Advertising Video on Demand Market To Be Fueled By the Media & Entertainment Segment During The Forecast Period
The rise in digital video consumption and shift
from traditional tv to digital are the major factors driving the global
advertising video on demand market.
According to TechSci Research report, “Advertising
Video on Demand Market –Global Industry Size, Share, Trends, Competition,
Opportunity, and Forecast, 2018-2028F” the advertising video on demand (AVOD) has
revolutionized the digital entertainment landscape by offering users free
access to a vast library of content while delivering targeted advertisements.
AVOD platforms have empowered consumers by providing convenient, on-demand
access to high-quality entertainment, shaping the way people engage with media.
Simultaneously, advertisers have embraced this model as an effective way to
reach a wide and engaged audience, increasing returns on investment.
The scope of AVOD continues to evolve as technology
advances and consumer behavior changes. The growing demand for digital video
content, coupled with the effectiveness of targeted advertising, indicates that
AVOD will continue to be a significant component of the digital media
landscape, offering ample opportunities for brands and advertisers to connect
with their target audiences. AVOD platforms often collaborate with brands and
content creators for branded content integrations and partnerships. These
collaborations enable advertisers to align their brands with specific shows,
movies, or content genres, enhancing brand visibility and association.
Integrated advertising and native placements can provide a more seamless and
non-intrusive ad experience. AVOD platforms strive to maintain a balance
between user experience and advertising. They aim to deliver a seamless viewing
experience while ensuring that ads are not too intrusive or disruptive to the
content consumption.
The global advertising video on demand market is
segmented into three categories based on type. Pre-roll advertising in AVOD
refers to the placement of advertisements that appear before the main video
content starts playing on an advertising-based video on demand platform. These
ads are typically shown to viewers while they are waiting for their chosen
video to begin. Pre-roll ads are a common form of advertising in AVOD and serve
as a way for advertisers to reach a targeted audience before they engage with
the desired video content.
Mid-roll advertisement is inserted into the video
content at a specific point during playback, interrupting the content to
display the advertisement. They typically appear during natural breaks or
transitions in the video, such as between scenes or episodes. Mid-roll ads can
range in length and format, similar to pre-roll ads.
Post-roll advertisement is displayed after the main
video content has ended, but before the viewer moves on to the next video. They
serve as a closing ad for the content session. Post-roll ads can be similar in
format to pre-roll and mid-roll ads, allowing advertisers to deliver their
message and call-to-action at the end of the viewer’s session.
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Based on content, the market is segmented into
media & entertainment, education and others (Sports)
The global advertising video on demand market is
segmented into North America, Asia-Pacific, Europe, South America, and Middle
East and Africa in the regional analysis. North America dominated the global
advertising video on demand market owing to the adoption of smart devices such
as connected televisions, mobile phones, and laptops and rising internet
penetration.
Key market players in the global advertising video
on demand market include:
- Amazon.com,
Inc.
- Alphabet Inc.
- The Walt Disney
Company
- Hulu LLC
- Paramount
Global
- Netflix, Inc.
- Tubi, Inc.
- Muvi LLC
- Roku, Inc.
- Peacock TV LLC.
Consumers are becoming more focused on AVOD and
reducing or eliminating their subscriptions to multichannel video programming
distributor (MVPD) or subscription video on demand (SVOD) services as AVOD
companies differentiate themselves and grow their content catalogues with new
offerings. Some SVOD platforms have started offering ad-supported versions of
their flagship SVOD platforms, either at a lower price point or for free, to
maintain market dominance. For instance, YouTube started off as a website for
sharing videos, but it eventually developed into an AVOD service. Creators of
original content can upload it to YouTube's servers and use the YouTube Partner
Programme to monetize it with adverts. With 1.7 billion unique viewers every
month, YouTube is the most well-known video streaming platform across the
world.
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“The global advertising video on demand market is
expected to expand at a significant rate during the projected period owing to
factors such as the adoption of smart connected devices, rising internet
penetration, and shift from traditional TV to digital. Additionally, AVOD
platforms are partnering with content creators, production studios, and
broadcasters to expand their content libraries and attract more viewers,"
said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based global management consulting firm.
“Advertising Video on Demand Market – Global
Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F, Segmented By Type (Pre-Roll Advertisement, Mid-Roll
Advertisement and Post-Roll Advertisement), By Content (Media & Entertainment,
Education and Others (Sports)), By Region, By Company”, has evaluated the
future growth potential of the global advertising video on demand market and
provides statistics and information on market structure, size, share, and
future growth. The report is intended to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities present in the global
advertising video on demand market.
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