|
Forecast
Period
|
2026-2030
|
|
Market
Size (2024)
|
USD
102.15 Million
|
|
Market
Size (2030)
|
USD
139.58 Million
|
|
CAGR
(2025-2030)
|
5.30%
|
|
Fastest
Growing Segment
|
Whey
Protein Concentrate (WPC)
|
|
Largest
Market
|
North
India
|
Market Overview
India
Whey Protein Market was valued at USD 102.15 Million in 2024 and is anticipated
to project steady growth in the forecast period with a CAGR of 5.30% through 2030.
The India whey protein market has experienced significant growth in recent
years and is set to expand further, driven by a rise in health consciousness,
the increasing popularity of fitness trends, and growing awareness about
dietary supplements. India's
protein consumption is significantly below the recommended 48 grams per day as
advised by the Indian Council of Medical Research (ICMR). The recommended
dietary allowance (RDA) for protein for an average Indian adult is 0.8 to 1
gram per kilogram of body weight. However, the average intake currently stands
at approximately 0.6 grams per kilogram of body weight. A 2017 survey
revealed that 73% of Indians suffer from protein deficiency, while over 90% are
unaware of their daily protein requirements. Furthermore, a recent survey
conducted across 16 cities in India regarding perceptions, knowledge, and
consumption of protein highlighted a knowledge gap regarding the importance of
quality protein in daily diets. So the market is expected to maintain strong momentum, as
fitness awareness extends beyond metro areas, there is a growing opportunity to
serve middle-income groups in smaller cities, unlocking new consumer segments.
Domestic
players are likely to form partnerships with international brands for
manufacturing, distribution, and technology transfer, leveraging global
expertise to enhance their competitive positioning. With growing environmental
awareness, whey protein brands that adopt sustainable packaging and sourcing
practices will gain favor with eco-conscious consumers, creating long-term
brand loyalty. The India whey protein market is on a strong growth trajectory,
driven by increasing consumer awareness, an expanding fitness culture, and
ongoing product innovation. Brands that prioritize quality, adopt effective
pricing strategies, and build consumer trust will be well-positioned for
success in this rapidly evolving market.
Key Market Drivers
Rising Health and Fitness
Awareness and Growing Disposable Income and Urbanization
Rising
health and fitness awareness is a critical driver of the India whey protein
market, fueling its rapid expansion. As a growing number of Indians become
conscious of their health and physical well-being, whey protein has emerged as
a favored supplement, particularly among fitness enthusiasts, athletes, and
individuals focused on maintaining a balanced diet. India is witnessing a
significant lifestyle shift, particularly in urban areas, where fitness is
becoming an integral part of daily routines. The growing prevalence of gyms,
fitness centers, and health clubs, along with the increasing popularity of
activities like yoga, CrossFit, and strength training, has created a strong
demand for nutritional support products. Whey protein, being an excellent
source of high-quality protein that aids in muscle recovery, muscle mass
building, and fat loss, is naturally aligned with these fitness goals. Gyms and
fitness centers have become a social hub for health-conscious individuals, with
members actively seeking ways to enhance their fitness results. Whey protein
supplements are often recommended by personal trainers and fitness experts,
creating a direct link between rising fitness participation and the consumption
of whey protein. This awareness is not limited to elite athletes; it extends to
a broader consumer base, including working professionals, homemakers, and older
adults, all of whom are increasingly adopting fitness regimens to maintain
long-term health and vitality. In the digital age, social media has become a
powerful tool for promoting health and fitness. Fitness influencers,
celebrities, and trainers use platforms like Instagram, YouTube, and Facebook
to share workout routines, diet plans, and supplement advice, including whey
protein. These influencers often endorse whey protein brands, showcasing the
benefits of regular protein intake for performance enhancement, body toning,
and weight management. Social proof plays a critical role in consumer behavior,
and endorsements from trusted fitness figures boost consumer confidence in whey
protein as an essential part of a healthy lifestyle. The rise of fitness
challenges, online workout programs, and home fitness during the pandemic
further amplified the demand for protein supplements as consumers sought ways
to maintain their health while staying at home.
