Press Release

India White Putty Market is expected to grow at a CAGR of 6.91% Through 2030

The rising number of construction projects and growing demand for white cement-based primers are expected to increase the growth of White Putty Market during the forecast period 2026-2030.


According to TechSci Research report, White Putty
Market - India Industry Size, Share, Trends, Opportunity, and Forecast. 2020–2030F, the India White Putty Market is anticipated to register a robust growth during the forecast period 2026-2030”. The market for affordable commodities, like white putty, has grown significantly over the past few decades. In the upcoming years, the expansion of the white putty market is anticipated to be significantly aided by the nation's developing construction industry. Due to the increasing number of white putty manufacturers, the market for white putty is increasingly fragmented. Some of the key aspects that are anticipated to drive up the demand for white putty in the near future include the enormous growth of the construction industry, the exponential rise in the number of infrastructure development projects across the nation, and residential and commercial projects.

Moreover, both concrete and plastered surfaces hold up well to white putty. As a result, it create a smooth undulation-free surface for paint finish when applied to the exterior or interior walls of a home. Excellent adhesion strength, workability, vapor permeability control, and abrasion resistance are all features of white putty. It also prevents algae and fungi from growing on the wall. In addition, white putty has a great finish and paint effect. White putty is expected to rise as a result of home improvement activities and a shorter repainting cycle. Because white putty is primarily used in painting applications, the rise in renovation and reconstruction activities around the country is expected to propel the market for white putty. In order to achieve smooth and uniform interiors for repainting walls, white putty is increasingly being used to correct curve deviation of interior wall surfaces.


Browse over XX market data Figures spread through XX Pages and an in-depth TOC on "India White Putty Market.”

On the basis of surface of Type segment, the Acrylic Based accounting for the majority market share, On the basis of surface type segmentation, acrylic-based white putty dominates the India market. This segment holds a majority share due to several key factors that align with market preferences and trends. Acrylic-based white putty offers significant advantages over other types, making it highly favored among consumers, contractors, and builders.

One of the primary reasons for the dominance of acrylic-based white putty is its superior adhesion properties. Acrylic polymers in the formulation adhere exceptionally well to various substrates, including concrete, plaster, and masonry, ensuring a strong bond and durable finish. This feature is crucial in construction and renovation projects where long-lasting performance and resistance to cracking or peeling are essential.

Another factor driving the popularity of acrylic-based white putty is its versatility and ease of application. It can be applied smoothly and evenly on interior walls, filling in imperfections and creating a seamless surface ready for painting or decorative treatments. Acrylic-based formulations often dry quickly, allowing for faster turnaround times in projects, which is advantageous in meeting tight construction schedules.

Durability is also a significant attribute of acrylic-based white putty. Once applied, it forms a tough, resilient layer that withstands wear and tear, environmental factors, and moisture ingress. This durability ensures that the aesthetic appeal of interior spaces is maintained over time, reducing the need for frequent maintenance and repairs.

Acrylic-based white putty products often boast enhanced water resistance and mold resistance properties compared to other types. This makes them suitable for application in high-moisture areas such as kitchens, bathrooms, and humid climates, where maintaining a pristine appearance is challenging with traditional materials.

Market acceptance and consumer preference further contribute to the dominance of acrylic-based white putty. Builders, contractors, and homeowners increasingly opt for products that offer reliable performance, aesthetic enhancement, and ease of maintenance. The reputation of acrylic-based formulations for delivering these benefits has solidified their position as the preferred choice in the Indian market.

Technological advancements in acrylic polymer chemistry continue to drive innovation in white putty formulations. Manufacturers are continually improving their products to meet evolving industry standards, regulatory requirements, and consumer expectations for eco-friendly and low-VOC options. These advancements not only enhance performance characteristics but also align with global trends towards sustainable building practices.

Acrylic-based white putty holds the largest share in the India market based on surface type segmentation, driven by its superior adhesion, ease of application, durability, water resistance, mold resistance, and market acceptance. As the construction and renovation sectors continue to grow, acrylic-based formulations are expected to maintain their dominance, offering reliable solutions for achieving high-quality interior

Major market players operating in the India White Putty Market are:

  • UltraTech Cement Limited
  • J.K. Cement Limited
  • Asian Paints Ltd.
  • AkzoNobel India Ltd.
  • Kansai Nerolac Paints Limited
  • Berger Paints India Limited
  • Sika India Pvt. Ltd.
  • Walplast Products Pvt. Ltd.
  • Sakarni Plaster (India) Private Limited
  • Surya Wall-Care Chem Pvt. Ltd.



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“The market for white putty is expanding quickly due to the high demand for aesthetics in the building sector. The need for white putty rises as a result of extensive home building. Additionally, as the usage of sustainable goods for a variety of interior applications has gained substantial momentum over the past few years, the market for white putty is anticipated to reach new heights. White putty also has the chance to create innovative and ground-breaking items such as bookshelves, organizer desks, etc., in order to capture a sizable portion of the market.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

White Putty Market- India Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Surface of Application (Interior & Exterior), By Purity (99% & >99%), By Pack Size (Up to 5 Kg, 20Kg, 30Kg, 40Kg & above), By Type (Cement Based and Acrylic Based), By End Use (Residential, Commercial, Industrial & Infrastructure), By Region, Competition 2020-2030F”, has evaluated the future growth potential of India White Putty Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India White Putty Market.


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