Vietnam Dietary Supplements Market to be Dominated by Vitamin D Deficiency Through 2028

Growing personal disposable income and rising problems due to deficiency of vitamin D are the major drivers for the Vietnam dietary supplements market.

According to TechSci Research report, “Vietnam Dietary Supplements Market –Industry Size, Share, Trends, Competition, Opportunity and Forecast, 2018-2028F”, the Vietnam dietary supplements market is anticipated to register a high CAGR during the forecast period. Vitamin D deficiency has become a widespread problem in Vietnam due to various factors, including lack of sun exposure, pollution, and dietary habits. This has led to an increased demand for vitamin D supplements, driving the dietary supplement market in Vietnam. Vitamin D is essential for maintaining healthy bones, teeth, and muscles. It plays a crucial role in supporting the immune system, reducing inflammation, and regulating cell growth and division. A deficiency of vitamin D can lead to various health problems, including rickets in children and osteoporosis in adults. As per the reports published by BMJ Journal in 2022, 21 studies were conducted from 5 different South-East Asian countries (Thailand, Indonesia, Vietnam, Malaysia and Cambodia) on Vitamin D deficiency, the prevalence of Vitamin D deficiency was found to be <50 nmol/L which ranged from 0.9% to 96.4%, with >50% of newborns having Vitamin D deficiency and severe vitamin D deficiency <30 nmol/L ranged from 0% to 55.8%.

In Vietnam, many people are at risk of vitamin D deficiency due to the country's latitude, which limits the amount of sunlight available for vitamin D synthesis in the skin. In addition, pollution levels in urban areas can further reduce the amount of sunlight that reaches the skin. As a result, many people in Vietnam turn to vitamin D supplements to meet their daily needs. This has driven the dietary supplement market in the country, with a growing number of companies offering a wide range of vitamin D supplements, including tablets, capsules, and liquids. Moreover, growing personal disposable income of people in Vietnam along with the economic development of the country is expected to register an impressive growth to Vietnam Dietary Supplements Market. According to the CEIC DATA which is presented every year it has been observed that, annual household income per capita of Vietnam was 2056.802 USD in 2018 which increased to 2235.955 USD per capita in 2019. Rising wages of Vietnamese people and growth in investment of people in purchasing dietary supplements to consume a balanced diet is more likely to drive the Dietary Supplements Market in the forecast period. 

However, rising cost of dietary supplements and higher cost of premium supplements and certain skin reactions, nausea, allergic reactions, and loss of appetite associated with consumption of dietary supplements in an uncontrolled manner is expected to slow down the growth of the market in the coming years.

Browse over XX market data Figures and spread through XX Pages and an in-depth TOC on "Vietnam Dietary Supplements Market.

The Vietnam Dietary Supplements Market segmentation is based on product type, form, distribution channel, application, end user, and region.

Based on end user, the market is further divided into Children, Adults, Pregnant Females, Geriatric. Adults segment is likely to dominate the market in the forecast period. This can be ascribed to increase in requirement of additional supplements by elder people to support their overall health, bone density, joint health, cognitive function, and immune system.

Some of the major companies operating in the Vietnam dietary supplement market include:

• Nestle Vietnam
• Amway Vietnam
• Herbalife Vietnam
• Nu Skin Vietnam
• Forever Living Vietnam
• Mega Lifesciences Public Company Limited
• Vietnam Pharmaceutical Corporation (Vinapharm)
• Traphaco Pharmaceutical company

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“Growth in interest of leading a healthy life and rising health consciousness among the people is increasing the need of dietary supplements in the country thereby giving rise to the Vietnam dietary supplements market, aiming to increase commercialization activities in all the regions of the country to grow the market of dietary supplements. Additionally, increasing number of retail pharmacies and online platforms providing easy accessibility and availability of dietary supplements to people of Vietnam can further boost the rise of market in the upcoming years," said Mr. Karan Chechi, Research Director with TechSci Research, a research-based Global management consulting firm.

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