Press Release

Mid-sized SUV Segment Continues to Lead the Middle East & Africa SUV Market Industry through 2028

Increasing demand for newer car models and premium SUV segment is majorly driving the growth of Middle East & Africa SUV market in the forecast period, 2024-2028.

According to TechSci Research report, “Middle East & Africa SUV Market- By Country, Competition, Forecast and Opportunities, 2028, the Middle East & Africa SUV market is growing at constant rate as a result of growing popularity of mid-size SUV and introduction of new electric SUV in the Middle East & Africa region.

A sport utility vehicle (SUV) is a type of car that combines the features of a road-going passenger car with those of an off-road vehicle. Some of these features include higher ground clearance and four-wheel drive. Also, SUVs are prone to rollover accidents due to their high ground clearance and high centre of mass. The popularity of SUVs in the Middle East & Africa is increasing due to the growing preference of consumers for comfort, more spacious and advanced safety features. In recent years, the demand of SUVs has increased in the mid-size, mid-size, and crossovers segments. The SUVs are available with multiple engine options, including gasoline (naturally aspirated & turbocharged) and diesel (some plug-in hybrid variants are available for better fuel economy). Moreover, this allows people to select suitable vehicle model as per convenience.

The Middle East and African consumers prioritize comfort and luxury when travelling, thus prompting premium SUV car manufacturers to launch a range of models with different price ranges and financing options. This has led to an increase in the demand for premium SUVs in the Middle East & Africa region. In addition, the rising disposable income is another reason for the growing popularity of mid-size SUVs in the area. Additionally, major manufacturers like Mercedes-Benz and Toyota are expanding their networks across multiple regions for quicker and more convenient delivery of vehicles, further contributing to the growth of SUV sales in the region. Furthermore, as the automotive industry progresses, the need for more sophisticated electric SUVs is growing. To meet this need, many manufacturing companies have invested in the automotive manufacturing and charging infrastructure industries in the Middle East countries in recent years. Also, the International Energy Agency (IEA) estimates that approximately 40% of all annual car sales worldwide come from the SUV segment, indicating a significant shift towards SUVs in all regions.

In recent years, many companies are investing in expanding their distribution network and supply chain to deliver vehicles more quickly. In February 2023, Nissan unveiled the adventure-ready, Ariya electric SUV. To ensure customer safety, NISSAN strengthened cooperation with relevant authorities to fight counterfeit products in the Middle East region. In 2022, Toyota launched 7-seater, Toyota Veloz in its SUV lineup. In 2022, MG Motor expanded its presence across the Middle East, with 22 modern showrooms in the Gulf region and 23 dedicated retail partners. From above considerations it is anticipated that Middle East & Africa SUV market to grow at considerable growth rate during forecast period.

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The Middle East & Africa SUV market can be segmented by length, type, fuel type, and country. Based on length, the market is segmented into SUV-C, SUV-D, SUV-E, and SUV-F. In terms of type, the market is divided into compact, mid-size, and large. Further, based on fuel type, the market is divided into petrol, diesel, hybrid, and electric. The market analysis also studies the country wise segmentation to devise tire market, divided among Saudi Arabia, United Arab Emirates, Qatar, Israel, South Africa, Egypt, and rest of Middle East & Africa.

Some of the major companies operating in the Middle East & Africa SUV market include:

  • Fiat Chrysler Automobiles N.V.
  • Honda Motor Co. Ltd.
  • Toyota Motor Corporation
  • Nissan Motor Corporation
  • Ford Motor Company
  • General Motors Company
  • Hyundai Motor Company
  • Daimler AG
  • Renault SA
  • Volkswagen AG

These are the key players developing advanced technologies and launching new products to stay competitive in the market. Other competitive strategies include mergers with tech firms, new product developments, and marketing activities to increase customer outreach.

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“An increase in the number of SUV models with different sizes attracts more customers due to its advantages over sedan and hatchback models. Mid-sized SUVs are gaining more popularity due to its higher ground clearance, advanced features, and cost effectiveness. Hybrid and electric SUV models are expected to gain higher momentum in coming years due to rapid transformation towards zero emission vehicles” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

Middle East & Africa SUV Market Segmented By Length (SUV-C, SUV-D, SUV-E, and SUV-F), By Type (Compact, Mid-Size, and Large), By Fuel Type (Diesel, Petrol, Hybrid, and Others), By Country, Competition, Forecast and Opportunities, 2028 has evaluated the future growth potential of Middle East & Africa SUV market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Middle East & Africa SUV market.

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