The
growing awareness of preventive healthcare is also driving demand for dietary
supplements like whey protein. Consumers today are more informed about the
benefits of nutrition and exercise in preventing chronic diseases such as
obesity, diabetes, and cardiovascular issues. Whey protein is seen not only as
a muscle-building supplement but as a functional food that supports overall
health by providing essential amino acids, boosting metabolism, and helping in
weight management. As more Indians realize the importance of managing their
health proactively, the adoption of whey protein as part of a balanced,
nutrient-dense diet has increased. For example, many urban professionals
include whey protein in their morning smoothies or post-workout shakes to meet
daily protein requirements, contributing to the sustained growth of this
market. India faces a significant issue of protein deficiency, with a large
portion of the population not meeting the recommended daily intake of protein.
This problem is particularly acute among vegetarians, who form a significant
part of India’s demographic, as they often struggle to get enough protein from
plant-based sources. As awareness of protein deficiency and its health risks
spreads, consumers are increasingly turning to whey protein as an efficient,
bioavailable source of high-quality protein. Whey protein’s superior
digestibility and rapid absorption make it a preferred choice for individuals
aiming to address protein gaps in their diet, especially when coupled with
fitness goals. The dual benefit of promoting physical performance and meeting
nutritional needs has accelerated its adoption across various consumer
segments.
The
rise in corporate wellness programs is another factor boosting health awareness
and, by extension, demand for whey protein products. Many companies now offer
their employees gym memberships, fitness challenges, and dietary guidance as
part of their wellness initiatives. These programs often highlight the
importance of nutritional supplements like whey protein to support overall
well-being, energy levels, and productivity. Government health campaigns and
public initiatives aimed at tackling obesity, malnutrition, and lifestyle
diseases also emphasize the role of protein in maintaining health, further
enhancing awareness and adoption of whey protein supplements. The health and
fitness trend in India is no longer confined to the younger demographic.
Middle-aged and senior citizens are also becoming more proactive about their
health, realizing the importance of maintaining muscle mass, strength, and
mobility as they age. Whey protein, with its easy digestibility and broad
applicability, is increasingly being marketed to these groups, highlighting its
benefits in aging health management and sarcopenia prevention (age-related
muscle loss). Women, particularly those focused on weight management, toning,
and overall fitness, represent another important consumer segment. Brands are
now creating tailored marketing campaigns and product formulations that appeal
to this expanding market segment.
Growing Disposable Income and
Urbanization
Growing
disposable income and urbanization are pivotal forces driving the expansion of
the India whey protein market. As India's economy grows and more of its
population migrates to urban centers, consumer behaviors, spending patterns,
and dietary habits are evolving in ways that significantly benefit the whey
protein industry. India’s rising disposable income, particularly within the
expanding middle class, is directly boosting the demand for health and wellness
products, including whey protein. Over the last decade, income levels have
grown considerably across urban and semi-urban regions, allowing more consumers
to allocate funds towards non-essential, health-oriented products. As more
people experience a rise in disposable income, they are able to afford premium,
high-quality nutritional supplements, which were previously considered a
luxury. This shift is especially notable in metro cities like Mumbai, Delhi,
and Bengaluru, where disposable incomes are higher and the propensity to spend
on health-related products is growing. Higher income levels often lead to
lifestyle changes where consumers prioritize quality over quantity. This is
seen in the increased adoption of protein supplements like whey, as
health-conscious consumers are more willing to invest in products that enhance
their physical well-being, support fitness goals, and improve overall health.
