Online Advertising Market to be fueled by Video Advertising During the Forecast Period
Growing
internet penetration, rise of E-commerce, and availability of big data &
advanced analytics tools used in advertising are the major factors driving the
Global Online Advertising Market.
According to the TechSci
Research report, “Online Advertising Market– Global Industry Size,
Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F,” The Online Advertising Market
is expected to grow due to rising social media usage, rising mobile
advertising, and rising demand for content marketing.
The process of using the
internet as a medium to deliver marketing or promotional messages to a targeted
and identified audience is known as online advertising. It promotes brand
awareness and website traffic while encouraging the targeted consumer to take particular
actions, like making a purchase. It is among the most effective ways for all
businesses to increase their clientele, widen their market, and diversify their
sources of income.
Businesses can reach
consumers who use the internet for informational or shopping purposes by using
internet advertising (such as banners, pay-per-call, pay-per-click, and pop-up
ads) in e-newsletters, on search engines, on compatible websites, and in online
versions of magazines and newspapers.
The evolution of online
advertising and digital advertising has been shaped over time by technological
advancements related to the internet, along with its growing commercial use and
the rapidly increasing number of internet users globally. New advertising
business models, market levels, and players have also emerged as a result of
these developments. The market for online advertisements is also anticipated to
grow over the forecast period as a result of rising technological advancements
and rising business digital spending.
Additionally, there are
various forms of advertising for mobile devices, such as banner ads, image text
ads, click-to-call ads, and click-to-download ads. Moreover, due to their
portability and convenience, consumers overwhelmingly choose smartphone devices
over laptops or desktops. Due to the former's ability to perform similar
operations, mobile platforms are predicted to become increasingly profitable.
Additionally, the 6-second advertisement is becoming more and more well-liked
across different social media channels. Short-form, six-second TV
advertisements draw 8% to 11% more attention per second than longer ones,
according to recent research from the Advertising Research Foundation.
On the other hand, the
existence of ad blockers designed to remove advertisements from users' web
pages may restrict the expansion of the global online advertising market. In
addition, many businesses are struggling with the issue of switching from
desktop to smartphone advertisements as the mobile advertising landscape is
highly competitive, with limited screen real estate and shorter attention
spans. Additionally, it might prevent market growth.
Browse over XX market data
Figures spread through XX Pages and an in-depth TOC on the "Global Online Advertising Market.”
The global Online
Advertising market is segmented into advertising format, platform, end user,
and region. Based on advertising format, the market is segmented into social
media, search engine, video, e-mail, and others (podcast, radio, etc.). Based
on platform, the market is segmented into web and application. Based on the end
user, the market is segmented into automotive, BFSI, healthcare, retail, media
& entertainment, and others (travel & tourism, government, etc.). The
market analysis also studies regional segmentation, divided into North America,
Europe, Asia-Pacific, Middle East and Africa, South America.
The market's expansion
in North America is anticipated to be driven by rapidly rising investments
related to digital advertising, particularly online advertising. The region has
a high level of smartphone and online activity awareness and maturity, which
offers advertisers a variety of opportunities. The United States also has a
significant presence among providers of online advertising, which helps in the
market expansion. Google Inc., Microsoft Corp., Twitter Inc., and Amazon.com
are a few of them.
Additionally, major
investments have been made in the region by regional e-commerce giants like
Amazon to grow their market share. Presently, more Americans use Amazon to find
products than Google, which has compelled advertisers to fund the company's
online advertising. The North American continent is where businesses like
Facebook and Google get the majority of their ad revenue. As a result, this
region is anticipated to hold a significant share of the market due to rising
social media usage and advertising costs.
Key market players operating in
the Online Advertising market include:
- Google LLC
- Meta Platforms,
Inc.
- Microsoft Corporation
- Twitter, Inc.
- Adobe Inc.
- Baidu, Inc
- Yahoo! Inc.
- IAC Inc.
- Amazon.com, Inc.
- ByteDance Ltd.
(TikTok)
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“The global online
advertising market is driven by increasing internet penetration, the shift from
traditional media, and its ability to better target and measure ad
effectiveness. The market is witnessing significant trends, including the
expansion of mobile and programmatic advertising, along with the utilization of
social media platforms for advertising purposes. Nevertheless, the industry is
also confronted with hurdles such as ad fraud, ad-blocking, and privacy
apprehensions. Despite these challenges, the online advertising market is
expected to continue its growth trajectory.” said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based global management consulting
firm.
“Online Advertising
Market– Global Industry Size, Share, Trends, Opportunity, and Forecast,
2018-2028, Segmented By Advertising Format (Social Media, Search Engine, Video,
E-mail, and Others (Podcast, Radio, etc.)), By Platform (Web and Application),
By End User (Automotive, BFSI, Healthcare, Retail, Media & Entertainment,
and Others (Travel & Tourism, Government, etc.)), By Region, By Company”, has
evaluated the future growth potential of Online Advertising globally and provides statistics and information on market structure,
size, share, and future growth. The report provides cutting-edge market
intelligence and helps decision-makers to make sound investment decisions.
Besides, the report also identifies the emerging trends along with essential
drivers, challenges, and opportunities present in the market of Online
Advertising market, globally.
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