations:

Asia Pacific Cocoa and Chocolate Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).