Urbanization
is another significant driver of growth for the whey protein market. As India's
population migrates from rural to urban areas, cities are experiencing an
unprecedented transformation in lifestyle, work culture, and dietary
preferences, all of which favor increased consumption of whey protein. Sedentary
Lifestyles and the Need for Health Supplements: Urban environments often lead
to more sedentary lifestyles due to office-based jobs and busy schedules. To
counterbalance this, many urban residents are seeking ways to maintain their
health through diet and exercise. Whey protein, known for its convenience and
effectiveness, is increasingly being incorporated into daily diets to
supplement protein intake, enhance energy levels, and support physical
activity. Urbanization has also brought with it an explosion of gyms, fitness
centers, and boutique wellness studios in cities. As fitness becomes a critical
part of urban life, particularly among younger professionals, the demand for
protein supplements like whey protein rises in tandem. This urban fitness boom
is further amplified by social media and fitness influencers promoting whey
protein as part of an optimal post-workout routine. Urban consumers in India
are increasingly shifting towards protein-enriched diets due to a growing
understanding of the importance of balanced nutrition, particularly for those
engaged in fitness or trying to maintain a healthy lifestyle. With urbanization
comes access to a broader range of nutritional products and greater exposure to
Western dietary habits, which include protein supplementation as a standard
health practice. Urban lifestyles are often fast paced, leaving little time for
meal preparation or sourcing protein from traditional foods. Whey protein
offers a convenient and fast way to meet daily protein requirements, especially
for working professionals and students. The growing number of people relying on
quick, on-the-go nutrition solutions like protein shakes or protein bars,
particularly in metro cities, is driving the demand for whey protein products. Urbanization
is closely tied to the rise of health-conscious eating patterns, with more
consumers adopting clean, functional, and nutritionally balanced foods. Whey
protein fits into this paradigm, as it offers a clean source of high-quality
protein that is low in fat, carbs, and sugars, making it ideal for individuals
pursuing weight management, lean muscle building, or general health
improvement.
Urbanization
has been accompanied by the rapid expansion of organized retail and e-commerce,
which has made whey protein products more accessible to consumers. The rise of
supermarkets, hypermarkets, and health stores in urban centers ensures that
consumers have greater access to a wide variety of whey protein brands and
formats (e.g., powder, RTD, bars). Moreover, the growth of online platforms,
particularly in cities, provides consumers with the ability to browse, compare,
and purchase whey protein products with ease. Urbanization goes hand in hand
with digitalization, and cities are hubs for online shopping. The widespread
use of e-commerce platforms like Amazon, Flipkart, and specialized health and
fitness portals such as HealthKart have contributed significantly to the whey
protein market's growth. These platforms provide extensive product choices,
consumer reviews, and price comparisons, driving increased consumption in urban
areas, where convenience is highly valued. As consumers' purchasing power
grows, brands can introduce tiered product offerings, ranging from affordable
basic whey concentrates to premium isolates and hydrolysates. This segmentation
allows brands to target various income brackets within urban areas, catering to
both first-time buyers and seasoned fitness enthusiasts looking for advanced
supplements. Urbanization exposes Indian consumers to global trends, including
the increasing focus on fitness, wellness, and healthy eating prevalent in
developed markets like the U.S. and Europe. This exposure, combined with rising
disposable incomes, has driven greater acceptance of dietary supplements,
including whey protein, as essential components of a modern, health-conscious
lifestyle. International brands like Optimum Nutrition, MuscleTech, and
MyProtein have made strong inroads into the Indian market, particularly in
urban centers. These brands are often perceived as premium, and urban
consumers, with higher disposable incomes, are more likely to spend on these
global offerings, seeking the quality and reputation associated with foreign
products.
Shift Toward Protein-Enriched
Diets
The
shift toward protein-enriched diets is one of the most influential trends
driving the growth of the India whey protein market. This shift reflects a
broader transformation in consumer behavior, where nutritional awareness and
fitness objectives have made protein a central element of daily diets. The
growing demand for high-quality protein sources, particularly whey protein, is
propelled by a variety of factors that address both health and lifestyle needs.
The increasing focus on health and fitness among Indian consumers is a key
catalyst for the shift toward protein-enriched diets. As more people engage in
fitness activities, such as strength training, weightlifting, and
high-intensity workouts, they recognize the critical role of protein in muscle
repair, recovery, and growth. Whey protein, known for its superior amino acid
profile and rapid absorption, has become the preferred choice for those seeking
to enhance their fitness performance and meet daily protein requirements. For
fitness enthusiasts and athletes, protein intake is vital for muscle recovery
after intense workouts. Whey protein, with its high bioavailability, helps to
speed up muscle repair and prevent muscle loss, making it an essential part of
post-exercise nutrition. This has led to a significant increase in the
consumption of whey protein among gym-goers, bodybuilders, and sports
professionals. The proliferation of gyms, fitness centers, and boutique fitness
studios in urban areas has amplified the demand for protein supplements.
Trainers and nutritionists frequently recommend whey protein as a foundational
supplement, encouraging its adoption among a broader audience looking to build
lean muscle or manage their weight effectively.
India
has long struggled with protein deficiency, particularly among vegetarians and
those living in rural or semi-urban areas. According to studies, a significant
portion of the population falls short of the recommended daily intake of
protein. This deficiency has become a major health concern, leading to
increased public awareness and efforts to address the issue through dietary
improvements. Government health campaigns and initiatives led by nutritionists,
dietitians, and media outlets are raising awareness about the importance of
protein in a balanced diet. As consumers become more educated about the risks
associated with inadequate protein intake—such as fatigue, muscle loss, and
weakened immunity—the demand for protein-enriched foods and supplements has
surged. Whey protein is viewed as a high-quality, complete protein source that
offers all the essential amino acids the body needs. It is especially
attractive to vegetarians, who often struggle to meet protein needs through
plant-based sources alone. Whey protein’s versatility, ease of consumption, and
wide availability make it a go-to supplement for those seeking to fill protein
gaps in their diet. An increasing number of consumers in India are adopting
protein-enriched diets to support weight management and overall health. Protein
plays a crucial role in satiety, metabolism, and fat loss, making it a key
component for individuals aiming to maintain or lose weight. This shift is
particularly relevant in urban areas, where sedentary lifestyles, work-related
stress, and the availability of processed foods have led to an uptick in
obesity and lifestyle-related diseases. High-protein diets are known to enhance
feelings of fullness, reduce cravings, and promote fat loss, making them
popular among those looking to manage their weight. Whey protein, with its low
fat and carbohydrate content, is considered an ideal supplement for dieters who
want to control calorie intake while ensuring adequate nutrition. The growing
demand for functional foods has led to the development of protein-enriched
snacks, bars, and meal replacements, many of which are formulated with whey
protein. These products cater to busy urban consumers looking for convenient,
healthy options that support their weight management goals without compromising
on nutrition.
Beyond
fitness and weight management, the general population is shifting toward
protein-enriched diets as a means of improving overall health and well-being.
Protein is no longer viewed solely as a supplement for athletes or
bodybuilders; it is now recognized as an essential macronutrient for
maintaining energy levels, supporting immunity, and preventing age-related
muscle loss. Whey protein has become a popular functional food for individuals
looking to enhance their daily nutrition. It is commonly added to smoothies,
shakes, and even home-cooked meals to increase protein intake without adding
unnecessary fats or carbohydrates. As more consumers embrace protein-rich
diets, whey protein is gaining widespread acceptance across diverse demographic
groups, including working professionals, homemakers, and older adults. Consumers
are increasingly aware of the wide-ranging health benefits associated with
high-protein diets, including better metabolism, improved cognitive function,
and enhanced muscle maintenance as they age. As a result, even those who are
not actively involved in fitness are turning to whey protein to support their
general health. The shift toward protein-enriched diets is also being driven by
the growing popularity of specialized diets, such as ketogenic, paleo, and
high-protein low-carb diets, which emphasize protein consumption while reducing
carbohydrate intake. These diets, often adopted for weight loss, energy
enhancement, or specific health goals, have boosted the demand for whey protein
as a preferred protein source. Whey protein fits perfectly into these
specialized diets due to its high protein content and low levels of
carbohydrates and fats. Consumers following these dietary trends increasingly
use whey protein in shakes, snacks, and meal replacements to ensure they meet
their protein goals while adhering to the dietary restrictions of their chosen
regimen.
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Key Market Challenges
High Cost of Whey Protein
The
most significant challenges in the Indian whey protein market is the high cost
associated with whey protein products, which makes them less accessible to a
large portion of the population. While demand for whey protein has increased,
pricing remains a critical barrier, particularly for middle- and lower-income
consumers. A substantial portion of the whey protein consumed in India is
imported, primarily from countries such as the U.S., Europe, and New Zealand.
This reliance on imports makes pricing highly susceptible to currency
fluctuations, which can drive up costs for both manufacturers and consumers.
The weakening of the Indian rupee against the U.S. dollar or Euro directly
translates to higher prices for imported raw materials and finished products,
affecting affordability.
Whey
protein, particularly premium isolates and hydrolysates is perceived as a
high-cost, premium product. Brands that prioritize high-quality ingredients and
advanced processing methods often must pass these costs onto the consumer,
making it difficult for lower-income groups to justify the expense. This
creates a significant gap between the aspirational demand for whey protein and
the actual purchasing power of a vast majority of the population. In metro
cities, the higher disposable income of consumers mitigates the issue of cost
to some extent, but in Tier 2 and Tier 3 cities, where incomes are lower, the
price sensitivity is much higher. This restricts market penetration in these
emerging regions, where affordability plays a more critical role in consumer
decision-making.
Lack of Consumer Awareness and
Education
Major
challenge restraining the growth of the India whey protein market is the lack
of consumer awareness and education about whey protein and its benefits.
Although awareness has grown in recent years, there is still widespread
misinformation, particularly among non-fitness enthusiasts, which can hinder
market expansion. A large segment of Indian consumers, especially in non-urban
areas, still associates whey protein primarily with bodybuilding and fitness,
viewing it as a product meant only for athletes or gym-goers. This niche
perception limits the potential consumer base, as many individuals who could
benefit from whey protein for general health, weight management, or
post-illness recovery may not consider it relevant to their needs.
There
are prevalent misconceptions regarding the safety of whey protein, with some
consumers believing that long-term use can cause adverse effects, such as
kidney damage or liver problems. These myths, often fueled by anecdotal
evidence or misinformation, deter potential buyers from incorporating whey
protein into their diets, particularly among older adults or those with
pre-existing health concerns. While protein deficiency is a well-documented
issue in India, many consumers are still unaware of the importance of adequate
protein intake in their daily diets. The concept of protein supplementation to
address dietary gaps is not widely understood, especially outside major urban
centers. This lack of knowledge creates a significant barrier to demand, as
many consumers may not recognize the need for whey protein supplementation in
their daily lives.
In
semi-urban and rural areas, where awareness of modern nutritional practices is
still developing, the understanding of whey protein’s health benefits remains
limited. Brands face the challenge of not only introducing whey protein to
these markets but also educating consumers on its value, usage, and safety.
Key Market Trends
Increasing Popularity of
Personalized Nutrition
As
Indian consumers become more health-conscious and focused on achieving specific
fitness goals, the demand for personalized nutrition is gaining momentum. This
trend involves creating customized dietary solutions tailored to individual
health needs, fitness levels, and lifestyle preferences. The growing emphasis
on personalized health and wellness is reshaping the way consumers view whey
protein, positioning it as a flexible and adaptable nutritional product. In the
future, consumers are expected to seek personalized whey protein formulations
that cater to their unique health objectives, such as muscle gain, weight loss,
or recovery from specific conditions like diabetes or post-surgery
rehabilitation. Brands that offer specialized products with tailored protein
blends, vitamins, and minerals will have a competitive edge. For example, whey
protein isolates with added ingredients like BCAAs (branched-chain amino acids)
for muscle recovery or digestive enzymes for improved gut health are gaining
popularity.
The
integration of wearable fitness devices and mobile health apps is expected to
accelerate the adoption of personalized nutrition. These technologies can track
an individual’s daily activity levels, caloric expenditure, and macronutrient
requirements, offering data-driven insights that can guide personalized protein
supplementation. Brands that leverage these insights to offer tailored whey
protein solutions, such as subscription-based services or customized protein
blends, will align with the growing preference for data-backed health
decisions. Personalized nutrition is also expanding beyond fitness enthusiasts
to cater to a broader audience, including older adults seeking to prevent
muscle loss (sarcopenia), women focusing on hormonal balance or pregnancy
nutrition, and individuals with dietary restrictions like lactose intolerance.
This trend toward targeted whey protein offerings will drive innovation in
product development and marketing strategies, helping brands attract diverse
customer segments.
Growth of Plant-Whey Protein
Blends and Hybrid Proteins
The
rising interest in plant-based nutrition is influencing the whey protein market
in India, with the development of hybrid protein products that combine both
whey and plant-based proteins. As consumers look for more balanced and
sustainable dietary options, plant-whey blends are becoming an attractive
choice for those who want the superior protein quality of whey but also value
plant-based alternatives for environmental or dietary reasons. With the growing
number of flexitarians individuals who primarily eat plant-based diets but
still consume animal products occasionally the demand for hybrid protein
products is on the rise. These consumers seek the nutritional benefits of whey
protein, such as its high bioavailability and complete amino acid profile, but
also want to incorporate more plant-based proteins into their diets. Hybrid
protein powders, which combine whey with plant-based options like pea, soy, or
brown rice protein, offer a solution that meets these preferences.For instance, In
June 2024, Steadfast Nutrition, a prominent leader in performance and wellness
nutrition, expanded its product portfolio with the introduction of three
innovative supplements. The company unveiled two fast-absorbing protein
supplements—Whey Protein and LIV Raw—as well as a vegetarian Multivitamin Mega
Pack containing an impressive 180 tablets. These new offerings aim to address
the growing protein and nutrient needs of health-conscious individuals and
serious athletes in India. The supplements were officially launched at a
prestigious ceremony during Asia’s largest health and fitness event, the
International Health Sports and Fitness Festival (IHFF).
Concerns
about the environmental impact of traditional dairy production are driving
interest in sustainable protein options. Plant-whey blends appeal to
eco-conscious consumers who want to reduce their carbon footprint without
compromising on protein quality. Brands that market hybrid protein products as
both nutritionally superior and environmentally friendly are likely to attract
a new segment of consumers who are committed to sustainability. In the past,
plant-based proteins were often criticized for their taste and texture, which
deterred consumers from trying them. However, recent innovations in food
technology have significantly improved the taste, solubility, and overall
mouthfeel of plant-based proteins. This has opened the door for successful
blending with whey protein, resulting in products that not only meet the taste
preferences of consumers but also offer the combined benefits of plant and
animal proteins. The ongoing improvement in product formulations will further
propel the growth of plant-whey hybrid proteins in India.
Segmental Insights
Type Insights
Based
on the category of Type, the Whey Protein Concentrate (WPC) segment emerged as
the dominant in the market for India Whey Protein in 2024. Whey Protein
Concentrate (WPC) stands as the most widely consumed form of whey protein in
India due to its affordability, versatility, and suitability for a broad
consumer base. The dominant position of WPC in the market can be attributed to
several key factors:
WPC
is the most economical option among the three types of whey protein, making it
the preferred choice for most Indian consumers, particularly those in
price-sensitive markets like Tier 2 and Tier 3 cities. As fitness awareness
grows among middle-income groups in these regions, affordability becomes a
crucial factor in product selection. WPC, with a relatively lower price point,
offers a cost-effective solution for consumers seeking a high-quality protein
supplement without straining their budget. WPC typically contains between
70-80% protein content, which makes it a balanced option for individuals
looking to improve overall nutrition, gain muscle mass, or enhance fitness
performance. This level of protein is suitable for both fitness beginners and
moderate gym-goers, driving its popularity across various demographic segments.
WPC’s blend of protein and other nutrients, like fats and carbohydrates,
appeals to consumers who seek a more comprehensive nutritional profile, as
opposed to purer forms of protein.
Due
to its moderate protein content, WPC is widely used not only by fitness
enthusiasts but also by individuals seeking general health improvement or meal
supplementation. It is incorporated into smoothies, shakes, and even certain
food products, broadening its market scope beyond just bodybuilding and
athletic performance. The versatile nature of WPC, combined with its relatively
pleasant taste, positions it as a favored choice among diverse consumer groups.
WPC is readily available across a variety of distribution channels, including
gyms, health food stores, and online platforms, which boosts its market reach.
The dominance of WPC is further enhanced by strong brand presence and marketing
efforts by both domestic and international players, ensuring that WPC remains
the go-to option for consumers new to the whey protein segment. These factors
are expected to drive the growth of this segment.
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Regional Insights
North
India emerged as the dominant in the India Whey Protein market in 2024, holding
the largest market share in terms of value. In North India, especially in key
metropolitan areas like Delhi-NCR, Chandigarh, Ludhiana, and Jaipur, the growth
of fitness centers, gyms, and health clubs has fueled the rising demand for
whey protein supplements. This fitness-conscious population, largely driven by
the youth and urban professionals, is adopting whey protein as part of their
daily fitness regimens to enhance muscle growth, recovery, and overall health.
Delhi-NCR
is particularly important in this growth, as it is not only a hub for fitness
centers but also home to a large population of health-conscious individuals
with high purchasing power. This region has witnessed a rapid expansion in the
number of gyms, yoga centers, and sports clubs, encouraging an increase in
demand for whey protein. Additionally, the corporate sector in Delhi-NCR, where
professionals often seek quick, protein-enriched dietary supplements to
maintain fitness amidst hectic lifestyles, further boosts the region’s
consumption. North India has seen a surge in fitness trends, largely influenced
by social media fitness influencers, bodybuilders, and celebrities who promote
the use of whey protein as an essential part of fitness nutrition. This has
helped popularize protein supplements among a younger demographic, leading to
an increasing trend toward adopting whey protein, particularly in the
upper-middle-class and urban populations.
Recent Developments
- In
September 2023- In a major move poised to redefine the fitness and nutrition
market in India, Naturell India Pvt. Ltd., the parent company of Max Protein,
is excited to announce the launch of two innovative products: Max Protein Whey
Protein and Max Protein Plant Protein. These new offerings mark a significant
expansion of Max Protein's product portfolio, positioning the brand to further
solidify its leadership in the growing health and wellness sector.
- In
October 2024, Top Whey Protein Powders to Enhance Your Nutrition, Among the
leading options available, the Avvatar Whey Protein in the Malai Fi flavor
stands out as an exceptional product for individuals looking to elevate their
dietary regimen. This high-quality whey protein powder is designed to support
nutritional goals and improve overall health.
Key Market Players
- Glanbia
plc
- Parag
Milk Foods
- Fonterra
Co-operative Group Limited
- Arla
Foods Ingredients Group P/S
- Davisco
Foods International, Inc,
- Gujarat
Cooperative Milk Marketing Federation
- Saputo
Inc.
- Hilmar
Cheese Company, Inc
- Meiji
Holdings Co., Ltd
|
By
Type
|
By
Application
|
By
Region
|
- Whey
Protein Concentrate
- Whey
Protein Isolate
- Whey
Protein Hydrolysate
|
- Food
& Beverages
- Dietary
Nutrition
- Pharmaceutical
- Others
|
- North
India
- South
India
- East
India
- West
India
|
Report Scope:
In this report, the India Whey Protein Market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- India Whey Protein Market, By Type:
o Whey Protein Concentrate
o Whey Protein Isolate
o Whey Protein Hydrolysate
- India Whey Protein Market, By Application:
o Food & Beverages
o Dietary Nutrition
o Pharmaceutical
o Others
- India Whey Protein Market, By Region:
o North India
o South India
o East India
o West India
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the India Whey
Protein Market.
Available Customizations:
India Whey
Protein market report with the given market data, Tech Sci Research
offers customizations according to a company's specific needs. The following
customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional
market players (up to five).
India Whey Protein Market is an upcoming
report to be released soon. If you wish an early delivery of this report or
want to confirm the date of release, please contact us at [email protected]